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e.l.f. Mineral Infused Face Primer Small - 0.47 fl oz
$9.00
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About this item
Highlights
- Creates a smooth base to prep skin for makeup application
- Fills in fine lines and refines skin complexion
- Silky texture has a natural matte finish
- Combats oil and dryness for all skin types
- 100% Vegan & Cruelty-Free
Description
2017 Influenster Reviewer's Choice Award Winner!
Ideal for creating a smooth base for foundation, use the versatile e.l.f. Mineral Infused Face Primer before applying makeup. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your complexion. Apply and let dry to enjoy makeup that blends smoothly and lasts all day!
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Ideal for creating a smooth base for foundation, use the versatile e.l.f. Mineral Infused Face Primer before applying makeup. The weightless silky formula is great for all skin types. This primer fills in fine lines and refines your complexion. Apply and let dry to enjoy makeup that blends smoothly and lasts all day!
Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Suggested Age: 10 Years and Up
Health Facts: Aluminum-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free
Color Finish: Sheer, Matte
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Skin Tone Improvement, Smoothing
Recommended Skin Type: Very Dry, Acne-Prone, Oily, Normal, Sensitive, Dry, Mature, Combination
Net weight: .47 fl oz (US)
Features: Lightweight, Long Lasting
TCIN: 13963733
UPC: 609332834019
Item Number (DPCI): 052-16-0403
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
cyclopentasiloxane, dimethicone crosspolymer, cyclohexasiloxane, dimethicone, dimethicone/vinyl dimethicone crosspolymer, phenoxyethanol, silica dimethyl silylate, silica' '
Shipping details
Estimated ship dimensions: 4.09 inches length x 1.3 inches width x 1.22 inches height
Estimated ship weight: 0.195 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What is the primary purpose of this primer?
submitted by AI Shopping Assistant - 9 days ago
A: The primary purpose is to improve skin tone and provide a smoothing effect.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Does the primer help with oil control?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, it combats oil and dryness, making it suitable for all skin types.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Is this primer suitable for sensitive skin?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, it is recommended for sensitive skin, among other skin types.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What is the finish of the primer?
submitted by AI Shopping Assistant - 9 days ago
A: The primer has a natural matte finish, providing a smooth base for makeup.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Is the primer free from parabens and sulfates?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, the primer is paraben-free and sulfate-free, ensuring a gentle formula.
submitted byAI Shopping Assistant - 9 days agoAi generated
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Guests are saying
This primer has garnered a mix of enthusiastic and critical feedback from guests. Many appreciate its ability to provide a smooth base, enhance skin glow, and control oil, making it a staple in their makeup routines. However, some guests express concerns about its sparkly finish, limited color correction, and the perceived quantity of product in the bottle. Overall, it is favored for its lightweight feel and effectiveness in improving makeup application.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2445 reviews
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 4.33 out of 5
quality: 4.27 out of 5
value: 4.36 out of 5
80% would recommend
26 recommendations
5 out of 5 stars
16 September, 2025
originally posted on elfcosmetics.com
Best coverage
This product is amazing, the best coverage I’ve seen in a primer! Love it!!!
5 out of 5 stars
6 June, 2025
originally posted on elfcosmetics.com
Silky
I like it. Goes on smooth and feels silky. It makes my makeup stay on almost all day.
1 out of 5 stars
30 May, 2025
originally posted on elfcosmetics.com
What Happened to Elf? This is horrible.
I love my Elf cosmetics but this Illuminating Face Prime is horrible! Not kidding. First of all, the product didn't come out when you pumped the bottle. I took off the top and there was no pipe attached to the top...all that was in there was thick goop. I tried to use it and it was cakey and dry. No illumiation at all. It's going in the trash.
5 out of 5 stars
Thumbs up graphic, would recommend
6 April, 2025Verified purchase
Good Stuff
It seems like it hold my makeup in place.
4 out of 5 stars
5 April, 2025
originally posted on elfcosmetics.com
Nice light texture
Easy to apply.went on smooth & even, with a soft glow , Not sticky
5 out of 5 stars
1 April, 2025
originally posted on elfcosmetics.com
Love it.
It doesn’t make me watch to itch my face. (I used Maybelline Master prime for a long time!) This is so much better! I bought the small to try it out, also because I hardly wear make up!
5 out of 5 stars
26 March, 2025
originally posted on elfcosmetics.com
Primer
I am in awe the way it feels on my skin on the first day I got my order I put it on my face and had to take a double look at the name primer because I never felt any other primers like it…. I love it!!!
5 out of 5 stars
24 March, 2025
originally posted on elfcosmetics.com
Love it!
This is my first time using elf cosmetics. Primer goes on so smooth and makes my skin look alive.
3 out of 5 stars
23 March, 2025
originally posted on elfcosmetics.com
A little too much glow
I understand the sun kissed highlighted glow is on trend. However, for my age or my comfort level this primer has just a little too much shimmer for my taste. That shouldn’t take away from the quality of the product though. That’s just my personal preference. It does feel very silky going on.
5 out of 5 stars
9 March, 2025
originally posted on elfcosmetics.com
Nice Glow!
I bought the illuminating face primer and I really like it. It gives your skin a nice glow. I have dry skin so it goes on smooth and doesn’t flake.
5 out of 5 stars
22 February, 2025
originally posted on elfcosmetics.com
Beautiful
When putting it on it can seem scary but don’t worry because once your makeup is on top it shows that natural glow
5 out of 5 stars
27 January, 2025
originally posted on elfcosmetics.com
Brightens my 57 year old skin
I have good skin and minimal wrinkles but my skin looked a little darker under the eyes. This primer is superb to bring my skin alive.
5 out of 5 stars
28 December, 2024
originally posted on elfcosmetics.com
Feels wonderful
This primer feels wonderful and holds make up very well.
3 out of 5 stars
17 December, 2024
originally posted on elfcosmetics.com
Illuminating Face Primer
This one isn't my style as it is just too sparkly for me.
1 out of 5 stars
3 December, 2024
originally posted on elfcosmetics.com
super glittery :(
i really wanted to like this but sadly it’s just pure shimmer where i thought it would be dewy etc. not worth it if you don’t like that finish
1 out of 5 stars
3 December, 2024
originally posted on elfcosmetics.com
Sparkling
I didn’t like the texture and it is sparkling which I didn’t like. I thought it would be more illuminating in which it gives good hydration but it leaves the skin with sparkles and matte finish’s.
4 out of 5 stars
1 December, 2024
originally posted on elfcosmetics.com
shiny
it definitely illuminates your face but has a very watery consistency and not what you'd expect for a primer
5 out of 5 stars
20 November, 2024
originally posted on elfcosmetics.com
Subtle shimmer
This is part of my everyday. Gives a subtle shimmer. Hard to find in store so I like to order several at a time!
5 out of 5 stars
30 October, 2024
originally posted on elfcosmetics.com
Love the Dewey Glow
I am 76 years old and most days only use this primer, no foundation. Last week I wore it to the dentist and the assistant commented how Dewey my skin looked. She I told her the only thing I had on was this primer she was Amazed, especially at the reasonable price.
1 out of 5 stars
21 October, 2024
originally posted on elfcosmetics.com
Not for darker skin tones!!
Now I don’t mean any harm by my statements. Just know if you are below tanned , don’t get this primer. I learned the hard way but it isn’t for brown skin tones. I am just a beginner in makeup so I thought primers were all clear based. Maybe it’d be a sparkly finish with the illuminating effect. Boy , I was wrong. This would otherwise be lovely if you’re a golden bronze or anything up.