$32.00 when purchased online
Target Online store #3991
About this item
Highlights
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and detangles
- Cruelty Free
- Sulfate Free
- Paraben Free
- Phthalate Free
Description
For thick hair, this color-safe shampoo cleanses & deeply moisturizes while strengthening & fighting frizz. It also leaves hair smelling amazing.
Highlighted Ingredients:
MARSHMALLOW ROOT - Softens, moisturizes and detangles
SHEA BUTTER - Hydrates and locks in moisture
AVOCADO OIL - Helps prevent breakage and strengthens
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with lukewarm water.
• Start with a quarter size amount of THICK SHAMPOO in hands. Work into roots and anywhere hair touches the scalp. Add more if needed. Rinse. Squeeze out excess moisture.
• Start with a quarter size amount of THICK CONDITIONER. Apply in sections. Add more if needed.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Highlighted Ingredients:
MARSHMALLOW ROOT - Softens, moisturizes and detangles
SHEA BUTTER - Hydrates and locks in moisture
AVOCADO OIL - Helps prevent breakage and strengthens
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine
How To Use:
• Thoroughly wet hair from roots to ends with lukewarm water.
• Start with a quarter size amount of THICK SHAMPOO in hands. Work into roots and anywhere hair touches the scalp. Add more if needed. Rinse. Squeeze out excess moisture.
• Start with a quarter size amount of THICK CONDITIONER. Apply in sections. Add more if needed.
• Rinse with cold water to close the hair cuticle and add shine.
Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.
Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, Dry, Thick
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Strengthening, Nourishing
Net weight: 10 fl oz (US)
TCIN: 82518875
UPC: 815402021283
Item Number (DPCI): 342-03-0009
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, cocamide mipa, glycol distearate, parfum (fragrance), cetrimonium chloride (anti-static agent/agent antistatique), panthenol, hydrolyzed keratin, avena sativa (oat) peptide, butyrospermum parkii (shea) butter, althaea officinalis root extract, persea gratissima (avocado) oil, glycerin, hydroxypropyl guar hydroxypropyltrimonium chloride, peg-150 distearate, sodium lauroyl glycinate, amodimethicone, c11-15 pareth-7, laureth-9, trideceth-12, polyquaternium-7, cocoglucosides hydroxypropyltrimonium chloride, acrylates copolymer, sodium chloride, sodium hydroxide, tetrasodium edta, disodium edta, citric acid, peg-200 hydrogenated glyceryl palmate, peg-7 glyceryl cocoate,1,2-hexanediol, caprylyl glycol, benzoic acid, potassium sorbate, phenoxyethanol, sodium benzoate, benzyl alcohol, benzyl salicylate, limonene, hexyl cinnamal, ci 14700 (red 4), ci 15985 (yellow 6)' '
Allergens & Warnings:
WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.Shipping details
Estimated ship dimensions: 5.67 inches length x 2.25 inches width x 2.2 inches height
Estimated ship weight: 0.01 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Description of smell please
submitted by Smell - 1 year ago
A: It’s scented with Mercer Street, a luxe fragrance with notes of Italian lemon, jasmine, and white musk to leave hair smelling amazing.
submitted byOUAI team - 5 months agoBrand expert
Guests also viewed
Discover more options
Related Categories
4.2 out of 5 stars with 432 reviews
55% would recommend
9 recommendations
Great smells wonderful quai shampoo& conditioner
5 out of 5 stars
Thumbs up graphic, would recommend
Virginie - 7 days ago, Verified purchaser
First I want to say thank you to target team fast shipping great customer service. What I love about this shampoo and conditioner it makes my hair smell so good and love it makes my hair so soft!!
Don't do it!
1 out of 5 stars
Lindsey - 18 days ago
originally posted on http://www.ulta.com

I can't think of a shampoo/conditioner that I've hated this much. I shampooed twice, and somehow my roots looked oily/greasy just a few hours later. I thought the lather was decent, so I was surprised. I thought the scent was pleasant but overpowering, and it definitely lingered. I never return things and this is going back immediately.
Floral fish fragrance
1 out of 5 stars
numnum757 - 22 days ago
originally posted on http://www.ulta.com

This shampoo and conditioner just didn't work for me. I have 2C 3A hair and it just pulled my curls flat. The fragrance is pretty overwhelming, like its insanely strong. I'd compare the fragrance to grandma's rose perfume and if you live somewhere hot and humid, once you start warming up it turns to a floral fish smell? There's a whole reddit post on ouai smelling like fish and now I get it. Hydration level was mid at best. For the price and hype I expected more than flat curls that smelled like floral fish.
Best Shampoo Ever!
5 out of 5 stars
Jillian - 27 days ago
originally posted on http://www.ulta.com

I have been using this exact shampoo for years, and I will never put another shampoo on my hair! The smell, the texture, the effectiveness, it's perfect, and now in travel-size, it does not get any better!
Made my hair feel dirty
2 out of 5 stars
Beachy616 - 1 month ago
originally posted on http://www.ulta.com

Twice I purchased this the past few years. I guess I forgot how awful it is. My hair felt so dirty. I could not style it at all. I did not have time to rewash it so I ended up putting it up. I won't make the mistake of buying this a third time.
Life changing
5 out of 5 stars
Amber L. - 1 month ago
originally posted on OUAI
Not only does this smell amazing it is absolutely life changing. I have thick curly hair and struggle to find a good shampoo. This is it!
Love it
5 out of 5 stars
myrrisa h. - 2 months ago
originally posted on OUAI
I wish I didn’t love this shampoo and conditioner as much as I do bc it is pricey. But it is worth it. It has all the things. Leaves my thick hair soft, shiny , and smells amazing .
Honest Review
5 out of 5 stars
Erica - 2 months ago
originally posted on http://www.ulta.com

I have thick hair, dye hair, and afyer the first wash I saw the difference. Definetely recommend it for all the ladies with thick hair.
1st timer
4 out of 5 stars
Geraldine G. - 2 months ago
originally posted on OUAI
1st time using OUAI for thick curly wavy hair. Smells nice and light, thick consistency and no frizz. Looking forward to hotter days to see how it really holds up
Gift for Graduation
5 out of 5 stars
Erika G. - 2 months ago
originally posted on OUAI
This was a gift for my nephew who has thick curly hair. I kept the extra bottle to test it out and really liked it.
Love
5 out of 5 stars
Heather H. - 2 months ago
originally posted on OUAI
Does get at lathering through my thick hair, nice suds. The texture is thick but not overly thick. Quality is good, but the price is a little steep.
THICK AF
5 out of 5 stars
Erin M. - 2 months ago
originally posted on OUAI
I loveeeee and cherish this shampoo so much- I even introduced my husband to it, and he is now using it daily :) The smell and consistency of the actual shampoo keeps my hair looking full and thikkkk at all times. I use OUAI’s dry shampoo every other day in addition to this product :) :) 10/10 RECOMMENDED + made with love.
Not for those sensitive to perfume
3 out of 5 stars
JMba - 2 months ago
originally posted on http://www.ulta.com

I'm not sensitive to perfume fragrance whatsoever. However, the shampoo got into my nose and I literally choke off the scent for 30 minutes.
Smells amazing!!!
5 out of 5 stars
Vanessa - 3 months ago
originally posted on http://www.ulta.com

I love this product! Makes my hair feel soft and shiny. It smells amazing and I get so many compliments!
Smells amazing!!!
5 out of 5 stars
Vanessa - 3 months ago
originally posted on http://www.ulta.com

I love this product! Makes my hair feel soft and shiny. It smells amazing and I get so many compliments!
Definitely with the price. I
5 out of 5 stars
Marla B. - 3 months ago
originally posted on OUAI
Definitely with the price. I have found my new shampoo
Great
5 out of 5 stars
Mackenzie G. - 3 months ago
originally posted on OUAI
So far I’d say this is working great. My hair is noticeably less frizzy on top and softer to work with.
Great product
4 out of 5 stars
Ana - 3 months ago
originally posted on http://www.ulta.com

I have a lot of hair but it's very fine. This shampoo leaves my hair soft and easy to style. It's healthy and though I'm not sure it looks thicker, I do appreciate that it looks clean longer and doesn't have residue that I notice.
amazing for thick hair
5 out of 5 stars
Natalie M. - 3 months ago
originally posted on OUAI
i'm in my 30s and noticed my hair was starting to thin just a little bit. i dont usually buy into hair thickening products, but i did feel like my hair was fuller and softer after using this. I have my go-to products so it was interesting to feel the difference. would recommend!
Wonderful shampoo!
5 out of 5 stars
Carrie B. - 3 months ago
originally posted on OUAI
Omg the smell!!! I could smell this scent all day long. It not only made my hair so shiny and beautiful. The smell is beyond amazing. I will definitely be purchasing this again!