L'Oreal Paris Superior Preference Fade-Defying Color + Shine System - 6.5 fl oz - 6A Light Ash Brown - 1 Kit

A: Hi there! Thank you for reaching out to us about your experience with the Superior-Preference-Fade-Defying-Shine-Permanent-Hair-Color. While this hair color does cover gray hair if you are more than 50% gray or have reisitant gray hair we suggest checking out the Triple Care Color Excellence Creme which is for 100% gray hair coverage for all hair types, even on stubborn grays. We hope that you will give this a try and love your results.

A: Hey, Great question! Yes, The L'Oreal Preference’s Superior Fade-Defying Color & Shine system creates luminous, lit-from-within color, with natural-looking highs & lows, and beautiful gray coverage. Pro Tip for resistant grays, leave on for an additional 5 minutes! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

A: Real person here- yes, it will. Always use a permanent dye like L'oreal Preference- semi-permanent doesn't do jack to cover gray hair. Apply on most stubborn gray hair first at crown and temples and also use a processing cap (can use a plastic shopping bag for this, too) and leave on at least 40 minutes for best results.

A: Hey there Loribonn. The medium rose blonde does have a rose tint to the color. Our alternative for the 8RG is our 8RB, which you have previously used or you can use a Medium Blonde (8g) in Preference. We hope this helps!

A: keep in mind color will not lighten color, you will need to use color oops then color.

A: Great question, Jake! L’Oréal Paris Superior Preference Permanent Hair Color typically lasts 6 to 9 weeks, with most users experiencing vibrant color for about 8 weeks before noticeable fading.

A: Hello Jake! Thank you for your question about how long our Superior Preference Permanent Hair Color in Light Auburn typically lasts. Our Superior Preference Permanent Hair Color is formulated to deliver fade-defying color that generally lasts for up to 8 to 9 weeks. You can expect rich, luminous color that resists fading, with some vibrant shades, like auburn, maintaining their intensity even longer, sometimes up to three months. The longevity can also be supported by using color-safe hair care products.

A: Hi JennS. Thank you for reaching out to L'Oreal regarding the Preference Haircolor. As long as you can gently brush your hair till it feels free of any styling products you can apply the haircolor. If you cannot get a brush through your hair then we suggest you shampoo your hair first, then wait 24 hours to color.

A: Hey, Great question! We recommend to dye hair that is not greasy or full of product buildup. This allows the natural oils to protect your scalp from irritation without interfering with the color's ability to absorb evenly. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

A: Hi there. We appreciate you reaching out regarding our Superior Preference Permanent Hair Color. All the ingredients we use in a product are listed on the package or the label of the product itself. For products too small to accommodate the list, a separate ingredient list is available on the display unit in the store for your convenience. Since some ingredients are known by more than one name, we use the standard industry FDA-recognized names.

A: Hey, Great question! Yes, the L'Oreal Paris Superior Preference does contain ammonia. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

A: Hi There, Thanks for reaching out! To better assist you please call us @800-631-7358 and provide reference #09934692. We look forward to helping you!

A: I believe dark ash blonde. The dark brown roots may look reddish unless there is an ash undertone (at least mine do.)

A: Color Oops. Follow the directions EXACTLY. The stuff works great and you can dye your hair right after, just as it says. Ive done it many times, lol.

A: Hi Nancysingh66! For the best advice, we need more information about your hair. Please contact us for a consultation 1-800-631-7358 M-F 9A-7P ET and provide reference #09592997 when you do contact us. We look forward to helping you. Thank you.

A: Hello chloe! We appreciate your interest in our Superior Preference Permanent Hair Color as you look to achieve a neutral medium brown shade on your bleach-blonde hair. Because very light hair lacks the warm undertones needed to anchor a medium brown, applying a neutral shade directly can sometimes result in a cool or slightly ashy-toned finish. To ensure you receive a balanced, radiant result, we suggest choosing a shade with "warmer" or "golden" descriptors, such as 5G Medium Golden Brown, which will help to fill in the missing warmth before achieving your final neutral look. Performing a strand test on a small section of hair before applying to your entire head is the best way to preview how the pigments will interact with your unique hair history. We look forward to helping you find the perfect match for your sophisticated new style.

A: The recommended processing time for the hair color is 25 minutes.

A: This hair color is suitable for all hair types, ensuring versatility in use.