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Alfaparf Milano Evolution of the Color Hair Dye Haircolor (1 tube) Newest Packaging - 2 of 4Alfaparf Milano Evolution of the Color Hair Dye Haircolor (1 tube) Newest Packaging - 3 of 4Alfaparf Milano Evolution of the Color Hair Dye Haircolor (1 tube) Newest Packaging - 4 of 4
Alfaparf Milano Evolution of the Color Hair Dye Haircolor (1 tube) Newest Packaging - 1 of 4

Alfaparf Milano Evolution of the Color Hair Dye - 11.21 - Violet Ash Platinum Haircolor

$15.99 reg $21.00
Sale save $5.01 (24% off)
color11.21 violet ash platinum

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Return this item by mail or in store within 30 days for a full refund.
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About this item

Highlights

  • Gives your hair an ultra-cool violet ash platinum tone that expertly balances brightness and neutralizes brassiness in lightened shades.
  • Formulated with high-end professional ingredients that deeply hydrate while sealing color for longer-lasting, true-to-tone results.
  • Protects hair fiber with 3D Technology that includes MLV, HA, and HCI to reinforce shine, softness, and color longevity.
  • Excellent for both personal use and salon application, offering vibrant results for men and women across different hair types.
  • Covers 100% gray hair while delivering up to three levels of lift, enhancing your natural base with elegant cool-toned dimension.

Description

Elevate your hair transformation with the radiant depth of Alfaparf Milano Evolution of the Color 11.21 Violet Ash Platinum Haircolor. This striking blend of violet and ash platinum tones is designed to counteract yellow and brassy undertones while delivering a multidimensional cool finish. It’s the ideal choice for anyone seeking a modern twist on platinum blonde, with results that remain luminous and elegant over time. Whether for a subtle refresh or a bold change, this high-performance permanent hair color ensures smooth, rich application and salon-quality coverage. From first use, expect 100% gray hair coverage and up to 3 levels of lightening, leaving hair soft, vibrant, and perfectly toned. Suitable for both professionals and personal use, it works beautifully on a variety of base shades.

Powered by Alfaparf Milano’s advanced 3D Technology, this professional hair dye formula treats your hair to a luxurious coloring experience. Enriched with Hyaluronic Acid, Multi-Lamellar Vehicle (MLV), and the Hyper-Intense Color System (HCI), it locks in hydration, boosts shine, and delivers color that lasts. You’ll notice up to 40% more vividness and long-lasting vibrancy, thanks to the superior pigment delivery. The formula offers up to 69% protection against harmful UV rays, shielding your shade from fading and environmental stress. With each application, hair feels smoother and looks brighter, reflecting a healthier, more radiant appearance. This product makes it easy to achieve sophisticated results without damaging the hair structure.

For anyone looking for a cool-toned, fashion-forward look that lasts, Alfaparf Milano’s Violet Ash Platinum Color is a trusted solution. It’s crafted for men and women who want lasting results without compromising hair health or color brilliance. Designed to meet the needs of modern haircare, it provides a perfect balance between intense tones and soft texture. Use it to enhance lightened hair or blend naturally gray strands for a refreshed, youthful glow. Its easy-to-use formula ensures even distribution and professional-level consistency, no matter your application skill level. Let your hair reflect your individuality through exceptional color precision and luxurious care in every strand.
Hair Type: All Hair Types
Product Warning: Use with adult supervision
Product Form: Cream
Beauty Purpose: Hair Coloring
Product Name: Alfaparf Milano Evolution of the Color Hair Dye - 11.21 - Violet Ash Platinum Haircolor
Processing Time: 35 minutes
TCIN: 92468592
UPC: 3711764172854
Origin: imported
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Shipping details

Estimated ship dimensions: 2 inches length x 2 inches width x 2 inches height
Estimated ship weight: 2.05 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: SleekShop

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Does this come with developer? If I need to purchase developer what is the mixing ratio?

submitted by Kp - 1 year ago

  • A: 2 oz developer (20%), half of the tube (it has lines on the sides so you don’t have to worry) And no it does not come with developer

    submitted byAzP - 10 months ago

Q: Does Alaparf Milano hair dye contain ammonia?

submitted by SJ - 2 years ago

  • A: Yes this contains ammonia. Remember to mix with developer before applying.

    submitted byCindy293 - 2 years ago

Q: Does it cover grays?

submitted by Happy Mom - 3 months ago

Q: Can I use this product to tone my hair with 5V developer?

submitted by Erika G - 6 months ago

Q: Does it contain ammonia?

submitted by Eva - 7 months ago

Q: What develaper should i buy ?

submitted by AE - 8 months ago
See all questions (6)

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Alfaparf Milano Evolution Color Hair

The best brend for the color hair
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effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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5 out of 5 stars
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5 September, 2025Verified purchase

Excellent

Excellent. I love it
Teresa
effectiveness: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
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1 out of 5 stars
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Never Received Item SCAM

Never Received Item SCAM
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effectiveness: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
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21 September, 2024

Love it

I recently tried Alfaparf Milano Evolution to dye my hair at home, and it’s one of the best I’ve used! Color: I went with a medium brown, and the result was vibrant, rich, and multidimensional—like a salon job. Even after a few washes, the color stayed fresh. Application: The dye was easy to apply and didn’t make a mess. The texture was smooth, and the smell wasn’t as strong as other dyes I’ve tried. Hair Condition: After rinsing, my hair felt soft, not dried out. Three weeks in, the color’s still holding up well. Verdict: If you’re dying at home, Alfaparf Milano Evolution gives you professional-quality results with minimal hassle. Definitely worth it!
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