V&Co. Beauty Curly Pop Curl Defining Shampoo – 12 fl oz: Paraben-Free, Sulfate-Free, Contains Jojoba Oil, Vegan
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$7.99($0.67/fluid ounce)
$5 Target GiftCard with $30 beauty products purchase
4.1 out of 5 stars with 160 ratings
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4.5 out of 5 stars with 705 ratings
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3.8 out of 5 stars with 752 ratings
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3.7 out of 5 stars with 174 ratings
$3.99 - $10.99
Buy 3, get 1 free on select beauty minis on select items
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Marc Anthony Strictly Curls 3x Moisture Shampoo for Curly Hair - Shea Butter & Marula Oil - 16 fl oz
4.3 out of 5 stars with 272 ratings
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4.2 out of 5 stars with 117 reviews
effectiveness: 4.13 out of 5
quality: 4.11 out of 5
value: 4.21 out of 5
79% would recommend
49 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2026Verified purchase
(no review title)
Absolutely love it for my curly frizzy hair! :)
3 out of 5 stars
16 March, 2026Verified purchase
(no review title)
I got 3 bottles of this shampoo & the conditioner delivered - unsealed and not full. They were all shipped in 1 zip tied plastic bag in a box. If they were on sale due to the missing seal and product that should've been specified and the bottles should've been taped at the top of each one to better prevent leaks.
5 out of 5 stars
Thumbs up graphic, would recommend
5 December, 2025Verified purchase
(no review title)
I use this for my toddlers curly locks. 💗 Definitely recommend
1 reply from V&Co. Beauty team - 4 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. -V&Co. Beauty Team
5 out of 5 stars
18 November, 2025Verified purchase
(no review title)
Very healthy for your hair and doesn’t make you loose hair!
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
17 September, 2025Verified purchase
My New Fave
I've had a love-hate relationship with shampoos when it come to my coily type 4 hair. However, the minute I applied this shampoo to my hair I could instantly feel the slip and smoothness. This shampoo feels so smooth when applying and after rinsing my hair also feels soft and not stripped. This really is the only shampoo that defines my hair, provides slip and does not dry my hair either. This shampoo is the GOAT!
1 reply from V&Co. Beauty team - 2 months ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
1 out of 5 stars
Thumbs down graphic, would not recommend
16 September, 2025Verified purchase
Terrible
Terrible made my hair fall and took away my curls!!! 0/10 would not recommend.
1 reply from V&Co. Beauty team - 7 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand that hair fall can be concerning, and we want to assure you that V&Co. Beauty products are thoroughly tested for safety. Hair loss can be caused by heredity factors, hormonal changes, medical conditions and more. Nonetheless, we would like to find out more information from you, we recommend that you stop using the product and consult with your healthcare provider. For more information, please reach out to us at info@vandcobeauty.com so we can learn more. We’re genuinely sorry that our product didn’t work out for you. -V&Co. Beauty Team
1 out of 5 stars
Thumbs down graphic, would not recommend
21 August, 2025Verified purchase
HAIRLOSS
made me lose hair like crazy!!!
1 reply from V&Co. Beauty team - 5 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand that hair fall can be concerning, and we want to assure you that V&Co. Beauty products are thoroughly tested for safety. Hair loss can be caused by heredity factors, hormonal changes, medical conditions and more. Nonetheless, we would like to find out more information from you, we recommend that you stop using the product and consult with your healthcare provider. For more information, please reach out to us at info@vandcobeauty.com so we can learn more. We’re genuinely sorry that our product didn’t work out for you. -V&Co. Beauty Team
1 out of 5 stars
20 August, 2025Verified purchase
Not even half way filled
Received with little amount of product. Smells good though. Hope it works in hair and won’t be itchy
1 reply from V&Co. Beauty team - 5 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
3 out of 5 stars
Thumbs down graphic, would not recommend
20 August, 2025Verified purchase
DONT BUY
noo it made my scalp so dry!! also made my curls look dead
1 reply from V&Co. Beauty team - 5 months ago
Hi, thank you for sharing your feedback – we’re truly sorry to hear about your experience. We take all customer experiences seriously, and your feedback is incredibly important to us. We understand how frustrating it can be when a product doesn’t meet your expectations. We’ll be sure to pass your feedback on to our product development team for review. If you’d like to discuss this further or explore other options, please feel free to reach out to us at info@vandcobeauty.com. We truly appreciate your feedback and hope to find a solution that works better for you in the future. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
24 March, 2025
Great Shampoo for Curly Hair!
I’ve been using the V-Co Curly Hair Conditioner for a little while and it’s been great. It leaves my curls feeling soft and helps with frizz. The texture is nice and it rinses out easily. It doesn’t weigh my hair down, and the scent is light and pleasant. Overall, it’s a solid conditioner for curly hair. It was gifted by vcobeauty in exchange for a fair review.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
23 March, 2025
My new go to
I received this product for from in exchange of my honest review. Let's start with he packaging, it's such a pretty pink and eye catching bottle. The texture of the conditioner is thick and creamy but does not weigh my hair down. It smells amazing and my curls feel so soft and my hair does not get frizzy throughout the day.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
22 March, 2025
Amazing product
I recently received the Curly Hair Shampoo from V&Co. Beauty for free to try, and I have to say I am thoroughly impressed! As someone with curly hair, finding the right shampoo that cleanses without stripping my curls of their natural moisture can be challenging. This product exceeded my expectations in several ways.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2025
Gentle for all hair types
I have naturally wavy hair. This shampoo helped me retain my waves. The peptides nourished and strengthened my hair. This formula is gentle enough for people with sensitive scalps. This was gifted in exchange for my review.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
21 March, 2025
Hydrated curls.
I was gifted by V&Co. Beauty their Curly Hair + Peptide Shampoo - 12oz. I love the scent of this conditioner. The bottle is a nice shape that makes it easy to dispense in the shower. The product has a nice creamy feel and made my hair feel great. It smoothed my frizz and my curls were happy. Feeling less dry and more defined.
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2025
Love it
Love this stuff, I've tried a ton of conditioners and my hair is thick and curly. This stuff makes my hair feel like silk, I let it sit for a few mins and then rinse it out and it is very noticable how good it is over every other brand I've bought. Love it!
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
16 March, 2025
Love this Conditioner
This curly hair conditioner has been a game-changer for my curls. Its creamy texture applies smoothly, detangling my hair effortlessly while providing deep hydration without weighing it down. My curls feel soft, defined, and frizz-free, even on humid days. Gifted by v&co
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
15 March, 2025
Love it
Amazing shampoo. Love the smell and consistency as well as the big bottle size and design. Made my hair so soft after few uses and the smell is amazing. I really love this product and it is worth using for your hair!
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
4 out of 5 stars
Thumbs up graphic, would recommend
14 March, 2025
Great conditioner!
This conditioner is fantastic! Smells good, makes my hair feel super soft, and leaves it feeling healthy. My curls seemed to like it but I’m not sure if I saw a huge difference in comparison to other conditioners, other than they were slightly softer and were a little less frizzy! Overall very happy with this conditioner! -Gifted for testing purposes
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2025
Good results
I’m really enjoying this conditioner so far!! It smells incredible! It leaves my hair feeling sleek, shiny, & not frizzy! I’m definitely going to purchase the shampoo & incorporate more products from this brand into my hair routine! I received this complimentary from vcobeauty
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team
5 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2025
You have to try it !
V&CoBeauty Curly Hair Shampoo nourishes curls with natural oils and botanicals. The sulfate-free formula enhances moisture without stripping. Packaging is sleek and eco-friendly, perfect for curly hair care. I received it for my honest opinion and I'm really happy I tried it !
1 reply from V&Co. Beauty team - 1 year ago
Hi, thank you for sharing your feedback – we’re thrilled to hear about your positive experience! We take all customer experiences seriously, and we’re so glad our product worked well for you. Your feedback is incredibly valuable to us, and it’s great to know that our product met your expectations. If you ever have any further thoughts or questions, please don’t hesitate to reach out to us at info@vandcobeauty.com. We truly appreciate your support and look forward to continuing to provide you with products that you love. -V&Co. Beauty Team