Tide Fresh & Gentle Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent 64 Loads - 84 fl oz
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$12.99 ($0.15/fluid ounce)
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4.7 out of 5 stars with 551 reviews
cleans effectively: 4.6 out of 5
quality: 4.58 out of 5
scent: 4.48 out of 5
value: 4.38 out of 5
84% would recommend
88 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2026Verified purchase
Leaking
The container is leaking from the bottom
From Tide team
Hello there! We are sorry to hear about the issues with the packaging of your recent order. It sounds very frustrating to receive damaged goods with product spillage. We certainly do not want you to experience such a messy and wasteful situation, and we work diligently to ensure our packaging protects the product during transit. We want to make things right for you please contact us at (800) 879-8433.
4 days ago
5 out of 5 stars
10 October, 2026
originally posted on tide.com
Subtle scent
[This review was collected as part of a promotion.] It’s nice to have a gentle clothes detergent with a subtle scent . I’m usually not a fan of lavender, but this one smells really nice. It doesn’t leave much of a scent on your clothes which is also good. It seems the dissolve right away once mixed with water therefore leaving no residue marks on your clothes.
5 out of 5 stars
10 October, 2026
originally posted on tide.com
Nature inspired clean, fresh scent
[This review was collected as part of a promotion.] Juicy, crisp, fresh fruit with light floral notes of Lilly and Violet blend enticingly into a very appealing fragrance. This dermatologist tested scent is so good! No added dyes or heavy perfumes. The nature inspired fragrance is exactly the airy, slightly aquatic (like morning dew) fruity floral fragrance I enjoy on laundry. Cleans beautifully leaving a light, irresistible scent
5 out of 5 stars
10 October, 2026
originally posted on tide.com
Gentle on Skin with a Fresh Lavender Scent
[This review was collected as part of a promotion.] Tide Fresh & Gentle Lavender Liquid Detergent has a pleasant lavender scent and cleans clothes effectively. The formula is designed for sensitive skin, with no added dyes. The bottle is easy to handle, and the liquid is convenient to measure for each load. It lathers well during washing and leaves fabrics feeling clean and fresh.
5 out of 5 stars
9 October, 2026
originally posted on tide.com
A Beautifully Fresh Lavender Scent With a Gentle Touch!
[This review was collected as part of a promotion.] I’ve always loved Tide, and so I was excited to try Tide Fresh & Gentle Lavender scented liquid detergent. I used it on my beautiful holiday towels & delicate linens. I love his pretty the packaging is as well as the lovely lavender scent. It’s soft, fresh and not so overpowering which I love since my husband is sensitive to fragrance that is strong. The liquid has a smooth consistency and pours easily leaving no cleanup necessary. It’s easy to measure and pour. Everything smelled amazing after the wash. No residue whatsoever. It’s a wonderful option for anyone who loves a light lavender scent.
5 out of 5 stars
7 October, 2026
originally posted on tide.com
Fresh, Clean & Gentle
[This review was collected as part of a promotion.] I really like the Tide Fresh & Gentle White Lavender detergent! It has a soft, pleasant lavender scent that feels fresh without being overpowering. It cleans clothes really well and leaves them smelling clean and fresh after every wash. I also love that it's gentle enough for everyday laundry. Definitely a great option for anyone who prefers a clean, cozy scent.
5 out of 5 stars
3 October, 2026Verified purchase
(no review title)
Recommend this product.
5 out of 5 stars
2 October, 2026Verified purchase
(no review title)
Great product.
5 out of 5 stars
29 September, 2026Verified purchase
Love my TIDE!
Beautiful soft scent soap and works like tide free for my sensitive skin and dermatitis! Clean great as always.
2 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2026
Bleh frangrance
Scent is smells too strong and smells like weird candy- tutti fruiti?
From Tide team
Hello! We are sorry to learn that the scent was too strong and didn't match what you were looking for. We appreciate your honest feedback, and we would genuinely like to understand more about your experience so we can help you find a fragrance that works better for you, so please call us at 1-800-725-3296. Thank you for sharing your comments with us!
25 days ago
5 out of 5 stars
21 September, 2026
Smells Devine
Tide usually doesn’t disappoint with its fragrances. Would love to see a shift to more “environmentally friendly” products though.
From Tide team
Hi there! Hearing that the heavenly lavender essence brought such joy is wonderful, and we deeply value your perspective regarding sustainable options as our team continues developing future innovations. Thank you so much for your loyalty!
17 days ago
1 out of 5 stars
9 September, 2026
originally posted on tide.com
Stained our Comforter
Washed our comforter and it basically bleached it. It’s ruined and all because of Tide Zero! I would post a picture, but not an option. We’ve been a long time user of Tide products, so it would be nice if Tide did the right thing and replaced our comforter.
From Customer Care team
We are sorry to hear about your comforter. Tide Zero Soft Lavender Liquid Laundry Detergent is EPA Safer Choice certified and formulated to be gentle on skin, with 0 percent dyes, chlorine, phosphates, optical brighteners, or DTPA added. It is designed to be safe on colors, so since your comforter was bleached, this is unexpected. Our products undergo rigorous quality checks, and your feedback is important to our Quality Assurance Team. We would love to hear more about your experience and assist you further, so please call us at (800) 879-8433.
1 month ago
5 out of 5 stars
4 September, 2026
originally posted on tide.com
Best product I have found so far!
I’m extremely disappointed that Tide Zero Soft Lavender has been discontinued. It was one of the few detergents that gave my family exactly what we needed: no added dyes, but still a fresh scent. I specifically chose it because I wanted a dye-free detergent while my husband wanted our laundry to actually smell fresh. Please bring Tide Zero Soft Lavender back, or release a truly comparable dye-free scented replacement. There is a real need for products between completely fragrance-free detergent and traditional scented detergent.
From Customer Care team
Hello Dear Consumer. . We at Tide are genuinely sorry to hear how disappointed you are that our Tide Zero Soft Lavender has been discontinued. We completely understand how frustrating it is to lose a favorite product, especially when it was the perfect solution for your family's needs, balancing a dye-free formula with a lovely, fresh scent. Please know that decisions like this are never easy, and we truly value your loyalty. Your feedback is incredibly important, and we will be sharing your comments and your request for a dye-free scented option with our team. We know we have a gap to fill for families like yours. We want to help. When you have a moment, please give us a call at 1-800-879-8433. We'd like to learn more about your laundry needs, help you find a new favorite, and make this right.
24 days ago
1 out of 5 stars
Thumbs down graphic, would not recommend
3 September, 2026Verified purchase
Missing package
I never received this item
5 out of 5 stars
16 August, 2026Verified purchase
(no review title)
Love how this has a light scent but cleans very well.
From Tide team
Hi! Thank you for sharing your feedback! We are delighted to hear that Tide cleans effectively while leaving a light, pleasant scent. It is great to know the balance works well for your laundry routine.
1 month ago
5 out of 5 stars
14 August, 2026Verified purchase
(no review title)
Our favorite detergent with fewer chemicals.
From Tide team
Jessica, we are absolutely thrilled to hear that Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent is your favorite, especially because of its fewer chemicals! It is wonderful to know that our commitment to a gentle formula, free of dyes and heavy perfumes, and featuring a dermatologist tested scent, resonates so well with you. We designed this detergent to offer the powerful cleaning you expect from Tide, while also providing a nature inspired freshness and a soothing Soft Lavender scent, all without unnecessary additives. Knowing that this balance is exactly what your household needs is incredibly rewarding for us. Thank you for making Tide Zero your top choice!
2 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2026Verified purchase
Nice product
Good excelente
From Tide team
Hello Pamela! We are so pleased to hear that you find our Tide Zero Soft Liquid Laundry Detergent in Lavender Scent to be a nice, good, and excellent product! Thank you for sharing your positive feedback with us. Hola Pamela, nos complace mucho saber que encuentra nuestro detergente líquido Tide Zero Soft con aroma a lavanda como un producto agradable, bueno y excelente. ¡Gracias por compartir sus comentarios positivos con nosotros!
2 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2026Verified purchase
good scent
i love the scent on this detergent. no dyes so no dye stains on white clothes!. never need to use as much just follow what it says on the cap and your clothes will be smelling fresh.
From Tide team
Lexi, we are so delighted to hear you love the Soft Lavender scent of our Tide Zero Soft Lavender HE Deep Cleaning Concentrated Liquid Laundry Detergent! It is fantastic that you appreciate its nature-inspired freshness and that the absence of dyes prevents any staining on your white clothes. We specifically formulated this detergent with a derm-tested scent and no added dyes or heavy perfumes to be gentle yet effective. It is wonderful that you find you never need to use too much, and by following the cap's instructions, your clothes consistently smell fresh. Thank you for your excellent feedback!
3 months ago
5 out of 5 stars
Thumbs up graphic, would recommend
5 June, 2026Verified purchase
(no review title)
Perfect for sensitive skin
5 out of 5 stars
Thumbs up graphic, would recommend
21 May, 2026Verified purchase
Tide believer
Works great on stains and sensitive skin and the smell is fantastic