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e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz - 2 of 4e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz - 3 of 4e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz - 4 of 4
e.l.f. Lash 'N Roll® Curling & Lifting Mascara - 0.32oz - 1 of 4

e.l.f. Lash 'N Roll® Curling & Lifting Mascara - Brown - 0.32 fl oz: Vegan, Finish, Lengthens, Volumizes

ColorBrown
Size0.32

In Stock

Eligible for registries and wish lists

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At a glance

About this item

Highlights

  • Mega-curling mascara
  • Curling mascara gives your lashes maximum curl and lift
  • Unique double-sided and curved silicone brush works to separate, lift, and curl each lash
  • Smudge- and flake-resistant formula
  • 100% vegan, cruelty-free, and Leaping Bunny Certified

Description

Get maximum curl and unbeatable lift with e.l.f. Cosmetics Lash ‘N Roll Mascara—no lash curler necessary. This ultimate curling mascara features a curved and double-sided silicone brush to give you your most lifted lashes ever. The shorter bristles hold onto formula while the longer bristles separate, lift, and evenly coat each lash. The long-lasting formula is smudge- and flake-resistant to lock curl in place and keep lashes up, up, up.

Why you'll love it:
• Gives your lashes maximum curl and lift
• Double-sided and curved silicone brush works to separate, lift, and curl each lash
• Smudge- and flake-resistant formula
• Vegan and cruelty-free


Shade Descriptions:
• Black
• Pitch Black (a deeper, more pigmented black shade)
• Brown

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Volumizing, Lengthening
Net weight: .32 fl oz (US)
Features: Built-In Brush
TCIN: 86754594
UPC: 609332830738
Item Number (DPCI): 052-16-9772
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), ricinus communis (castor) seed oil, styrene/acrylates copolymer, propylene glycol, synthetic beeswax, copernicia cerifera (carnauba) wax, glyceryl stearate, pvp, polyamide-5, polyacrylic acid, palmitic acid, peg-8 caprylic/capric glycerides, stearic acid, magnesium aluminum silicate, peg-100 stearate, phenoxyethanol, nylon-12, aminomethyl propanol, peg-40 hydrogenated castor oil, ethylhexylglycerin, polyquaternium-10, peg-90m, sodium benzoate, silica, tocopherol [+/-]: iron oxides (ci 77499, ci 77492, ci 77491), titanium dioxide (ci 77891).

Shipping details

Estimated ship dimensions: 5.79 inches length x 1.26 inches width x 0.95 inches height
Estimated ship weight: 0.055 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: is this a tubing mascara?

submitted by sami - 2 years ago

  • A: No, it's not 🎀🎀🎀🎀

    submitted byElla - 1 year ago

  • A: No it's not. 🎀🎀❤️❤️🎀🎀🎀🎀🎀🎀🎀

    submitted byElla - 1 year ago

  • A: Hey Sami, Great question! The e.l.f. Lash N' Roll mascara is not a tubing mascara. This is the ultimate curling mascara featuring a curved and double-sided silicone brush to give you your most lifted lashes ever. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

  • A: This is not a tubing mascara, it is a mega-curling mascara. For a tubing mascara, please check out e.l.f. Lash XTNDR Mascara.

    submitted bythe e.l.f. team - 2 years ago
    Brand expert

Q: Is it Waterproof I have watery eyes?

submitted by Honey Bee - 2 years ago

  • A: Hi there, this is water and smudge resistant, not waterproof.

    submitted byThe Elf Team - 2 years ago
    Brand expert

  • A: I do too, and I swear to you, this is the best mascara I have ever used. It's not hard to take off like Waterproof ones, but I NEVER get black under my eyes, it NEVER flakes... I swear, it's just magi

    submitted byAbbzilla - 2 years ago

Q: Does this mascara require makeup remover or. Just facial cleanser and water?

submitted by Lea - 25 days ago

  • A: We suggest removing with any makeup remover such as e.l.f. Makeup Melting Cleansing Balm

    submitted bythe e.l.f. team - 8 days ago
    Brand expert

Q: Hi. When you go to remove the mascara does it flack off or does it come off smoothly?

submitted by no name - 1 month ago

  • A: This does not flake off the way a tubing mascara does - it removes smoothly.

    submitted bythe e.l.f. team - 1 month ago
    Brand expert

Q: What beauty purposes does this mascara serve?

submitted by AI Shopping Assistant - 3 months ago

  • A: The mascara is designed for volumizing and lengthening eyelashes.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the target age for using this mascara?

submitted by AI Shopping Assistant - 3 months ago

  • A: This mascara is suggested for individuals aged 10 years and older.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What unique feature does this mascara have?

submitted by AI Shopping Assistant - 3 months ago

  • A: It features a built-in brush for easy application.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this mascara vegan friendly?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, this mascara is 100% vegan.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this product have any sustainability claims?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the mascara is labeled as cruelty-free.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is it actually brown? So many "brown" mascaras look black

submitted by Jessi - 6 months ago

  • A: Hey Jessi, Great question! The e.l.f. Lash 'N Roll is a deep brown. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 6 months ago
    Brand expert
See all questions (22)

Additional product information and recommendations

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Guests also viewed

Guests are saying

This mascara has garnered positive feedback for its ability to lift and curl lashes, providing a natural look without clumping. Guests appreciate its smooth application and long-lasting wear, making it a favorite for everyday use. Many find it comparable to high-end brands at a fraction of the price, with options for both dramatic and subtle looks. However, some guests noted issues with the wand's stiffness and varying performance over time.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 7110 reviews
    easy to apply: 4.51 out of 5
    easy to remove: 4.45 out of 5
    long lasting: 4.19 out of 5
    quality: 4.1 out of 5
    value: 4.33 out of 5
    74% would recommend
    338 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 June, 2026Verified purchase

    Staple

    My favorite go-to mascara. Gives a natural look and doesn’t flake (unless it’s been open too long).
    pelane
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    29 May, 2026
    originally posted on elfcosmetics.com
    Image

    The best elf mascara

    I love this mascara and I truly believe it’s the best in elf’s mascara lineup. This is my most reached for in my collection!
    em4282
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on elfcosmetics.com
    Image

    Mascara

    My favourite of all the elf mascaras and I love how it isn’t clumpy! This one especially I find needs an oil cleanser to get off though
    amber527
    Did you find this review helpful?
    5 out of 5 stars
    23 May, 2026
    originally posted on elfcosmetics.com
    Image

    perfect for the daily use

    It makes a great result to your eyelashes. Perfect price-quality. I highly recommend it!!
    annacasado
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on elfcosmetics.com
    Image

    Great

    Great product it lifts the lashes so well and it keeps them lifted throughout the hours of the day would recommend
    Kaymei
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on elfcosmetics.com
    Image

    The best!!

    This is by far my favorite mascara! It’s a perfect dupe to the other one but at a fraction of the price.
    Alicia62
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on elfcosmetics.com
    Image

    Great for Even Application

    Love it! This applies very smoothly and looks a natural kind of pretty. You can also build up layers if you wanted.
    Wardah S
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on elfcosmetics.com
    Image

    Longer Lashes

    I have sparse eyelashes and not many mascaras do anything to show them off but this one is one my favorites. I do put on two coats but if you have natural long lashes probably just one coat would do.
    janndelong
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026Verified purchase

    (no review title)

    My favorite mascara! Not clumpy at all, goes on smooth!
    GB
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    6 May, 2026Verified purchase

    Good Mascara; Stiff Wand

    I’m pretty impressed with the mascara itself — it even looks great the next morning if I don’t take it off at night (terrible, I know!). My only complaint is the wand… it is so stiff that’s it’s borderline painful to apply. I try to get it as close to the lash line on my upper lashes as I can, and it’s definitely not comfortable when the bristles touch the lid. Overall, very happy with it for the price!
    KM
    easy to apply: 4 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    3 May, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Uneven skin tone
    • Hair color: Brunette
    • Eye color: Brown

    Amazing mascara!

    This mascara is my front runner in comparison to all the other big brands that are more expensive. The wand brush is more stiff, which I don't mind since it helps to apply the mascara evenly and it doesn't clump the lashes. It lasts all day without smudging or flaking! And at the end of the day. its easy to wash off. This mascara will continue to be my #1!
    Bons
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    22 April, 2026
    originally posted on elfcosmetics.com
    Image

    The best mascara

    This is an amazing mascara if you prefer length and separation of your lashes with no clumping. I wear the brown for a natural every day look and buy multiples at a time! Better than the similar more expensive version!
    Kitkat1000
    Did you find this review helpful?
    2 out of 5 stars
    20 April, 2026
    originally posted on elfcosmetics.com
    Image

    Crumbly!

    I generally love Elf products and use them on a consistent basis but this mascara wasn't great. It applies well, the brush is fine but within 2 hours it's crumbling and I have specks of black under my eyes.
    Lauren K
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    18 April, 2026
    originally posted on elfcosmetics.com
    Image

    Wonderful Mascara

    I used a version of this from a more expensive brand and this is a comparable item, it is amazing. The brush is not as soft but for 1/4 of the price, I can live with it. This mascara a a repurchase.
    buyless
    1 guest found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    10 April, 2026Verified purchase
    • Eye color: Brown
    • Hair color: Black
    • Skin type: Dry
    • Skin tone: Dark
    • Skin concern: Acne, Sensitivity, Uneven skin tone

    Does Nothing

    I’m not sure why this mascara has such high ratings. It literally does nothing for my lashes. I’ll be sticking to the Essence mascara for $5.
    Tiara
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 2 out of 5
    quality: 3 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    5 April, 2026
    originally posted on elfcosmetics.com
    Image

    My favourite mascara!

    So glad I got this, it goes on so smoothly and doesn't need a lot of coats. It doesn't irritate my eyes and my eyelashes look great!
    ReadyPlayerOne
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on elfcosmetics.com
    Image

    best mascara ever

    holds up on my lashes so well! barely flakes and has good application
    kskshsndndn
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2026Verified purchase
    • Eye color: Green
    • Skin tone: Light
    • Hair color: Brunette
    • Skin type: Normal

    Will buy again

    Tried for the first time and love it. Wanted something for everyday use. It’s not clumpy at all and doesn’t smudge after wearing.
    sarahs616
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    24 March, 2026
    originally posted on elfcosmetics.com
    Image

    Best mascara for sensitive eyes

    I bought this mascara after having a bad reaction to another brand of mascara. This mascara because it is free from some harmful chemicals it did not irritate my eyes at all. Great color shade options too. I choose the brown color and it looks natural. I love how the brush separates the lashes without clumping. Im very picking about the brush when searching for a good mascara. The mascara is also easy to remove at night. It came off with a gentle wipe and mucellar water. It didn’t have to run my eyes like other hard to remover macaras I’ve used before, even with eye makeup remover.
    Kiki1517
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 March, 2026Verified purchase
    • Skin tone: Light
    • Skin concern: Aging
    • Hair color: Blonde
    • Skin type: Normal
    • Eye color: Brown

    (no review title)

    The best mascara I’ve ever used as it’s not a tubing mascara. I have 3.
    Connie
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

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