$9.19 when purchased online
Target Online store #3991
About this item
Highlights
- King Arthur Measure for Measure Flour is gluten-free but also an 1:1 substitute for wheat flour; an essential gluten-free pantry staple for bakers
- This gluten-free flour is fortified with iron, calcium and Vitamin B and comes in a re-sealable bag. Not ideal for yeasted recipes (breads, pizza, and buns)
- King Arthur Measure for Measure Flour is Non-GMO Project Verified; Certified Gluten-Free by The GFCO, a program of the Gluten Intolerance Group (GIG); Certified Kosher and Non-Dairy.
- Founded in 1790, King Arthur is a 100% Employee-Owned Company, a founding B Corporation and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes
- We are King Arthur Baking Company. Our name and logo reflect who we've always been and always will be: bakers who are committed to spreading the simple joy of baking
Description
The one flour for your gluten-free baking; perfect for converting your favorite recipes into gluten-free versions. Simply substitute this flour 1-1 for an easy and convenient swap for conventional flours. Fortified with iron calcium and vitamin B, this carefully tested blend is a must-have for bakers who are new to gluten-free baking or anyone baking gluten-free who wants to enjoy recipes they used to love. Ideal for muffins, cookies, cakes, brownies, pancakes, and other non-yeasted recipes. Comes in a 3 pound re-sealable bag. Certified Gluten-Free by the non-profit Gluten-Free Certification Organization (GFCO), a program of the Gluten Intolerance Group (GIG). Certified kosher. Sourced non-GMO. 12g of whole grains per serving. Founded in 1790, King Arthur Baking Company is a 100% Employee-Owned Company and the nation's premier baking resource, offering everything from top-quality baking products to inspiring recipes.
Serving Size: 4 tbsp
Serving Per Container: 44
Amount 4 Tbsp (31g):
Calories: 100
% Daily Value*
Total Fat 0grm0%
Saturated Fat 0grm0%
Trans Fat 0grm0%
Cholesterol 0mg0%
Sodium 15mg1%
Total Carbohydrate 24grm9%
Dietary Fiber 2grm7%
Total Sugars 0grm0%
Added Sugars 0grm0%
Protein 1grm0%
Vitamin D 0mcg0%
Calcium 70mg6%
Iron 2.1mg10%
Potassium 50mg2%
Thiamin 0.22mg20%
Riboflavin 0.14mg10%
Niacin 2.9mg20%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
rice flour, whole grain brown rice flour, whole sorghum flour, tapioca starch, potato starch, cellulose, xanthan gum, vitamin and mineral blend [calcium carbonate, niacinamide (vitamin b3), reduced iron, thiamin hydrochloride (vitamin b1), riboflavin (vitamin b2)].
Allergens & Warnings:
Do not eat raw flour, dough, or batter.Dietary Needs: Sugar-Free, Gluten-Free, Low Fat, Iron Fortified, Fat Free, Non-GMO Project Verified, Certified Gluten-Free, Kosher
Features: No Artificial Flavors, No Artificial Sweeteners, No Artificial Colors, Does Not Contain Fish, Soy-Free, No Artificial Flavors, Colors or Preservatives, Dairy-Free, No High Fructose Corn Syrup, Non-GMO, Tree Nut Free, Wheat Free, No Added Sugar, Does Not Contain Egg, Peanut-Free, Whole Grain
Form: Powdered
State of Readiness: Ingredient
Package Quantity: 1
Net weight: 48 Ounces
TCIN: 51341846
UPC: 071012075232
Item Number (DPCI): 261-06-0012
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
Shipping details
Estimated ship dimensions: 3.46 inches length x 8.57 inches width x 10.8 inches height
Estimated ship weight: 3.06 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
Q: How is this different from Bob's Red Mill Baking Flour?
submitted by need2no - 3 years ago
A: King Arthur’s is Certified Gluten-Free by the Gluten-Free Certification Organization, fortified with vitamins and minerals, and is made with more than 50% whole grains.
submitted byJudi U - 2 years agoA: Some of Bob's red mill gf flour mixes contain garbanzo bean flour, which has a distinct flavor. I prefer King Arthur Measure for Measure for that reason.
submitted byJane - 10 months ago
Q: Does this flour have an expiration date? Don't see any on any of the bags I bought...
submitted by Leftd - 2 years ago
A: All of our retail-sized flours will have printed best-by dates on the packing, next to a lot code. If unable to locate expiration date, please contact King Arthur customer service.
submitted byJudi U - 1 year ago
Q: is there yeast in this flour? I would like to try it for bread making and wondering if I should add gluten free yeast.
submitted by bridget b - 2 years ago
A: No, there is no yeast in this flour. You will need to add if would like to make yeasted recipes
submitted byRB - 2 years ago
Q: The description says "Contains: Eggs, Soy, Milk, Almonds, Coconut" - none of these appear to be present in the ingredients list... So, does it actually contain these allergens?
submitted by Ginsomer - 4 years ago
A: No. I have no idea why those are listed in the ingredients. The package doesn't say the same. I'm allergic to soy and milk and have been using this flour for months so at least I can attest to its lack of those two allergens.
submitted byTina - 4 years ago
Q: Is this nut free ? My grandson has an extreme tree nut allergy. Also want to make sure it’s made in a nut free facility ( no cross contamination )
submitted by Nana - 4 years ago
A: All allergen information can be found at www.kingarthurbaking.com/allergen-program. This item is produced on equipment that also processes wheat, milk, soy, eggs, coconut, chestnuts and almonds.
submitted byJudi U - 3 years ago
Q: is this an all purpose Flour
submitted by martha farmer - 5 years ago
A: Yes, Measure for Measure is an All Purpose Flour. it is a one for one replacement for Wheat Flour.
submitted byMartin - 4 years ago
Q: is this corn free? or is the xanthum gum used in this from corn?
submitted by jm - 5 years ago
A: According to its specifications, there is no corn or corn oil present in the xanthan gum.
submitted byMartin - 4 years ago
Q: Can baked goods using this King Arthur Gluten Fee Measure for Measure flour be frozen without losing flavor or consistency? I normally bake cookies, then freeze them for later use...
submitted by Ann From AZ - 3 months ago
Q: will this flour make a loaf of bread, will it rise like a normal loaf of bread?
submitted by mikeb11027 - 7 months ago
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Guests are saying
This gluten free measure for measure flour is a favorite among guests for its versatility and ability to replicate the taste and texture of regular flour in various recipes. Many guests appreciate its ease of use, making it a staple for baking cookies, cakes, and pancakes. While some note the need for moisture adjustments, the overall consensus is that it allows for delicious gluten free baking without compromising flavor, making it a game changer for those with dietary restrictions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 461 reviews
quality: 4.61 out of 5
value: 4.34 out of 5
91% would recommend
70 recommendations
Good
4 out of 5 stars
Thumbs up graphic, would recommend
Momoftwo - 29 days ago, Verified purchaser
For a gluten free flour it’s good. Still wish it wasn’t so expensive though.
Best evah!
5 out of 5 stars
Thumbs up graphic, would recommend
Juli - 4 months ago, Verified purchaser
This is the only 1:1 GF flour that I like. It includes whole grains and is a perfect sub!
Gluten Free At Its Finest!
5 out of 5 stars
Thumbs up graphic, would recommend
Fluffy - 6 months ago, Verified purchaser
I love King Arthur Brand!! Good ingredients and quality. I needed more last night for pizza dough but it does not mention on the front of this 1:1 measure for measure package of flour. NOT FOR BREADS, PIZZA DOUGH, OR BUNS. Lol I got it for pizza dough. Mistake!! It does not rise at all!! It does mention it on the back after I made my dough I was reading it all. I did 4 stars since it’s not mentioned on the front of the package. Other than that I know it will be great for cookies, cakes, desserts that doesn’t need yeast. I use the gluten free all purpose flour in this brand and it makes great bread and pizza dough, cookies and all. Target didn’t have that one. I also use King Arthur gluten free mixes, and they are all great!! I am the only one gluten free in our household and everyone else eats it because they can’t tell the difference. It’s truly AMAZING!
Sandwich Bread Turns Out Perfectly
5 out of 5 stars
Judy P. - 8 months ago
originally posted on King Arthur Baking
I like this bread so much that I make it 3 or 4 times per week. The Gluten Free measure for measure is the only gluten free flour that I buy
Dry Batter
3 out of 5 stars
Kathryn J. - 8 months ago
originally posted on King Arthur Baking
Works okay but you need to account for dryness of batter and add something to recipes for moisture, like applesauce or more oil.
Good for everyone
5 out of 5 stars
PHYLLIS B. - 8 months ago
originally posted on King Arthur Baking
I use this all the time. My family members who tolerate gluten have no idea I baked with this.
A perfect blend for every
5 out of 5 stars
Anya B. - 8 months ago
originally posted on King Arthur Baking
A perfect blend for every day baking. Wish there was a GF option for use with yeast
WARNING CONTAINS XANTHAM GUM
1 out of 5 stars
Thumbs down graphic, would not recommend
J - 8 months ago
For those who are sensitive, be careful ordering. My local store's inventory was the kind with xanthan gum, which isn't on the label in the images online.
Wonderful Gluten Free flour
5 out of 5 stars
Rebecca S. - 8 months ago
originally posted on King Arthur Baking
I am so very thankful that KA came up with this wonderful GF flour! I use this for all of my regular recipes, with no adjustments made! No one can tell it's GF! Turns out perfect every time ❤️
Measure for measure flour
5 out of 5 stars
Laura C. - 8 months ago
originally posted on King Arthur Baking
This flour works well for baking & cooking and has a great flavor. It's a staple in our pantry.
Baked up just like regular
5 out of 5 stars
Linda M. - 8 months ago
originally posted on King Arthur Baking
Baked up just like regular flour. Our little nephew has celiac disease.
Overall great product.
5 out of 5 stars
Jeanne B. - 8 months ago
originally posted on King Arthur Baking
Very happy with this product and the results whether baking or cooking.
measure-for-measure?
4 out of 5 stars
Louise S. - 9 months ago
originally posted on King Arthur Baking
I use King Arthur Flour's non wheat flour for family members who don't digest gluten easily. I find that it is as close to "cup for cup" as any alternative flours I've used, but do find that recipes are best replicated when using a scant-cup measurement. It seems to absorb moisture just a tad more that wheat flour. This is just my experience. . . I do recommend this product!
Good gluten free flour
5 out of 5 stars
Lexi B. - 9 months ago
originally posted on King Arthur Baking
I’ve tried a few different substitutions for regular flour and measure per measure is the best I’ve found. It does seem a bit drier in some things though
Never used gluten free flour before
5 out of 5 stars
June P. - 9 months ago
originally posted on King Arthur Baking
I had a great experience and it made fantastic cookies!
Great product!
5 out of 5 stars
Kelley Y. - 9 months ago
originally posted on King Arthur Baking
I’ve used this product for quite a while, hard to find locally. Great gluten free alternative to regular flour. You can’t tell the difference!
Threw my christmas cookies in the trash
1 out of 5 stars
alyssa37 - 9 months ago, Verified purchaser
I usually make my Christmas cookies GF because of family members with gluten allergies and I always use cup4cup brand GF flour. I guess target stopped selling it so I bought king Arthur’s. WOW am I disappointed. My snowball cookies were so gritty and completely fell apart. It was like eating sand. Disgusting. I threw my thumbprint dough away before even wasting my time making those once I realized how disgusting the snowballs were.
Also excellent replacement to my
5 out of 5 stars
CYMBELINE B. - 9 months ago
originally posted on King Arthur Baking
Also excellent replacement to my regular baking except when using the bread machine
Easy to use and the
5 out of 5 stars
Michele M. - 9 months ago
originally posted on King Arthur Baking
Easy to use and the texture is similar to regular flour in my baking.
WORKS FINE
5 out of 5 stars
Frances L. - 9 months ago
originally posted on King Arthur Baking
USED THIS AS A SUBSTITUTE IN A CAKE FOR A FRIEND. I COULDN'T TELL THE DIFFERENCE FROM THE ALL PURPOSE FLOUR. VERY PLEASED