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Purex Linen & Lilies Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz - 2 of 4Purex Linen & Lilies Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz - 3 of 4Purex Linen & Lilies Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz - 4 of 4
Purex Linen & Lilies Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz - 1 of 4

Purex Linen & Lilies Elements HE Concentrated Liquid Laundry Detergent 115 Loads - 150 fl oz

$9.99 ($0.07/fluid ounce)See 1 deal for this item

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At a glance

About this item

Highlights

  • Purex Natural Elements Fresh Lilies & Linen fights 99% of everyday stains and is dye free
  • Fresh Lilies & Linen scent with floral and crisp cotton notes for nature-inspired freshness
  • Dye-free detergent delivers powerful clean while remaining gentle on skin
  • Made with traditional and plant-based cleaning ingredients for a dependable clean
  • 150 fl oz bottle delivers 115 medium loads for long-lasting value
  • Purex Brand has delivered a dependable clean for more than 100 years.
  • Works in all machines, including high-efficiency (HE) washers, and effective in any water temperature
  • Safe for all washable fabrics and colors—whites, darks, and brights

Description

Purex Natural Elements Fresh Lilies & Linen Liquid Laundry Detergent fights 99% of everyday stains and is dye free, providing a powerful clean that’s gentle on skin. Enjoy nature-inspired freshness with Fresh Lilies & Linen, featuring floral and crisp cotton notes. Formulated with a blend of traditional and plant-based cleaning ingredients, this detergent delivers dependable results and long-lasting value. Safe for all washing machines, including high-efficiency (HE) models, and effective in any water temperature, Purex Brand has delivered a dependable clean for more than 100 years
Scent: Linen, Floral
Health Facts: Hypoallergenic, Dye-Free, Phosphate-Free
Product Warning: Do not ingest, keep out of eyes
Formulation: Concentrated, High Efficiency (HE)
Product Form: Liquid
Sustainability Claims: Post-Consumer Recycled Material, Bio-Based
Safety and Security Features: Spill-Resistant Lid
Net weight: 150 fl oz (US)
Number of uses: 115
TCIN: 78273258
UPC: 024200011345
Item Number (DPCI): 003-08-0324
Origin: Assem USA w/foreign/dom. parts
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water, sodium laureth sulfate; sodium chloride; laureth-12; sodium bicarbonate; sodium cocoate; sodium polyacrylate; fragrances; tetrasodium edta; methylisothiazolinone.

Shipping details

Estimated ship dimensions: 10.78 inches length x 9.13 inches width x 6.37 inches height
Estimated ship weight: 10.61 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Does detergent work good for throw rugs and quilts.

submitted by Ellie - 2 years ago

  • A: Purex Natural Elements provides the deep-down clean as a hypoallergenic, and dye-free laundry detergent containing traditional and plant-based cleaning ingredients and natural fragrance extracts.

    submitted byHenkel Consumer Affairs - 1 year ago

  • A: Yes it works great!!

    submitted bySam - 2 years ago

Q: Is it safe to use on cashmere?

submitted by Nebz - 7 months ago

  • A: We do not recommend using this product on cashmere.

    submitted byCustomer Care - 6 months ago
    Brand expert

Q: Where does label state HE?

submitted by Jp49 - 8 months ago

  • A: You can find it on the front label by the handle under the logo.

    submitted byCustomer Care - 6 months ago
    Brand expert

Q: Is this product cruelty free?

submitted by Just Me - 1 year ago

  • A: We has a clear commitment: We do not test our detergents and cleaning products on animals, nor do we mandate third parties to test on our behalf.

    submitted byHenkel Consumer Affairs - 8 months ago

Q: Is this detergent septic safe?

submitted by Froila - 1 year ago

  • A: This detergent is safe for septic tanks.

    submitted byHenkel Consumer Affairs - 1 year ago

Q: Does this product work for High-Efficiency washers? I know it has the little symbol on the front it of it but I'm not too sure. (Please only answer if you have an HE washer, thank you!)

submitted by R - 6 years ago

  • A: Yes, the products work with HE washers as well as standard washers.

    submitted byCustomer Care - 6 years ago
    Brand expert
See all questions (6)

Additional product information and recommendations

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Guests are saying

This laundry detergent is highly praised for its effective cleaning power and pleasant, light fragrance. Guests appreciate its affordability and suitability for sensitive skin, making it a favorite for families. Many have noted that it performs well even on tough stains while being gentle enough for delicate items. The clear formula is also a plus, as it avoids dye-related issues. Overall, it is a reliable choice for everyday laundry needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 2521 reviews
    cleans effectively: 4.58 out of 5
    quality: 4.55 out of 5
    scent: 4.56 out of 5
    value: 4.6 out of 5
    85% would recommend
    166 recommendations
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    8 May, 2026

    great

    great
    Latoya
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026Verified purchase

    (no review title)

    My mom’s favorite
    Gigi
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026

    (no review title)

    Love it
    Lori
    Did you find this review helpful?
    1 out of 5 stars
    3 May, 2026Verified purchase

    (no review title)

    I never received this item please refund it
    S Collins
    Did you find this review helpful?
    5 out of 5 stars
    14 April, 2026Verified purchase

    Increased the price by $1 in a month

    This was $8.99 a month ago and now it is $9.99.. target you’re gouging your customers.
    1 reply from Customer Care team - 1 month ago
    Thanks for sharing your feedback. Pricing changes are handled by retailers, but we understand how noticeable and frustrating those increases can be. Purex® remains focused on delivering value and dependable cleaning performance regardless of price shifts. JB - Team Clean Adviser
    RinRin
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 April, 2026Verified purchase

    Works great

    Love this soap
    1 reply from Customer Care team - 1 month ago
    Thank you for sharing your feedback! We’re glad to hear Purex is working great and getting the job done for you. We appreciate you being part of our Purex family. Have a wonderful day. JB - Team Clean Adviser
    Momnana
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026Verified purchase

    (no review title)

    Good
    1 reply from Customer Care team - 2 months ago
    Thank you for sharing your feedback! We’re glad to hear Purex is working great and getting the job done for you. We appreciate you being part of our Purex family. Have a wonderful day. JB - Team Clean Adviser
    Hailley
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    28 March, 2026Verified purchase

    (no review title)

    love it
    1 reply from Customer Care team - 2 months ago
    We are glad to know about your positive experience with our Purex products. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! JB - Advisor
    MD
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    23 March, 2026Verified purchase

    Fragance

    I love this!! The delicate fragrance it's the best
    1 reply from Customer Care team - 2 months ago
    Thank you for sharing your feedback! We’re glad to hear Purex is working great and getting the job done for you. We appreciate you being part of our Purex family. Have a wonderful day. JB - Team Clean Adviser
    Lilia
    cleans effectively: 4 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 March, 2026Verified purchase

    (no review title)

    Love this product
    1 reply from Customer Care team - 2 months ago
    Thank you for sharing your feedback! We’re glad to hear Purex is working great and getting the job done for you. We appreciate you being part of our Purex family. Have a wonderful day. JB - Team Clean Adviser
    Stylegirl
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    28 February, 2026
    originally posted on purex.com
    Image

    Don't use too much!

    Product performs well. One comment about amounts to use: there is a 3-star "most helpful' critical review that complains about the wash count only being valid for 1.5 oz per load. Most people use far too much of any laundry detergent - if you read carefully you should be using up to line 1 or line 2 in the cap - about an ounce or two - but that looks like nothing at all, and the lines are very hard to see. Using a full cap - or even half - is just wasting detergent!
    Dave from Chicago
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs down graphic, would not recommend
    16 February, 2026Verified purchase

    (no review title)

    nice scent, cleans and brightens
    1 reply from Customer Care team - 2 months ago
    We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    oneinthewoods
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 February, 2026Verified purchase

    (no review title)

    Love this Brand, I purchase more when it's on sale, thanks!
    1 reply from Customer Care team - 2 months ago
    We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    Affortable
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 February, 2026

    If you haven't tried, do so because it might become your new favorite.

    Love the scent, great price for the size, ordered (3) because it's my favorite.
    1 reply from Customer Care team - 2 months ago
    We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    RiRi
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    6 February, 2026Verified purchase

    No issues here (thimbs up!)

    We’ve been using this detergent for years. Great product for a great price.
    1 reply from Customer Care team - 2 months ago
    We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    Redbox
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    31 January, 2026Verified purchase

    (no review title)

    Received damaged
    Dominick
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs up graphic, would recommend
    30 January, 2026Verified purchase

    Soap smells good just my problem is with the delivery pwople

    Nothing wrong with product more with delivery
    Yy
    cleans effectively: 1 out of 5
    quality: 1 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    17 January, 2026Verified purchase

    (no review title)

    Good Product have used Many Years , Good For the Money!
    1 reply from Customer Care team - 2 months ago
    We appreciate your love and support for our Purex product. Truly, your comments and suggestions are appreciated because they help us to understand how we can better serve our consumers. We will pass your kind words along to all the teams behind creating the product you love. Thank you and have a great day! John - Adviser
    April
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    15 January, 2026Verified purchase

    purex laundry detergent

    I love Purex, but it leaked during the delivery process which made every very wet and slippery. it was a mess that I had to clean up. the product itself is great. maybe it was packaged good enough for delivery.
    1 reply from Customer Care team - 4 months ago
    We appreciate your support for our Purex product and regret to know that you have issues with the delivery. Kindly contact Target's customer service line for further assistance. For other concerns about our product, you may reach out to us through our website www.henkel-northamerica.com/contact-us. Thank you and have a great day! John - Adviser
    Misty
    cleans effectively: 5 out of 5
    quality: 5 out of 5
    scent: 5 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    11 January, 2026Verified purchase

    (no review title)

    Arrived broken everything wet in the box
    1 reply from Customer Care team - 4 months ago
    We appreciate your support for our Purex product and regret to know that you have issues with the delivery. Kindly contact Target's customer service line for further assistance. For other concerns about our product, you may reach out to us through our website www.henkel-northamerica.com/contact-us. Thank you and have a great day! John - Adviser
    Christa
    Did you find this review helpful?

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