e.l.f. Incredi-Curl Curling & Volumizing Mascara - Soft Black - 0.32 fl oz: Paraben-Free, Vegan, Triclosan-Free
$9.00
ColorSoft Black
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- $7.99Buy 1 get 1 25% off select L.A. Girl makeup productsL.A. Girl Jetsetter Lash & Go Mascara - Black - 0.32 fl oz: Lengthening, Volumizing, Eye Application4.3 out of 5 stars with 396 ratings
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This mascara offers a blend of volume and curl, making it a great choice for everyday use. Many guests appreciate its lightweight formula that doesn't clump, allowing for easy application and buildable coverage. The unique wand design helps coat every lash evenly, while the product's long-lasting wear ensures a fresh look throughout the day. However, some guests noted that it can become clumpy with multiple layers, so moderation is key for optimal results.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 3840 reviews
easy to apply: 3.44 out of 5
easy to remove: 3.67 out of 5
long lasting: 3.56 out of 5
quality: 2.82 out of 5
value: 3.33 out of 5
45% would recommend
22 recommendations
2 out of 5 stars
Thumbs down graphic, would not recommend
24 May, 2026Verified purchase
- Skin concern: Sensitivity, Puffiness, Redness, Pores, Blackheads, Acne
- Skin tone: Light
- Skin type: Combination, Oily
- Hair color: Brunette
- Eye color: Brown
(no review title)
Doesn’t really give that volumizing mascara effect, very heavy on my lashes.
4 out of 5 stars
11 May, 2026
originally posted on elfcosmetics.com
Love the final look
I recently bought this mascara and I've noticed it's very thick, I added saline to thin it out ani I wipe the excess off to get a more natural look. Overall it's a good mascara for the price.
4 out of 5 stars
9 May, 2026
originally posted on influenster.com
Give it a try
[This review was collected as part of a promotion.] This mascara is actually pretty decent...I really liked it ...no weird texture or smell No problem flaking....made my lashes look good...id recommend this to some
1 out of 5 stars
9 May, 2026Verified purchase
- Eye color: Brown
- Skin type: Dry
- Hair color: Black
- Skin tone: Medium
Dry mascara
Máscara doesn’t really work, a bit dry and does now enhance eyelashes like others do.
4 out of 5 stars
7 May, 2026
originally posted on influenster.com
A good cheap mascara
[This review was collected as part of a promotion.] It is just a basic black mascara. Last an ok amount of time. Waterproof. Lashes separate well. Brush is the basic elf one. Kinda mate finish. I like it.
5 out of 5 stars
3 May, 2026
originally posted on elfcosmetics.com
Volumizing and Pigmented
This mascara is really good for everyday use. It makes my lashes look longer and a little thicker without clumping. The brush is easy to use and doesn’t make a mess. It also stays on most of the day without smudging. I like that it doesn’t feel too heavy on my eyes. it’s a nice mascara if you want something simple and reliable
5 out of 5 stars
28 April, 2026
originally posted on influenster.com
Lifting 10/10
[This review was collected as part of a promotion.] You cant notice my eyelashes until i wear mascara. This mascara is another level, the lifting is amazing, it fades pretty well, the brush is comfortable to use and easy to volume. It dries fast!
5 out of 5 stars
27 April, 2026
originally posted on influenster.com
Love the color and volume
[This review was collected as part of a promotion.] This Elf incredi-curl mascara is amazing. It lifts and curl my eyelashes twice then other mascaras. Gives it a great volume . The deep brown shade makes my eyes pop.
4 out of 5 stars
24 April, 2026
originally posted on influenster.com
Gives great lift and separation
[This review was collected as part of a promotion.] This mascara gives noticeable lift and curl without needing a lash curler. The curved wand helps separates lashes evenly, which reduces clumping. The formula builds well also!
1 out of 5 stars
Thumbs down graphic, would not recommend
20 April, 2026Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Aging, Pores
- Hair color: Brunette
- Eye color: Blue
Clumps and flakes
Thick and clumpy mascara. Even after a single coat, this mascara was flaky and clumpy. I tried to separate my lashes to no avail. Terrible mascara.
4 out of 5 stars
20 April, 2026
originally posted on influenster.com
Great but not amazing
[This review was collected as part of a promotion.] This mascara from ELF is okay. It does the job or curling and volumizing your lashes but overall fell short. It’s great for a short amazing of time and it leaves a black residue underneath your lashes line.
5 out of 5 stars
15 April, 2026
originally posted on influenster.com
Amazing product
[This review was collected as part of a promotion.] It is very smooth brush and it appears good smooth to apply and gives high lash extend comfortable to use love the product would reccomend it to everyone
4 out of 5 stars
14 April, 2026
originally posted on influenster.com
Elf masacara
[This review was collected as part of a promotion.] You will need to scrape some off of the sides because it comes out a good bit on the wand, which is pretty normal for mascaras but also gotta be careful because after applying a couple layers it tends to get clumpy. Besides that it does hold very well creating a dramatic look.
5 out of 5 stars
7 April, 2026
originally posted on influenster.com
Elf mascara
[This review was collected as part of a promotion.] Great mascara! Wand helps coat all lashes evenly and does not stay clumpy. Formula goes on pretty wet but then dries down quickly. I usually need to wear a waterproof mascara because my lashes are stubbornly straight and this mascara keeps them curled for a while but not as long as a waterproof one.
5 out of 5 stars
7 April, 2026
originally posted on influenster.com
Good
[This review was collected as part of a promotion.] It’s a pretty good mascara it lasts but I did have to apply multiple layers and different ones. I do like it for my bottoms and for on top of my false lashes
5 out of 5 stars
4 April, 2026
originally posted on elfcosmetics.com
Super Power
I love this mascara, I like the pitch black. This is my 4th tube with extra back ups. Good right at the get go..Some tubes maybe a bit more wet at the start. Long lashes,doesn't flake,stays on and washes off easily. Water or of course ELF melting balm
5 out of 5 stars
4 April, 2026
originally posted on elfcosmetics.com
Super power
I love this stuff for me. Stays on all day,no flaking. Easy to remove at says end with of course ELF melting balm. But just with water also. I like the pitch black. I'm on my 4 the tube with extra back ups
5 out of 5 stars
4 April, 2026
originally posted on influenster.com
Good drugstore
[This review was collected as part of a promotion.] I really loved this product it worked really well and would recommend it especially at the good price point it’s at as value is important when it comes to my makeup.
5 out of 5 stars
31 March, 2026
originally posted on elfcosmetics.com
Beautiful application
i love how it doesn’t come off as thick on the lashes like how other mascara do
5 out of 5 stars
30 March, 2026
originally posted on elfcosmetics.com
Beautiful Curl
Love this mascara! It gives such a gorgeous curl to my lashes. It doesn't flake or smudge, and the color is perfect!