IT Cosmetics Makeup Your Skin But Better Primer - 1oz - Ulta Beauty: Priming, Cream Form, For Normal to Sensitive Skin
$42.00
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Guests are saying
This primer has garnered a mix of opinions from guests, with many praising its lightweight texture and ability to keep makeup in place for extended periods. Guests appreciate its smooth application and pore-filling properties, making it a favorite for achieving a flawless finish. However, some guests have experienced issues with texture and skin sensitivity. Overall, it stands out for its hydrating qualities and effectiveness in enhancing makeup longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1213 reviews
100% would recommend
1 recommendations
4 out of 5 stars
19 March, 2026
originally posted on itcosmetics.com
Very good primer
I've tried many other primers, but keep coming back to this one. It goes on smooth and feels very light. Just enough moisture for my combination skin.
1 out of 5 stars
8 March, 2026
originally posted on itcosmetics.com
IT Primer
Thought this would help my makeup to go on smoothly, did not work! Put on Oil-Free Primer, then added foundation, eye-shadow, eyeliner, finishing powder, etc. (everything is from IT). Made my foundation cakey, looked in the mirror and the IT foundation went in lines and creases.
1 reply from ITC CS team - 24 days ago
Hello there! Thank you for trying our Your Skin But Better Makeup Primer+ Oil-Free. We are sorry to learn that you thought our product would help makeup go on smoothly and it did not work out. Although you applied our primer before adding foundation, eyeshadow, eyeliner, finishing powder, everything from IT. It made your foundation cakey and the IT foundation went into creases and fine lines. We apologize that you encountered this issue. To prevent cakey makeup, prep your skin. If your skin is dry or flaky it is more likely to look cakey when applying makeup that causes it to appear patchy and uneven. We recommend using a moisturizer first, before applying your primer and makeup. We hope you find this information helpful. Your satisfaction is very important to us. Thank you for your feedback.
5 out of 5 stars
3 March, 2026
originally posted on itcosmetics.com
Primer
Primer goes on very smooth, feels nice and works well
5 out of 5 stars
28 February, 2026
originally posted on itcosmetics.com
Great product
This product leaves skin looking smooth and bright. I will recommend for all skin type.
5 out of 5 stars
15 February, 2026
originally posted on http://www.ulta.com
I'd buy it again
Worth the price
5 out of 5 stars
14 February, 2026
originally posted on itcosmetics.com
Best Primer
[This review was collected as part of a promotion.] Works with any type of makeup and goes on evenly and easily.
5 out of 5 stars
18 January, 2026
originally posted on itcosmetics.com
My go to!
I love this product! I can’t wear makeup without it. It helps hide my pores and keeps my makeup from creasing. It is light and doesn’t irritate my skin. It is a must have!
5 out of 5 stars
13 January, 2026
originally posted on itcosmetics.com
A must have
[This review was collected as part of a promotion.] I have tried several different brands. This is by far my favorite. It goes on smooth, it is not oily, allows makeup glide on and blend without that gripping feeling. Lasts all day!
5 out of 5 stars
26 December, 2025
originally posted on itcosmetics.com
Primer of all Primers
I absolutely love this primer. My foundation goes on smooth, silky, and stays amazing looking all day
2 out of 5 stars
17 December, 2025
originally posted on itcosmetics.com
Not a winner for me.
I haven’t found this product very helpful. And for some reason, it changes the color of my foundation. I’m not even certain I will finish the tube to be honest. I had hoped this would help to hide fine lines but instead it seems to settle into them and make them more noticeable. I’m wondering if I’m applying it properly? Anyway, not something I’ll re-order at this point in time.
1 reply from ITC CS team - 3 months ago
Hi there! We appreciate your review of our Your Skin But Better Makeup Primer+ Oil-Free! We are so sorry to hear IT changes the color of your foundation. We would like to speak with you directly about this. Please call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 44458881. IT would be helpful if you could have the product with you when you call. We also apologize that you find IT settles into your fine lines. To achieve the best results we recommend applying a thin layer after cleansing and moisturizing. After ensuring your primer has fully absorbed and your skin is dry blend foundation and other makeup on top for a smooth, fresh finish that lasts. We hope this is helpful and we look forward to hearing from you!
5 out of 5 stars
16 December, 2025
originally posted on itcosmetics.com
Best primer ever
[This review was collected as part of a promotion.] I love this primer. I’ve tried many other brands over the years and I always come back to this one. It works great at its “job”, plus I love that it benefits my skin at the same time!
5 out of 5 stars
29 November, 2025
originally posted on itcosmetics.com
Amazing
[This review was collected as part of a promotion.] Primer goes on so easily and my makeup stays in place all day! My go to primer!!
5 out of 5 stars
28 November, 2025
originally posted on itcosmetics.com
Lightweight
[This review was collected as part of a promotion.] I like how light this product is. It gets the job done.
5 out of 5 stars
27 November, 2025
originally posted on itcosmetics.com
Great Primer!
Only one I will use. Doesn’t not break my face out. Helps makeup stay on all day.
5 out of 5 stars
25 November, 2025
originally posted on itcosmetics.com
LOVE this primer
[This review was collected as part of a promotion.] I love this primer! Makes me makeup last longer! Easy to use
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Primer
Best primer I have use. Use it daily and feels so good on my skin.
2 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Didn’t like..
[This review was collected as part of a promotion.] I love it cosmetics so I thought I would give this a try but I didn’t like it at all, it was thick and Noy smooth, My makeup did Not glide over it.. very disappointing..
1 reply from Consumer Care Center team - 4 months ago
Hello candykiss318@gmail.com! Thank you so much for the review for the Your Skin But Better Makeup Primer Oil-Free. We are sorry to hear that you found our primer to be not smooth, thick and your makeup did not glide over it. And that you did not like it at all. We apologize that you encountered these issues. Your feedback is very important to us and we appreciate you reaching out. We will be sure to share your feedback with our team.
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Love it !!!
I am a 65 years old (shhh !!!) I just love this product...in the a.m. I put moisturizer on my face (of course) and then I apply the IT Primer and that's it (get it ???) I no longer need additional base make-up...Thank you IT !!!
5 out of 5 stars
17 November, 2025
originally posted on itcosmetics.com
Amazing stuff!!
Ok this Primer is literally amazing! So much more than just a primer. Yes I use it under makeup and it's great! My makeup stays perfect all day. The really amazing part is that I can wear it alone, no makeup, at almost 49 yrs old and it makes my skin look flawless. That's not easy when you this close to 50 lol
4 out of 5 stars
17 November, 2025
originally posted on itcosmetics.com
Good primer
I like the way my makeup looks when using this primer prior to applying it. Nice smooth finish.