$21.00 when purchased online
Target Online store #3991
About this item
Highlights
- Moisturizes while gently cleansing
- Removes excess oil without stripping the necessary moisture dry hair needs
- Targets dry hair and instantly transforms it for touchable soft results
- Infused with avocado oil & hyaluronic acid
Description
Matrix Food For Soft Hydrating Shampoo targets dry hair and instantly transforms it for touchably soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.
How To Use:
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
How To Use:
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Softening, Moisturizing
Net weight: 10.1 fl oz (US)
TCIN: 94708459
UPC: 884486506986
Item Number (DPCI): 342-03-9881
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.73 inches length x 1.81 inches width x 6.86 inches height
Estimated ship weight: 0.761 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is the shampoo sulfate free and good for colored hair
submitted by T - 2 months ago
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4.3 out of 5 stars with 418 reviews
Would but this product again
5 out of 5 stars
Tazz - 29 days ago
originally posted on http://www.ulta.com

Awesome smell makes your hair full and no frizz
works great.
4 out of 5 stars
Patricia - 1 month ago
originally posted on http://www.ulta.com

The product works great, however I do not like the smell.
I love it
5 out of 5 stars
Lucy - 1 month ago
originally posted on http://www.ulta.com

So far, I love this combo. Its not to heavy but it is very hydrating.
Hair loss with use
1 out of 5 stars
HulaHoop - 1 month ago
originally posted on http://www.ulta.com

I've noticed my hair thining after use of this product. I've never had this issue before. Like other reviewers state, it happens when you brush your hair after using it (either in or out of shower, doesn't matter.). Disappointing because I LOVE matrix. I have more than 1/2 of my shampoo and conditioner liters left but i'll be throwing them away. (There's a reddit thread dedicated about this product causing hair loss.)
I would buy again
5 out of 5 stars
- 2 months ago
originally posted on http://www.ulta.com

My favorite
Absolutely amazing!
5 out of 5 stars
Sisi - 2 months ago
originally posted on http://www.ulta.com

Just started using this shampoo(and conditioner) and I'm in love! Not only does it control the frizz/shine but its also color safe and makes my hair feel extremely soft! 10/10 would recommend this product. If you havent tried it already, you should!
Too Soft
2 out of 5 stars
Iowagirl - 2 months ago
originally posted on http://www.ulta.com

I guess the hint was in the name lol. My fine, colored, 2a wavy hair was feeling dry so I thought i would try something more hydrating. However, this (in combo with the conditioner) made my hair way too soft and unmanageable. I'm sure it has its place, but not if uour hair is fine and medium density.
After 2 weeks major hair loss
1 out of 5 stars
Linda - 2 months ago
originally posted on http://www.ulta.com

At first I loved it and after two weeks, my hair waa falling out in the shower and when I combed hair. Stopped using it and my haie stopped falling out. It was parabens and sulfates
too scented
2 out of 5 stars
Erica - 2 months ago
originally posted on http://www.ulta.com

although the shampoo wasn't bad itself it's heavily scented, and it's frustrating that almost every brand has heavily scented products
Amazing product.
5 out of 5 stars
- 3 months ago
originally posted on http://www.ulta.com

Amazing product
Love this Shampoo
5 out of 5 stars
Tiffani - 3 months ago
originally posted on http://www.ulta.com

I absolutely Live this shampoo!! It makes your hair So soft and the smell is absolutely yummy!!
This product is wonderful!
5 out of 5 stars
Mimi - 3 months ago
originally posted on http://www.ulta.com

The smell, the smell, the smell! It's wonderful and this shampoo makes your hair so soft. I now bought it for my daughter. Buy it! You'll love it!
My new favorite
5 out of 5 stars
Jo - 3 months ago
originally posted on http://www.ulta.com

I started using this and the conditioner a few weeks ago and I am obsessed! I noticed a difference in the way my hair look and felt after the first use. It smells good and my hair is so soft and healthy looking. I haven't used any shampoo or conditioner I like as much as I do these.
I absolutely love this shampoo and conditioner! Smells delic
5 out of 5 stars
Marina - 3 months ago
originally posted on http://www.ulta.com

Omg! This shampoo and conditioner is the best, it leaves my hair smelling like the salon. My hair is soft and healthy.
Drying
1 out of 5 stars
Kj - 3 months ago
originally posted on http://www.ulta.com

I've used this brand before and had high hopes for this product, but unfortunately, it left my hair feeling somewhat stripped, which is quite the opposite of what was advertised. I think there may be some improvements needed in the formulation to better align with its claims.
Excellent Shampoo!
5 out of 5 stars
Magpie66 - 4 months ago
originally posted on http://www.ulta.com

Lathers up nicely and smells amazing, hair is soft and shiny, no grease.
The best!!
5 out of 5 stars
Sarah - 4 months ago
originally posted on http://www.ulta.com

I searched long and hard for a shampoo I liked. I came across this one and it was love at first wash. It smells so good too. My friend commented on how healthy my hair looked after using this shampoo! I definitely recommend it 👏🏻
.
5 out of 5 stars
- 4 months ago
originally posted on http://www.ulta.com

Also use the Matrix conditioner and also Monday's leave in conditioner and leave in and sleep
Would buy this product again
5 out of 5 stars
Whitney - 5 months ago
originally posted on http://www.ulta.com

Smells great and leaves my hair feeling so soft!
Really smells good…
5 out of 5 stars
Brenda - 5 months ago
originally posted on http://www.ulta.com

Leaves my hair smooth and soft