IT Cosmetics Makeup Your Skin But Better Primer - 1oz - Ulta Beauty

This primer is so smooth and lightweight. It never feels thick or sticky on my skin like others. This was my first time using it and it has been great. I have not had an increase in breakouts which is a bonus.

[This review was collected as part of a promotion.] I love this product. It makes my make up look so natural. I bought it already twice!

I love how it keeps my makeup firm in place for hours!

I can't use this product because it has alcohol in it and is too overdrying for my sensitive skin.

[This review was collected as part of a promotion.] Without the primer, my combination skin shows some dryness- this is the best way that I have found to stay moisturized. It keeps my make-up in the same spot all day- It looks like I just put it on by the end of the day.

Not a fan. Please bring back bye bye pores primer. This makes skin look greasy and doesn’t extend wear time of makeup at all.

Love how this goes on so smoothly and provides full coverage.

I LOVE THIS PRIMER!!!! Don’t leave home without it

[This review was collected as part of a promotion.] This primer does a great job hiding pores and smoothing skin. The price has gone up a bit recently but it’s still worth it for special occasions

I love the way this primer goes on and the effectiveness it provides for makeup application. I have tried a few others but always come back to this one!

Makeup last longer and keep a fresh look.

[This review was collected as part of a promotion.] This primer is the best! It doesn’t cake up or affect my foundation like the other primers I have tried. This one provides such a smoothness and reduces the appearance of pores. It makes my skin look like it’s air brushed.

[This review was collected as part of a promotion.] Made makeup application easy and moisturizing, filling in the fine lines

This makes my foundation go on smoothly, no matter which foundation I am wearing. I also like how it helps with my oily t-zone throughout the day.

Best primer on the market…use daily and will continue to use

I love how the primer is light and keeps my concealer and foundation on all day! Great product.

I always get the IT Cosmetics CC Cream which I love in the summer but I recently I decided to try it out with the IT Primer. I loved it so much I hate to spend $$ on it but it actually works it stays on all day, not greasy at all now if you are a person who's skin is oily you may have different results. My skin is half and half. my forehead is oily but the rest can be dry. With that being said I have had the best long lasting results with this primer. I now pair it with Your Skin But Better Foundation + Skincare which by the way is leaving my face super soft and natural looking. I hope this helps.

I have this exact product and really love it, so I purchased it for my mom. It makes your skin feel wonderful. Nice to use with or without makeup.

Hides my pores, minimizes my fine lines and my skin looks flawless.

In the past I have tried other primers that either blocked pores causing breakouts, or left my skin looking dry & wrinkled. So, I returned to It Cosmetics’ Your Skin But Better Makeup Primer, and plan to keep using It. This primer smooths over pores, feels great on my skin, and never drying, leaving my skin feeling moisturized.