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L'Oreal Paris Feria Permanent Hair Color - 6.3 fl oz
$12.99 ($2.06/fluid ounce)
ColorR57 Cherry Crush
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Feria Is Multi-Faceted Permanent Red Hair Color: Known for shimmering color and edgy colors, Feria permanent red hair dye kits transform hair from blah to brilliant; The Power Shimmer Feria Conditioner seals and smooths for lasting bold color that will turn heads
- Multi-Tonal, Shimmering Feria Red Hair Color: With bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, Feria hair color kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- L'Oreal Permanent Hair Dye: L'Oreal Paris Hair Color comes in multiple formulations and styles to deliver long-lasting color, from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crème
- Long Lasting Hair Color: Get beautiful color from L'Oréal Paris hair color; permanent, semi-permanent, temporary hair color, and root cover up; Cover gray hair, highlight, go bold with bright color, or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
Description
With L'Oreal Feria permanent hair color, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.
Hair Type: All Hair Types
Health Facts: Aluminum-Free
Product Warning: Not recommended for those with sensitive skin
Product Form: Gel
Includes: Gloves
Beauty Purpose: Hair Coloring
Processing Time: 25 minutes
Net weight: 6.3 fl oz (US)
TCIN: 14386318
UPC: 071249241059
Item Number (DPCI): 063-01-0672
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
shimmering conditioning permanent colour gel 1106007: aqua/water, alcohol denat., peg-4 rapeseedamide, glyceryl lauryl ether, deceth-3, propylene glycol, laureth-5 carboxylic acid, ethanolamine, dipropylene glycol, hexylene glycol, ammonium hydroxyde, poloxamer 338, polyquaternium-6, oleyl alcohol, 4-amino-2-hydroxytoluene, p-aminophenol, 6-hydroxyindole, 2-methyl-5-hydroxyethylaminophenol, ammonium thiolactate, p-phenylenediamine, fragrance, resorcinol, edta, erythorbic acid f.i.l.# d44168/2, colour booster 437747: aqua/water, basic yellow 87, basic red 51, sodium chloride f.i.l.# d169043/1, aromatic shimmer serum 1183532: helianthus annuus seed oil/sunflower seed oil, fragrance, cocos nucifera oil/coconut oil, poly(linseed oil) f.i.l. # d177462/1, shimmering conditioning developer crème 437047 u: aqua/water, hydrogen peroxide, cetearyl alcohol, trideceth-2 carboxamide mea, ceteareth-25, glycerin, pentasodium pentetate, sodium stannate, tetrasodium pyrophosphate, phosphoric acid f.i.l. # d12859/16, power shimmer conditioner 1025948 e: aqua/water, cetearyl alcohol, glycerin, behentrimonium chloride, amodimethicone, cetyl esters, isopropyl alcohol, ci 77891/titanium dioxide, mica, sodium pca, phenoxyethanol, theobroma cacao seed butter/cocoa seed butter, trideceth-5, trideceth-10, chlorhexidine dihydrochloride, fragrance, methylparaben f.i.l. # d54221/7, conditioning shampoo 1084487 a: aqua/water, disodium cocoamphodipropionate, sodium lauryl sulfate, ppg-5-ceteth-10 phosphate, phosphoric acid, ppg-12-peg-50 lanolin, glycol distearate, polyquaternium-10, hexylene glycol, sodium benzoate, fragrance, tartaric acid, peg-55 propylene glycol oleate, salicylic acid, propylene glycol f.i.l. # d43589/4' '
Shipping details
Estimated ship dimensions: 6.7 inches length x 3.55 inches width x 2.92 inches height
Estimated ship weight: 0.65 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5398 reviews
effectiveness: 2.92 out of 5
quality: 3.05 out of 5
value: 2.88 out of 5
47% would recommend
572 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025Verified purchase
Great color boost
I love the color and the ease of use, the color stays vibrant and really gives my hair the uplift it needed from dull to fabulous.
2 out of 5 stars
16 October, 2025
originally posted on lorealparisusa.com
Doesn't lighten hair
My hair was natural color a dark brown. According to the box it was supposed to lighten my hair. It didn't. My hair is the same color. I followed the directions.
4 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
(no review title)
I loved the color but the product itself was very watery. I usually use another brands crème based color, so it may be that I’m used to that. This was definitely a lot messier to use.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
(no review title)
Great product used two boxes to dye my hair got a lot of compliments with this hair color
1 out of 5 stars
Thumbs down graphic, would not recommend
14 October, 2025Verified purchase
its red, not purple
how the heck are you gonna say its a deep purple when really its red.
1 out of 5 stars
11 October, 2025Verified purchase
Not great
Turned my hair orange
1 reply from L'OrealParisProductExpert team - 6 days ago
Hi B. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43182668. Please have the product with you when you call. Looking forward to hearing from you!
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Best line of home hair color, ever
Feria has THE best color shock I've ever used, 30 years of playing with my hair color. The colors are bold and make a statement. There is no wishy-washy. Some brands try to be so natural, they make my hair dull. These colors are always bold, never embarrassingly wrong
5 out of 5 stars
Thumbs up graphic, would recommend
7 October, 2025Verified purchase
Hair color
Great coverage, love this brand ! Been using this for years!
1 out of 5 stars
4 October, 2025
originally posted on lorealparisusa.com
Turned my hair ORANGE
The color on the box #63 sparkling amber looks like a great golden brown with amber highlights. The look I totally wanted. It did not turn out like that. My hair is ORANGE! Don’t buy unless you want ORANGE hair. ☹️
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025
Why are you blue
Had bleach blonde hair ready to go for this, been wanting it forever……blue…..why are you blue….like DARK BLUE, before and after. I’m glad I got a back up brown color 🤷♀️
5 out of 5 stars
Thumbs up graphic, would recommend
29 September, 2025Verified purchase
Quality product
I have been using this product for a good number of years and I love the results. I have received many compliments from strangers that love the color. I hope that they do not change it in any way.
5 out of 5 stars
Thumbs up graphic, would recommend
28 September, 2025
shiny cool amethyst color
If you have gray hair hair color really works and it's very shiny amethyst color. I love it!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2025
Deceiving
The color on the box is deceiving. My hair turned out reddish. Will not recommend this.
1 reply from L'OrealParisProductExpert team - 21 days ago
Hi liz. We are sorry you were not pleased with the results of L'Oreal Feria, please contact the experts at L'Oreal for our color choices @800-631-7358 M-F 9am to 5:30pm EST. We look forward to hearing from you.
1 out of 5 stars
25 September, 2025
originally posted on lorealparisusa.com
Don't waist your money or time
So bought this product twice and both times I waisted my money! The 1st attempt followed directions and end result was in a few spots on my hair you could see a hint of pink but was gone after 1st shampoo. I had just hilighted my hair a few days previous so I chopped it up to that's why it didn't take. So I wait about 16 days as recommended and tried again exact same results. I should have read the product reviews before purchase. That's was their same complaint.
1 reply from LeCare team - 24 days ago
Hi Bratt117 We are sorry to hear that Feria, P2-Rosy Blush/Smokey Pink washed out after one shampoo. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
21 September, 2025
originally posted on lorealparisusa.com
Did not work at all
This color did nothing for me and my hair no hair color change nothing so disappointing 😐my hair is light brown so I would thing the red would develop but it did nothing I waisted my money for nothing
1 reply from LeCare team - 28 days ago
Hi Wen86! We are sorry to hear that Feria was not effective. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Please reach out and speak with one of our expert colorist at the 800 number on the box. Please provide case number 42911070 when you call. It would be helpful to have the product box with you at the time of your call.
1 out of 5 stars
Thumbs down graphic, would not recommend
18 September, 2025Verified purchase
Didnt work
It did nothing to my hair , which is light brown. My hair is the exact color I started with , even after 30 min…. Maybe they changed the formula?!
4 out of 5 stars
Thumbs up graphic, would recommend
14 September, 2025
Get two for thick hair
If you have thick hair get two boxes! Even if it's short you save yourself a trip
2 out of 5 stars
11 September, 2025
originally posted on lorealparisusa.com
Not really worth it…
I got chocolate cherry and it lasted maybe a week, I could tell a lot of my color came out in one shower about a week after dying it, but the color was pretty
1 reply from LeCare team - 1 month ago
Hi Hannah, We are sorry to hear about your Hair Color fading. Each shampoo session can strip away a small amount of dye. Using color-safe products, limiting heat exposure can protect your color. We suggest trying our EverPure sulfate free shampoo, and conditioner, for color treated hair. Thanks for your interest in L'Oréal!
1 out of 5 stars
8 September, 2025
originally posted on lorealparisusa.com
Do NOT use this hair dye
Bought the Cool Amethyst looking for a change. BUT got nothing but bad results. The only change to my hair was that this dye turned my roots orange, the rest of my hair is still the same brown that I started with. The due literally came out completely after letting it sit for the time listed on the instructions. DO NOT USE THIS HAIR DYE!
1 out of 5 stars
Thumbs down graphic, would not recommend
6 September, 2025
doesn't work at all
does not work at all, left in for 25 minutes and dyed twice only to find out my hair wasn’t even the slightest bit purple (I have very light brown hair) and other brands show up very well.