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Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty: Moisturizing & Softening for All Hair Types - 2 of 4Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty: Moisturizing & Softening for All Hair Types - 3 of 4Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty: Moisturizing & Softening for All Hair Types - 4 of 4
Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty: Moisturizing & Softening for All Hair Types - 1 of 4

Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty: Moisturizing & Softening for All Hair Types

$22.00 ($2.18/fluid ounce)

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Moisturizes while gently cleansing
  • Removes excess oil without stripping the necessary moisture dry hair needs
  • Targets dry hair and instantly transforms it for touchable soft results
  • Infused with avocado oil & hyaluronic acid

Description

Matrix Food For Soft Hydrating Shampoo targets dry hair and instantly transforms it for touchably soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.

How To Use:
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Softening, Moisturizing
Net weight: 10.1 fl oz (US)
TCIN: 94708459
UPC: 884486506986
Item Number (DPCI): 342-03-9881
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.73 inches length x 1.81 inches width x 6.86 inches height
Estimated ship weight: 0.761 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is the shampoo sulfate free and good for colored hair

submitted by T - 8 months ago

Additional product information and recommendations

Guests are saying

This shampoo and conditioner duo has garnered attention for its ability to hydrate and soften hair while providing a pleasant scent. Many guests appreciate how it controls frizz and enhances shine, making hair feel healthy and manageable. However, some guests have reported issues with hair thinning and a strong fragrance that may not appeal to everyone. Overall, it is a popular choice for those seeking a moisturizing solution for their hair care routine.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 464 reviews
    100% would recommend
    1 recommendations
    5 out of 5 stars
    22 March, 2026
    originally posted on http://www.ulta.com
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    My honest review

    I bought this shampoo on sale to give it a try, as I had seen many positive comments and videos about it. I am not receiving anything in exchange for this honest review—and since I paid for it with my own money—I can freely say that I would buy it again. I really love the results; it is a professional-quality product. It leaves my hair soft, silky, very manageable, shiny, and frizz-free. This entire product line is excellent.
    Marie
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on http://www.ulta.com
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    My dry hair love this

    My hair is so dry and I'm was skeptical to try this product because all other hydrating shampoos had the same results. BUT I hate to inform that even though it's a little expensive for my budget, it worked so well I love it
    Chantal
    Did you find this review helpful?
    1 out of 5 stars
    12 March, 2026
    originally posted on http://www.ulta.com
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    HAIR LOSS!!!!

    Ive never had this issue with any shampoo ever until i tried this one. Not only in the shower did i lose clumps of hair but also when I brush and dry my hair! Luckily I have thick hair and its not noticeable but i will be throwing these away immediately
    Natalia
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on http://www.ulta.com
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    Great product

    I have fine hair and this shampoo cleans and smdiedbt leave a residue that weighs my hair down Smells good too- not to mention the pretty packaging!
    Heide
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026
    originally posted on http://www.ulta.com
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    My new favorite shampoo

    love this definitely recommend for people or have dead hair
    Kylie
    Did you find this review helpful?
    5 out of 5 stars
    14 February, 2026
    originally posted on http://www.ulta.com
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    Beware it does contain sulfates

    Initial thoughts of this was i absolutely love it howeverr over time i am worried it will befin to dry my hair out because it shockingly has sulfates. This will strip your color, it has sodium laureth sulfates as a cleansing agent
    Ggggggggh
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on http://www.ulta.com
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    WoW, just WOW!

    First thing I noticed was the wonderful scent of this shampoo. It leaves your hair clean, soft and smelling wonderful!
    Cindy
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on http://www.ulta.com
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    Fine, thin, damaged hair approved

    Im on a haircare journey with hairloss and breakage (severe iron deficiency is the cause so currently working on that). My hair is fine, thin, and breaks very easily so i need moisturizing shampoos otherwise my hair gets dry and breaks off. After trying all the strength and healing shampoos to no avail, i got this. Honestly its so moisturizing that conditioner really isnt a must if your hair isnt that dry. I did use both the shampoo and conditioner and my hair was very easy to comb through and it air dried so soft!!!! This works very well for my hair type so if you have the same hair issues give this a try! A little goes a long way so even the small bottles will last a while
    Gianna
    Did you find this review helpful?
    5 out of 5 stars
    2 February, 2026
    originally posted on http://www.ulta.com
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    Magic in a bottle

    This shampoo is a magic in a bottle , made my hair soft and shiny , easy to manage , less frizzy , i'm glad i bought the jambo size
    Saira
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on http://www.ulta.com
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    Love!!!

    I bought this as our hairdresser used it on my daughter's hair. She has very curly/coily hair and it's the only shampoo and conditioner that cleans, detangles and hydrates her hair to make it manageable for easy combing. It also smells great and from time to time I use it on my straight hair which makes it very soft.
    Sarah
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on http://www.ulta.com
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    Love it!!! My hair hasn't been this soft since I was a teen!

    Love it!!! My hair hasn't been this soft since I was a teen! It was recommended by my hairdresser for everyday use. I will be buying it again. :)
    Tracy
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on http://www.ulta.com
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    My daughter-in-law loves this product

    This product is wonderful and nourishing for long hair. Makes her manageable sleek and shiny.
    Susan
    Did you find this review helpful?
    4 out of 5 stars
    22 January, 2026
    originally posted on http://www.ulta.com
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    It works for me, but..

    I just received this shampoo and conditioner today. When I got home, I pulled them out of the bag and sat them down on my counter. As I was in my living room I kept smelling what smelled like a very powdery smell. I uncapped the shampoo and conditioner both, and they smelled good. As soon as I put the caps back on I smelled the bottle near the lid. It reaked of powder. I figured so long as it doesn't smell like that when I use it, which it shouldn't cuz the formulas themselves did smell good, it would be fine. Welp, it did end up smelling powdery after I washed my hair. I'm upset because the shampoo and conditioner worked for me. My hair dried with nooo frizz. That never happens. But the smell is not my favorite. This is only my first time using them, so I'll have to see how they hold up. I really wish they had a different scent though. Ugh.
    Desirae
    Did you find this review helpful?
    2 out of 5 stars
    18 January, 2026
    originally posted on http://www.ulta.com
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    Won't be repurchasing anymore

    This was my 3rd time repurchasing this shampoo and it just doesn't do it for me anymore. Not sure what changed but it's making my hair super dry. Also got tired of the play dough smell. Just not worth the price
    Ava
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 January, 2026
    originally posted on http://www.ulta.com
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    I would definitely be repurchasing again

    Best shampoo I have used leaves my hair so soft & hydrated
    Liyah
    Did you find this review helpful?
    5 out of 5 stars
    17 January, 2026
    originally posted on http://www.ulta.com
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    Smells as nice as it works

    My hair is super soft
    Diane
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2026
    originally posted on http://www.ulta.com
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    If I could give it 10 stars I would.

    My hair has never looked better.
    E
    Did you find this review helpful?
    5 out of 5 stars
    16 January, 2026
    originally posted on http://www.ulta.com
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    Love It

    Makes my hair really soft and shiny. Feels great!
    Dee
    Did you find this review helpful?
    5 out of 5 stars
    15 January, 2026
    originally posted on http://www.ulta.com
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    BEST SHAMPOO FOR 2026

    so im on my natural hair journey for about 2 years now and testing out different shampoos that wont ruin my curl pattern but make them feel super soft and lightweight…hands down its matrix
    Mara
    Did you find this review helpful?
    2 out of 5 stars
    14 January, 2026
    originally posted on http://www.ulta.com
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    Smell is nauseating

    I got this because I had high hopes. It makes my hair incredibly soft. It also smells like some sort of artificial plastic weird scent I cannot pinpoint. The smell makes me so sick. I can't even use it.
    Curty9374
    Did you find this review helpful?

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