$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Push-up wing brush sweeps lashes to the side, while lifting and plumping from the roots
- Styling formula holds the lifted wing look in place
- Washable formula
Description
Achieve The Falsies push-up effect, now with a lifted winged look. The exclusive push-up wing brush sweeps lashes to the side, while lifting and plumping from the roots. The styling formula holds the lifted wing look in place. Ophthalmologist tested.
Step 1. Sweep inner lashes in an upward and outward motion from the root to tip of lashes.Step 2. Repeat until the desired lift, volume, and winged effect are achieved.Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Sweep inner lashes in an upward and outward motion from the root to tip of lashes.Step 2. Repeat until the desired lift, volume, and winged effect are achieved.Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 16 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Curling, Volumizing
Net weight: .32 fl oz (US)
Features: Waterproof
TCIN: 50513634
UPC: 041554462838
Item Number (DPCI): 052-07-0637
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g684448 5 ingredients: isodedecane, cera alba/beeswax/cire dabeille, copernicia cerifera cera/carnauba wax/cire de carnauba, disteardimonium hectorite, aqua/water/eau, allyl stearate/va copolymer, oryza sativa cera/rice bran wax, paraffin, alcohol denat., polyvinyl laurate, vp/eicosene copolymer, propylene carbonate, talc, carthamus tinctorius seed oil/safflower seed oil, ethylenediamine/stearyl dimer dilinoleate copolymer, peg-30 glyceryl stearate, propylparaben, methylparaben, hydrogenated jojoba oil, silica, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, bht. [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 77742/manganese violet, ci 77510/ferric ferrocyanide]
Allergens & Warnings:
CAUTION: FLAMMABLE UNTIL DRY. DO NOT USE NEAR FIRE, FLAME OR HEAT., TO SAFEGUARD MAYBELLINE PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCUR, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.Shipping details
Estimated ship dimensions: 5.57 inches length x 2.67 inches width x 0.93 inches height
Estimated ship weight: 0.07 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
Guests also viewed
Discover more options
Related Categories
Summary of reviews
This mascara has garnered rave reviews for its ability to lengthen, lift, and separate lashes without clumping. Guests appreciate its unique comb applicator that allows for precise application, making it ideal for achieving a natural look. Many have noted its long-lasting formula that holds curls well, even in challenging conditions. While some guests mentioned difficulties in removal and occasional smudging, the overall consensus is that this mascara is a must-try for anyone seeking beautiful, defined lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 739 reviews
easy to apply: 4.23 out of 5
easy to remove: 3.82 out of 5
long lasting: 3.97 out of 5
quality: 3.88 out of 5
value: 3.72 out of 5
74% would recommend
99 recommendations
Like the brush but it's not waterproof
4 out of 5 stars
danidlv - 26 days ago, Verified purchaser
The blackest black color is not waterproof, even though the title says it is. I was pleasantly surprised with the brush and how well it separated my lashes though, just doesn’t hold my curl since it isn’t waterproof. I’ll use it on top of another waterproof mascara so I’ll probably keep it!
Incredible
5 out of 5 stars
Thumbs up graphic, would recommend
Ashley - 2 months ago
This is the best mascara I have ever used in my 27 years of life. I will never buy another mascara ever again. I have short straight lashes that point downwards and every other mascara doesn't hold a curl but this one absolutely does. I personally think the lengthening is more impressive than the volume but nonetheless I will be repurchasing for my entire life.
PLEASE DO NOT DISCONTINUE!
5 out of 5 stars
korilakkuma - 2 months ago
originally posted on maybelline.com
I cannot tell you how many mascaras I've tried as an Asian girl with short, stick straight lashes. From all across the globe. I've tried Japanese, Korean, and Chinese branded mascaras that have great hold, but not much volume. I was praying to find an American affordable mascara and this is IT! The brush separates every single one your lashes like a fan and the waterproof formula holds all day and night! I do not understand why Sky High mascara is marketed so heavily when this mascara is way better! There's absolutely no flaking or smudging even after hours of wear! PLEASE DO NOT DISCONTINUE!
Best mascara ever
5 out of 5 stars
drpepperaloe - 2 months ago
originally posted on maybelline.com
Literally the best mascara ever ! I have tried high end , middle , and low and to be honest this mascara beats all , it separates the lashes and coats them very well , gives length & best of all holds a curl! I literally slept with it and the curl is still there !please NEVER discontinue or get rid of it , it’s literally my holy grail!<3
Regret purchasing
1 out of 5 stars
Thumbs down graphic, would not recommend
LJLP - 2 months ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Skin type: Dry
- Skin concern: Sensitivity, Aging, Sun damage
Difficult to apply, flakes off by end of day, yet also difficult to remove. Regret purchasing. Other Maybelline mascaras are much better.
100% waterproof
5 out of 5 stars
Thumbs up graphic, would recommend
Chick - 3 months ago
I went to a funeral today and cried all day. After 3 hours of crying, this didn't smudge, run, not even a little flake came off. 10/10 would definitely recommend. However it flakes from time to time on a regular day.
Transfers and smudges easy
1 out of 5 stars
Thumbs down graphic, would not recommend
CTC - 3 months ago
- Eye color: Green
- Skin tone: Light
- Skin type: Dry, Normal
I like the brush but it transfers badly. I was in meetings one morning and went the bathroom and it looked like I had been crying and rubbing my eyes.
1 reply from Maybelline Consumer Care team - 3 months ago
Hi CTC. Thanks for reaching out about Maybelline Volum' Express The Falsies Push Up Drama Angel Mascara. We are sorry to hear you did not get the results you had expected. We always welcome our customers' feedback and suggestions, as they are valuable tools to improve our services and products in any way that we can. It is our hope you continue to use our products with greater success.
Awesome Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Amk1225 - 3 months ago, Verified purchaser
- Eye color: Blue
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
This is my favorite mascara!
Easy to use!
5 out of 5 stars
Thumbs up graphic, would recommend
carliet123 - 3 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Redness, Pores, Acne
- Eye color: Grey
- Skin tone: Light
- Hair color: Brunette
My fav for bottom lashes!
dont buy if you have straight eyelashes
1 out of 5 stars
plantmom - 6 months ago, Verified purchaser
my eyelashes fell down 😭
1 reply from Maybelline Consumer Care team - 5 months ago
Hi plantmom. Thanks for reaching out about Maybelline Volum' Express The Falsies Push Up Drama Angel Waterproof Mascara, We are sorry to hear this is not your new favorite mascara. We recommend trying Colossal Curl Bounce Waterproof Curling Mascara. This long wearing mascara delivers lasting bouncy lashes. Defies clumps. Defies smudging. Defies flaking. Up to 24HR wear. We hope you give it a try!
Depends where you get it.
1 out of 5 stars
Thumbs down graphic, would not recommend
Judy - 6 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Oily
- Eye color: Brown
- Hair color: Black
- Skin concern: Acne, Uneven skin tone
My friend gave me one and it worked really well, but I got one from target and there is no product on it,
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there! We are sorry to hear about the experience you had with Maybelline Volum' Express The Falsies Push Up Drama Angel Waterproof Mascara. We would like to speak with you directly about it. Please give us a call @ 877-456-5287, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 6 months ago, Verified purchaser
- Eye color: Green
- Skin type: Oily
- Skin tone: Medium
- Hair color: Brunette
I have been using this mascara for 10 years and have tried many high end ones… I keep coming back to this one! No smudging under eyes
Yessssss
5 out of 5 stars
Thumbs up graphic, would recommend
23749282 - 7 months ago, Verified purchaser
- Skin tone: Medium
- Hair color: Brunette
- Eye color: Brown
- Skin concern: Dark circles, Blackheads, Acne, Pores
- Skin type: Dry
The water proof mascara is my favorite. I use it ALL the time. It gives ton of length and volume
Stunning Results
5 out of 5 stars
Thumbs up graphic, would recommend
sooom - 8 months ago, Verified purchaser
I bought this in waterproof because I have straight lashes. It held my curl amazingly, and the length this provided me with was out of this world. Zero clumping too. The shape of the brush fans your lashes out too to achieve the pretty "angelic" look. It really gives you a natural lash extension look, I would definitely repurchase.
love it!
5 out of 5 stars
eyelove - 9 months ago
originally posted on maybelline.com
i’ve used this for two years and it’s amazing! i don’t like clunky mascara and this separates my lashes to make them look flawless! i highly recommend especially if you don’t like clumpy lashes!
Not for short eyelashes
1 out of 5 stars
Thumbs down graphic, would not recommend
Kayasmom - 10 months ago, Verified purchaser
- Hair color: Brunette
- Eye color: Brown
This mascara is terrible if you have short eyelashes. It might make them look longer but they are straight so it doesn’t really matter. I have bought other cheap mascaras that help my eyelashes hold a curl but this one doesn’t at all. My eyes water from allergies and this mascara came right off as soon as my eyes got a little watery
1 reply from Maybelline Consumer Care team - 10 months ago
Hi there! Thank you for your feedback on the Volum' Express The Falsies Push Up Drama Angel Mascara - 501 Blackest Black. We are sad to hear that you did not see the results you expected with this mascara. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
pretty decent
4 out of 5 stars
Thumbs up graphic, would recommend
emy - 1 year ago
good mascara, the wand someotjmes pokes my eye so i don't like that but other than that i like it
Favorite brush for seperating lashes
4 out of 5 stars
Thumbs up graphic, would recommend
Midwest_momma - 1 year ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
Good product. Does a good job of separating lashes. Gives good length not a ton of volume though.
Best mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Lausal16 - 1 year ago, Verified purchaser
- Hair color: Brunette
- Skin concern: Pores, Blackheads, Sensitivity, Acne, Dullness
- Skin tone: Light
- Skin type: Combination
- Eye color: Brown
This is probably one of my favorite mascaras I've tried. No matter what I always come back to it!
Maybeline volume express mascara
4 out of 5 stars
Thumbs down graphic, would not recommend
Aries90 - 1 year ago
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Sun damage, Cuticles, Pores, Redness, Blackheads, Dullness, Cellulite, Aging, Sensitivity, Puffiness, Acne, Dark circles, Uneven skin tone, Calluses
- Eye color: Green
- Skin type: Dry
I did like this mascara when I first got it. However after a couple weeks it dried out a bit and became clumpy when I applied it. A positive is that it doesn’t transfer much.