Target New ArrivalsGift Ideas for DadClothing, Shoes & AccessoriesHome & DecorKitchen & DiningOutdoor Living & GardenGroceryHousehold EssentialsBabyBeautyPersonal CareSports & OutdoorsHealthWellnessLuggageSchool & Office SuppliesToysElectronicsVideo GamesMovies, Music & BooksParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceNew ArrivalsGift Ideas for DadBack to SchoolCollegeTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Colgate Optic White Advanced Icy Fresh Teeth Whitening Toothpaste - 3.2oz/3pk - 2 of 4Colgate Optic White Advanced Icy Fresh Teeth Whitening Toothpaste - 3.2oz/3pk - 3 of 4Colgate Optic White Advanced Icy Fresh Teeth Whitening Toothpaste - 3.2oz/3pk - 4 of 4
Colgate Optic White Advanced Icy Fresh Teeth Whitening Toothpaste - 3.2oz/3pk - 1 of 4

Colgate Optic White Advanced Icy Fresh Teeth Whitening Toothpaste - 3.2oz/3pk

$13.69 ($1.43/ounce)See 1 deal for this item

In Stock

Eligible for registries and wish lists
Available deals

At a glance

About this item

Highlights

  • Three (3) 3.2 OZ tubes of Colgate Optic White Advanced Icy Fresh Toothpaste
  • Advanced Icy Fresh Toothpaste removes 5 years of deep-set stains* *When brushing twice daily for 2 weeks
  • Our proprietary whitening formula with HP Complex includes hydrogen peroxide for deep whitening beyond surface stains
  • This triple toothpaste pack is enamel safe for daily use
  • Clinically proven formula with 2% hydrogen peroxide starts whitening after the first brush
  • Invigorating mint toothpaste combines clean peppermint and cool wintergreen flavors
  • Advanced Icy Fresh is an anticavity toothpaste
  • For whitening that works, choose the Colgate Optic White Advanced Icy Fresh Hydrogen Peroxide Toothpaste

Description

Powered by HP Complex, our unique formulation of Hydrogen Peroxide, Optic White Advanced Icy Fresh Toothpaste removes 5 years of deep-set stains for visibly whiter teeth*. This clinically proven formula contains Hydrogen Peroxide, the same whitening ingredient used by dentists. Designed for no tooth sensitivity, this triple mint toothpaste pack provides enamel-safe stain removal for noticeable results*.
*when brushing twice daily for 2 weeks
Suggested Age: Adult
Health Facts: Contains Peroxide, Contains Fluoride, Gluten-Free, Contains Hydrogen Peroxide
Product Warning: Keep out of reach of children under 6 years of age
Product Form: Paste
Primary Active Ingredient: Sodium Monofluorophosphate
Package Quantity: 3
Net weight: 9.6 Ounces
TCIN: 83388556
UPC: 035000972262
Item Number (DPCI): 049-09-2966
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 6.2 inches length x 6.1 inches width x 1.4 inches height
Estimated ship weight: 0.7716 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this toothpaste safe to use on veneers?

submitted by Lisa - 1 month ago
  • A: Hello there! Our non-whitening toothpaste is okay to use on them. We also recommend speaking with your dentist for the best options for you. We'd be happy to help you find a toothpaste that you might want to try. You can call us Monday-Friday 9 am to 5:30 pm EST at 1-800-468-6502.

    submitted byColgate Palmolive Consumer Affairs - 1 month ago
    Brand expert

Additional product information and recommendations

Discover more options

Frequently bought together

Guests also viewed

Guests are saying

This toothpaste is highly praised for its refreshing minty flavor and effectiveness in keeping teeth clean and bright. Guests appreciate its ability to provide long-lasting freshness without causing sensitivity, making it suitable for daily use. Many have noticed visible whitening results after consistent use, and the smooth texture enhances the brushing experience. Overall, it is considered a great value for maintaining oral hygiene and achieving a brighter smile.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 704 reviews
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    100% would recommend
    3 recommendations
    5 out of 5 stars
    14 May, 2026
    originally posted on influenster.com
    Image

    Toothpaste the best 100% recommended

    Colgate toothpaste. It’s my favorite, it leaves a fresh breath with the smell of super mint Rich. The teeth are clean. Removes caries, dirt. Helps with bad breath. It’s the cream I use and my family recommends it 100% ideal for children Even adults. Fresh mint flavor
    YurleyO
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on influenster.com
    Image

    Feel clean and fresh

    Love the flavor honestly make my mouth feel super clean and fresh, help with bad breath but honestly my mouth feel clean for longer time. Help with build up as well
    MariaW
    Did you find this review helpful?
    5 out of 5 stars
    15 April, 2026
    originally posted on influenster.com
    Image

    Great choice for sensitive teeth

    The taste is awesome. My teeth very sensitive so it’s very the right choice for me. I feel fresh this after brushing and the mouth feel good for all day long.
    MilaM
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on influenster.com
    Image

    Husband and wife approved!

    My husband and I LOVE this toothpaste! He doesn't like using anything else. The strength of the minty flavor is very refreshing and gives us breath confidence, but if you don't like a strong minty taste, that may bother you. There’s no weird after taste or residue and it consistently leave our mouths feeling fresh throughout the day!
    KimberlyR
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    2 January, 2026
    originally posted on influenster.com
    Image

    Good toothpaste

    Leaves my teeth feeling fresh and clean, but I don't think it actually did much for whitening really since I continued to drink copious amounts of coffee
    ssabs
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    2 January, 2026
    originally posted on influenster.com
    Image

    Good toothpaste

    Leaves my teeth feeling fresh and clean, but I don't think it actually did much for whitening really since I continued to drink copious amounts of coffee
    ssabs
    Did you find this review helpful?
    5 out of 5 stars
    27 December, 2025
    originally posted on influenster.com
    Image

    I'd recommend it for the effectiveness, scent, quality and freshness.

    Tried many toothpastes and this is probably my all time favorite. It tastes good and leaves the mouth fresh for hours after using. My mouth feels cleaner when I use this vs other toothpastes and has an ultra clean feel and fresh scent immediately after using. You get a nice sized tube for the value and every time I use it it never disappoints. Whitening factor isn't bad either. I'd recommend it for the effectiveness, scent, quality and freshness.
    sarahw1448
    Did you find this review helpful?
    5 out of 5 stars
    24 November, 2025
    originally posted on influenster.com
    Image

    Fresh and clean feeling

    I really like how this toothpaste makes my teeth feel, fresh and clean after every use. You can definitely feel the difference compared to any other toothpaste so I'd definitely say you're getting your value for this toothpaste.
    eliar
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 November, 2025
    originally posted on influenster.com
    Image

    Fresh and clean feeling

    I really like how this toothpaste makes my teeth feel, fresh and clean after every use. You can definitely feel the difference compared to any other toothpaste so I'd definitely say you're getting your value for this toothpaste.
    eliar
    Did you find this review helpful?
    5 out of 5 stars
    13 October, 2025
    originally posted on Colgate
    Image

    Great product

    I love the taste. It’s not too minty and not too strong and it lasts most of the day until I have to brush my teeth again totally recommend.
    Denise
    Did you find this review helpful?
    5 out of 5 stars
    6 August, 2025
    originally posted on influenster.com
    Image

    Colgate optic white Advanced is a powerful, gentle

    I’ve been using optic white advanced (Colgate), and it really works well for me. It leaves my mouth feeling fresh, clean, and the freshness lasts for hours. It’s even great for people with sensitive mouths I had no irritation at all. The flavor is okay, not too strong or too sweet, and I didn’t notice anything bad about it. Its not expensive at all, and for the quality, it’s worth it. The packaging is good, neat, and easy to use. Overall, it’s very effective it works great for my teeth, my breath, and overall oral care.
    luckar_4232
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2025
    originally posted on influenster.com
    Image

    Can't miss with this brand

    This is a great product that my family uses to feel like they have a clean mouth. I love that the price isn't too expensive and that it comes in different flavors.
    diamondmizstress
    Did you find this review helpful?
    5 out of 5 stars
    20 July, 2025
    originally posted on influenster.com
    Image

    Can't miss with this brand

    This is a great product that my family uses to feel like they have a clean mouth. I love that the price isn't too expensive and that it comes in different flavors.
    diamondmizstress
    Did you find this review helpful?
    5 out of 5 stars
    4 June, 2025
    originally posted on Colgate
    Image

    absolutely perfect product!!

    I have struggled with yellow, daily coffee stained teeth my entire life and I have tried countless "whitening" toothpastes over the years and I am beyond glad to say after purchasing optic white advanced literally just yesterday after only 2 uses so far, I am almost a whole shade whiter!!! I can't wait until I see the final results in 4 to 6 weeks!!! The flavor is incredible and it foams perfectly as I'm brushing. My teeth feel like I had a dental cleaning done.... without the sensitivity I've experienced with the others. I finally found my forever toothpaste to whiten my teeth and maintain the whitening even with daily coffee drinking! It is a smidge pricey but that's because I'm broke all the time thanks to car payments lol yet I am going to continue buying this incredible toothpaste from now on! I can finally have a brighter smile for my dream wedding when I marry my amazing boyfriend. Thank you, colgate optic white!!!
    hopeful bride to be
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    23 May, 2025
    originally posted on influenster.com
    Image

    White and clean all day!

    I hope y’all can tell that I use this very frequently… and I’m trying to get every drop out of this squeeze bottle of toothpaste. This is the only toothpaste I have used that leaves my teeth feeling squeaky clean and white ALL day. I have tried other brands but always end up coming back to Colgate. The optic white one makes a difference after one brush… which I know is hard to believe but it works wonders. I pair this with Therabreath mouthwash and also highly recommend that. This is a great toothpaste!!
    charleyygrace
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 May, 2025
    originally posted on influenster.com
    Image

    White and clean all day!

    I hope y'all can tell that I use this very frequently... and I'm trying to get every drop out of this squeeze bottle of toothpaste. This is the only toothpaste I have used that leaves my teeth feeling squeaky clean and white ALL day. I have tried other brands but always end up coming back to Colgate. The optic white one makes a difference after one brush... which I know is hard to believe but it works wonders. I pair this with Therabreath mouthwash and also highly recommend that. This is a great toothpaste!!
    charleyygrace
    Did you find this review helpful?
    4 out of 5 stars
    20 May, 2025
    originally posted on influenster.com
    Image

    Optic

    I got this toothpaste in a mini/travel size from my dentist. I like to use it at night; I stick to the fluoride free version in the mornings. This is good for keeping your teeth 🦷 white.
    mellrocks
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    20 May, 2025
    originally posted on influenster.com
    Image

    Optic

    I got this toothpaste in a mini/travel size from my dentist. I like to use it at night; I stick to the fluoride free version in the mornings. This is good for keeping your teeth 🦷 white.
    mellrocks
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2025
    originally posted on influenster.com
    Image

    must try

    Colgate offers good value for money, being affordable, widely available, and long-lasting, though premium variants can be pricier. Its packaging is practical, with easy-to-use squeeze tubes and flip-top caps, though some plastic packaging may not be the most eco-friendly. The ingredients typically include fluoride for cavity protection, abrasives for cleaning, and SLS for foaming, though some formulas still contain artificial ingredients that natural brands avoid. In terms of effectiveness, Colgate is proven to fight cavities, whiten teeth, and improve gum health, depending on the variant. The flavors are mostly minty, providing a fresh and long-lasting taste, though some options offer milder or herbal flavors. Overall, it’s a reliable toothpaste brand, but those seeking natural or eco-friendly alternatives may prefer other options.
    redae4
    Did you find this review helpful?
    5 out of 5 stars
    19 March, 2025
    originally posted on influenster.com
    Image

    must try

    Colgate offers good value for money, being affordable, widely available, and long-lasting, though premium variants can be pricier. Its packaging is practical, with easy-to-use squeeze tubes and flip-top caps, though some plastic packaging may not be the most eco-friendly. The ingredients typically include fluoride for cavity protection, abrasives for cleaning, and SLS for foaming, though some formulas still contain artificial ingredients that natural brands avoid. In terms of effectiveness, Colgate is proven to fight cavities, whiten teeth, and improve gum health, depending on the variant. The flavors are mostly minty, providing a fresh and long-lasting taste, though some options offer milder or herbal flavors. Overall, it's a reliable toothpaste brand, but those seeking natural or eco-friendly alternatives may prefer other options.
    redae4
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy