New ArrivalsEasterClothing, Shoes & AccessoriesHomeKitchen & DiningOutdoor Living & GardenFurnitureGroceryHousehold EssentialsBabyBeautyPersonal CareHealthWellnessBackpacks & LuggageSports & OutdoorsToysElectronicsVideo GamesMovies, Music & BooksSchool & Office SuppliesParty SuppliesGift IdeasGift CardsPetsUlta Beauty at TargetShop by CommunityTarget OpticalDealsClearanceTarget New ArrivalsRoller Rabbit x TargetEasterHome Decor Ideas & TrendsTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Maybelline Volum' Express Pumped Up! Colossal Mascara - 2 of 4Maybelline Volum' Express Pumped Up! Colossal Mascara - 3 of 4Maybelline Volum' Express Pumped Up! Colossal Mascara - 4 of 4
Maybelline Volum' Express Pumped Up! Colossal Mascara - 1 of 4

Maybelline Volum' Express Pumped Up! Colossal Waterproof Mascara - 213 Classic Black: Thickening, Lengthening, Volumizing.


Color213 Classic Black
  • 214 Glam Black
  • 213 Classic Black
  • 216 Classic Black

In Stock

Eligible for registries and wish lists
Available deals

Target Circle Deal: $5 Target GiftCard with $30 beauty products purchase

Eligible with Target Circle membership ∙ Expires Apr 4 ∙ Details

At a glance

About this item

Highlights

  • Double collagen formula wraps each lash from root to tip for colossal impact!
  • Brush fills out lashes for a pumped up look, with 12X the volume
  • Washable formula
  • Easily remove mascara with Maybelline Eye Makeup Remover

Description

Lashes get amplified! The double collagen formula wraps each lash from root to tip for colossal impact, while Maybelline’s biggest brush fills out lashes for a pumped up look. Ophthalmologist tested. Suitable for contact lens wearers.

Step 1. Draw the Pumped Up! Colossal brush from root to tip of lashes for instant volume. Step 2. Do not let mascara dry in between coats. Step 3. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.

To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Thickening, Lengthening, Volumizing
Net weight: .33 fl oz (US)
Features: Waterproof, Built-In Brush, High Pigment Density, Non-Flaking, Washable
TCIN: 15084440
UPC: 041554409284
Item Number (DPCI): 052-07-1597
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.08 inches length x 2.76 inches width x 5.53 inches height
Estimated ship weight: 0.07 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: What are the primary benefits of this mascara?

submitted by AI Shopping Assistant - 13 days ago
  • A: It is designed to volumize, lengthen, and thicken your eyelashes.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: What age is this mascara recommended for?

submitted by AI Shopping Assistant - 13 days ago
  • A: This mascara is suggested for individuals aged 10 years and up.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: What type of brush does this mascara have?

submitted by AI Shopping Assistant - 13 days ago
  • A: It comes with a built-in brush specifically designed for high pigment density.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: Does this mascara contain any harmful chemicals?

submitted by AI Shopping Assistant - 13 days ago
  • A: Yes, it is free from parabens, phthalates, aluminum, and sulfates.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: Is the mascara washable and flake-free?

submitted by AI Shopping Assistant - 13 days ago
  • A: Yes, this mascara is both washable and non-flaking for easy removal.

    submitted byAI Shopping Assistant - 13 days ago
    Ai generated

Q: Have you reformulated this mascara ?I’m on my 2nd tube that I don’t like. I used to LOVE this mascara . I’ve been using it for years.

submitted by Keelynn22 - 2 months ago
  • A: Hi Keelynn22. Thank you for reaching out to Maybelline. We are sorry to hear about the experience you had with the Volum' Express Pumped Up Colossal Mascara. We would like to speak with you directly about it. Please give us a call at 800-944-0730, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.

    submitted byMaybelline Consumer Care - 2 months ago
    Brand expert

Q: I buy this mascrara all the time an it dries out so quickly every 2 weeks i am buying this why

submitted by Roaddog2802 - 5 years ago
  • A: Hi there! We can understand how frustrating it can be when a product does not perform as you expected. For an alternative we recommend to try Snapscara Waterproof Mascara which delivers clump-free volume in an instant. This easy on, easy off wax-free mascara formula goes on smooth for defined volume that wears all day, but removes easily with no mess. We hope this recommendation is helpful!

    submitted byMaybelline Consumer Care - 5 years ago
    Brand expert

Q: Whats the difference between the glam black and the classic black?

submitted by Miriam - 8 years ago
  • A: Hi Miriam! Glam Black is going to be a bit deeper than classic black. We hope this clears up any questions!

    submitted byMaybelline Consumer Care - 8 years ago
    Brand expert

Additional product information and recommendations

Guests are saying

Guests have mixed feelings about this Maybelline mascara. While many appreciate its long-lasting wear, easy removal, and dramatic effect, others find the formula too dry, clumpy, and ineffective. Some guests have used it for years and are concerned about its availability, while others have experienced issues with the brush and formula consistency.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    3.8 out of 5 stars with 389 reviews
    easy to apply: 3.17 out of 5
    easy to remove: 3.72 out of 5
    long lasting: 3 out of 5
    quality: 3.05 out of 5
    value: 3.25 out of 5
    48% would recommend
    27 recommendations
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 March, 2026Verified purchase

    Poor product.

    Dried out mascara. It did not lengthen or make my lashes look goid.
    1 reply from Maybelline Consumer Care team - 6 days ago
    Hello KitKat! Thank you so much for sharing your honest feedback regarding our Volum' Express Pumped Up! Colossal Mascara. We are sincerely sorry to hear that the mascara felt dried out and did not meet your expectations for volumizing and lengthening your lashes, as we strive to provide a fresh and high-performance formula for every swipe. A helpful tip to ensure your mascara always performs its best and doesn't dry out prematurely is to always pump the brush gently rather than vigorously and to always close the tube tightly after each use to keep air from entering the container. This simple step helps to maintain the rich, creamy texture and ensures you get the most out of every application. We truly value your review as it helps us understand the diverse needs of our consumers.
    KitKat
    easy to apply: 1 out of 5
    easy to remove: 1 out of 5
    long lasting: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 February, 2026Verified purchase

    (no review title)

    I love how my lashes look full
    Kiki
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    28 December, 2025
    originally posted on Maybelline.ca
    Image

    (no review title)

    I bought the sky high lash sensational the best mascara my lashes are SKY-HIGH GREAT!!
    Cloe
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    5 November, 2025
    originally posted on Maybelline.ca
    Image

    Cost vs Quantity

    The product quantity is so little that its not worth the cost compared to other brands. The colour tip you see is all you get for this product.
    1 reply from BEC team - 5 months ago
    We appreciate you sharing your feedback on our TattooStudio™ Tattoo Brow Up To 36HR Waterproof Brow Pencil. We are sorry to hear that it did not meet your expectations. We always welcome our customers feedback and suggestions, as they are a valuable tool to improve our services and products in any way that we can. Your comments have been shared with the appropriate department.
    AMB99
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    12 September, 2025
    originally posted on Maybelline.ca
    Image

    Will stay through anything

    This mascara has lasted me through seizures and hospital stays without so much as a smudge. Never in my life have I seen a mascara that holds so well. Its anti-smudge, and will hold shape for hours all the while still looking like you just applied it 5 minutes ago. Would absolutely recommend and will continue using this product
    Lee22
    11 guests found this review helpful. Did you?
    5 out of 5 stars
    29 August, 2025
    originally posted on maybelline.com
    Image

    The best!

    Great mascara!! My favorite since high school, dinner 10 years. Fluttery volume and length, holds a curl!
    rms42
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    20 August, 2025Verified purchase
    • Skin type: Combination
    • Skin concern: Pores, Sun damage, Dark circles
    • Hair color: Brunette
    • Skin tone: Light
    • Eye color: Brown

    Nope...

    Clumpy and after a few hours made my eyes sting.
    1 reply from Maybelline Consumer Care team - 7 months ago
    Hi there, Carol! We are so sorry to hear about your experience with our Volum' Express Colossal Mascara. We know how frustrating it can be when a product is not as expected. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO
    Carol
    easy to apply: 3 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    15 August, 2025
    originally posted on Maybelline.ca
    Image

    Bring lash stiletto back!

    Why are the reviews on this page mixed up with another mascara? Maybelline lash stiletto was the only mascara I used for YEARS and now I can't find it anywhere?! The brush is unlike any other on the market. Bring it back, please!
    Mk007
    9 guests found this review helpful. Did you?
    5 out of 5 stars
    28 July, 2025
    originally posted on Maybelline.ca
    Image

    Mascara

    I live in bc Canada and can’t find this mascara anywhere. Used it for years it’s the best ever. Please tell me wear I can get it in Kelowna bc
    Pami
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    19 July, 2025Verified purchase
    • Hair color: Brunette
    • Eye color: Brown
    • Skin type: Normal
    • Skin tone: Light

    Best affordable tubing mascara

    My favorite tubing mascara! Best formula I’ve tried since the lash sensational went trendy.
    ChelG
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    10 July, 2025
    originally posted on Maybelline.ca
    Image

    Thumbs down

    If I can give a zero I would, not precise, doesn’t stay sharp lon
    1 reply from BEC team - 9 months ago
    We are so sorry to hear that our Volum Express - The Colossal® Cat Eyes Washable Mascara did not give you the results you expected! This is never something we want to hear about one of our products and we will be passing this information along to the appropriate department. Consumer feedback is very important to us as it is the only way that we can improve, thank you so much for taking the time to reach out.
    Mama31
    6 guests found this review helpful. Did you?
    1 out of 5 stars
    19 May, 2025
    originally posted on maybelline.com
    Image

    Mascara

    I bought this mascara and it was missing the brush.
    Jrod
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2025
    originally posted on Maybelline.ca
    Image

    The best, longest lashes and no clumps

    Lash stiletto is *chefs kiss* I don't know why some places stopped carrying this, it's literally the only drugstore mascara worth purchasingor
    Wk02
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    25 March, 2025
    originally posted on Maybelline.ca
    Image

    The BEST

    Been using this for years, it's my go-to! I don't have super long eyelashes but this makes them nice and long and not clumpy at all. Also love how long and sand the brushes but that it has fibers instead of plastic bristles. Highly highly recommend
    Mk70
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    18 March, 2025
    originally posted on Maybelline.ca
    Image

    Creates sky high lashes!!

    The only mascara I will ever use. I have used it for 15years and swear by it.
    Hannah B
    6 guests found this review helpful. Did you?
    5 out of 5 stars
    12 February, 2025
    originally posted on Maybelline.ca
    Image

    I really like this mascay

    I have used this mascara for years and it’s amazing I have been unable to find it in the stores so I’m so excited to see it here.
    Conn
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    5 February, 2025Verified purchase
    • Skin tone: Light
    • Eye color: Blue
    • Hair color: Blonde
    • Skin type: Normal

    The best!

    Love this mascara! It’s been my standby for over 10 years. I try others but always come back to this one. Easy to apply and layer and adds volume without clumping!
    Bredalu
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    29 January, 2025Verified purchase
    • Skin tone: Medium
    • Skin type: Combination

    Highly recommend

    I love this mascara! Looks great and not clumpy.
    Keeks
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 January, 2025
    originally posted on Maybelline.ca
    Image

    Doesn't smudge!

    This is my all time favorite mascara. Lasts all day and doesn't smudge.
    Cher
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    13 January, 2025
    originally posted on Maybelline.ca
    Image

    Best brow product on the market

    The only brow product to check all my boxes. Long wearing, easy to apply and gorgeous perfect brows ín a flash ! I pray this product is never discontinued as there is truly nothing else that works for me and this is a lifetime just have for me!
    Kristinakins
    7 guests found this review helpful. Did you?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy