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Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty: Moisturizing & Softening for All Hair Types - 2 of 4Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty: Moisturizing & Softening for All Hair Types - 3 of 4Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty: Moisturizing & Softening for All Hair Types - 4 of 4
Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty: Moisturizing & Softening for All Hair Types - 1 of 4

Matrix Total Results Food For Soft Shampoo - 10.1oz - Ulta Beauty: Moisturizing & Softening for All Hair Types

$22.00 ($2.18/fluid ounce)

In Stock

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At a glance

About this item

Highlights

  • Moisturizes while gently cleansing
  • Removes excess oil without stripping the necessary moisture dry hair needs
  • Targets dry hair and instantly transforms it for touchable soft results
  • Infused with avocado oil & hyaluronic acid

Description

Matrix Food For Soft Hydrating Shampoo targets dry hair and instantly transforms it for touchably soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.

How To Use:
Apply a quarter size amount of product, lather and rinse. Follow with Food For Soft Conditioner or Treatment Mask and Hair Oil.
Hair Type: All Hair Types
Product Form: Liquid
Beauty Purpose: Softening, Moisturizing
Net weight: 10.1 fl oz (US)
TCIN: 94708459
UPC: 884486506986
Item Number (DPCI): 342-03-9881
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1.73 inches length x 1.81 inches width x 6.86 inches height
Estimated ship weight: 0.761 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is the shampoo sulfate free and good for colored hair

submitted by T - 10 months ago

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Guests are saying

This shampoo has garnered positive feedback for its ability to transform hair, making it softer, shinier, and more manageable. Many guests appreciate its hydrating properties, which have helped with dryness and frizz. The pleasant scent and professional quality are also highlighted, making it a favorite among families. However, some guests have experienced issues with hair loss and sensitivity, suggesting a cautious approach for those with delicate hair types.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 472 reviews
    100% would recommend
    1 recommendations
    5 out of 5 stars
    20 May, 2026
    originally posted on http://www.ulta.com
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    This shampoo I love

    I really like the way this shampoo feels and makes my hair manageable. I do recommend it.
    Scarlett
    Did you find this review helpful?
    5 out of 5 stars
    28 April, 2026
    originally posted on http://www.ulta.com
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    I would buy this product again.

    My hair was very dry I have been using this shampoo and it has made a huge difference my hair is a lot softer and isn't as dry. Huge difference in only two weeks.
    Stephanie
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on http://www.ulta.com
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    Yes, I will buy this again

    I buy this for my son, my Daughter-In-Law, my daughter and my son-in-law and I got it for me. I love the shampoo, but I am going to try that other one cause my hair is really damaged and I'm gonna try a new one, but I'm gonna keep buying this one too I'm gonna switch on and off with them. I love them. lol
    Kathy
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on http://www.ulta.com
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    LOVEEEEE THIS

    I love this shampoo and conditioner! My hair stylist used this on me and I've been using it at home too!
    Brooke
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on http://www.ulta.com
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    best shampoo and conditioner combo I have found in a while!

    I heard about this shampoo, conditioner and mask on tiktok and took a leap and tried it. I have thin, hair and currently am using growplex to help regrow. I added this to my routine and my hair LOVES these products. I have ZERO fall out and my hair feels so soft, healthy and strong. My daughter has think, wavy dry hair and these products has made her hair so hydrated and shiny. We both love the smell as well!!! Thank you Matrix for this great product.
    Kira
    Did you find this review helpful?
    5 out of 5 stars
    8 April, 2026
    originally posted on http://www.ulta.com
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    AMAZING

    I've tried almost every hyped-up shampoo brand at this point, and most of the time I end up irritated at how much money I spent after realizing it wasn't worth it. Olaplex, Pureology, Redken, they're not bad, but honestly I've used products half the price that work just as well, if not better. Soapbox, Bed Head, Nexxus, etc. But this specific Matrix shampoo and conditioner? Unreal. Not in a "oh this is nice" way, more in a "WHY can't I stop touching my hair? How is it THIS soft and silky??" kind of way. And the best part? It doesn't weigh your hair down or make it oily at all. If you want that lightweight, bouncy, fresh salon, virgin-soft hair feeling, this is it.
    Vairyn
    Did you find this review helpful?
    1 out of 5 stars
    7 April, 2026
    originally posted on http://www.ulta.com
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    SLS.. beware

    some of the 1 star reviews on here say that this dried out their hair and gave them dandruff.. SLS does the same thing to my hair. matrix should be ashamed of selling a "hydrating" shampoo with SLS. clearly not for those with sensitive hair and scalps
    sensitive scalp girly
    Did you find this review helpful?
    5 out of 5 stars
    7 April, 2026
    originally posted on http://www.ulta.com
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    Love this product!

    Has absolutely great leather. Smells super good. Leaves my hair so soft.
    Kerri
    Did you find this review helpful?
    5 out of 5 stars
    22 March, 2026
    originally posted on http://www.ulta.com
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    My honest review

    I bought this shampoo on sale to give it a try, as I had seen many positive comments and videos about it. I am not receiving anything in exchange for this honest review—and since I paid for it with my own money—I can freely say that I would buy it again. I really love the results; it is a professional-quality product. It leaves my hair soft, silky, very manageable, shiny, and frizz-free. This entire product line is excellent.
    Marie
    Did you find this review helpful?
    5 out of 5 stars
    16 March, 2026
    originally posted on http://www.ulta.com
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    My dry hair love this

    My hair is so dry and I'm was skeptical to try this product because all other hydrating shampoos had the same results. BUT I hate to inform that even though it's a little expensive for my budget, it worked so well I love it
    Chantal
    Did you find this review helpful?
    1 out of 5 stars
    12 March, 2026
    originally posted on http://www.ulta.com
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    HAIR LOSS!!!!

    Ive never had this issue with any shampoo ever until i tried this one. Not only in the shower did i lose clumps of hair but also when I brush and dry my hair! Luckily I have thick hair and its not noticeable but i will be throwing these away immediately
    Natalia
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on http://www.ulta.com
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    Great product

    I have fine hair and this shampoo cleans and smdiedbt leave a residue that weighs my hair down Smells good too- not to mention the pretty packaging!
    Heide
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026
    originally posted on http://www.ulta.com
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    My new favorite shampoo

    love this definitely recommend for people or have dead hair
    Kylie
    Did you find this review helpful?
    5 out of 5 stars
    14 February, 2026
    originally posted on http://www.ulta.com
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    Beware it does contain sulfates

    Initial thoughts of this was i absolutely love it howeverr over time i am worried it will befin to dry my hair out because it shockingly has sulfates. This will strip your color, it has sodium laureth sulfates as a cleansing agent
    Ggggggggh
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on http://www.ulta.com
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    WoW, just WOW!

    First thing I noticed was the wonderful scent of this shampoo. It leaves your hair clean, soft and smelling wonderful!
    Cindy
    Did you find this review helpful?
    5 out of 5 stars
    9 February, 2026
    originally posted on http://www.ulta.com
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    Fine, thin, damaged hair approved

    Im on a haircare journey with hairloss and breakage (severe iron deficiency is the cause so currently working on that). My hair is fine, thin, and breaks very easily so i need moisturizing shampoos otherwise my hair gets dry and breaks off. After trying all the strength and healing shampoos to no avail, i got this. Honestly its so moisturizing that conditioner really isnt a must if your hair isnt that dry. I did use both the shampoo and conditioner and my hair was very easy to comb through and it air dried so soft!!!! This works very well for my hair type so if you have the same hair issues give this a try! A little goes a long way so even the small bottles will last a while
    Gianna
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    2 February, 2026
    originally posted on http://www.ulta.com
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    Magic in a bottle

    This shampoo is a magic in a bottle , made my hair soft and shiny , easy to manage , less frizzy , i'm glad i bought the jambo size
    Saira
    Did you find this review helpful?
    5 out of 5 stars
    26 January, 2026
    originally posted on http://www.ulta.com
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    Love!!!

    I bought this as our hairdresser used it on my daughter's hair. She has very curly/coily hair and it's the only shampoo and conditioner that cleans, detangles and hydrates her hair to make it manageable for easy combing. It also smells great and from time to time I use it on my straight hair which makes it very soft.
    Sarah
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on http://www.ulta.com
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    Love it!!! My hair hasn't been this soft since I was a teen!

    Love it!!! My hair hasn't been this soft since I was a teen! It was recommended by my hairdresser for everyday use. I will be buying it again. :)
    Tracy
    Did you find this review helpful?
    5 out of 5 stars
    24 January, 2026
    originally posted on http://www.ulta.com
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    My daughter-in-law loves this product

    This product is wonderful and nourishing for long hair. Makes her manageable sleek and shiny.
    Susan
    Did you find this review helpful?

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