Sponsored
e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz
$7.00
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Mega-curling mascara
- Curling mascara gives your lashes maximum curl and lift
- Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
- Smudge- and flake-resistant formula
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free
Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 fl oz (US)
Features: Built-In Brush
TCIN: 86754587
UPC: 609332830721
Item Number (DPCI): 052-16-4630
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, phenoxyethanol, peg-100 stearate, nylon-12, aminomethyl propanol, ceteareth-25, butylene glycol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, caprylyl glycol, sodium benzoate, silica, xanthan gum, kaolin, tocopherol [+/-]: black 2 (ci 77266) (nano), ultramarines (ci 77007).
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.22 inches width x 5.91 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has garnered positive feedback for its ability to lengthen and separate lashes without clumping, making it ideal for everyday use. Guests appreciate its easy application, natural look, and long-lasting formula that resists smudging and flaking. Many find it a great value for the price, especially for those seeking a lightweight mascara that enhances their lashes beautifully. Overall, it stands out as a reliable choice for achieving defined and voluminous lashes.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 3850 reviews
easy to apply: 4.52 out of 5
easy to remove: 4.42 out of 5
long lasting: 4.21 out of 5
quality: 4.11 out of 5
value: 4.36 out of 5
75% would recommend
310 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
- Skin concern: Aging, Redness, Pores
- Skin type: Combination
- Skin tone: Medium
Works!
It works! And it is surprisingly very easy to wash off. 10/10 recommend
5 out of 5 stars
Thumbs up graphic, would recommend
23 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Sensitivity
- Hair color: Grey
- Eye color: Brown
Karen
I have used this mascara for some time. I like the color. It's easy to apply & easy to remove.
5 out of 5 stars
21 October, 2025Verified purchase
- Skin type: Normal
Hello lashes!
This is the only mascara I’ve found that doesn’t require a lash curler in advance. As long as you have the time/patience, you can build the most beautiful lashes from this wand alone. PS brown looks way more natural than black (for any skin tone/eye color).
5 out of 5 stars
Thumbs down graphic, would not recommend
19 October, 2025Verified purchase
- Skin tone: Medium
- Skin type: Oily
- Skin concern: Acne
- Hair color: Brunette
- Eye color: Brown
(no review title)
Great mascara for an affordable price.
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
(no review title)
Very nice and great price! Do not buy brown unless you are looking for a very natural look. It’s very easy to use and buildable.
5 out of 5 stars
Thumbs up graphic, would recommend
15 October, 2025Verified purchase
- Hair color: Black
- Eye color: Brown
- Skin concern: Redness, Sun damage, Dark circles, Blackheads, Pores, Dullness
- Skin type: Combination
- Skin tone: Medium
love this mascara!
heard this mascara was good from multiple people, so i FINALLY gave it a try. it’s so worth it! it’s easy to remove, and does exactly what it claims to do. (also heard it’s a dupe for the benefit rollerlash mascara but i wouldn’t know…) it also can last me throughout a full school/work day, which is perf!
5 out of 5 stars
7 October, 2025Verified purchase
Perfect mascara
Great wand, separates lashes beautifully, no clumps and lasts all day.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2025Verified purchase
- Hair color: Black
- Skin type: Normal
- Eye color: Brown
- Skin tone: Medium
Magnificent mascara
This is very good mascara. It’s very light and not clumpy. I would recommend. My lashes are extremely long using this mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
4 October, 2025
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Eye color: Hazel
doesnt fall
one of the few mascaras ive tried that doesnt fall under my eyes :3 luvvv it smm
5 out of 5 stars
Thumbs up graphic, would recommend
13 September, 2025Verified purchase
- Hair color: Brunette
- Eye color: Green
- Skin type: Combination
- Skin tone: Light
LOVE IT!
One of the best mascaras on the market for the price point. I love it! Dont miss out, if you were debating on it…BUY IT NOW!
5 out of 5 stars
Thumbs up graphic, would recommend
12 September, 2025
Yes ma'am
This one shockingly surprised me. I love the wand for my fine lashes. It coats each individual lash, including the pesky corny lashes. It doesn’t clump & leave them looking natural, yet flared out. Love love love!!!
5 out of 5 stars
20 August, 2025Verified purchase
- Hair color: Brunette
- Skin tone: Light
- Eye color: Hazel
- Skin concern: Calluses, Redness, Acne, Aging, Cuticles, Cellulite, Dullness, Uneven skin tone, Pores
- Skin type: Combination
A favorite drugstore mascara!
For the price, you really can’t go wrong. This formula does not create clumps and the brush gives a nice, feathery lash. If you’re looking for super dramatic volume, this may not be it for you. For girlies who like more natural, clean length, this is top-tier for the price point!
5 out of 5 stars
Thumbs up graphic, would recommend
8 August, 2025Verified purchase
- Skin tone: Medium
- Skin type: Normal
- Skin concern: Puffiness
- Hair color: Brunette
- Eye color: Hazel
Lightweight
I find this mascara amazing compared to other brand ones I've used. It's lightweight texture feels great on the lashes!! A must try for anyone who love wearing mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
23 July, 2025Verified purchase
- Eye color: Blue
- Skin tone: Light
- Skin concern: Sensitivity, Acne, Pores, Redness
- Hair color: Blonde
- Skin type: Oily, Combination
Love
This is my favorite mascara. It does just the right amount of lengthening not too much or too little. It’s perfect!
3 out of 5 stars
14 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Redness
- Hair color: Blonde
- Eye color: Grey
Good formula, color more black than brown
I love elf's product and thought I would try this out. I'm blonde and thought that a brown mascara would look a bit more natural, but when I tried it on it still looked black. I'll continue to use it because I love the formula but I wish it was more brown than black
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2025Verified purchase
- Hair color: Blonde
- Skin tone: Light
- Eye color: Blue
- Skin type: Combination, Normal
- Skin concern: Pores, Dullness, Acne
Compares to high-end mascaras.
Absolutely love this mascara! Holds a curl all day. Gives perfect length and volume without becoming clumpy. Doesn’t smudge throughout the day but somehow still is very easy to remove.
5 out of 5 stars
Thumbs up graphic, would recommend
4 July, 2025Verified purchase
- Hair color: Brunette
- Skin concern: Sensitivity, Pores, Redness, Acne
- Skin type: Combination
- Eye color: Hazel
- Skin tone: Light
Love this mascara
I love it I was having a hard time finding a mascara that wouldn’t stain my bottom lashes or bottom of my eyes since they’re long and this one is great Definitely my go to now Even when i took a nap it stayed lol
1 out of 5 stars
Thumbs down graphic, would not recommend
4 July, 2025Verified purchase
- Skin tone: Light
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
Skip this mascara!
I gave into the good reviews saying it was a great mascara but after using it for awhile I started to notice after having it on for a few hours my eyes would start to burn. I've also noticed an increase in eyelid pimples which I used to never have an issue with. I make sure to clean off my makeup before bed and cleanse my face but there must be something in this mascara that is irritating.
3 out of 5 stars
Thumbs up graphic, would recommend
3 July, 2025
- Hair color: Blonde
- Skin concern: Blackheads
- Skin type: Normal
- Eye color: Blue
- Skin tone: Light
its ok
very good dried out quick though
5 out of 5 stars
Thumbs up graphic, would recommend
30 June, 2025Verified purchase
Exactly what ive been looking for!
Doesn’t get too clumpy and definitely gives length. Love this mascara, especially how affordable it is.