Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty: Moisturizing & Softening for All Hair Types
$22.00 ($2.18/fluid ounce)
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$8.50($3.63/fluid ounce)
5 out of 5 stars with 2 ratings
$22.00($2.18/fluid ounce)
4.5 out of 5 stars with 960 ratings
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$22.00($2.18/fluid ounce)
4.5 out of 5 stars with 960 ratings
$8.50($3.63/fluid ounce)
5 out of 5 stars with 2 ratings
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Guests are saying
This shampoo and conditioner duo has garnered attention for its ability to hydrate and soften hair while providing a pleasant scent. Many guests appreciate how it controls frizz and enhances shine, making hair feel healthy and manageable. However, some guests have reported issues with hair thinning and a strong fragrance that may not appeal to everyone. Overall, it is a popular choice for those seeking a moisturizing solution for their hair care routine.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 464 reviews
100% would recommend
1 recommendations
5 out of 5 stars
22 March, 2026
originally posted on http://www.ulta.com

My honest review
I bought this shampoo on sale to give it a try, as I had seen many positive comments and videos about it. I am not receiving anything in exchange for this honest review—and since I paid for it with my own money—I can freely say that I would buy it again. I really love the results; it is a professional-quality product. It leaves my hair soft, silky, very manageable, shiny, and frizz-free. This entire product line is excellent.
5 out of 5 stars
16 March, 2026
originally posted on http://www.ulta.com

My dry hair love this
My hair is so dry and I'm was skeptical to try this product because all other hydrating shampoos had the same results. BUT I hate to inform that even though it's a little expensive for my budget, it worked so well I love it
1 out of 5 stars
12 March, 2026
originally posted on http://www.ulta.com

HAIR LOSS!!!!
Ive never had this issue with any shampoo ever until i tried this one. Not only in the shower did i lose clumps of hair but also when I brush and dry my hair! Luckily I have thick hair and its not noticeable but i will be throwing these away immediately
5 out of 5 stars
26 February, 2026
originally posted on http://www.ulta.com

Great product
I have fine hair and this shampoo cleans and smdiedbt leave a residue that weighs my hair down Smells good too- not to mention the pretty packaging!
5 out of 5 stars
18 February, 2026
originally posted on http://www.ulta.com

My new favorite shampoo
love this definitely recommend for people or have dead hair
5 out of 5 stars
14 February, 2026
originally posted on http://www.ulta.com

Beware it does contain sulfates
Initial thoughts of this was i absolutely love it howeverr over time i am worried it will befin to dry my hair out because it shockingly has sulfates. This will strip your color, it has sodium laureth sulfates as a cleansing agent
5 out of 5 stars
9 February, 2026
originally posted on http://www.ulta.com

WoW, just WOW!
First thing I noticed was the wonderful scent of this shampoo. It leaves your hair clean, soft and smelling wonderful!
5 out of 5 stars
9 February, 2026
originally posted on http://www.ulta.com

Fine, thin, damaged hair approved
Im on a haircare journey with hairloss and breakage (severe iron deficiency is the cause so currently working on that). My hair is fine, thin, and breaks very easily so i need moisturizing shampoos otherwise my hair gets dry and breaks off. After trying all the strength and healing shampoos to no avail, i got this. Honestly its so moisturizing that conditioner really isnt a must if your hair isnt that dry. I did use both the shampoo and conditioner and my hair was very easy to comb through and it air dried so soft!!!! This works very well for my hair type so if you have the same hair issues give this a try! A little goes a long way so even the small bottles will last a while
5 out of 5 stars
2 February, 2026
originally posted on http://www.ulta.com

Magic in a bottle
This shampoo is a magic in a bottle , made my hair soft and shiny , easy to manage , less frizzy , i'm glad i bought the jambo size
5 out of 5 stars
26 January, 2026
originally posted on http://www.ulta.com

Love!!!
I bought this as our hairdresser used it on my daughter's hair. She has very curly/coily hair and it's the only shampoo and conditioner that cleans, detangles and hydrates her hair to make it manageable for easy combing. It also smells great and from time to time I use it on my straight hair which makes it very soft.
5 out of 5 stars
24 January, 2026
originally posted on http://www.ulta.com

Love it!!! My hair hasn't been this soft since I was a teen!
Love it!!! My hair hasn't been this soft since I was a teen! It was recommended by my hairdresser for everyday use. I will be buying it again. :)
5 out of 5 stars
24 January, 2026
originally posted on http://www.ulta.com

My daughter-in-law loves this product
This product is wonderful and nourishing for long hair. Makes her manageable sleek and shiny.
4 out of 5 stars
22 January, 2026
originally posted on http://www.ulta.com

It works for me, but..
I just received this shampoo and conditioner today. When I got home, I pulled them out of the bag and sat them down on my counter. As I was in my living room I kept smelling what smelled like a very powdery smell. I uncapped the shampoo and conditioner both, and they smelled good. As soon as I put the caps back on I smelled the bottle near the lid. It reaked of powder. I figured so long as it doesn't smell like that when I use it, which it shouldn't cuz the formulas themselves did smell good, it would be fine. Welp, it did end up smelling powdery after I washed my hair. I'm upset because the shampoo and conditioner worked for me. My hair dried with nooo frizz. That never happens. But the smell is not my favorite. This is only my first time using them, so I'll have to see how they hold up. I really wish they had a different scent though. Ugh.
2 out of 5 stars
18 January, 2026
originally posted on http://www.ulta.com

Won't be repurchasing anymore
This was my 3rd time repurchasing this shampoo and it just doesn't do it for me anymore. Not sure what changed but it's making my hair super dry. Also got tired of the play dough smell. Just not worth the price
5 out of 5 stars
17 January, 2026
originally posted on http://www.ulta.com

I would definitely be repurchasing again
Best shampoo I have used leaves my hair so soft & hydrated
5 out of 5 stars
17 January, 2026
originally posted on http://www.ulta.com

Smells as nice as it works
My hair is super soft
5 out of 5 stars
16 January, 2026
originally posted on http://www.ulta.com

If I could give it 10 stars I would.
My hair has never looked better.
5 out of 5 stars
16 January, 2026
originally posted on http://www.ulta.com

Love It
Makes my hair really soft and shiny. Feels great!
5 out of 5 stars
15 January, 2026
originally posted on http://www.ulta.com

BEST SHAMPOO FOR 2026
so im on my natural hair journey for about 2 years now and testing out different shampoos that wont ruin my curl pattern but make them feel super soft and lightweight…hands down its matrix
2 out of 5 stars
14 January, 2026
originally posted on http://www.ulta.com

Smell is nauseating
I got this because I had high hopes. It makes my hair incredibly soft. It also smells like some sort of artificial plastic weird scent I cannot pinpoint. The smell makes me so sick. I can't even use it.