e.l.f. Lash 'N Roll® Curling & Lifting Mascara - Black - 0.32 fl oz: Vegan, Finish, Volumizing
$7.00
ColorBlack
Size0.32
In Stock
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- $16.00 - $29.00Spend $40, save $10 select beauty products4.4 out of 5 stars with 11546 ratings
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Guests are saying
This mascara has garnered positive feedback for its ability to lengthen and separate lashes without clumping, making it ideal for everyday use. Guests appreciate its easy application, natural look, and long-lasting formula that resists smudging and flaking. Many find it a great value for the price, especially for those seeking a lightweight mascara that enhances their lashes beautifully. Overall, it stands out as a reliable choice for achieving defined and voluminous lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 7093 reviews
easy to apply: 4.51 out of 5
easy to remove: 4.45 out of 5
long lasting: 4.19 out of 5
quality: 4.09 out of 5
value: 4.33 out of 5
74% would recommend
337 recommendations
5 out of 5 stars
7 May, 2026Verified purchase
(no review title)
My favorite mascara! Not clumpy at all, goes on smooth!
4 out of 5 stars
Thumbs up graphic, would recommend
6 May, 2026Verified purchase
Good Mascara; Stiff Wand
I’m pretty impressed with the mascara itself — it even looks great the next morning if I don’t take it off at night (terrible, I know!). My only complaint is the wand… it is so stiff that’s it’s borderline painful to apply. I try to get it as close to the lash line on my upper lashes as I can, and it’s definitely not comfortable when the bristles touch the lid. Overall, very happy with it for the price!
5 out of 5 stars
Thumbs up graphic, would recommend
3 May, 2026Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
Amazing mascara!
This mascara is my front runner in comparison to all the other big brands that are more expensive. The wand brush is more stiff, which I don't mind since it helps to apply the mascara evenly and it doesn't clump the lashes. It lasts all day without smudging or flaking! And at the end of the day. its easy to wash off. This mascara will continue to be my #1!
5 out of 5 stars
22 April, 2026
originally posted on elfcosmetics.com
The best mascara
This is an amazing mascara if you prefer length and separation of your lashes with no clumping. I wear the brown for a natural every day look and buy multiples at a time! Better than the similar more expensive version!
2 out of 5 stars
20 April, 2026
originally posted on elfcosmetics.com
Crumbly!
I generally love Elf products and use them on a consistent basis but this mascara wasn't great. It applies well, the brush is fine but within 2 hours it's crumbling and I have specks of black under my eyes.
5 out of 5 stars
18 April, 2026
originally posted on elfcosmetics.com
Wonderful Mascara
I used a version of this from a more expensive brand and this is a comparable item, it is amazing. The brush is not as soft but for 1/4 of the price, I can live with it. This mascara a a repurchase.
5 out of 5 stars
12 April, 2026
originally posted on elfcosmetics.com
Keeps my lashes CURLED
I love this product!! I have literally bought it 4x, this is a staple of mine, it keeps my lashes curled and separated, I love using both sides to get ample volume and separation!
2 out of 5 stars
Thumbs down graphic, would not recommend
10 April, 2026Verified purchase
- Eye color: Brown
- Hair color: Black
- Skin type: Dry
- Skin tone: Dark
- Skin concern: Acne, Sensitivity, Uneven skin tone
Does Nothing
I’m not sure why this mascara has such high ratings. It literally does nothing for my lashes. I’ll be sticking to the Essence mascara for $5.
5 out of 5 stars
5 April, 2026
originally posted on elfcosmetics.com
My favourite mascara!
So glad I got this, it goes on so smoothly and doesn't need a lot of coats. It doesn't irritate my eyes and my eyelashes look great!
5 out of 5 stars
3 April, 2026
originally posted on elfcosmetics.com
best mascara ever
holds up on my lashes so well! barely flakes and has good application
5 out of 5 stars
31 March, 2026
originally posted on elfcosmetics.com
Love, Love, Love!
I love E.L.F. Mascaras. I alternate between several depending upon the look I want to achieve. This one goes on SO nicely-finely coats each lash. Doesn’t flake throughout the day. Have recommended it and gifted it to many.
5 out of 5 stars
Thumbs up graphic, would recommend
28 March, 2026Verified purchase
- Eye color: Green
- Skin tone: Light
- Hair color: Brunette
- Skin type: Normal
Will buy again
Tried for the first time and love it. Wanted something for everyday use. It’s not clumpy at all and doesn’t smudge after wearing.
5 out of 5 stars
24 March, 2026
originally posted on elfcosmetics.com
Best mascara for sensitive eyes
I bought this mascara after having a bad reaction to another brand of mascara. This mascara because it is free from some harmful chemicals it did not irritate my eyes at all. Great color shade options too. I choose the brown color and it looks natural. I love how the brush separates the lashes without clumping. Im very picking about the brush when searching for a good mascara. The mascara is also easy to remove at night. It came off with a gentle wipe and mucellar water. It didn’t have to run my eyes like other hard to remover macaras I’ve used before, even with eye makeup remover.
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase
- Skin tone: Light
- Skin concern: Aging
- Hair color: Blonde
- Skin type: Normal
- Eye color: Brown
(no review title)
The best mascara I’ve ever used as it’s not a tubing mascara. I have 3.
5 out of 5 stars
8 March, 2026
originally posted on elfcosmetics.com
Absolutely amazing
It makes my lashes look so good, I am in love! My lashes look naturally long and has no clumps!
5 out of 5 stars
Thumbs up graphic, would recommend
1 March, 2026
- Skin type: Combination
- Eye color: Brown
- Skin tone: Medium
- Hair color: Brunette
- Skin concern: Redness, Sensitivity, Dullness
Benefit Roller Lash Dupe!!!
It’s so good. Super build able. Comes off at night. Last all day. If I curl my lashes it keeps the curl.
5 out of 5 stars
Thumbs up graphic, would recommend
27 February, 2026Verified purchase
- Skin concern: Blackheads
- Hair color: Brunette
- Skin type: Normal
- Eye color: Hazel
- Skin tone: Light
(no review title)
Gives a more natural look than others
1 out of 5 stars
Thumbs down graphic, would not recommend
26 February, 2026Verified purchase
Flaky and irritating
Flakes a lot and irritated my eyes to the point that I couldn’t tolerate it. As a mascara, it isn’t even that great. The black is very light. Doesn’t make lashes look any thicker.
3 out of 5 stars
Thumbs down graphic, would not recommend
22 February, 2026Verified purchase
- Skin type: Combination
- Eye color: Brown
- Hair color: Brunette
- Skin tone: Light
Anti-Curl Formula
This formula is too “wet” for my lashes. Mine are straight, so I have to take some time to curl them. This formula is so wet, by the time I get a good coat on, all of the curl I got into them has been undone. Sad because I like a lot of other ELF products.
5 out of 5 stars
Thumbs up graphic, would recommend
19 February, 2026Verified purchase
- Skin concern: Aging
- Skin tone: Light
- Eye color: Blue
- Hair color: Red
- Skin type: Combination
Perfecfion!!
The perfect mascara?! I think so! I’ve used Clinique and Tarte off and on but wanted a cleaner alternative. I have really sensitive, dry eyes and this feels like nothing. Light, airy, but still great coverage and enhances lashes in a really pretty way. 1-2 coats for natural looking lashes, 3 coats for more dramatic look. Doesn’t smudge or irritate eyes. Love the ingredient list too. Highly recommend!