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OUAI Thick Hair Shampoo - Ulta Beauty - 2 of 4OUAI Thick Hair Shampoo - Ulta Beauty - 3 of 4OUAI Thick Hair Shampoo - Ulta Beauty - 4 of 4
OUAI Thick Hair Shampoo - Ulta Beauty - 1 of 4

OUAI Thick Hair Shampoo - Full Size - 10 fl oz - Ulta Beauty: Strengthening, Shine Enhancing, Eucalyptus, Rosemary

$32.00 ($3.20/fluid ounce)
Size10 fl oz

In Stock

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At a glance

About this item

Highlights

  • Strengthens and adds shine
  • Hydrates and eliminates frizz
  • Repairs and detangles
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

For thick hair, this color-safe shampoo cleanses & deeply moisturizes while strengthening & fighting frizz. It also leaves hair smelling amazing.

Highlighted Ingredients: 
MARSHMALLOW ROOT - Softens, moisturizes and detangles
SHEA BUTTER - Hydrates and locks in moisture
AVOCADO OIL - Helps prevent breakage and strengthens
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine

How To Use:
• Thoroughly wet hair from roots to ends with lukewarm water.
• Start with a quarter size amount of THICK SHAMPOO in hands. Work into roots and anywhere hair touches the scalp. Add more if needed. Rinse. Squeeze out excess moisture.
• Start with a quarter size amount of THICK CONDITIONER. Apply in sections. Add more if needed.
• Rinse with cold water to close the hair cuticle and add shine.

Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, Dry, Thick
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Nourishing, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518875
UPC: 815402021283
Item Number (DPCI): 342-03-0009
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, cocamide mipa, glycol distearate, parfum (fragrance), cetrimonium chloride (anti-static agent/agent antistatique), panthenol, hydrolyzed keratin, avena sativa (oat) peptide, butyrospermum parkii (shea) butter, althaea officinalis root extract, persea gratissima (avocado) oil, glycerin, hydroxypropyl guar hydroxypropyltrimonium chloride, peg-150 distearate, sodium lauroyl glycinate, amodimethicone, c11-15 pareth-7, laureth-9, trideceth-12, polyquaternium-7, cocoglucosides hydroxypropyltrimonium chloride, acrylates copolymer, sodium chloride, sodium hydroxide, tetrasodium edta, disodium edta, citric acid, peg-200 hydrogenated glyceryl palmate, peg-7 glyceryl cocoate,1,2-hexanediol, caprylyl glycol, benzoic acid, potassium sorbate, phenoxyethanol, sodium benzoate, benzyl alcohol, benzyl salicylate, limonene, hexyl cinnamal, ci 14700 (red 4), ci 15985 (yellow 6)

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 2.21 inches length x 2.26 inches width x 5.67 inches height
Estimated ship weight: 0.81 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Description of smell please

submitted by Smell - 2 years ago

  • A: It’s scented with Mercer Street, a luxe fragrance with notes of Italian lemon, jasmine, and white musk to leave hair smelling amazing.

    submitted byOUAI team - 1 year ago
    Brand expert
See all questions (1)

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Guests are saying

This shampoo and conditioner set has garnered mixed feedback from guests, with many praising its ability to hydrate thick and curly hair while leaving it soft and manageable. The pleasant scent is frequently highlighted, making it a delightful addition to hair care routines. However, some guests experienced dryness and residue issues, indicating that results may vary based on hair type. Overall, it is a popular choice for those seeking effective moisture and shine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 536 reviews
    54% would recommend
    11 recommendations
    5 out of 5 stars
    9 May, 2026
    originally posted on http://www.ulta.com
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    Great

    Tried the Ouai shampoo. I have mid back length, wavy hair. A small amount was enough for my hair. It cleans my scalp thoroughly. Applied the conditioner after that. Overall hair feels super soft and smooth. Gifted by ouai
    Rubi
    Did you find this review helpful?
    4 out of 5 stars
    9 May, 2026
    originally posted on http://www.ulta.com
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    Great for thick hair

    Ouai Thick Hair Shampoo gently cleanses my hair while strengthening and moisturizing. The Mercer Street scent is absolutely beautiful and I love how rich and thick this shampoo is and how great it lathers as well. As someone with color treated, thick, wavy hair, this shampoo doesn't weigh down or dry out my hair and leaves it looking and feeling clean, soft and shiny. Complimentary from Ouai.
    Charlotte
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on http://www.ulta.com
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    Love it!

    Once again Ouai can do no wrong when it comes to hair care! I didn't think I could really love a shampoo till it came to this one! It lathers beautifully, really cleans the scalp, doesn't strip the hair, and leaves you with the perfect clean base for their incredible conditioner duo! gifted by ouai
    Bry
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
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    Amazing!

    I'm in love with this shampoo. I have super thick hair and have never bought a shampoo specifically for it but I love it. It smells amazing, lathers up so nicely and leaves my hair and scalp feeling cleansed. It also really helps with the frizziness of thick hair. Highly recommend and was gifted by OUAI.
    Anna
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
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    Shampoo was good

    I have very thick hair and I'm not too huge on too many suds during a lather but I did love my ouai shampoo. I think my hair is a lot more cleaner and I've noticed less breakage. I did follow up with the conditioner so the duo was great. I would recommend. gifted by ouai
    Kaykaylala
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
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    Really good

    This shampoo and conditioner is so good. They smell good and eorks well on my hair. The shampoo lathers up well in the shower. It leaves hair feeling clean, soft andmy hair is less frizzy. I highly recommend this Shampoo and Conditioner. Gifted by Gisou.
    Lydia
    Did you find this review helpful?
    3 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
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    Pros and cons

    *gifted by ouai* I love how luxurious it feels when using the product in the shower. It smells so good and sophisticated! However, it did leave my hair pretty dry and did not clean my scalp as well as I would've liked. I really like the conditioner for thick hair, but I will have to pass on the shampoo.
    Jeanne
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on http://www.ulta.com
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    A dream for thick curls!

    I received this gifted by Ouai and I have thick curly hair and this worked great for me! I was able to work up a really nice lather and it smells so nice that it felt really luxurious. My hair felt nourished and not stripped after washing and it even looked extra shiny when dry!
    Sarah
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on http://www.ulta.com
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    Love it

    This shampoo is perfect for my hair type because I have thick hair that can get dry and frizzy easily. It cleans my hair really well without making it feel stripped or tangled. I love that it helps smooth my hair, adds softness, and makes it feel more manageable after styling. It fits easily into my routine because I use it every wash day when my hair needs a good cleanse while still keeping moisture in my hair. Gifted by OUAI.
    Sylvia
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on http://www.ulta.com
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    Amazing

    Beautiful product! The shampoo lathers super well and leaves my hair looking gorgeous. It also smells so great and is so easy to use. I would def recommend this to others with thick hair. #gifted by Ouai.
    Anna
    Did you find this review helpful?
    3 out of 5 stars
    6 May, 2026
    originally posted on http://www.ulta.com
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    Don't love

    really wanted to love the OUAI Thick Hair shampoo, but this is not for me. I've used the detox shampoo and love it, but this formula is not what I expected. My hair was falling so much, felt frizzy after use, and I did not like the scent either. complimentary from ouai
    Nat
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on http://www.ulta.com
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    Love this

    This shampoo is so nourishing and keeps my scalp feeling clean without stripping it (even after days old hair). It feels so luxurious upon application — and paired with their conditioner, it's my new obsession. Gifted by Ouai.
    Jennifer
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on http://www.ulta.com
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    Best

    Love love OUAI products. I tried this shampoo for thick hair for the first time and instantly fell in love. It leaves my hair soft, shiny, and smooth after every wash while adding a really nice texture. The conditioner is lightweight, hydrating, and doesn't weigh my hair down. Absolutely loving this combo and highly recommend it. gifted by ouai
    Radhs
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on http://www.ulta.com
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    Deep Clean Feel with Soft, Healthy Shine ✨

    OUAI Thick Hair Shampoo cleanses the scalp really well without drying out my hair. It feels fresh and lightweight, but still nourishing enough for thick hair. After washing, my hair feels soft, clean, and looks more shiny and healthy. The scent is pleasant and long-lasting, not overpowering. Great everyday shampoo if you want clean but hydrated hair. complimentary from ouai
    Viktoriia
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
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    first ouai shampoo

    Gifted by OUAI. I have thick, slightly dry hair, so I'm always looking for a shampoo that actually cleanses without leaving my hair feeling stripped. This one is perfect for that and it lathers reallyyy well. Honestly, a little goes a long way, so it feels like you're getting a deep, effective clean without needing to use a ton of product. I use this as my regular wash in my routine a few times a week, and it sets my hair up really well for styling. My scalp feels refreshed, but my hair still feels soft and manageable afterward, not tangled or overly dry. One thing to note is the scent. It's much more subtle compared to some of Ouai's signature fragrances. It's still pleasant, just not as strong if that's something you usually look forward to.
    Stefy
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
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    Love it

    gifted by ouai OUAI Thick Hair Conditioner Review: The OUAI Thick Hair Conditioner has been so good for helping with dryness and frizz. My hair feels so much softer, smoother, and easier to manage after every wash. It adds moisture without making my hair feel weighed down, and it leaves such a nice shine. I also love how healthy and fresh my hair smells after using it!
    Bianca
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
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    Love it!

    gifted by ouai I absolutely love how this shampoo smells! It leaves my hair smelling and feeling amazing. It also makes my scalp feeling fresh and clean. I would definitely recommend this to friends and family!
    Michel
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
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    Obsessed

    gifted by ouai. I love this shampoo! I love that it didn't leave any type of film on my hair either. Overall felt clean! It smells so good and it didn't feel thick when I applied. Overall love this and will be re adding to my routine!
    Ana
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    Really the best!

    complimentary from ouai. The Ouai Thick Hair Shampoo is designed for people with dense, coarse, or dry hair, so if your hair is actually thin, it can feel a bit heavy. The formula is rich and moisturizing, which helps smooth frizz and add softness, but it may also weigh your hair down or make it feel less voluminous after a few washes. It has a luxurious, salon-like scent and leaves hair feeling clean without being stripped, which is a big plus.
    Mashal
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    great shampoo

    Complimentary from ouai. truly one of my favorite shampoos! it's so hydrating and recalling cleans my hair well! I absolutely love the scent it's very fruity and tropical! overall i'm very pleased with this product!
    kayla
    Did you find this review helpful?

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