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Dawn Ultra Dishwashing Liquid Dish Soap - Original - 2 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 3 of 4Dawn Ultra Dishwashing Liquid Dish Soap - Original - 4 of 4
Dawn Ultra Dishwashing Liquid Dish Soap - Original - 1 of 4

Dawn Ultra Dishwashing Liquid Dish Soap - Original - 38 fl oz: Phosphate-Free, Plastic Bottle, Multi-Surface

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $15 Target GiftCard with $50 household items purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
  • The only brand trusted by rescue workers to save wildlife
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
  • Made with biodegradable surfactants
  • #1 Dishwashing liquid brand* in North America (*Based on Sales).

Description

Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Do not use in dishwashers, keep out of eyes, flush immediately if product enters eyes, keep out of reach of animals, drink water if product is swallowed, keep out of reach of children, seek medical help if product is swallowed
Product Form: Liquid
Package Quantity: 1
Recommended Surface Application: Multi-Surface
Product Results: Removes Grease, Cleaner, Removes Soil, Used for Cleaning
Recommended Product Application: Dishes
Net weight: 38 fl oz (US)
TCIN: 75664776
UPC: 030772011584
Item Number (DPCI): 003-06-7432
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 2.75 inches length x 4.53 inches width x 11.33 inches height
Estimated ship weight: 2.68 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: This is a comment. I was beyond frustrated when my daughter went to clean out the hamster cage with the new dawn and I got really sick. Autoimmune issues. We've used Dawn for all cleaning for 24 yrs. New scent is not working.

submitted by Christa - 2 years ago
  • A: I got my house cleaned from cleaners and they used this product to clean the kitchen. I have been sick since then. Got severe headached and eye irritation.

    submitted byEj - 2 years ago
  • A: The new scent is not good. Smells like a bad air freshener.

    submitted bytanya - 2 years ago
  • A: The new Dawn scent is horrible. Something in that perfume is bad for people with fragrance sensitivities that never had a problem with original Dawn. Please go back to the tried and true original.

    submitted byHadabuckCO - 1 year ago
  • A: Just opened a new bottle today, didn’t know they changed the scent. While I didn’t use enough to make me sick or anything, the new scent is truly horrible so it’s time to change brands, I can’t remember a time I didn’t use Dawn so this is a true bummer. First Tide went to crap now Dawn, I guess everything is just going down hill from here.

    submitted by - 1 year ago
  • A: Completely agree! The new scent gave me a horrible allergic reaction and asthma attack. I had to throw away the whole bottle. I had no idea that the classic original scent was gone and replaced!!!

    submitted byEliza - 1 year ago
  • A: Agreed! New scent is horrible and won't leave hands or dishes! And the ad did show I was getting original scent.

    submitted byOldLady - 2 years ago
  • A: Surprised to find I was not the only one that had trouble with this new overwhelming scented product that gave me an allergic reaction. Ordered on Target’s site showing this as original scented!

    submitted bymartin1223 - 2 years ago
  • A: We're sorry to hear that this was your experience, Christa, and we hope that you're feeling better. Safety is our top priority here at Dawn, and we can assure you that our Dawn Original has been thoroughly evaluated to be safe when used as directed. Your comments will be shared with our team, and we do recommend discontinuing use of this particular product, if you haven't already. It may be helpful to know that we do offer other Dawn versions, and you may be interested in giving our Dawn Free & Clear Fragrance-Free a try. As well, we'd like to mention that Dawn has only been approved for certain alternative uses. Cleaning out an animal cage is not one of our approved alternative uses, so we can't recommend using our product in this manner. So that we can learn more about your experience and gather some additional details for our Safety Team, please give us a call at (800) 725-3296 when you can.

    submitted byDawn - 2 years ago
    Brand expert
  • A: TARGET please remove this choice, YOU are NOT shipping the Original Scent Dawn, it was discontinued July 2024 per P&G. They "Clean"" Scent STINKS, JUST AWFUL. CAUTION, !!

    submitted byWINDY17 - 1 year ago

Q: Fyi. This is NOT "original" scent. The "new" scent is absolutely terrible. We've moved to another brand.

submitted by garnettguy21 - 2 years ago
  • A: This is a comment. The "new" Dawn scent smells terrible. I washed my smoothie cup with this and it smelled like perfume. I don't want my cups or dishes to smell or taste like perfume. The smell is overwhelming. Bring back the "original" scent. Does anyone have any recommendations for a different dishwashing liquid that doesn't smell like perfume?

    submitted byLInda - 2 years ago
  • A: Yes, please share what brand you moved to. I am boycotting P&G altogether due to the overabundance of perfume they are using, not only in Dawn but Tide, as well.

    submitted bySYLP - 1 year ago
  • A: What brand? I hate the smell as well. It won't rinse away. I cannot serve food or cook on dishes that smell like perfume.

    submitted byjulie - 2 years ago
  • A: Nor their "original" dawn scent. They changed the scent and the forumla. The new forumula made my hands sting and itch and hated the smell. I used my beloved Dawn for 30 years, now switched brands.

    submitted byKatrina - 8 months ago
  • A: Agree and the new scent smells awful I had to throw it away!

    submitted byToniP - 7 months ago
  • A: This new scent is disgusting, I cannot figure out why Dawn would change it's tried & true scent and make it smell like air freshener. Let them know! Bring back the original

    submitted byKris - 1 year ago
  • A: Talked to company today. Said the "original Dawn" has been replaced with "Clean Scent'. I told them when washing dishes this new scent caused a lung issue and I couldn't breathe.

    submitted byKat - 2 years ago

Q: COMMENT: We are NOT happy with the "new scent"! Smell is overwhelming and like a bad dryer sheet! Please bring back original scent. This one is giving me a headache!!

submitted by Danny and Sara - 2 years ago
  • A: I got a headache too. Why do companies mess with a classic with strongs sales. Switched brands.

    submitted byKatrina - 8 months ago
  • A: I suggest writing the company as well. Personally, I am boycotting this brand until they bring the old scent back. It’s one thing to introduce a new scent, but to replace the original and trick us with the blue color and the duck? Outrage

    submitted bysouthmpls - 2 years ago
  • A: And the taste doesn't wash off. I'm gonna miss you old Dawn. You are losing customers.

    submitted byRaechel S - 10 months ago
  • A: Call P&G Customer Service give UPC code get money back on a debit card

    submitted byN - 2 years ago
  • A: It smells awful what are you changing too. I also agree that the Tide smells !

    submitted byToniP - 7 months ago
  • A: We're so sorry you had this experience with the recent change in Dawn's Original Scent, and we hope you're feeling better, Danny and Sara. While all our ingredients and products are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we recommend you discontinue using this product. So we can complete a report for our Safety Team and help you further, please hang on to the product and call us at (800) 725-3296 Monday through Friday, 9 AM to 6 PM EST.

    submitted byDawn - 2 years ago
    Brand expert

Q: The title says that it's the Original Scent. IS it the Original Scent or is that a mistake? Target is very good about making good on things but I don't want to take any chances. Is it the Original Scent or no?

submitted by Kara - 2 years ago
  • A: No they stopped making it in 2024 and now this stuff smells and you waste tons of water trying to get ride of the taste when all you used was a tiny dot on wet hands to wash something. I thought people exaggerated. They did not. It's terrible. I'm done.

    submitted byRaechel S - 10 months ago
  • A: The Dawn Ultra Original Scent has been upgraded, Kara. We recommend reaching out to Target directly to find out if they have the new clean scent.

    submitted byDawn - 2 years ago
    Brand expert

Q: Picture does not match description. Please confirm this is actually ULTRA Dawn.

submitted by Brusher - 3 months ago
  • A: Thank you so much for your question. We would like to inform you that this is in fact a bottle of Dawn Ultra.

    submitted byDawn - 2 months ago
    Brand expert

Q: Is dawn usable in dishwasher

submitted by Alygrl471 - 8 months ago
  • A: Dawn is not designed to be used in the dishwasher.

    submitted byDawn - 8 months ago
    Brand expert

Q: What temperature does this have to be stored at?

submitted by Customer - 9 months ago
  • A: We suggest keeping it stored at room temperature.

    submitted byDawn - 9 months ago
    Brand expert

Q: What is the PH of Original Dawn?

submitted by M - 11 months ago
  • A: All versions of Dawn Dish Liquid except Power Lift / Power Clean: approximately between 9.0 & 9.2.

    submitted byDawn - 11 months ago
    Brand expert

Q: Why can’t I checkout with my target red card

submitted by Snowy - 1 year ago
  • A: You might need to pay down your balance on your credit card. This has nothing to do with Dawn soap though... 😆

    submitted bymdwatk3 - 4 months ago

Q: The description says “original scent” but the pic says “new clean scent.” Which is this? (New scent is disgusting.)

submitted by Emily - 1 year ago
  • A: For questions about the product version being offered, please reach out to the Target Team at 1-800-440-0680 for further assistance.

    submitted byDawn - 1 year ago
    Brand expert

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Guests also viewed

Guests are saying

The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 34773 reviews
    cleans effectively: 4.35 out of 5
    quality: 3.88 out of 5
    value: 3.84 out of 5
    58% would recommend
    1126 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2026Verified purchase

    (no review title)

    I really love it.
    Carlos
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    31 March, 2026Verified purchase

    love the product but hate that the company rose the price and lower the oz.

    effective product
    Sunny
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    21 March, 2026
    originally posted on influenster.com
    Image

    Removes grease on contact while leaving dishes cl

    [This review was collected as part of a promotion.] I received this product for free in exchange for my honest review. Dawn Ultra really removes grease on contact, just like it claims. It cuts through oily dishes quickly, even with a small amount of soap. The formula is concentrated, has a clean scent, and leaves dishes looking spotless. It definitely makes dishwashing easier and faster.
    LiliiaY
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    19 March, 2026Verified purchase

    (no review title)

    item came with a missing cap. Part of product leaked into my bag
    Andrea
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2026
    originally posted on influenster.com
    Image

    Best Dishwashing Liquid!!

    I've tried lots of dishwashing liquids and this is BY FAR the best!! You don't have to use very much at all to have it foam up, and wash your dishes!! This dishwashing liquid always lasts me a long time because a little goes a long way. And it always gets my dishes squeaky clean!! ✨️ Highly recommend!!
    SerenityL
    Did you find this review helpful?
    1 out of 5 stars
    19 March, 2026
    originally posted on dawn-dish.com
    Image

    Terrible

    Terrible smell lingering and horrible for the brand. Stick with what works and promote the best product.
    1 reply from Customer Care team - 12 days ago
    Hello! Thank you for sharing your feedback regarding the Dawn Original formula change. We understand that many long-time users have been disappointed by the new scent, and we truly appreciate your loyalty to the brand. We’re excited to share that, based on customer feedback like yours, we have reintroduced the Classic Scent as part of our Dawn Ultra lineup starting February 2026 at major retailers nationwide. Thank you again for your support. If you have any questions or need assistance, please don’t hesitate to contact us at (800) 725-3296. We’re here to help.
    Bad1
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on influenster.com
    Image

    Last a long time in water

    Probably the best dish washing liquid ever made. Gives great bubbles and cleans dish with ease. Last a long time and smells good. Makes hands stay soft
    JamesE
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on influenster.com
    Image

    Perfect product!

    I loved the cleaning power of this product. It cut through grease like lightning. The appearance it left on my dishes and counters was amazing. It made sure my food tasted the way it was supposed to. Safe for families and pets!
    ClarissaG
    Did you find this review helpful?
    5 out of 5 stars
    18 March, 2026
    originally posted on influenster.com
    Image

    Perfect

    Dawn dish soap is definitely the top dish soap out there! It's grime fighting, bacteria killing composition is perfect for getting those pesky dirty dishes nice and clean!
    MariahM
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    17 March, 2026Verified purchase

    (no review title)

    630am I was trying to cook it out
    Jessica
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on influenster.com
    Image

    Degreaser is the one to go for

    Best dish soap hands down. If you buy the degreaser it works best in breaking down anything stuck on the dishes and creates a easier experience washing
    JoannaM
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 March, 2026Verified purchase

    (no review title)

    I only use Dawn liquid dish soap. I never use my dishwasher because I have so few dishes to wash. I buy the smallest size. It's so cute! It's very inexpensive too!
    VP
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
    Image

    Must have household staple

    [This review was collected as part of a promotion.] Dawn, dish soap is my favorite household staple. From washing dishes to other household cleaning, I always find myself reaching for Dawn. Not to mention, it smells wonderful! It’s such a versatile product that I firmly believe everybody should have some under their kitchen sink!
    BryanaG
    Did you find this review helpful?
    5 out of 5 stars
    15 March, 2026
    originally posted on influenster.com
    Image

    Best dish soap EVER!!

    Honestly the best dish soap I have ever used, the suds are great and the cleanliness is even better, 5 stars for sure!!!
    DustinD
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on influenster.com
    Image

    Dawn ultra dish washing soap

    [This review was collected as part of a promotion.] I have received this product from Influenster in exchange for my honest review the bottle of soap was packaged well , smells good and also cuts through stuck on food and grease with no problem. Rinses clean without residue . Highly recommend
    BRANDYR
    Did you find this review helpful?
    5 out of 5 stars
    14 March, 2026
    originally posted on influenster.com
    Image

    Hard to beat

    I’ve tried plenty of dish soaps over the years but I keep coming back to Dawn. It’s concentrated so a little goes a long way and it always gets the job done. I also use it to clean my stove and to pre-treat stains. It’s reliable, effective, and hard to beat!
    AshleyH
    Did you find this review helpful?
    1 out of 5 stars
    14 March, 2026
    originally posted on dawn-dish.com
    Image

    Not the same

    I was using Dawn since the 1990's. The new formula has changed in ways other than the fragrance, which not only smells bad, but irritates the nasal passages. It is impossible to remove the suds from plastics without using vinegar. Also, I need to wear gloves when I use it as my skin started to peel. I see that the formula has also changed and the liquid is much thinner. Switching to Palmolive.
    1 reply from Customer Care team - 15 days ago
    Hello! Thank you for sharing your experience with the changes to the Dawn Original formula. We understand how important the original scent and product feel have been for you, especially as a long-time user since the 1990s. We’re pleased to share that, based on consumer feedback like yours, we reintroduced the Classic Scent as part of our Dawn Ultra lineup in February 2026. We sincerely apologize for the irritation and issues you’ve experienced. Safety is our highest priority, and all our products are thoroughly tested to ensure they are safe when used as directed. This is certainly not the experience we want for our customers. Please feel free to contact us at (800) 725-3296 so we can learn more about your situation and assist you further.
    MrsD
    Did you find this review helpful?
    1 out of 5 stars
    13 March, 2026
    originally posted on dawn-dish.com
    Image

    The New Scent is HORRIBLE

    I have used Dawn for over 30 years, then about 1.5 years ago, something changed either with me or the soap, and my fingertips started peeling and cracking. As my first step, I stopped using Dawn, and my hands cleared up. I decided to give it another try and I bought a new bottle last weekend, and the scent is HORRID. It's very perfumy, very strong, I could smell it in my pots and pans after washing them. After one use, I gave it away. So, I guess it's back to Palmolive antibacterial and Ivory. Palmolive green "original" scent has changed, too. Let's just leave the classics alone, can we!?
    1 reply from Customer Care team - 18 days ago
    We're sorry to hear about your experience! We strive to maintain quality, but scents can vary. You can try Dawn Gentle Clean, which is designed to be gentle on hands. For a scent-free option, check out Dawn Free & Clear. Your safety is our top concern, and we’d love to hear more about your experience and assist you further, so please call us at (800) 725-3296.
    NatalieJN
    Did you find this review helpful?
    3 out of 5 stars
    11 March, 2026
    originally posted on influenster.com
    Image

    Truly does break away hard grease

    Dawn is definitely a staple soap for everything. It definitely gets the grease and hard stains out of EVERYTHING. Only giving 3 stars because my husband uses this in the shower to help break the diesel and asphalt off his skin. And I don’t like seeing it sit in my shower. Definitely recommend!!
    MadisonL
    Did you find this review helpful?
    4 out of 5 stars
    11 March, 2026
    originally posted on influenster.com
    Image

    Cuts Grease Like a Champ

    [This review was collected as part of a promotion.] I’ve used a lot of dish soaps, and I keep coming back to Dawn Ultra Original. It cuts through greasy pans fast and only takes a small amount, which I appreciate when I’m on dish duty. It rinses clean and leaves dishes squeaky without much effort. The only downside is the scent can feel a bit strong if you’re sensitive to fragrances, but overall it’s reliable, effective, and makes dishwashing as painless as possible.
    ChocoW
    Did you find this review helpful?

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