L'Oreal Paris Root Rescue Permanent Hair Color - Dark Brown 4: Paraben-Free, Gel, Includes Applicator
ColorDark Brown 4
In Stock
Eligible for registries and wish lists
Available deals
$5 Target GiftCard with $30 hair & skin care purchase
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Guests are saying
The product has received mixed feedback from guests, with many praising its ease of use and effectiveness in covering gray hair quickly. Guests appreciate the mess-free application and the convenience it offers for touch-ups. However, some have experienced issues with color accuracy and consistency, leading to disappointment. Overall, it is a practical solution for those seeking a quick and effective way to manage gray hair, though results may vary based on individual hair types and conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 1384 reviews
effectiveness: 3.33 out of 5
quality: 3.37 out of 5
value: 3.38 out of 5
55% would recommend
60 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
17 May, 2026Verified purchase
(no review title)
I just started using hair color for my gray hair and so happy with the results and how easy it is to use. This is my second time buying it.
5 out of 5 stars
14 May, 2026
originally posted on lorealparisusa.com
Completely satisfied
I have been using this product for 6 years. It works so well that I no longer go to the salon. Just touch up every 5-6 weeks. I get compliments all the time and people cannot believe I do it at home. Full disclosure….my husband applies where I cannot reach. Highly recommended
3 out of 5 stars
3 May, 2026Verified purchase
Open
One of the hair tint package was open
1 reply from L'OrealParisProductExpert team - 15 days ago
Hi Open. You have reached the L'Oreal Company. We're sorry to hear one of your hair tint packages was opened. Since you ordered your item through Target we suggest you contact them regarding your issue.
5 out of 5 stars
15 April, 2026Verified purchase
(no review title)
Covers well and easy to apply
2 out of 5 stars
15 April, 2026
originally posted on lorealparisusa.com
Beware of orange results
Disaster using number 8 color mixed 50/50 with number 9 on my 75% gray/white roots. Hair came out orange! I had previously used number 9 that had a nice pale color with no orange but wanted a darker color. I even mixed the developers 50/50 as well. The only thing that saved me- temporarily- was purple gloss and purple shampoo or I would be a carrot top head. I will have to permanently tone these redish roots now for correction.
1 reply from LeCare team - 1 month ago
Hi TNNV! We apologize you were not satisfied with the results you achieved with Magic Root Permmanent,8-Medium Blonde. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
10 April, 2026
originally posted on lorealparisusa.com
Change in formula a mistake
I’ve purchased this for along time. The last few times it’s just been horrible. It’s so wet and it splatters all over the place!!! It was not this way. I’m not sure what they have changed but it’s a huge mistake. Last can.
1 reply from LeCare team - 1 month ago
Hi Edg170! We are so sorry to hear about your experience with your Root Rescue 10 Minute Root Hair Coloring Kit. We want to make this right. We would like to assist you in the best way we can. In order for us to do so, please call our toll-free guideline at 800-322-2036, M-F 9:00am – 7:00pm ET and provide the advisor answering your call with the reference number 46070349. We understand how frustrating this can be and we apologize for any inconvenience this may have caused. We look forward to hearing from you!
1 out of 5 stars
20 March, 2026
originally posted on lorealparisusa.com
Fraud
Not one gray was dyed but my time and money was wasted, you shouldn't be allowed to make money off of selling a product that is absolutely useless, I use your hair dye loreal excellence and it works great but I will figure out another brand based off this experience
1 reply from LeCare team - 2 months ago
Hi Nessa! We are sorry to hear that you did not achieve gray coverage with Magic Root Permanent. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
2 out of 5 stars
14 March, 2026
originally posted on lorealparisusa.com
Junk
Left product on for 45 minutes did NOT cover Grey!
1 reply from LeCare team - 2 months ago
Hi Donna! We apologize you did not achieve the results you expected from Magic Root Permanent. We know how disappointing it can be to look forward to a new application of color only to be disappointed by the result. For further assistance, please reach out to us at the 800 number on the box, and provide us with case #45673125 when you call.
2 out of 5 stars
27 February, 2026
originally posted on lorealparisusa.com
New packaging
Did you change glove manufacturers recently because I could not open them whatsoever. Please don’t cheap out on your customers. Very frustrating.
1 reply from LeCare team - 3 months ago
Hi Heather4287! Thank you for sharing that you could not open the gloves for Magic Root Permanent. We apologize for the inconvenience. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase
(no review title)
Such an easy product to use. In 30min to an hour I have no more grey roots. Absolutely one of my favorites.
5 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2026Verified purchase
(no review title)
Color has help up nicely
1 out of 5 stars
17 December, 2025
originally posted on lorealparisusa.com
Terrible
Absolutely no change in my hair color. The gray is exactly the same. I'm very disappointed. I choose Loreal as I have always been pleased with your products
1 reply from LeCare team - 5 months ago
Hi Buffysil! We apologize for the inconvenience caused from using Magic Root Permanent. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
(no review title)
poor coverage for gray hair
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi Steph! Thanks for reaching out to us regarding Root Rescue Haircolor. We're sorry to hear you did not get good gray coverage after using it. We appreciate the time you have taken to contact us and will share your comments with our teams.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2025Verified purchase
Fid not work on greys but easy to use
Terrible did not cover 1 grey
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi Sonnybunny6, thank you for reaching out about L'Oreal Paris Root Rescue Permanent Hair Color - Dark Brown. We are sorry to hear you did not get the results you had expected. Please be assured that your feedback is valuable to us, and we will share it with the appropriate team. We hope you will continue to enjoy other products within the L'Oreal Paris line.
2 out of 5 stars
10 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] Covers gray but a very strong chemical smell that lasted for over 24 hours
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi there! Thank you for reaching out about our L'Oreal Paris Root Rescue Permanent Hair Color. We're glad to hear that our product effectively covered your gray hair! However, we are truly sorry that you experienced such a strong chemical smell that lingered for over 24 hours. We understand how unpleasant and inconvenient that can be, and we sincerely apologize for this discomfort. Your feedback on the scent is very important to us.
3 out of 5 stars
22 October, 2025Verified purchase
Wish it lasted longer!
Worked well but didn’t last 10 washes like advertised.
1 reply from L'OrealParisProductExpert team - 7 months ago
Hi askingforafriend. We are sorry to hear that L'Oreal Paris Root Rescue Permanent Hair Color didn't last. Frequent shampoos, exposure to sun, pollution, salt-water, chlorine treated pools, permanent waves, blow-drying, and hair straighteners can cause artificial color to fade. We recommend using L'Oreal Paris EverPure Moisture Shampoo and Conditioning for long lasting color. https://www.target.com/p/l-oreal-paris-everpure-moisture-rosemary-oil-shampoo-for-dry-hair/-/A-81855545#lnk=sametab
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
Money worth in a fraction of the time
This is the only product which can stay longer in my hair and it covers entire gray
1 out of 5 stars
11 August, 2025Verified purchase
Upset
The item came in a crushed box which had been taped in the bottom. The items inside were upside down tampered with. It is not eligible for returns!
1 reply from L'OrealParisProductExpert team - 9 months ago
Hello there! We sincerely apologize for your experience with our Root Rescue Permanent Hair Color. Since this was purchased through Target, we recommend reaching out to their customer service regarding assistance. Thanks for reaching out!
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
Best Grey Coverage
Loved the coverage. I have tried so many dyes to cover my Grey hair and this is the only one. Its only $8!
1 out of 5 stars
30 July, 2025
originally posted on lorealparisusa.com
Turned my hair orange
I used the medium brown and it turned my roots orange/brown. I followed the instructions and now need to get it fixed. Looks horrible. Will never use again.