Lightens & lifts your natural hair color. Use a toner to get that hot-right-now platinum shine.
Permanent hair color
Color that lasts until your hair grows out. Redo your roots every 4–6 weeks.
Semi-permanent hair color
No-bleach color that lasts for weeks. Fades with wash & won’t lighten your hair.
Temporary hair color
Play with color without the commitment. These shades last for up to 2 shampoos.