$10.99 when purchased online
Target Online store #3991
About this item
Highlights
- High-comfort*, glossy color & transforms into a semi-matte stain
- Lightweight, non-drying* formula
- Up to 8HRS of wear, hydration* & comfort*
- Made with hydration-rich Hyaluronic acid & plant-derived Squalane
- Precision doefoot tip for easy application
- Cruelty-Free & Vegan
- Made in Korea
Description
Lip color goes low maintenance with Color Fetish Hydrating Lip Stain. Made with hydration-rich Hyaluronic Acid and plant-derived Squalane, this cushiony high-comfort formula applies with a glossy shine that transforms into a semi-matte tint as it dries down. The never sticky, non-drying formula delivers up to 8HRS of stain power, hydration & comfortable wear. Say hello to your lazy girl lip era!
*Results observed in a consumer panel survey
*Results observed in a consumer panel survey
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Health Facts: Contains Squalene, Contains Hyaluronic Acid, Vegan
Color Finish: Matte, Gloss, Natural
Color Palette: Medium Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Nourishing, Brightening
Net weight: .17 fl oz (US)
Features: Smooth Application, Lightweight, Long Lasting
TCIN: 89192782
UPC: 717489001137
Item Number (DPCI): 052-00-4965
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water / aqua / eau, trimethylsiloxyphenyl dimethicone, octyldodecanol, bis-diglyceryl polyacyladipate-2, sorbitan stearate, pentylene glycol, ethylcellulose, polysorbate 60, behenyl alcohol, arachidyl alcohol, stearyl alcohol, squalane, propanediol, illicium verum (anise) fruit extract, sodium hyaluronate, propyl gallate, hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, sorbitan isostearate, polyacrylate-13, polyisobutene, polysorbate 20, polyglyceryl-2 triisostearate, c13-15 alkane, butylene glycol, caprylyl glycol, 1,2-hexanediol, phenoxyethanol, ethylhexylglycerin, sodium saccharin, aluminum hydroxide, barium sulfate, rosin, flavor / aroma, titanium dioxide (ci 77891), iron oxides (ci 77492), red 33 (ci 17200), yellow 6 (ci 15985), red 7 lake (ci 15850), yellow 5 (ci 19140), red 28 (ci 45410).' '
Shipping details
Estimated ship dimensions: 0.9 inches length x 0.9 inches width x 3.8 inches height
Estimated ship weight: 0.08 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How long does it take to dry?
submitted by Brandy - 11 months ago
A: Hello, thank you for your inquiry! Our lip stain usually takes about 1-2 minutes to set completely. The formula is designed to provide a long-lasting finish while still feeling comfortable on your lips. However, drying time can vary slightly depending on the amount applied and the condition of your lips. For best results, we recommend applying in thin layers and allowing each layer to dry before adding more if you want a more intense color. XO, Milani
submitted byMilani Team - 11 months agoBrand expert
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Guests are saying
The lip stain is praised for its vibrant colors, hydrating formula, and long-lasting stain effect. Guests appreciate its versatility, allowing for both bold and subtle looks. While some find the texture smooth and non-drying, others note it may not last as long as expected. The product is ideal for those seeking a comfortable, moisturizing lip color that can withstand daily activities.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 489 reviews
easy to apply: 4.61 out of 5
easy to remove: 4.18 out of 5
long lasting: 3.53 out of 5
quality: 3.42 out of 5
value: 3.26 out of 5
66% would recommend
33 recommendations
Color Fetish Hydrating Lip Stain
5 out of 5 stars
- 17 days ago
originally posted on Milani
I am absolutely loving the Color Fetish Hydrating Lip Stain. It’s amazing and I will recommend and repurchase.
1st Time & Love it
5 out of 5 stars
Thumbs up graphic, would recommend
Blueyes - 20 days ago, Verified purchaser
I've never tried any of Milani's lip products until this one. I love it! I bought berry bitten. It goes on very light (as in weight) & the stain lasts for a long time. It gives me the color without the dramatics of a lipstick. I plan to buy more colors. Definitely recommend.
Lip stain rose bending
5 out of 5 stars
Soumya - 22 days ago
originally posted on Milani
These are great and very pigmented lip stains. I just love them
Good Lip Stain
5 out of 5 stars
Jen M. - 23 days ago
originally posted on Milani
[This review was collected as part of a promotion.] This is the first lip stain I've ever used and I think it works great. The color is exactly what I expect and I feel like the color lasts.
Lip Stain That Loves Your Lips Back
5 out of 5 stars
Greta - 1 month ago
originally posted on Milani
The Color Fetish Hydrating Lip Stain is such a beautiful balance between comfort and colour. It glides on effortlessly with a creamy, balm-like texture that instantly feels moisturising, but still delivers rich, flattering pigment. My lips feel soft and smooth throughout the day—no dryness or patchiness, even after a few hours of wear. It looks great, feels even better, and wears beautifully.
Eh
2 out of 5 stars
Thumbs down graphic, would not recommend
Calvin - 1 month ago, Verified purchaser
- Eye color: Hazel
- Skin tone: Light
- Hair color: Blonde
- Skin type: Normal
This is definitely not a lip stain.. a nice, hydrating gloss, maybe, but it has zero staying power.
1 reply from Milani Team team - 1 month ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Lipstick came with packaging half open
1 out of 5 stars
Thumbs down graphic, would not recommend
Kskitt - 2 months ago, Verified purchaser
Lipstick came open and seemed used
1 reply from Milani Team team - 2 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Opened when recieved.
3 out of 5 stars
ILC - 2 months ago
It was already opened when I received it in my drive up order. It was not the only item that was opened in my order. Do better, Target.
Love the deep pink!
5 out of 5 stars
Kimmy - 3 months ago
originally posted on Milani
I always get compliments on my lipstick color and the stain lasts through the day.
Mediocre
1 out of 5 stars
Thumbs down graphic, would not recommend
Ffgamer13 - 3 months ago
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Eye color: Brown
Doesn't last more then a hr, I have tried it a few times today, but it just disappears. The color doesn't stain either.
1 reply from Milani Team team - 3 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Disappointed
1 out of 5 stars
Karen - 4 months ago
originally posted on Milani
I bought two of these in different colors and couldn't wait to try them. There is another brand that I've been using for a couple years that stays on until the next morning if I don't take it off at night. I thought I would try these because of the great colors. The color just about lasted through breakfast, contrary to how long Milani says it will last. Won't be buying them again.
Not a lip stain
2 out of 5 stars
Thumbs down graphic, would not recommend
Jessica - 4 months ago, Verified purchaser
- Hair color: Brunette
- Skin type: Combination
- Eye color: Brown
- Skin concern: Acne, Dullness, Dark circles
- Skin tone: Light
This is pretty but why are we calling it a stain? It is definitely not a lip stain and it has no lasting power. It is pretty and moisturizing but I was looking for a long lasting lip stain and this is not it.
1 reply from Milani Team team - 4 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
I got used lipsticks...
1 out of 5 stars
Bubbles - 5 months ago, Verified purchaser
I never got the correct product. I received old used lipsticks with all of the lipstick scooped out. Absolutely gross! 🤮
1 reply from Milani Team team - 4 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.
Not a Stain
1 out of 5 stars
Jane - 7 months ago
originally posted on Milani
This is by definition not a stain. It does not dry down or stain the lips, it is just a glossy lip color. So disappointing!!!
Not a Stain more of a moisturizing lip gloss
3 out of 5 stars
Excitedforstain - 7 months ago
originally posted on Milani
I usually love milani products and I was so excited to receive this for Christmas. I thought for sure this would be a great match for me and my skin tone. While the color is beautiful and it indeed is moisturizing. It falls very short as a lip “stain”. I was very excited to try it as soon as I could and it looks great is moisturizing but as I don’t really like the “ lipstick” feel this won’t work for me because I was looking for a stain because I like how a stain feels like nothing and you can definitely feel this on your lips.
Lip stain
5 out of 5 stars
Tinamc - 7 months ago
originally posted on Milani
Love these my favorite is the mahogany would love to see red and brown and chocolate and fudge shades they are way better than elf version of there lip stain chefs kiss
Great lip stain
5 out of 5 stars
Thumbs up graphic, would recommend
Ari - 7 months ago
- Eye color: Brown
- Skin tone: Light
- Hair color: Blonde
- Skin type: Combination
- Skin concern: Pores
This lip stain is sooo good! It leaves your lips feeling so smooth and the color lasts for hours even after you have eaten. I just love it!
Fave Lippy!
5 out of 5 stars
LLC - 7 months ago
originally posted on Milani
These are as-described! Unsticky moisture, vibrant color, looks great on...and lasts forever! Leaves a nice tint to lips as it wears.
Love!!!
5 out of 5 stars
Thumbs up graphic, would recommend
Gabyxt - 8 months ago, Verified purchaser
- Skin concern: Acne, Blackheads
- Skin tone: Light
- Eye color: Brown
- Skin type: Dry
- Hair color: Brunette
Absolutely love this lip stain. It lasted all day for me. It’s such a pretty color and works perfectly with a clear gloss or a similar shade lip oil
Anne
1 out of 5 stars
Thumbs down graphic, would not recommend
Anne - 8 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Blonde
In the 35 minutes from application to arrival at work, it's already like I never applied it in the first place.
1 reply from Milani Team team - 8 months ago
Hello, and thanks so much for taking the time to contact us. We're so sorry to hear this product did not meet your expectations. Please feel free to email us at customerservice@milanicosmetics.com to share any further questions or concerns.