Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz: Peach Scent, Paraben-Free, Vegan - 2 of 4

Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz: Peach Scent, Paraben-Free, Vegan - 3 of 4

Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz: Peach Scent, Paraben-Free, Vegan

Name: Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz: Peach Scent, Paraben-Free, Vegan
Brand: Function of Beauty
SKU: 80159964
Price: 7.99 USD
Availability: InStock
Rating: 3.8 (321 reviews)

3.81 out of 5 stars with 762 reviews

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At a glance

About this item

Details

Highlights

Formulated with Chia Extract, Function of Beauty’s Shampoo for Curly Hair defines and shapes curls.
CUSTOMIZABLE: Build your own shampoo by adding in up to 3 Function of Beauty #HairGoal Booster Shots
FRAGRANCE: Our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine
SAFETY: Tested at home on hundreds of human heads (never animals!) & independent 3rd party clinical tests on humans
CLEAN: 92% naturally-derived (per ISO 16128), Sulfate-Free, Paraben-Free, Target Clean
CONSCIOUS: Cruelty-Free, 100% Vegan
SUSTAINABLE: Bottle made with Recycled Plastic & 100% Recyclable

Description

Function of Beauty’s custom haircare line allows you to create the perfect mix of shampoo and conditioner for your unique hair type, hair moisture level, and hair goals.

HOW IT WORKS:
Step 1 – Choose a Shampoo or conditioner base for your unique hair type.
Step 2 – Select up to 3 booster shots to meet your unique hair goals.
Step 3 – Pour one booster from each into your shampoo and the other in your conditioner.
Step 4 – Shake vigorously for 15 seconds and say hello to custom haircare!

Our custom Shampoo for Curly Hair is formulated with Chia Extract to shape and define your natural curls. The gentle foaming ingredients have been specifically formulated for Curly Hair and are silicone-free.

Customize this shampoo base and boost benefits by mixing in up to 3 of our 10 Hair Goal booster shots. For Curly Hair, we recommend mixing in Curl Definition, Anti-Frizz, and Strengthen Hair Goals. Formulated with our exclusive Nude Peach fragrance – with notes of peach nectar, lemon zest, and jasmine – delivers a spa-like experience in the shower.

All Function of Beauty customizable haircare is suitable for sensitive skin and is dermatologist tested. We believe in clean and conscious care - that’s why our custom curly hair shampoo is 92% naturally-derived (per ISO 16128), sulfate-free, cruelty-free, and 100% vegan. Packaging contains recycled content - Our bottles are made with recycled materials & are 100% recyclable.

Specifications

Scent: Peach

Hair Type: Curly

Health Facts: Paraben-Free, Mineral Oil-Free, Sulfate-Free, Silicone-Free, Vegan, Gluten-Free, Phthalate-Free

Product Warning: Keep out of reach of children

Product Form: Liquid

Sustainability Claims: Cruelty-Free, Recyclable

Beauty Purpose: Curl Enhancing, Basic Cleansing

Net weight: 11 fl oz (US)

TCIN: 80159964

UPC: 850018240383

Item Number (DPCI): 063-00-7593

Origin: Assem USA w/foreign/dom. parts

If the item details aren’t accurate or complete, we want to know about it.

Label info

Ingredients:

ingredients*: water, sodium lauroyl methyl isethionate, glycerin, sodium methyl cocoyl taurate, peg-120 methyl glucose dioleate, cocamidopropyl hydroxysultaine, sodium methyl isethionate, linum usitatissimum (flax) seed oil, salvia hispanica (chia) seed extract, lauric acid, acrylates crosspolymer-4, trisodium ethylenediamine disuccinate, glycol distearate, phenoxyethanol, polyquaternium-7, sodium chloride, trideceth-6, guar hydroxypropyltrimonium chloride, methyl gluceth-10, sodium laurate, caprylyl glycol, chlorphenesin, potassium sorbate, citric acid, ethylhexylglycerin, hexylene glycol, hydroxypropyl methylcellulose, sodium benzoate, benzyl alcohol, caprylic acid, xylitol, sodium benzotriazolyl butylphenol sulfonate, fragrance, citral, citronellol, limonene, linalool, red 40. *92% naturally-derived ingredients. never any nasties. naturally-derived = plant-derived & water ingredients

Allergens & Warnings:

CAUTION: FOR EXTERNAL USE ONLY. AVOID CONTACT WITH EYES. KEEP OUT OF REACH OF CHILDREN.

Shipping & Returns

Shipping details

Estimated ship dimensions: 2.43 inches length x 2.51 inches width x 6.61 inches height

Estimated ship weight: 0.78 pounds

Return details

This item can be returned to any Target store or Target.com.

This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.

See the return policy for complete information.

Q&A (15)

Q: What are the ingredients?

lygophilia - 4 years ago

A: Hi there! The full list of ingredients for the Curly Hair Shampoo can be found under "Label Info". Hope this helps! ✨
submitted byFunction of Beauty - 4 years ago
Brand expert
A: Currently, there is no Label info tab. So what are the ingredients?
submitted byKristine - 4 years ago

Q: Is this okay to use on young children? Is it tear free?

CAnderson812 - 6 months ago

A: Our products are not tear free.
submitted byFunction of Beauty - 4 months ago
Brand expert

Q: Did they change the formula to coconut? I went in the store to pick it up and they were all scented coconut. I can’t do coconut scented items so I wanted to know.

Questwest - 1 year ago

A: Hi there, Thank you for your interest in the curly shampoo. You can shop this collection online and it also available in stores with the peach fragrance.
submitted byFunction of Beauty - 1 year ago
Brand expert

Q: i used to have curly hair like 3b and 3c as a kid somewhat there but i dyed my hair a lot so it turned an ugly 2c and 2d and i wanna get my curls back should i use curly or wavy

angie - 2 years ago

A: Hi Angie, We recommend choosing whatever is closest to your natural hair pattern! We also suggest trying our Curl Definition #HairGoal add-in booster shot to enhance your hair's natural curls.
submitted byFunction of Beauty - 2 years ago
Brand expert

Q: can I buy 10 units at once

Rob - 3 years ago

A: Hi Rob, This may depend on your Target store location. We suggest reaching out directly for additional information!
submitted byFunction of Beauty - 3 years ago
Brand expert

Q: So the bottom layer of my hair is curly/coily and the top layer of my hair is wavy, should I get the curly one or the wavy one?

Court - 3 years ago

A: Hi Court, Great question! We suggest choosing curly ✨
submitted byFunction of Beauty - 3 years ago
Brand expert

Q: How many boosters can you use in the products?

ItsMe1026 - 4 years ago

A: Hi there! We recommend keeping it to 3 #hairgoal booster shots. It is not currently possible to put more than 3 #hairgoals in each bottle and still be able to mix evenly. We're confident you'll find that 3 hair goal booster shots can cover your...well, hair goals!
submitted byFunction of Beauty - 4 years ago
Brand expert

Q: Is Function of Beauty for Curly Hair safe for colored treated hair?

Deb - 4 years ago

A: Hi Deb, Our products at Target are formulated to be 100% sulfate-free. They will not strip your color. Woo-hoo!
submitted byFunction of Beauty - 4 years ago
Brand expert

Q: how do you add the booster shots before you purchase online?

CW - 4 years ago

A: Hello CW, To mix in #HAIRGOALS: snap open each #HairGoal Booster Shot and pour up to 3 into your base formulation. Shake vigorously for 15 seconds before your first use, and get ready for compliments! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 years ago
Brand expert

Q: Is the curly hair line silicone free? If not which products within the line has silicones?

Kathy - 4 years ago

A: Hi Kathy, Our Straight and Wavy Hair shampoo and conditioner contain a silicone called Propoxytetramethyl piperidinyl dimethicone (we know, it's a mouthful!) - we use it because it's an excellent conditioning and protecting agent that protects hair from thermal damage, adds shine, and helps give a soft, silky texture. Our Curly and Coily Hair shampoos and conditioners are silicone-free, since many with Type 3 and Type 4 hair follow the Curly Girl Method(TM) and prefer to avoid silicones. Our #hairgoal booster shots; except for thermal control, are all silicone-free. Like our shampoo and conditioner, our treatments are specially formulated for your curly or coily hair without silicones. I hope this helped!
submitted byFunction of Beauty - 4 years ago
Brand expert

See all questions (15)

Related Categories

Guests are saying

The product has received mixed feedback from guests, with many praising its pleasant scent and ability to define curls. However, several guests reported adverse reactions, including hair loss, scalp irritation, and dryness. While some found it effective for their curly hair, others experienced significant damage and dissatisfaction. The customizable nature of the product is appreciated, but guests advise caution due to potential negative effects on hair health.

Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)

53% would recommend

291 recommendations

1 out of 5 stars

12 May, 2026Verified purchase

caused a bad reaction

I liked the scent, but this product caused a skin reaction and shedding hair. my daughter also experienced red itchy patches of scalp after using. beware.

1 reply from Function of Beauty team - 1 month ago

Hi SR, We appreciate you sharing your experience and take all feedback very seriously. We stand behind all of our products and are confident in their safety. Please send us an email to gather more information via our contact us page. -Function of Beauty

Did you find this review helpful?

3 out of 5 stars

10 May, 2026Verified purchase

Fine shampoo but the bottle always leaks once you open it.

The bottle ALWAYS leaks. Even if it’s standing up undisturbed, once it opens, it leaks

1 reply from Function of Beauty team - 1 month ago

Oh no! We recommend reaching out to Target Customer Service directly for refund or replacement assistance. Thank you for sharing your feedback with us.

Maddy

Did you find this review helpful?

1 out of 5 stars

6 May, 2026

DO NOT GET THIS

I got this a while ago, and it smelt amazing, my hair felt ok, but then after a week, I got a horrible amount of dandruff. My scalp was super irritated, and now there are literal scabs on my scalp. It may smell good, but it doesn't do anything for your hair. I stopped using it a week ago and started going back to my old stuff and my hair looks 10 times more shiny and much less fizzy.

1 reply from Function of Beauty team - 1 month ago

Hi Laila, We appreciate you sharing your experience and take all feedback very seriously. We stand behind all of our products and are confident in their safety. Please send us an email to gather more information via our contact us page.

Laila

Did you find this review helpful?

5 out of 5 stars

24 April, 2026

The scent is really nice and feel good when it goes on my hair

Ivan

Did you find this review helpful?

5 out of 5 stars

18 April, 2026Verified purchase

Huge function of beauty fan. Love that you can personalize. I often switch my add ins depending on my current needs or hair goals. Curly (black) hair friendly

1 reply from Function of Beauty team - 2 months ago

A 5-star review? That calls for a hair flip! 💁‍♀️✨ We’re so glad your curly formula is a perfect match for your hair needs. Thanks for being part of the Function of Beauty family!

Did you find this review helpful?

1 out of 5 stars

10 December, 2025Verified purchase

Great idea, terrible product

strips hair of all oils and dried my hair out. I had to use a ton of conditioner just to be able to finger comb my hair after showering.

Glasmom

2 guests found this review helpful. Did you?

4 out of 5 stars

24 September, 2025Verified purchase

Good Shampoo

This shampoo smells good and left my hair feeling clean. It did amazing at defining my curls and helping my natural curls to be amazing. I did find myself using the tiniest bit more than I do other shampoo’s in order to cleanse my long hair. Overall this is a good product that I would use again.

1 reply from Function of Beauty team - 9 months ago

Hi Deb! Thank you for your 5-star review! We’re so happy you’re loving your shampoo. Here’s to your best hair days ahead! ✨

Deborah

1 guest found this review helpful. Did you?

5 out of 5 stars

28 July, 2025Verified purchase

Shampoo

I love this product my hair has grown so much since starting with this shampoo. I had so much damage from bleaching my hair but now my hair is back to being healthy and long again.

1 reply from Function of Beauty team - 11 months ago

Wow, thank you for the amazing review! It truly means the world to us to know how much you love Function of Beauty We appreciate your Loyalty and can't wait to keep bringing you more great products!

Dags 85

1 guest found this review helpful. Did you?

5 out of 5 stars

14 July, 2025

Ingredients

WATER (AQUA/EAU), SODIUM LAUROYL METHYL ISETHIONATE, GLYCERIN, SODIUM METHYL COCOYL TAURATE, PEG-120 METHYL GLUCOSE DIOLEATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM METHYL ISETHIONATE, LINUM USITATISSIMUM (FLAX) SEED OIL, SALVIA HISPANICA (CHIA) SEED EXTRACT, LAURIC ACID, ACRYLATES CROSSPOLYMER-4, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, GLYCOL DISTEARATE, PHENOXYETHANOL, POLYQUATERNIUM-7, TRIDECETH-6, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, METHYL GLUCETH-10, SODIUM LAURATE, CAPRYLYL GLYCOL, POTASSIUM SORBATE, CITRIC ACID, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, HYDROXYPROPYL METHYLCELLU- LOSE, SODIUM CHLORIDE, SODIUM BENZOATE, BENZYL ALCOHOL, CAPRYLIC ACID, BENZOIC ACID, DEHYDROACETIC ACID, XYLITOL, SODIUM BENZOTRIAZOLYL BUTYLPHENOL SULFONATE, FRAGRANCE (PARFUM), CITRAL, CITRONELLOL, LIMONENE, LINALOOL, RED 40 (CI 16035)

Slight Orange scent

1 guest found this review helpful. Did you?

5 out of 5 stars

6 June, 2025Verified purchase

Works

I'm on my second bottle, and overall, I really like it. I did notice a difference in my curls (more definition and less frizz) especially in the beginning. It’s also super affordable, which is a big plus. That said, I feel like my hair may have gotten used to it, and it's not having quite the same effect anymore, so I might switch things up soon. Still, I’d recommend it for anyone looking for a budget-friendly curl-friendly shampoo!

Love this

2 guests found this review helpful. Did you?

5 out of 5 stars

6 December, 2024

Happy Camper

First time use and I love it.

1 reply from Function of Beauty team - 2 years ago

Hi there, Yay! We are delighted to hear you are loving your customized shampoo ✨

Merelwatt

1 guest found this review helpful. Did you?

1 out of 5 stars

28 October, 2024

CAUSES HAIR LOSS!

Do not use. I used it consistently for about 3 months and I have lost a significant amount of hair loss. DO NOT PURCHASE!! Please do your own research and look up the lawsuits against this company for thousands of women online complaining about extreme hair loss and thinning after using this brand!

1 reply from Function of Beauty team - 2 years ago

Hi Brit, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.

Brit

4 guests found this review helpful. Did you?

2 out of 5 stars

4 October, 2024

smells good but its not good for me

smells great , does help w curls but makes my scalp so itchy & irritated

1 reply from Function of Beauty team - 2 years ago

Hi Pam, We would be happy to assist you with this. Our highest priority is customer safety and satisfaction. Please reach out via our ‘Contact Us’ page so we can discuss further.

pam

4 guests found this review helpful. Did you?

1 out of 5 stars

1 September, 2024Verified purchase

Gave me a scalp rash!

Gave my scalp really itchy little bumps. Do not buy!

1 reply from Function of Beauty team - 2 years ago

Hi there, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.

cali girl

3 guests found this review helpful. Did you?

1 out of 5 stars

4 August, 2024Verified purchase

Extreme hair loss since using this brand!

Started out using this brand 2 years ago. And now I have extremely damaged hair. I have lost almost half of my once very healthy hair. I now know for a fact it IS this brand causing the hair loss. I never use heat or anything else on my hair. I air dry every single wash. Now my hair is breaking off in every layer throughout my whole head!

1 reply from Function of Beauty team - 2 years ago

Hi Ashley, At Function of Beauty, we take customer concerns very seriously. As a company, we are committed to using high-quality ingredients backed by science to ensure safety and efficacy. Please reach out to us via our contact us page, so we can look into your concern further. Thank you!

Ashley

4 guests found this review helpful. Did you?

1 out of 5 stars

27 July, 2024

completely ruined my hair

This brand ruined my hair, my hair was nice and curly, barely any frizz but now that i used this brand, my hair is extremely frizzy, very clearly damaged and overall ruined my hair. do not trust this brand do not waste your money. dove shampoo and conditioner didnt damage mt hair this bad...

1 reply from Function of Beauty team - 2 years ago

HI Brook, We’re sorry to hear you did not have a great experience with your shampoo. We’d love to learn more and help in any way we can - please reach out to us via our Contact Us page.

brook

3 guests found this review helpful. Did you?

1 out of 5 stars

26 July, 2024Verified purchase

Stay clear

Well, I noticed a change in my hair, excessive shedding. The only new product I’ve introduced into my rotation is this shampoo, and sure enough…came here to see if others had issues and apparently I wasn’t alone with the hair loss. So disappointing. Pictures below show the amount of breakage and frizz caused by this product.😔 also a picture of hair prior to damage.

1 reply from Function of Beauty team - 2 years ago

Hi Becca, We’re sorry you are going through this. We stand behind all of our products and are confident in their safety. Please reach out via our ‘Contact Us’ page so we can discuss further.

Becca73

6 guests found this review helpful. Did you?

3 out of 5 stars

26 July, 2024

Dries out hair

It smells good, but my hair lady said to stop using it because it is was drying out my scalp. I had lots of dandruff until I stopped using it and it didn’t really do anything for my curls.

1 reply from Function of Beauty team - 2 years ago

Hi Abbs, We would be happy to assist you with this. Our highest priority is customer safety and satisfaction. Please reach out via our ‘Contact Us’ page so we can discuss further.

Abbs

Did you find this review helpful?

5 out of 5 stars

13 July, 2024Verified purchase

WOW!

I used this one time and was shocked with the results. My hair was soft, extra curly, and stayed that way. I only used the shampoo and conditioner. I'm getting the mask and leave-in today to try. I'm impressed!

1 reply from Function of Beauty team - 2 years ago

Hi there, Woohoo! We are thrilled you are loving your results from your Curly Hair Shampoo ✨

Ele313

Did you find this review helpful?

3 out of 5 stars

4 July, 2024

nothing special for me.

I was gifted both the shampoo and conditioner at christmas time. I have been using it ever since. My hair honestly feels and looks the exact same as it did when I was using a cheap, low quality, drugstore shampoo and conditioner.

1 reply from Function of Beauty team - 2 years ago

Hi there, We are so sorry you're not seeing the results you would like from your shampoo. Our team would like to help! Please reach out to us via our Contact Us page.

vnp

Did you find this review helpful?

Function of Beauty Custom Curly Hair Shampoo Base with Chia Extract - 11 fl oz: Peach Scent, Paraben-Free, Vegan

Save 5% every day

Pay in 4

At a glance

About this item

Details

Highlights

Description

Specifications

Label info

Ingredients:

Allergens & Warnings:

Shipping & Returns

Shipping details

Return details

Q&A (15)

Q: What are the ingredients?

Q: Is this okay to use on young children? Is it tear free?

Q: Did they change the formula to coconut? I went in the store to pick it up and they were all scented coconut. I can’t do coconut scented items so I wanted to know.

Q: i used to have curly hair like 3b and 3c as a kid somewhat there but i dyed my hair a lot so it turned an ugly 2c and 2d and i wanna get my curls back should i use curly or wavy

Q: can I buy 10 units at once

Q: So the bottom layer of my hair is curly/coily and the top layer of my hair is wavy, should I get the curly one or the wavy one?

Q: How many boosters can you use in the products?

Q: Is Function of Beauty for Curly Hair safe for colored treated hair?

Q: how do you add the booster shots before you purchase online?

Q: Is the curly hair line silicone free? If not which products within the line has silicones?

Additional product information and recommendations

Discover more options

Frequently bought together

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Guests are saying

caused a bad reaction

1 reply from Function of Beauty team - 1 month ago

Fine shampoo but the bottle always leaks once you open it.

1 reply from Function of Beauty team - 1 month ago

DO NOT GET THIS

1 reply from Function of Beauty team - 1 month ago

(no review title)

(no review title)

1 reply from Function of Beauty team - 2 months ago

Great idea, terrible product

Good Shampoo

1 reply from Function of Beauty team - 9 months ago

Shampoo

1 reply from Function of Beauty team - 11 months ago

Ingredients

Works

Happy Camper

1 reply from Function of Beauty team - 2 years ago

CAUSES HAIR LOSS!

1 reply from Function of Beauty team - 2 years ago

smells good but its not good for me

1 reply from Function of Beauty team - 2 years ago

Gave me a scalp rash!

1 reply from Function of Beauty team - 2 years ago

Extreme hair loss since using this brand!

1 reply from Function of Beauty team - 2 years ago

completely ruined my hair

1 reply from Function of Beauty team - 2 years ago

Stay clear

1 reply from Function of Beauty team - 2 years ago

Dries out hair

1 reply from Function of Beauty team - 2 years ago

WOW!

1 reply from Function of Beauty team - 2 years ago

nothing special for me.

1 reply from Function of Beauty team - 2 years ago

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