IT Cosmetics Makeup Your Skin But Better Primer - 1oz - Ulta Beauty: Priming, Cream Form, For Normal to Sensitive Skin
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Guests are saying
This primer is highly praised for its lightweight texture and ability to create a smooth base for makeup application. Many guests appreciate how it minimizes the appearance of pores and helps makeup last throughout the day. It is suitable for various skin types, providing hydration without feeling greasy. However, some guests have experienced issues with texture and irritation, indicating that results may vary based on individual skin conditions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1220 reviews
100% would recommend
1 recommendations
5 out of 5 stars
3 May, 2026
originally posted on itcosmetics.com
Perfect primer
This is the best primer ever, been using it for years.
5 out of 5 stars
29 April, 2026
originally posted on itcosmetics.com
Great Product
[This review was collected as part of a promotion.] It goes on easily and evenly and dries quickly. Great alone or as a base for your makeup.
5 out of 5 stars
25 April, 2026
originally posted on itcosmetics.com
Best primer
[This review was collected as part of a promotion.] Goes on smooth and is pore erasing. Love it. Would highly recommend it.
5 out of 5 stars
18 April, 2026
originally posted on itcosmetics.com
Perfect
[This review was collected as part of a promotion.] Skincare, spf, primer, this cc cream, blush and bronzer all the only things I need with this gem.
5 out of 5 stars
6 April, 2026
originally posted on itcosmetics.com
Your skin but better primer
I have bad roscea and this is the only product I can use love the primer tones it redness down before i put my concealer on.
5 out of 5 stars
31 March, 2026
originally posted on itcosmetics.com
Works great with CC cream
Keeps my base from slipping and sliding. Works great!
4 out of 5 stars
19 March, 2026
originally posted on itcosmetics.com
Very good primer
I've tried many other primers, but keep coming back to this one. It goes on smooth and feels very light. Just enough moisture for my combination skin.
1 out of 5 stars
8 March, 2026
originally posted on itcosmetics.com
IT Primer
Thought this would help my makeup to go on smoothly, did not work! Put on Oil-Free Primer, then added foundation, eye-shadow, eyeliner, finishing powder, etc. (everything is from IT). Made my foundation cakey, looked in the mirror and the IT foundation went in lines and creases.
1 reply from ITC CS team - 2 months ago
Hello there! Thank you for trying our Your Skin But Better Makeup Primer+ Oil-Free. We are sorry to learn that you thought our product would help makeup go on smoothly and it did not work out. Although you applied our primer before adding foundation, eyeshadow, eyeliner, finishing powder, everything from IT. It made your foundation cakey and the IT foundation went into creases and fine lines. We apologize that you encountered this issue. To prevent cakey makeup, prep your skin. If your skin is dry or flaky it is more likely to look cakey when applying makeup that causes it to appear patchy and uneven. We recommend using a moisturizer first, before applying your primer and makeup. We hope you find this information helpful. Your satisfaction is very important to us. Thank you for your feedback.
5 out of 5 stars
3 March, 2026
originally posted on itcosmetics.com
Primer
Primer goes on very smooth, feels nice and works well
5 out of 5 stars
28 February, 2026
originally posted on itcosmetics.com
Great product
This product leaves skin looking smooth and bright. I will recommend for all skin type.
5 out of 5 stars
15 February, 2026
originally posted on http://www.ulta.com

I'd buy it again
Worth the price
5 out of 5 stars
14 February, 2026
originally posted on itcosmetics.com
Best Primer
[This review was collected as part of a promotion.] Works with any type of makeup and goes on evenly and easily.
5 out of 5 stars
18 January, 2026
originally posted on itcosmetics.com
My go to!
I love this product! I can’t wear makeup without it. It helps hide my pores and keeps my makeup from creasing. It is light and doesn’t irritate my skin. It is a must have!
5 out of 5 stars
13 January, 2026
originally posted on itcosmetics.com
A must have
[This review was collected as part of a promotion.] I have tried several different brands. This is by far my favorite. It goes on smooth, it is not oily, allows makeup glide on and blend without that gripping feeling. Lasts all day!
5 out of 5 stars
26 December, 2025
originally posted on itcosmetics.com
Primer of all Primers
I absolutely love this primer. My foundation goes on smooth, silky, and stays amazing looking all day
2 out of 5 stars
17 December, 2025
originally posted on itcosmetics.com
Not a winner for me.
I haven’t found this product very helpful. And for some reason, it changes the color of my foundation. I’m not even certain I will finish the tube to be honest. I had hoped this would help to hide fine lines but instead it seems to settle into them and make them more noticeable. I’m wondering if I’m applying it properly? Anyway, not something I’ll re-order at this point in time.
1 reply from ITC CS team - 5 months ago
Hi there! We appreciate your review of our Your Skin But Better Makeup Primer+ Oil-Free! We are so sorry to hear IT changes the color of your foundation. We would like to speak with you directly about this. Please call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 44458881. IT would be helpful if you could have the product with you when you call. We also apologize that you find IT settles into your fine lines. To achieve the best results we recommend applying a thin layer after cleansing and moisturizing. After ensuring your primer has fully absorbed and your skin is dry blend foundation and other makeup on top for a smooth, fresh finish that lasts. We hope this is helpful and we look forward to hearing from you!
5 out of 5 stars
16 December, 2025
originally posted on itcosmetics.com
Best primer ever
[This review was collected as part of a promotion.] I love this primer. I’ve tried many other brands over the years and I always come back to this one. It works great at its “job”, plus I love that it benefits my skin at the same time!
5 out of 5 stars
29 November, 2025
originally posted on itcosmetics.com
Amazing
[This review was collected as part of a promotion.] Primer goes on so easily and my makeup stays in place all day! My go to primer!!
5 out of 5 stars
28 November, 2025
originally posted on itcosmetics.com
Lightweight
[This review was collected as part of a promotion.] I like how light this product is. It gets the job done.
5 out of 5 stars
27 November, 2025
originally posted on itcosmetics.com
Great Primer!
Only one I will use. Doesn’t not break my face out. Helps makeup stay on all day.