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IT Cosmetics Makeup Your Skin But Better Primer - 1oz - Ulta Beauty: Priming, Cream Form, For Normal to Sensitive Skin - 2 of 4IT Cosmetics Makeup Your Skin But Better Primer - 1oz - Ulta Beauty: Priming, Cream Form, For Normal to Sensitive Skin - 3 of 4IT Cosmetics Makeup Your Skin But Better Primer - 1oz - Ulta Beauty: Priming, Cream Form, For Normal to Sensitive Skin - 4 of 4
IT Cosmetics Makeup Your Skin But Better Primer - 1oz - Ulta Beauty: Priming, Cream Form, For Normal to Sensitive Skin - 1 of 4

IT Cosmetics Makeup Your Skin But Better Primer - 1oz - Ulta Beauty: Priming, Cream Form, For Normal to Sensitive Skin

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At a glance

About this item

Highlights

  • Hydrates skin and extends the wear of your makeup
  • Refines the look of pores with continued use
  • Oil-free formula infused with skin-loving glycerin, bark extract and ginger root extract
  • Pairs perfectly with your CC+ Creams, especially CC+ Cream Oil-Free Matte SPF 40

Description

Your Skin But Better Makeup Primer+ is your oil-free, makeup-gripping base that hydrates your skin while extending the wear of your makeup. With continued use, this skin-transforming primer also works to refine the look of pores! Perfect for all skin types, including sensitive skin, and featuring All Day Grip Technology, this primer can be worn underneath makeup, or by itself, for a more refined and hydrated complexion.
Suggested Age: 13 Years and Up
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Cream
Beauty Purpose: Priming
Recommended Skin Type: Combination, Acne-Prone, Oily, Normal, Sensitive, Dry
Net weight: 1 Ounces
TCIN: 82679923
UPC: 3605972154842
Item Number (DPCI): 342-02-5628
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, glycerin, alcohol denat., dimethicone, ammonium polyacryloyldimethyl taurate, silica, phenoxyethanol, capryloyl glycine, cetyl dimethicone, carbomer, silica silylate, boron nitride, caprylyl glycol, bis-peg-18 methyl ether dimethyl silane, butylene glycol, dimethicone/peg-10/15 crosspolymer, cetearyl alcohol, sodium hydroxide, trisodium ethylenediamine disuccinate, totarol, aloe barbadensis leaf juice powder, glyceryl acrylate/acrylic acid copolymer, cetearyl glucoside, dipropylene glycol, zingiber officinale root extract/ginger root extract, sanguisorba officinalis root extract, cinnamomum cassia bark extract, sodium citrate, ci 14700/red 4, tocopherol.

Shipping details

Estimated ship dimensions: 1.34 inches length x 1.52 inches width x 5.38 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

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Guests are saying

This primer is highly praised for its lightweight texture and ability to create a smooth base for makeup application. Many guests appreciate how it minimizes the appearance of pores and helps makeup last throughout the day. It is suitable for various skin types, providing hydration without feeling greasy. However, some guests have experienced issues with texture and irritation, indicating that results may vary based on individual skin conditions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 1220 reviews
    100% would recommend
    1 recommendations
    5 out of 5 stars
    3 May, 2026
    originally posted on itcosmetics.com
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    Perfect primer

    This is the best primer ever, been using it for years.
    Blessed Best
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on itcosmetics.com
    Image

    Great Product

    [This review was collected as part of a promotion.] It goes on easily and evenly and dries quickly. Great alone or as a base for your makeup.
    Binky2026
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on itcosmetics.com
    Image

    Best primer

    [This review was collected as part of a promotion.] Goes on smooth and is pore erasing. Love it. Would highly recommend it.
    mellofamiky2027
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on itcosmetics.com
    Image

    Perfect

    [This review was collected as part of a promotion.] Skincare, spf, primer, this cc cream, blush and bronzer all the only things I need with this gem.
    Laelven
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on itcosmetics.com
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    Your skin but better primer

    I have bad roscea and this is the only product I can use love the primer tones it redness down before i put my concealer on.
    5amigos
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on itcosmetics.com
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    Works great with CC cream

    Keeps my base from slipping and sliding. Works great!
    Demona 2002
    Did you find this review helpful?
    4 out of 5 stars
    19 March, 2026
    originally posted on itcosmetics.com
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    Very good primer

    I've tried many other primers, but keep coming back to this one. It goes on smooth and feels very light. Just enough moisture for my combination skin.
    Dawn J
    Did you find this review helpful?
    1 out of 5 stars
    8 March, 2026
    originally posted on itcosmetics.com
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    IT Primer

    Thought this would help my makeup to go on smoothly, did not work! Put on Oil-Free Primer, then added foundation, eye-shadow, eyeliner, finishing powder, etc. (everything is from IT). Made my foundation cakey, looked in the mirror and the IT foundation went in lines and creases.
    1 reply from ITC CS team - 2 months ago
    Hello there! Thank you for trying our Your Skin But Better Makeup Primer+ Oil-Free. We are sorry to learn that you thought our product would help makeup go on smoothly and it did not work out. Although you applied our primer before adding foundation, eyeshadow, eyeliner, finishing powder, everything from IT. It made your foundation cakey and the IT foundation went into creases and fine lines. We apologize that you encountered this issue. To prevent cakey makeup, prep your skin. If your skin is dry or flaky it is more likely to look cakey when applying makeup that causes it to appear patchy and uneven. We recommend using a moisturizer first, before applying your primer and makeup. We hope you find this information helpful. Your satisfaction is very important to us. Thank you for your feedback.
    Cindy IT User
    Did you find this review helpful?
    5 out of 5 stars
    3 March, 2026
    originally posted on itcosmetics.com
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    Primer

    Primer goes on very smooth, feels nice and works well
    Pearce
    Did you find this review helpful?
    5 out of 5 stars
    28 February, 2026
    originally posted on itcosmetics.com
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    Great product

    This product leaves skin looking smooth and bright. I will recommend for all skin type.
    Chsn
    Did you find this review helpful?
    5 out of 5 stars
    15 February, 2026
    originally posted on http://www.ulta.com
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    I'd buy it again

    Worth the price
    Lacey
    Did you find this review helpful?
    5 out of 5 stars
    14 February, 2026
    originally posted on itcosmetics.com
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    Best Primer

    [This review was collected as part of a promotion.] Works with any type of makeup and goes on evenly and easily.
    itgirly5150
    Did you find this review helpful?
    5 out of 5 stars
    18 January, 2026
    originally posted on itcosmetics.com
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    My go to!

    I love this product! I can’t wear makeup without it. It helps hide my pores and keeps my makeup from creasing. It is light and doesn’t irritate my skin. It is a must have!
    CandieBee
    Did you find this review helpful?
    5 out of 5 stars
    13 January, 2026
    originally posted on itcosmetics.com
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    A must have

    [This review was collected as part of a promotion.] I have tried several different brands. This is by far my favorite. It goes on smooth, it is not oily, allows makeup glide on and blend without that gripping feeling. Lasts all day!
    Dculb
    Did you find this review helpful?
    5 out of 5 stars
    26 December, 2025
    originally posted on itcosmetics.com
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    Primer of all Primers

    I absolutely love this primer. My foundation goes on smooth, silky, and stays amazing looking all day
    Lulla loves her It Cosmet
    Did you find this review helpful?
    2 out of 5 stars
    17 December, 2025
    originally posted on itcosmetics.com
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    Not a winner for me.

    I haven’t found this product very helpful. And for some reason, it changes the color of my foundation. I’m not even certain I will finish the tube to be honest. I had hoped this would help to hide fine lines but instead it seems to settle into them and make them more noticeable. I’m wondering if I’m applying it properly? Anyway, not something I’ll re-order at this point in time.
    1 reply from ITC CS team - 5 months ago
    Hi there! We appreciate your review of our Your Skin But Better Makeup Primer+ Oil-Free! We are so sorry to hear IT changes the color of your foundation. We would like to speak with you directly about this. Please call our Customer Service at 1-800-356-5120 anytime Monday-Saturday 9:00 A.M.-5:00 P.M. EST. Please provide the agent answering your call with this case number 44458881. IT would be helpful if you could have the product with you when you call. We also apologize that you find IT settles into your fine lines. To achieve the best results we recommend applying a thin layer after cleansing and moisturizing. After ensuring your primer has fully absorbed and your skin is dry blend foundation and other makeup on top for a smooth, fresh finish that lasts. We hope this is helpful and we look forward to hearing from you!
    Deb5853
    Did you find this review helpful?
    5 out of 5 stars
    16 December, 2025
    originally posted on itcosmetics.com
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    Best primer ever

    [This review was collected as part of a promotion.] I love this primer. I’ve tried many other brands over the years and I always come back to this one. It works great at its “job”, plus I love that it benefits my skin at the same time!
    PolarBear22
    Did you find this review helpful?
    5 out of 5 stars
    29 November, 2025
    originally posted on itcosmetics.com
    Image

    Amazing

    [This review was collected as part of a promotion.] Primer goes on so easily and my makeup stays in place all day! My go to primer!!
    Sofiediva
    Did you find this review helpful?
    5 out of 5 stars
    28 November, 2025
    originally posted on itcosmetics.com
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    Lightweight

    [This review was collected as part of a promotion.] I like how light this product is. It gets the job done.
    TinaD999
    Did you find this review helpful?
    5 out of 5 stars
    27 November, 2025
    originally posted on itcosmetics.com
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    Great Primer!

    Only one I will use. Doesn’t not break my face out. Helps makeup stay on all day.
    AprilCS2016
    Did you find this review helpful?

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