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Dawn Fresh Ez Squeeze Platinum Dish Soap - 24.3 fl oz - 2 of 4Dawn Fresh Ez Squeeze Platinum Dish Soap - 24.3 fl oz - 3 of 4Dawn Fresh Ez Squeeze Platinum Dish Soap - 24.3 fl oz - 4 of 4
Dawn Fresh Ez Squeeze Platinum Dish Soap - 24.3 fl oz - 1 of 4

Dawn Fresh Ez Squeeze Platinum Dish Soap - 24.3 fl oz

$4.99 ($0.21/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

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About this item

Highlights

  • Dawn Platinum gives you a squeaky clean you can see and feel. Removes up to 99% of Grease and Food Residue
  • With Dawn EZ-Squeeze it's easier to get the amount you want, where you want it.
  • Don't waste a drop of soap with the upside-down EZ-Squeeze bottle.
  • The only brand trusted by rescue workers to save wildlife
  • Save money & reduce waste by refilling your EZ-Squeeze bottle from a large bottle of Dawn.
  • Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
  • Use Dawn Platinum to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house.
  • Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)

Description

Dawn Platinum gives you a squeaky clean that you can see and feel. Dawn Platinum's improved formula easily removes 99% of grease and food residue. Dawn is tough on grease, but gentle. Gentle enough that Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn dishwashing liquid can even be used to clean items beyond the kitchen sink. Use Dawn Platinum dish soap to pre-treat greasy laundry stains, remove grease and grime from kitchen counters and appliances, and to clean external car surfaces and the outer shroud of a gas grill. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Fresh
Product Warning: Keep out of reach of children, keep out of eyes, keep out of reach of animals
Product Form: Liquid
Recommended Surface Application: Multi-Surface
Product Results: Removes Residue, Removes Grease
Recommended Product Application: Dishes
TCIN: 87496933
UPC: 030772052075
Item Number (DPCI): 003-06-0546
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium lauryl sulfate, c10-16 alkyldimethylamine oxide, deceth-8, alcohol denat., c9-11 pareth-8, sodium chloride, tetrasodium glutamate diacetate, pei-14 peg-24/ppg-16 copolymer, sodium citrate, fragrances, ppg-26, phenoxyethanol, methylisothiazolinone, colorants' '

Allergens & Warnings:

KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Contains fragrance allergen(s).

Shipping details

Estimated ship dimensions: 2.5 inches length x 3.543 inches width x 9.646 inches height
Estimated ship weight: 1.776 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: will this remove grease from stove grates

submitted by Pat - 8 months ago
  • A: Yes, this can be used to clean stove grates.

    submitted byDawn - 8 months ago
    Brand expert

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Guests are saying

The new Dawn EZ Squeeze bottle has garnered mixed feedback from guests, with many praising its innovative design that prevents spills and makes dispensing easier. However, the new fragrance has been a significant point of contention, with numerous guests expressing disappointment over its strong and unpleasant scent. Despite the scent issues, guests appreciate the cleaning power of the dish soap, noting its effectiveness in tackling grease and grime, making it a versatile choice for various cleaning tasks.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 649 reviews
    cleans effectively: 4.59 out of 5
    quality: 4.5 out of 5
    value: 4.24 out of 5
    80% would recommend
    20 recommendations
    1 out of 5 stars
    9 October, 2025
    originally posted on dawn-dish.com
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    Smells horrible. What happened?

    The smell is awful. I’ve never had this problem with blue Dawn but this smells terrible. It’s a scent that is hard to describe, but it starts almost immediately when I start washing and it’s on my dishes and my brush. I used to love the smell of blue Dawn, but this is going in the trash. It might clean fine, but the smell is so bad that I can’t even use it.
    1 reply from Customer Care team - 22 days ago
    We're so sorry to read about your recent experience with Dawn Platinum in the Fresh Rain scent. Our products go through many quality checks before consumers receive them, and we also try our very best to create fragrances you'll enjoy. Since this wasn't the case for you, JamieS, kindly give us a call at (800) 725-3296 and we'll be happy to help.
    JamieS
    Did you find this review helpful?
    1 out of 5 stars
    12 September, 2025
    originally posted on dawn-dish.com
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    Ez squeeze ??

    The product itself... Is great. The new ez squeeze bottle ? Takes me to hands to get it out... So I waste half of it. Never by again
    1 reply from Customer Care team - 2 months ago
    Thank you so much for your review. We're sorry that you need to use two hands to dispense the dish soap. We do extensive quality and consumer testing to get the bottle design just right, so we'd like to connect about this and ensure your feedback is heard, and tell you more about our Powerwash you may enjoy more. We can be reached at (800) 725-3296.
    Mustang sally
    Did you find this review helpful?
    3 out of 5 stars
    3 September, 2025
    originally posted on dawn-dish.com
    Image

    Too difficult to squeeze bottle

    With my peripheral neuropathy, this bottle is very difficult to squeeze in an effort to dispense soap. My question is: By design, how much pressure is required to dispense liquid? Many seniors are experiencing a similar issue.
    1 reply from Customer Care team - 2 months ago
    We're sorry you don't find our EZ-Squeeze bottle easy at all, Bigsqueeze, and we appreciate your reaching out. The EZ-Squeeze bottle was designed to provide easier one-handed dosing, and we’re sharing your feedback with our product team. Extensive research and consumer testing goes into our products, however, we realize that preferences and needs can vary from person to person. If you’re using one of our EZ-Squeeze bottles, and it seems to get harder to dispense over time, there may be buildup on the opening. If so, rinse the cap with water and dry it off to remove the buildup. If you fid the bottle design is hard for you to use right from the beginning, you may want to consider instead using Dawn in our traditional bottle with the opening at the top. Your satisfaction is very important to us, and we’d like to learn more about your experience to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday
    Bigsqueeze
    Did you find this review helpful?
    5 out of 5 stars
    6 August, 2025
    originally posted on dawn-dish.com
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    Delighted with Dawn

    I'm delighted with Dawn dish soap, because I know I don't need to use much or scrub too hard to clean my dishes.
    NeNe
    Did you find this review helpful?
    1 out of 5 stars
    1 August, 2025
    originally posted on dawn-dish.com
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    Terrible new scent, please go back to the original

    I am so disappointed in the new fragrance. I recently finished my supply of the original product and opened a new bottle - the new scent is nauseating to use and lingers on dishes afterwards. It smells like chemicals, and instead of getting used to the smell it feels like it’s just getting worse. As a customer who has used Dawn dish soap for a long, long time, I’m sad to say I will be switching to another brand. I won’t even be finishing this bottle.
    1 reply from Customer Care team - 3 months ago
    We appreciate that you've used Dawn for a long time, Anne. We're very sorry you're finding the Fresh Rain fragrance nauseating, and have found it to linger on your dishes. Extensive research and consumer testing goes into our product features, and our dish soaps are tested to be safe when used as directed. Since this scent is making you feel nauseated, we recommend that you discontinue use of this fragrance. If you're interested in an unscented option, we recommend our Dawn Free & Clear Fragrance-Free dish soap. When the soap scent lingers on your dishes, there could be a few potential causes for this happening. Over time, dish soap buildup can accumulate on dishes. Also, if you have hard water, it can interfere with the effectiveness of the soap and leave behind residue. For best results, add about 2 tablespoons of dish soap to the sink, then add water that’s 105-115°F. We don't recommend leaving to soak long term, but to wash promptly, and rinse the dishes thoroughly with clean water. We take your report and your satisfaction very seriously, and would like to learn more about your experience in order to further help. Please give our Dawn Team a call at 1-800-725-3296 from 9AM -- 6PM EST Monday–Friday.
    Anne4245
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    6 July, 2025
    originally posted on dawn-dish.com
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    Lingering scent

    It cleans just fine, but I don't notice a difference between this and regular Dawn. No, the problem I have with this soap is the lingering scent of it. When I was my Yeti coffee mug, I cannot rinse the rubber seal enough to remove that scent, which ruins my next cup of coffee. I'm going back to the original Dawn.
    1 reply from Customer Care team - 4 months ago
    We're so very sorry to hear about what's going on. Porous items can collect a scent, and porous items are usually your cast irons, plastics, and worn down dishes. However, by soaking them in hot water with a bit of distilled white vinegar added to it, you should be able to remove the scent. In the future, we suggest you rinse these type of items right away and avoid soaking them. We'd like to connect about this and get you some additional assistance. Please call us at (800) 725-3296.
    1 reply from Customer Care team - 4 months ago
    We're so very sorry to hear about what's going on. Porous items can collect a scent, and porous items are usually your cast irons, plastics, and worn down dishes. However, by soaking them in hot water with a bit of distilled white vinegar added to it, you should be able to remove the scent. In the future, we suggest you rinse these type of items right away and avoid soaking them. We'd like to connect about this and get you some additional assistance. Please call us at (800) 725-3296.
    VGeer
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 June, 2025Verified purchase

    Dawn Fresh Ez Squeeze Platinum Dish Soap - 24.3 fl oz

    Washes the few dishes , bowls and cups along with silverware to be squeaky clean. Good price and prompt delivery.
    Snacks
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    1 June, 2025
    originally posted on dawn-dish.com
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    No-Flip, No-Mess is the greatest invention of soap

    I’ve used Dawn dishwashing liquid for many, many years. I insist on it. It does what it claims to. I’ve used it for things other than dishes too. The greatest drawback to bottles with spouts (pop up or flip top) is when you go to empty the bottle and being unable to get as much of the contents out towards the end. This new invention is the greatest you’ve come up with. I like fleshing scents and this “Rain Fresh scent” does it for me. If an ocean scent could be invented, it would be my first choice!
    Val00
    Did you find this review helpful?
    2 out of 5 stars
    10 May, 2025
    originally posted on dawn-dish.com
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    Platinum Dawn is a waste of Money

    I really don't like this new Platinum Dawn. I hate the Smell and it does not clean as well as the Original. I have to use twice as much to get the grease off my pans. I won't be buying this again. The Original smelled good and worked Excellent! I used it for many years! Don't waste your money!
    1 reply from Customer Care team - 6 months ago
    Laura, our goal is for you to have an amazing dishwashing experience, so we're very sorry to hear that your most recent bottle of Dawn doesn't have the same cleaning ability you have come to know, trust, and love. With our quality checks, and when using the right amount of dish soap for your load of dishes, this isn't what we expect. Our fans are the eyes and ears of our brand, so we want to make sure your feedback is heard. Please call us at (800) 725-3296.
    laura1535
    Did you find this review helpful?
    1 out of 5 stars
    9 May, 2025
    originally posted on dawn-dish.com
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    Smells super cheap

    Smells really cheap . Smells bad like cheap dollar store soap. YUCH!
    1 reply from Customer Care team - 6 months ago
    We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Bob 8273747
    Did you find this review helpful?
    3 out of 5 stars
    2 May, 2025
    originally posted on dawn-dish.com
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    Smells like Suntan Lotion!!!

    I love Dawn dish soap but this batch with the Fresh Rain scent smells like suntan lotion! It's not horrible, but it is not what I expected from "Fresh Rain"!!😁 Also seems less "sudsy" and is difficult to rinse off. I'll buy a different version next time.
    1 reply from Customer Care team - 6 months ago
    We're sorry to hear you didn't have the experience you expected, and assure you that we have many quality checks to ensure you get the best. We hope it helps to know, a lack of suds does not mean the product is not cleaning your dishes. Even if there are very few suds, the solution will continue cleaning the dishes. Using a scouring pad or washing a lot of extra greasy dishes can make the suds disappear more rapidly. To increase the amount of suds, use water that is 105°F to 115°F (40.56°C to 46.11°C), and add the dishwashing liquid to the sink before adding water. We'd like to help find the right Dawn for you, as well as share your experience with our Quality Team. When you have a minute, please get in touch with us at (800) 725-3296.
    cjjj
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 April, 2025Verified purchase

    S

    Fantastic product for me
    buyer
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 March, 2025Verified purchase

    GETS DISHES CLEAN

    I have been using Dawn for many years. This new flip bottle is great. Dawn cleans dishes etc. to a squeaky finish
    Shayne
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    1 February, 2025
    originally posted on dawn-dish.com
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    Horrible smell won't wash off

    We just finished an old bottle of Dawn and was surprised to find that the new bottles have a vastly different scent. WHY??? The new scent is horrible and overpowering and doesn't seem to rinse off well. I rinse and rinse and still that horrible smell is there. If I don't use gloves, the smell remains on my hands so I have to wash my hands with another soap to get it off. Why did you change from a pleasant mild scent to this awful scent. We have 3 big jugs of it which we will be returning. Can't even keep them in the house. Had to out them in the garage. I did a search, and found that I'm not the only one who hates the new scent. Please bring back the old scent. Until you do, I have to switch brands.
    1 reply from Customer Care team - 8 months ago
    We thank you for sharing your feedback on your recently purchased bottle of Dawn Platinum with Fresh Rain scent. We're a little confused, as there's not been a scent change for Fresh Rain, but there has been a name change. Fresh Rain used to be, "Refreshing Rain" - all that's been changed is we dropped the "re" and the "ing" of the name. Please rest assured that we value your feedback greatly, and we'd like to learn more about your purchase and better understand this situation, so we can deliver the best assistance your way. Call us at your convenience. Our number is 1 (800) 725-3296, and we're available Mondays-Fridays, from 9 AM - 6 PM EST.
    Rskin
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    27 January, 2025
    originally posted on dawn-dish.com
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    New scent no way !

    I love dawn dishsoap but the new fresh scent dmell is nauseating! I can't even stand to smell it on my hands after dished. Idk what happened .I used to like the smell but not the new one on platinum!
    1 reply from Customer Care team - 8 months ago
    We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Shylo76
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    26 January, 2025
    originally posted on dawn-dish.com
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    New smell makes it unusable

    Just had to replace an old large bottle and the new smell is so strong and bad that I’m going to have to find another brand of dish soap to use! Smells almost like sunscreen to me.
    1 reply from Customer Care team - 8 months ago
    We're sorry to hear you aren't a fan of the Refreshing Rain scent, and assure you that we're letting our team know your feedback. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
    Jm79
    2 guests found this review helpful. Did you?
    2 out of 5 stars
    23 January, 2025
    originally posted on dawn-dish.com
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    Too Strong Soap Smell

    Jan 2025 Dawn Platinum Fresh Rain: This dish soap has a very bad and strong smell. Very intense like harsh laundry soap, and hard to rinse off, too. Contradicts Dawn's advertisements where you use less water with Dawn, on the contrary, I've never used this much water to remove that intense off the smell. Not sure how Dawn's testing labs did not identify this smell as a problem. We'll go back to Dawn original.
    1 reply from Customer Care team - 8 months ago
    Thanks, Hank, for reaching out to Dawn and sharing your experience with Dawn Platinum wih Fresh Rain scent, in the EZ-Squeeze bottle. We don’t expect the fragrance of Dawn to stick around as you’ve shared. However, if the soap isn't completely rinsed off, or if the dishes have become porous, it is possible. If certain items always pick up a flavor, they're probably worn to the point of being porous and should be washed with extra care.Don’t soak these dishes, but immediately wash and rinse them thoroughly. To remove the smell, soak the affected dishes in hot water with some distilled white vinegar added to it.Give one of our versions of Dawn Free & Clear a try, as they have the lightest scent, and may be the best option for you. Call us for more help, we’re here Mondays - Fridays, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
    Hank78
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    19 January, 2025
    originally posted on dawn-dish.com
    Image

    Bad smell, doesn't rinse off

    We can no longer use this soap. The new scent is off-putting and very strong. I can't cook in the kitchen if we're washing dishes, as the smell of the Dawn overpowers everything else. Which is awful as it's a BAD smell. Worse, this new formula doesn't rinse off. I've tried using less soap. I rinse my dishes at least twice as long as I used to, and not only do they still smell bad after they dry, but I can taste the soap in my food and drink, especially when it's on cooking vessels like pots. I have actually thrown out pasta after boiling it and tasting the Dawn soap while eating it. We are switching brands, as it's intolerable. I really loved you old formula, sad to switch after a lifetime of using Dawn.
    1 reply from Customer Care team - 8 months ago
    We thank you for sharing your feedback on Dawn Platinum with Fresh Rain scent in the EZ-Squeeze Bottle. We're sorry for what you've shared, and we're here to help you with this purchase as best we can. While Refreshing Rain has recently been renamed, "Fresh Rain", the fragrance in this bottle hasn't been changed since 2022. It's possible you've picked up a bottle that you've not used before. We'd like to learn more about your purchase, so we can get to the bottom of this problem. Call us at your convenience any Monday-Friday, from 9 AM to 6 PM, EST. Our number is 1 (800) 725-3296.
    Intolerable
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 January, 2025Verified purchase

    Great dish soap

    I love this soap for my dishes. The opening doesn’t leak, and I keep it standing up at all times. I have found that it very effectively cleans all sorts of dishes and doesn’t leave a mess. I will keep buying this and hope they don’t ever discontinue it. Easily my favorite dish soap at the moment.
    Archie
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    29 December, 2024
    originally posted on dawn-dish.com
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    Stinky ne smell

    Absolutely hate the new scent! Terrible. And it doesn’t seem to get as sudsy as before! Change it back!
    1 reply from Customer Care team - 10 months ago
    We're so sorry you feel this way, and hope you'll give us a call at (800) 725-3296! We'd love a chance to regain your loyalty to Dawn while gathering further information for our Quality Assurance Team.
    Candy k
    1 guest found this review helpful. Did you?

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