America's #1 detergent brand* (*Tide, based on sales)
HE Turbo technology gives you more cleaning power in the quick cycle vs. next leading detergent in normal cycle
Specially designed for regular and high efficiency machines - #1 recommended by washing machine manufacturers***based on co-marketing agreements
Description
Attack even 7 day-old stains with Tide Original HE Turbo Powder Laundry Detergent with Acti-Lift Crystals. It's formulated with HE Turbo technology, using Tide's quick-dissolving Smart Suds technology will prevent the HE washer from running additional rinse cycles. That's why it's the #1 recommended detergent by washing machine manufacturers*. Use Tide HE Laundry Detergent and ensure all the clothes in your oversized loads come out fresh, clean and stain-free.
Product Warning: Wash hands with soap and water after handling, keep out of eyes, seek medical help if product is swallowed, flush immediately if product enters eyes, keep out of reach of children, seek fresh air if product is inhaled
Features: Odor Control, Cold Water Detergent, Color Care, All-Temperature Detergent
Product Form: Powder
Formulation: High Efficiency (HE), Concentrated, Deep Cleaning
Industry or Government Certifications: No Certifications
Surfaces Not Recommended: Fur, Silk, Suede, Leather
Number of uses: 75
TCIN: 14711314
UPC: 030772166680
Item Number (DPCI): 003-08-1087
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
formula contains: cleaning agents/agentes limpiadores (sodium c10-16 alkylbenzenesulfonate/alquilbenceno sulfonato de sodio c10-16; c10-16 alketh), buffers/agentes amortiguadores (sodium carbonate; sodium silicate), cleaning aids/coadyuvantes de limpieza (sodium polyacrylate; cellulose gum; anionic modified polyester/poliester anionico modificado), bleach/blanqueador (sodium carbonate peroxide), bleach activator/activador de blanqueador (taed), enzymes/enzimas (subtilisin; amylase enzyme/enzima amilasa; lipase), whitening agent/agente de blanqueado (fluorescent brightener 71/abrillantador fluorescente 71; disodium distyrylbiphenyl disulfonate), suds reducer/reductor de espuma (simethicone/dimethicone or organosilicone copolymer/copolimero de organosilicona), process aids/ayudas de proceso (sodium sulfate and/or sodium chloride; calcium carbonate or zeolite; c16-18 fatty acids sodium salt/sales de sodio de acidos grasos c16-18), colorants/colorantes, fragrances/fragancias, water/agua.
Shipping details
Estimated ship dimensions: 8.9 inches length x 9.5 inches width x 4.3 inches height
Estimated ship weight: 5.581 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
A: Our detergents are designed to be safe for all machine washable fabrics.
submitted byTide - 7 years ago
Brand expert
A: Yes! This is all I use on my diapers now and they are holding up great.
submitted byTarget shopper - 9 years ago
A: Definitely! It works great. I’ve used it for almost 5 years on cloth diapers.
submitted bySunshine5630 - 9 years ago
Q: Can this tide be used in an older washer?
submitted by Di - 10 years ago
A: I have an old Kenmore washer for soaking and a newer high-efficiency LG washer for everything else. I use the Tide HE detergent in both, with no problems.
submitted byspotthecat - 10 years ago
A: Yes! You can use a High Efficiency detergent in any washer, the only thing to note is that you'll see far less suds when using an HE detergent.
submitted byTide - 7 years ago
Brand expert
A: Yes. I use it in both my newer front load, and older top load machines.
submitted bySusygirl - 10 years ago
Q: Can this powder be used in cold water?
submitted by Sm - 2 years ago
A: You can use in cold water...but it doesn't dissolve well. White detergent flecks are left on the fabic. Bummer.
submitted bywalker3 - 11 months ago
A: Yes, you can use our powder in cold water.
submitted byP&G - 2 years ago
Brand expert
Q: By using only powder detergent does this elimnate the smells that tends to happen with front loading washers over time?
submitted by Joe - 4 years ago
A: Joe, over time front loading washers start to smell due to detergent and soil build up. To eliminate these odors we recommend a monthly machine clean out as directed by your machine's owner's manual. If you have any other questions, or if we can help you further, give us a call at (800) 879-8433.
submitted byTide - 4 years ago
Brand expert
A: the smells happen because you are not leaving the door open to dry out! And oh one more thing, you actually have to clean thing yourself at times!!!
submitted byNope - 1 month ago
Q: The Target website says it is bleach-free but in the formula on the box it says it has Bleach activator. What is bleach activator?
submitted by Isaac G - 5 years ago
A: Great question, Isaac! This version doesn't contain bleach, but has a bleach alternative, which helps to remove stains, without altering the color of your clothing. We hope this helps, but if you want to chat more about this, you can call us at: (800) 879-8433 anytime! - The Tide Team
submitted byTide - 5 years ago
Brand expert
A: This product bleached a brand new item of my clothing. I have photos to prove it, and there are no other bleach containing products in my home. I laid laid the item of clothing out to dry after washing and upon further inspection found detergent powder residue still on the garment. When I rinsed it off, the bleach stains remained- all the way through both sides of the thick fabric. Do not use this product if you don't want your clothing bleached!
submitted byCC - 5 years ago
Q: I have been using this for awhile but noticed that there are white specks of detergent left behind after washing. How can I fix this?
submitted by Sweta - 3 months ago
A: Hi there Sweta! Great question.
We're really sorry to hear you had this experience with our Tide Turbo High Efficiency Powder Laundry Detergent Original, Sweta. It must upsetting that the powder left residue on your clothing.
Residue can appear on clothes or the machine due to various factors. To prevent it, use the correct amount of detergent for your load size and soil level, avoid overloading especially in HE machines, and follow recommended fill levels based on the fabric and cycle type.
Use the proper water temperature according to care labels and check that your machine’s dispenser is flushing detergent properly without blockages.
To remove residue from fabric, rinse affected areas under warm water, then rewash without detergent at the highest safe temperature. If residue remains, soak overnight.
For residue in the detergent dispenser, remove and clean it thoroughly with hot soapy water, soaking if needed, and ensure water jets are clean before reinstalling.
Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you. Your satisfaction is highly important for us at Tide.
submitted byP&G - 3 months ago
Brand expert
Q: How do you use this in front loaders, in the drum or soap dispenser? I have a HE front loader and I am unsure, TY
submitted by ARoss - 5 months ago
A: Hi there! Amazing question.
Our Tide Powder Original Laundry Detergent can definitively be used in front loaders.
Now, the instructions on how to use it are located on the box, but they go as simple as adding the detergent first, and then add the clothes.
However, whether it is better to use the detergent on the drum or the dispenser depends on your appliances use manual. So, please contact the manufacturer of your appliance for more information on how to best use powder laundry detergent for your specific machine.
Please contact us at (800) 879-8433 for any further questions. Your satisfaction is highly important for us at Tide.
submitted byP&G - 5 months ago
Brand expert
Q: Is there plastic used in the box?
submitted by becass - 3 years ago
A: No, there is not plastic inside the powder detergent box.
submitted byTide - 3 years ago
Brand expert
Q: Is this also the regular powdered Tide for standard, top-loading washing machines (not HE)?
submitted by Montana Moxie - 5 years ago
A: Great question, Montana! You can certainly use this in your machine, and will still get the perfect results you'd expect. The only thing you may notice that is different will be fewer suds during the cycle. If you have any other questions, just give us a ring at: (800) 879-8433 when you get a chance! - The Tide Team
submitted byTide - 5 years ago
Brand expert
Q: Does this contain chlorine or active oxygens?
submitted by KateZaro - 5 years ago
A: Great question, Kate! The Original Powder detergent doesn't contain either of those ingredients. If you have any other questions, feel free to call us at: (800) 879-8433 anytime! - The Tide Team
This laundry detergent is highly praised for its effective stain removal and pleasant scent, making it a household staple for many guests. The powder formula is noted for dissolving well in water and not leaving residue on clothes. However, some guests have expressed concerns about recent changes to the scent and formula, which have led to allergic reactions for a few. Overall, it remains a popular choice for those seeking a reliable and efficient laundry solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3
4.3 out of 5 stars
1254 star ratings
4.3 out of 5 stars with 1254 reviews
cleans effectively
4.6 out of 5
cleans effectively: 4.56 out of 5
quality
4.5 out of 5
quality: 4.47 out of 5
scent
4.3 out of 5
scent: 4.31 out of 5
value
4.3 out of 5
value: 4.29 out of 5
84% would recommend
172 recommendations
5 out of 5 stars
13 August, 2026
originally posted on tide.com
Always will recommend
Back when I used cloth diapers around 2014 I learned (and everyone else in the community!) that tide powder is the only thing that *actually* cleans. I’ve never gone back.
Gleslie1216
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
11 August, 2026Verified purchase
(no review title)
Great detergent
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
4 August, 2026
Best there is!
Cleans very well! Love how it took out the staisn.
1 reply from Tide team - 20 days ago
Hello Linda! Thank you for your great review! We are so happy to hear that our Tide Turbo High Efficiency Powder Laundry Detergent, Original has been a positive experience for you! We would love to hear more about what you enjoyed most! Thank you for choosing Tide! Have a nice day!
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
3 out of 5 stars
13 July, 2026Verified purchase
Terrible packing and shipping
Packing and deliver horrible from target!! Only place i order from sending mashed or tore boxing with powder loose from tide . I sent pictures last time and said I would not order again , but asked them to put items i bags inside box like detergent. Hope they will start because they did not. And again loose powder in box falling out of busted place on flimsy box! If amozon and Sams club doesn’t send messes like this, then Target can!!
Deborah
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
10 July, 2026Verified purchase
I wint buy another brand. Tide Powder is my go to laundry detergent!
Best detergent made!!! Never disappoints. Gets the tough stains out every time!
1 reply from Tide team - 2 months ago
Hello Gail! Thank you for your great review! We deeply appreciate your loyalty! Thank you for choosing and recommending Tide! Have a nice day!
Gail
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
10 July, 2026
originally posted on influenster.com
Clean clothes without the irritation
Household staple when it comes to affordable laundry detergent that isn’t going to irritate my skin, damage my clothes, or affect my allergies because the original scent gives of a soft, linen aroma. The concentration is highly formulated to not only give your clothes a clean scent but pulls out dirt/stains like magic. Dissolves into the water instead of leaving clumps and streaks in your clothing. Easy to dispense the right amount with the handy detergent cup scooper for a mess free exchange from box to machine.
1 reply from Customer Care team - 2 months ago
Hello! It is wonderful to hear that this detergent has become such an essential item in your home. We are delighted that its gentle formulation is kind to your skin and allergies, while its concentrated power effectively cleans and removes dirt and stains, leaving your clothes with a pleasant, soft aroma. The seamless dissolution and convenient dispensing system also seem to contribute significantly to your positive experience. We truly appreciate your detailed feedback.
PrettyL
Did you find this review helpful?
4 out of 5 stars
6 July, 2026
originally posted on tide.com
(no review title)
Well, I'd give this product 5 stars if they kept on making the old scented detergent that was my all time favorite. The new stuff isn't all that bad, at least I'd certainly buy it over the liquid kind which for certain I'd never buy again.
1 reply from Customer Care team - 1 month ago
Thank you for sharing your feedback regarding Tide HE Powder. We appreciate your long standing loyalty to Tide and understand your preference for a particular scent that may no longer be available. We are pleased to hear that you find the new powder detergent a good option. We are always working to provide a range of options to meet diverse preferences. We would love to discuss your specific preferences further. Please feel free to contact us directly at 1-(800) 879-8433 so we can gather more details and assist you in finding a product you truly love.
Tide_Fan
2 guests found this review helpful. Did you?
5 out of 5 stars
4 July, 2026
originally posted on influenster.com
Saved my stinky washing machine
Around five years after getting my top load washing machine, it started stinking. Bad. No matter what I tried, I couldn’t get the smell out. Scrubbing it, hot water rinses, bleach, vinegar, baking soda. None of the normal techniques worked. I’d heard Tide powder was really good on stinky clothes, so I wondered if it would simultaneously get the odor out of the machine. I kid you not, within a week or two of switching to Tide powder, the odor was completely gone. It was able to eliminate the buildup inside the drum that had caused the smell. I was shocked. It did the same with all my clothes. I thought I was doing a good job by using a natural laundry detergent, but it just wasn’t effective at dealing with buildup and odors both in my machine and on my clothes. I’m a convert and will never switch to anything else.
1 reply from Customer Care team - 2 months ago
Hi Ashley! We are absolutely thrilled to hear about your remarkable experience with Tide powder, especially in tackling such a persistent issue with your washing machine. It is wonderful that after years of struggling with the unpleasant odor, our product was able to completely eliminate the buildup and restore freshness to your machine. We are equally delighted that you observed the same transformative effect on your clothes, realizing the powerful difference our detergent makes in effectively dealing with buildup and odors. Your conversion and declaration of never switching again truly mean the world to us. Thank you for sharing such a compelling testament to the effectiveness of our product.
AshleyR
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1 out of 5 stars
30 June, 2026Verified purchase
(no review title)
The box was dented badly
1 reply from Tide team - 2 months ago
Hello Dear Consumer. Thanks for taking the time to leave your review. We are very sorry to hear about this. Please know that we have many quality checks in place to make sure your product is in great condition for you. We’d like to look into this so please give us a call at (800) 879-8433.
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
26 June, 2026
Disappointed
I was really disappointed with Tide Evo. It consistently left white detergent residue on my clothing, even when I used the recommended amount and proper wash settings. On top of that, the scent was extremely strong. I won’t be buying this again.
EastBayMom
1 guest found this review helpful. Did you?
5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
21 June, 2026Verified purchase
Mgood purchase
Size &pricing
1 month out of stock
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
26 May, 2026
originally posted on influenster.com
If you want your stain-free clothes, this is for you
I like this.. It leaves my clothes really white and the dark colors are not affected. The stains come out quickly and without problems. The product dissolves really well. It is easy to use and the dose comes in the package instructions
ArlenG
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3 out of 5 stars
20 May, 2026Verified purchase
Tide powder detergent
I didn’t know that I ordered this along with two white boxes of tide. Previous order was 1 box of each tide total of two boxes and Kleenex. Not sure if this was a mistake or not. Just letting you know. Thank you
1 reply from Tide team - 3 months ago
We are so sorry to hear you had this experience with the delivery of our Tide Turbo High Efficiency Powder Laundry Detergent Original. We understand it must upsetting. Please contact the Target Customer Service team at 1-800-440-0680 so they can help and take care of you for the delivery of this item.
barbaram
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5 out of 5 stars
Thumbs up graphic, would recommendWould recommend
13 May, 2026Verified purchase
Keep it simple
This is my favorite. Keep it simple.
Paul H
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
8 May, 2026Verified purchase
(no review title)
great
M
1 guest found this review helpful. Did you?
1 out of 5 stars
Thumbs down graphic, would not recommendWould not recommend
6 May, 2026Verified purchase
Product ok but quanity of size small
I like the product but quality of product is too small for the price
Smells good
Did you find this review helpful?
5 out of 5 stars
16 April, 2026
originally posted on tide.com
You’re almost there with the scent
Yeh let’s face it, Tide is the best quality laundry detergent out there. Ten out of ten for cleaning. Smells really pleasant out of the box and while washing. Sadly the only fragrance note leftover on clothes is a strange woodsy note. Tweak the fragrance and tone down that particular fragrance ingredient (or eliminate it), and the scent will be 10/10 as well.
Sue95467
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3 out of 5 stars
23 March, 2026
originally posted on tide.com
Scent is NOT great
I thought I was going crazy until I read other reviews. I have ALWAYS been impressed with the "clean" from Original Tide. I also enjoyed the smell of my things. I migrated to Tide Free about 10 yrs ago
1 reply from Customer Care team - 5 months ago
Hello Dear Consumer. We hope you're doing great. Thanks for taking the time to leave your review. We're very sorry to hear you were unhappy with your purchase. While we completely understand that scent is very subjective, we’ll let our team know how you feel. In the meantime, if you have any questions or we can help you with anything, please let us know at (800) 879-8433. We’re here for you.
slw72
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5 out of 5 stars
21 March, 2026Verified purchase
(no review title)
Cleans well & cotton clothes smell good. Cardboard is easier to dispose of than plastic containers.
Nana Susan
cleans effectively
5.0 out of 5
cleans effectively: 5 out of 5
quality
5.0 out of 5
quality: 5 out of 5
scent
5.0 out of 5
scent: 5 out of 5
value
5.0 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
17 March, 2026
originally posted on tide.com
Shrinkflation!
I appreciate a clean and effective powder option but I noticed my box shrank from 129 to 108 ounces! I will be exploring other brands in the future.
