$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and detangles
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For thick hair, this color-safe shampoo cleanses & deeply moisturizes while strengthening & fighting frizz. It also leaves hair smelling amazing.
Highlighted Ingredients:
MARSHMALLOW ROOT - Softens, moisturizes and detangles
SHEA BUTTER - Hydrates and locks in moisture
AVOCADO OIL - Helps prevent breakage and strengthens
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with lukewarm water.
• Start with a quarter size amount of THICK SHAMPOO in hands. Work into roots and anywhere hair touches the scalp. Add more if needed. Rinse. Squeeze out excess moisture.
• Start with a quarter size amount of THICK CONDITIONER. Apply in sections. Add more if needed.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
MARSHMALLOW ROOT - Softens, moisturizes and detangles
SHEA BUTTER - Hydrates and locks in moisture
AVOCADO OIL - Helps prevent breakage and strengthens
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with lukewarm water.
• Start with a quarter size amount of THICK SHAMPOO in hands. Work into roots and anywhere hair touches the scalp. Add more if needed. Rinse. Squeeze out excess moisture.
• Start with a quarter size amount of THICK CONDITIONER. Apply in sections. Add more if needed.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, Dry, Thick
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Nourishing, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518875
UPC: 815402021283
Item Number (DPCI): 342-03-0009
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, cocamide mipa, glycol distearate, parfum (fragrance), cetrimonium chloride (anti-static agent/agent antistatique), panthenol, hydrolyzed keratin, avena sativa (oat) peptide, butyrospermum parkii (shea) butter, althaea officinalis root extract, persea gratissima (avocado) oil, glycerin, hydroxypropyl guar hydroxypropyltrimonium chloride, peg-150 distearate, sodium lauroyl glycinate, amodimethicone, c11-15 pareth-7, laureth-9, trideceth-12, polyquaternium-7, cocoglucosides hydroxypropyltrimonium chloride, acrylates copolymer, sodium chloride, sodium hydroxide, tetrasodium edta, disodium edta, citric acid, peg-200 hydrogenated glyceryl palmate, peg-7 glyceryl cocoate,1,2-hexanediol, caprylyl glycol, benzoic acid, potassium sorbate, phenoxyethanol, sodium benzoate, benzyl alcohol, benzyl salicylate, limonene, hexyl cinnamal, ci 14700 (red 4), ci 15985 (yellow 6)
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 5.67 inches length x 2.25 inches width x 2.2 inches height
Estimated ship weight: 0.01 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Description of smell please
submitted by Smell - 11 months ago
A: It’s scented with Mercer Street, a luxe fragrance with notes of Italian lemon, jasmine, and white musk to leave hair smelling amazing.
submitted byOUAI team - 3 months agoBrand expert
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4.2 out of 5 stars with 420 reviews
50% would recommend
8 recommendations
Love
5 out of 5 stars
Heather H. - 6 days ago
originally posted on OUAI
Does get at lathering through my thick hair, nice suds. The texture is thick but not overly thick. Quality is good, but the price is a little steep.
THICK AF
5 out of 5 stars
Erin M. - 9 days ago
originally posted on OUAI
I loveeeee and cherish this shampoo so much- I even introduced my husband to it, and he is now using it daily :) The smell and consistency of the actual shampoo keeps my hair looking full and thikkkk at all times. I use OUAI’s dry shampoo every other day in addition to this product :) :) 10/10 RECOMMENDED + made with love.
Not for those sensitive to perfume
3 out of 5 stars
JMba - 13 days ago
originally posted on http://www.ulta.com

I'm not sensitive to perfume fragrance whatsoever. However, the shampoo got into my nose and I literally choke off the scent for 30 minutes.
Smells amazing!!!
5 out of 5 stars
Vanessa - 28 days ago
originally posted on http://www.ulta.com

I love this product! Makes my hair feel soft and shiny. It smells amazing and I get so many compliments!
Smells amazing!!!
5 out of 5 stars
Vanessa - 28 days ago
originally posted on http://www.ulta.com

I love this product! Makes my hair feel soft and shiny. It smells amazing and I get so many compliments!
Definitely with the price. I
5 out of 5 stars
Marla B. - 29 days ago
originally posted on OUAI
Definitely with the price. I have found my new shampoo
Great
5 out of 5 stars
Mackenzie G. - 30 days ago
originally posted on OUAI
So far I’d say this is working great. My hair is noticeably less frizzy on top and softer to work with.
Great product
4 out of 5 stars
Ana - 1 month ago
originally posted on http://www.ulta.com

I have a lot of hair but it's very fine. This shampoo leaves my hair soft and easy to style. It's healthy and though I'm not sure it looks thicker, I do appreciate that it looks clean longer and doesn't have residue that I notice.
amazing for thick hair
5 out of 5 stars
Natalie M. - 1 month ago
originally posted on OUAI
i'm in my 30s and noticed my hair was starting to thin just a little bit. i dont usually buy into hair thickening products, but i did feel like my hair was fuller and softer after using this. I have my go-to products so it was interesting to feel the difference. would recommend!
Wonderful shampoo!
5 out of 5 stars
Carrie B. - 1 month ago
originally posted on OUAI
Omg the smell!!! I could smell this scent all day long. It not only made my hair so shiny and beautiful. The smell is beyond amazing. I will definitely be purchasing this again!
Love this shampoo!
5 out of 5 stars
Kodee B. - 1 month ago
originally posted on OUAI
My new go to will be purchasing full size and refills
Love it!
5 out of 5 stars
Evelyn - 1 month ago
originally posted on http://www.ulta.com

I love the way it smells.. it leaves my hair clean, smooth and smelling delicious! My husband loves how my hair has been smelling since this shampoo and complimented me.
Excellent Shampoo!
5 out of 5 stars
Marlen - 2 months ago
originally posted on http://www.ulta.com

This shampoo smells so good, and it makes my hair smooth. It also helps for my hair thinning problem I currently have.
Vaction
5 out of 5 stars
JAN F. - 2 months ago
originally posted on OUAI
Love the travel sizes now I can take these amazing products with me when I vacation!
add to cart!
5 out of 5 stars
alix e. - 2 months ago
originally posted on OUAI
add it to your shower routine now! my hair is so soft, it smells so good, & my hair finally looks healthy!! i’ve never had a shampoo work so well.
Thick Hair Lifesaver
5 out of 5 stars
Erin L. - 2 months ago
originally posted on OUAI
This is the first shampoo I’ve used in my entire life that can actually penetrate my thick hair and reach all the way to my scalp easily, leaving my hair actually clean!
Just ok
3 out of 5 stars
Bebe070707 - 2 months ago
originally posted on http://www.ulta.com

Its a middle of the road shampoo & conditioner combo. It did clean my hair. It lathers nicely. The conditioner has a good slip, but doesnt really do much to soften and smooth. As far as leaving your hair moisturized.. i think it depends on how dry your hair. My hair is pretty dry and it did not do a whole lot for me. I think this is a good combo for healthier hair that doesnt need a "lifeline." It smells nice. I don't think it is overwhelming as some reviewers say. Its faint and you can't smell it in your hair after styling it. I say give it a try.
Sulfate free and labeled for thick hair
5 out of 5 stars
Patricia W. - 2 months ago
originally posted on OUAI
Sulfate free and great fragrance, just need a small amount too.
It’s not worth the money
3 out of 5 stars
Alexzandriea A. - 2 months ago
originally posted on OUAI
It’s not worth the money at all, very disappointed
Healthy
5 out of 5 stars
Talle B. - 3 months ago
originally posted on OUAI
Finally feel like I have healthy hair for the first time as a adult