L'Oreal Paris Fade - Defying Color + Shine System Permanent Hair Color - Soft Silver Blonde
$12.99See 1 deal for this item
Color FamilySilver
ColorSoft Silver Blonde
In Stock
Eligible for registries and wish lists
Available deals
$5 Target GiftCard with $30 hair & skin care purchase
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About this item
Additional product information and recommendations
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- $11.99 - $12.99$5 Target GiftCard with $30 hair & skin care purchase3.7 out of 5 stars with 6157 ratings
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Guests are saying
This hair dye offers an easy application process and impressive results, making it a great choice for guests looking to color their hair at home. Many guests appreciate the nourishing conditioner that leaves hair soft and shiny, while the color accuracy and gray coverage are frequently praised. The product is suitable for various hair types and colors, providing a pleasant experience overall, despite some concerns about the strong scent.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 7168 reviews
effectiveness: 3.13 out of 5
quality: 3.09 out of 5
value: 3 out of 5
50% would recommend
432 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
20 May, 2026
Hair color for
this was a gift. Just ordered it
1 out of 5 stars
20 May, 2026
Disappointed
Didn’t do anything.
5 out of 5 stars
Thumbs up graphic, would recommend
16 May, 2026Verified purchase
Loreal Paris Permanent hair color.
This hair color is good for grey hair and has good coverage.
1 out of 5 stars
Thumbs down graphic, would not recommend
15 May, 2026Verified purchase
Sorry product, missing parts!!
Product was missing the processing blonde portion and the conditioner, really sad you pay $12.99+ for a product that’s missing the main part and the conditioner…makes you not want to buy hair color from target if it’s going to be that way…
1 reply from L'OrealParisProductExpert team - 2 days ago
Hi there! We’re sorry to hear your Superior Preference Les Blondissimes Ultra Lightening Color and Shine System was missing the lightening component and conditioner. We understand how frustrating and disappointing that is, especially when key parts of the kit are not included. Since this purchase was made at Target, we recommend reaching out to Target Customer Service directly for further assistance.
1 out of 5 stars
15 May, 2026Verified purchase
(no review title)
Made my hair fall out a ton!!!
1 reply from L'OrealParisProductExpert team - 7 days ago
We are sorry to hear about the experience you had with L'Oreal Paris Superior Preference Fade-Defying Color + Shine System . We would like to speak with you directly about it. Please give us a call @800-322-2036 M-F 9:00 am – 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
5 out of 5 stars
14 May, 2026
originally posted on lorealparisusa.com
Perfect color for me.
I finally found my perfect hair color with 9G Light Golden Blonde. It covers the grey totally and looks more natural than any other L’OREAL hair color I’ve tried over the last 15 years! Now I’ve been told it’s being discontinued and I’m upset enough about it to write. Will there be something comparable to replace it?
4 out of 5 stars
13 May, 2026Verified purchase
(no review title)
good color
5 out of 5 stars
Thumbs up graphic, would recommend
11 May, 2026Verified purchase
(no review title)
Nice color
1 reply from L'OrealParisProductExpert team - 11 days ago
Hi Diana! Thank you for sharing that Superior Preference Les Blondissimes, LB02-Extra Light Natural Blonde, is a nice color! We are committed to bringing our consumers products that meet their needs and expectations. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
6 May, 2026Verified purchase
(no review title)
blessed
5 out of 5 stars
5 May, 2026Verified purchase
(no review title)
works very well
1 out of 5 stars
29 April, 2026
originally posted on lorealparisusa.com
5A medium ash brown
I always use the 5A medium ash brown hair dye in the past and it always turn into a nice ash medium brown. I recently bought the hair dye and my hair turned out ok, but it got the some red and copper undertones. I dont like the red/copper undertone color on my hair. Wished it was more ashy.
1 reply from LeCare team - 21 days ago
Hi Pearl! We apologize you were not satisfied with the results you achieved with Superior Preference, 5A-Medium Ash Brown. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. We apologize for the inconvenience and will pass along your feedback to others in our company for consideration.
5 out of 5 stars
Thumbs up graphic, would recommend
29 April, 2026Verified purchase
Fave
Love this brand, quality and fair price.
5 out of 5 stars
26 April, 2026Verified purchase
(no review title)
Perfect color
1 out of 5 stars
22 April, 2026
originally posted on lorealparisusa.com
NOT new and Improved
I have been using Preference for years, and I finally will choose another brand. It is supposed to last 9 weeks according to Loreal, but the color washes out in two weeks. With each shampoo, (twice a week) the color comes off on the towel, and gone in two weeks. The hair has no body because the color does not penetrate. New and improved? I don't think so. Unacceptable. I am very disappointed.
1 reply from LeCare team - 29 days ago
Hi ELGato! Thank you for sharing how you feel about Superior Preference. We apologize for the inconvenience this change has caused. We are committed to bringing our consumers products that meet their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company for consideration.
2 out of 5 stars
17 April, 2026Verified purchase
Inaccurate color and very string odor
Odor is intolerable. I tried to trun on vents and extractir fans to help but it is not acceptable to have this level of eye watering chemical smell. Ash brown is in fact a reddish brown! Will not purchase again. There are many other brsnds out there with more tolerable smells. The consistency is strange, not a foam, not a liquid; almost gel like but still drips. I was only doing roots and it was just eniugh for that. This box would not be enough to cover full head of short to medium hair length
1 reply from L'OrealParisProductExpert team - 1 month ago
Hi purchasereview. We are sorry to hear about the experience you had with Superior Preference 4# Hair Color. We would like to speak with you directly about it. Please give us a call @ 800-631-7358 M-F 9am to 5:30pm EST and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you. When the consumer calls, ask them for their username on the review to find the initial case created when the review was received.
4 out of 5 stars
29 March, 2026
originally posted on lorealparisusa.com
Love it!
I've been using L'Oreal hair color for over 40 years. I started with golden blond colors in my 20's and 30's. I had light brown hair so the light colors worked well. In my later years I switched to level 6 reds and I love it. I'm 62 now and tried growing out the gray but I'm back to wanting the red again! My only issue is my hair soaks the color up so I need 2 boxes on hand if my hair is shoulder length.
1 out of 5 stars
Thumbs down graphic, would not recommend
26 March, 2026
Awww, I hate it
I am extremely disappointed in this product, all the tea and all the shade! Firstly, the FUMES burned my eyes so bad, and I was 3 second away from passing out (yes yall, the space was well ventilated). This is all unpleasant as can be, and the kicker is the color did a bad job and left my blonde roots only slightly less blonde, all directions were followed properly you best believe. The only reason I used this is cause they were out of the shade from Clairol I use and LOVE, which is also cheaper. Hate ittt, never again.
1 out of 5 stars
Thumbs down graphic, would not recommend
21 March, 2026
Does not lift.
Used as recommended. My hair wasn’t bleached or previously lightened as I read on the box it would not be recommended. Huge waste of money.
4 out of 5 stars
12 March, 2026Verified purchase
(no review title)
Price when Up 😞
5 out of 5 stars
Thumbs up graphic, would recommend
11 March, 2026Verified purchase
(no review title)
happy with this product