L'Oreal Paris Root Rescue Permanent Hair Color - Dark Brown 4: Paraben-Free, Gel, Includes Applicator
$7.39
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4.0 out of 5 stars with 1370 reviews
effectiveness: 3.3 out of 5
quality: 3.34 out of 5
value: 3.35 out of 5
54% would recommend
59 recommendations
1 out of 5 stars
20 March, 2026
originally posted on lorealparisusa.com
Fraud
Not one gray was dyed but my time and money was wasted, you shouldn't be allowed to make money off of selling a product that is absolutely useless, I use your hair dye loreal excellence and it works great but I will figure out another brand based off this experience
1 reply from LeCare team - 11 days ago
Hi Nessa! We are sorry to hear that you did not achieve gray coverage with Magic Root Permanent. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
2 out of 5 stars
14 March, 2026
originally posted on lorealparisusa.com
Junk
Left product on for 45 minutes did NOT cover Grey!
1 reply from LeCare team - 20 days ago
Hi Donna! We apologize you did not achieve the results you expected from Magic Root Permanent. We know how disappointing it can be to look forward to a new application of color only to be disappointed by the result. For further assistance, please reach out to us at the 800 number on the box, and provide us with case #45673125 when you call.
2 out of 5 stars
27 February, 2026
originally posted on lorealparisusa.com
New packaging
Did you change glove manufacturers recently because I could not open them whatsoever. Please don’t cheap out on your customers. Very frustrating.
1 reply from LeCare team - 1 month ago
Hi Heather4287! Thank you for sharing that you could not open the gloves for Magic Root Permanent. We apologize for the inconvenience. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
Thumbs up graphic, would recommend
21 February, 2026Verified purchase
(no review title)
Such an easy product to use. In 30min to an hour I have no more grey roots. Absolutely one of my favorites.
5 out of 5 stars
Thumbs up graphic, would recommend
7 January, 2026Verified purchase
(no review title)
Color has help up nicely
1 out of 5 stars
17 December, 2025
originally posted on lorealparisusa.com
Terrible
Absolutely no change in my hair color. The gray is exactly the same. I'm very disappointed. I choose Loreal as I have always been pleased with your products
1 reply from LeCare team - 4 months ago
Hi Buffysil! We apologize for the inconvenience caused from using Magic Root Permanent. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 December, 2025Verified purchase
(no review title)
poor coverage for gray hair
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi Steph! Thanks for reaching out to us regarding Root Rescue Haircolor. We're sorry to hear you did not get good gray coverage after using it. We appreciate the time you have taken to contact us and will share your comments with our teams.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 December, 2025Verified purchase
Fid not work on greys but easy to use
Terrible did not cover 1 grey
1 reply from L'OrealParisProductExpert team - 4 months ago
Hi Sonnybunny6, thank you for reaching out about L'Oreal Paris Root Rescue Permanent Hair Color - Dark Brown. We are sorry to hear you did not get the results you had expected. Please be assured that your feedback is valuable to us, and we will share it with the appropriate team. We hope you will continue to enjoy other products within the L'Oreal Paris line.
2 out of 5 stars
10 November, 2025Verified purchase
(no review title)
[This review was collected as part of a promotion.] Covers gray but a very strong chemical smell that lasted for over 24 hours
1 reply from L'OrealParisProductExpert team - 5 months ago
Hi there! Thank you for reaching out about our L'Oreal Paris Root Rescue Permanent Hair Color. We're glad to hear that our product effectively covered your gray hair! However, we are truly sorry that you experienced such a strong chemical smell that lingered for over 24 hours. We understand how unpleasant and inconvenient that can be, and we sincerely apologize for this discomfort. Your feedback on the scent is very important to us.
3 out of 5 stars
22 October, 2025Verified purchase
Wish it lasted longer!
Worked well but didn’t last 10 washes like advertised.
1 reply from L'OrealParisProductExpert team - 6 months ago
Hi askingforafriend. We are sorry to hear that L'Oreal Paris Root Rescue Permanent Hair Color didn't last. Frequent shampoos, exposure to sun, pollution, salt-water, chlorine treated pools, permanent waves, blow-drying, and hair straighteners can cause artificial color to fade. We recommend using L'Oreal Paris EverPure Moisture Shampoo and Conditioning for long lasting color. https://www.target.com/p/l-oreal-paris-everpure-moisture-rosemary-oil-shampoo-for-dry-hair/-/A-81855545#lnk=sametab
5 out of 5 stars
Thumbs up graphic, would recommend
2 September, 2025Verified purchase
Money worth in a fraction of the time
This is the only product which can stay longer in my hair and it covers entire gray
1 out of 5 stars
11 August, 2025Verified purchase
Upset
The item came in a crushed box which had been taped in the bottom. The items inside were upside down tampered with. It is not eligible for returns!
1 reply from L'OrealParisProductExpert team - 8 months ago
Hello there! We sincerely apologize for your experience with our Root Rescue Permanent Hair Color. Since this was purchased through Target, we recommend reaching out to their customer service regarding assistance. Thanks for reaching out!
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
Best Grey Coverage
Loved the coverage. I have tried so many dyes to cover my Grey hair and this is the only one. Its only $8!
1 out of 5 stars
30 July, 2025
originally posted on lorealparisusa.com
Turned my hair orange
I used the medium brown and it turned my roots orange/brown. I followed the instructions and now need to get it fixed. Looks horrible. Will never use again.
5 out of 5 stars
Thumbs up graphic, would recommend
16 July, 2025Verified purchase
Highly recommend the product.
Very easy to use. Leave it for 10 mins and then wash hair. Color comes on very nicely and stays for couple of weeks.
5 out of 5 stars
Thumbs up graphic, would recommend
11 July, 2025Verified purchase
Superb gray coverage on dark hair!
Superb gray coverage!! Saved me $80+ at the salon! I used the Dark Brown and brush applicator and let it sit for 20 mins! Get this now!
3 out of 5 stars
19 June, 2025
originally posted on lorealparisusa.com
Great Color Coverage BUT Spreads- TOO too drippy
I have used the 9 color several times and I do really like the coverage and how long it lasts however it is incredibly thin and liquidy what that means is after a few minutes of application it starts to drip down as in my intention of covering the roots of a half inch slides to full inch or more- since this is permanent, I’m sure that means it is going over my old hair that does not to be need to be recolored. I am aftaid of causing extra damage. The quantity in the container is small so it only covers my crown area. I had to get this three stars because I cannot use it knowing that it will color my already colored hair by spreading, which will cause a lot of damage if they could make the formula thicker so it would not drip like crazy that would help. I also put thick conditioner on the rest of my hair dry that is not colored so that it will not wash into my longer blond strands at rinse out. I am a dedicated at home Hair Colorist so I have used numerous formulas over the last 35 years. I don’t recall using one that spreads so quickly. over untreated hair.
1 reply from LeCare team - 7 months ago
Hi Homehaircolorist! Thank you for sharing how you feel about the texture of Magic Root Rescue/Permanent. We are committed to bringing our consumers high-quality, innovative products that meet their needs and expectations. We sincerely appreciate your feedback, which will be shared with others in our company for consideration.
5 out of 5 stars
19 June, 2025
originally posted on lorealparisusa.com
Easy Application, Amazing Results
I am so impressed with this product. I have been tinting my hair for decades. More often than not, I have been disappointed with the results as my natural base is medium brown and I have tried to color it everything from red to blonde. I have finally decided to embrace my natural color and color my grays. This does amazing. To be honest, I have a short pixi, so the product comtains just enough product to color my hair. The results are shiny and natural looking. I use Medium Ash Brown and it provides a medium/dark brown result.
1 out of 5 stars
15 June, 2025
originally posted on lorealparisusa.com
Too dark. Color does not match the color advertise
I bought a Medium Brown Root Touch-up kit since my hair was medium brown with some old highlights. Can you imagine my surprise when I washed my hair after coloring & my hair turned up BLACK with a little tint of of reddish color… it looked awful!!!
5 out of 5 stars
12 May, 2025
originally posted on lorealparisusa.com
Perfect
This product is excellent and easy to use. I buy and use because I have a emergency and I love the results.