Tide Scented Free & Gentle Liquid Laundry Detergent 23 Loads - 31 fl oz
New at target
$4.99
In Stock
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- $4.99Coupon: $1.50 off4.3 out of 5 stars with 1280 ratings
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Guests are saying
Tide Free and Gentle Liquid Laundry Detergent is a popular choice among guests, especially those with sensitive skin. It effectively cleans clothes without harsh chemicals, dyes, or fragrances, making it suitable for families with allergies. Many guests appreciate its gentle formula that leaves fabrics feeling soft and fresh. However, some have reported issues with packaging and leakage. Overall, it is a reliable option for those seeking a hypoallergenic detergent that delivers on cleaning power.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 5816 reviews
cleans effectively: 4.68 out of 5
quality: 4.56 out of 5
scent: 4.6 out of 5
value: 4.44 out of 5
83% would recommend
451 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
3 September, 2026Verified purchase
Tide liquid replacement item.
This is a replacement item and Target makes it so easy to return items. Thank you
1 out of 5 stars
2 September, 2026Verified purchase
(no review title)
The detergent was leaking all over everything. Nothing wrong with the product. It was the delivery from FedEx that was bad
1 out of 5 stars
29 August, 2026Verified purchase
Stop Leaving Packages Unattended
I wish delivery drivers would just ring the customer's doorbell whenever they delivered a package instead of just leaving it in front of your property unattended then stolen
1 reply from Tide team - 8 days ago
We are so sorry to hear you had this experience with the delivery of our Tide Free & Gentle Unscented HE Liquid Laundry Detergent, Tam. We understand it must upsetting. Please contact the Target Customer Service team at 1-800-440-0680 so they can help and take care of you for the delivery of this item.
5 out of 5 stars
Thumbs up graphic, would recommend
29 August, 2026Verified purchase
linda
This is my go to laundry detergent, I use this all the time
5 out of 5 stars
28 August, 2026
originally posted on tide.com
No breakouts
[This review was collected as part of a promotion.] I have very sensitive skin and this product worked amazing. It even smells sooooooo good. I did not break out into hives and the scent lasted all day on my clothes!
5 out of 5 stars
27 August, 2026Verified purchase
(no review title)
Amazing
1 out of 5 stars
Thumbs down graphic, would not recommend
27 August, 2026
New and NOT Improved
Tide has decided to "improve" upon their Free and Gentle laundry detergent, and by "improve" they mean add more chemicals. For people with sensitive skin (like me) these added chemicals are causing reactions. I wore a t-shirt I had washed with this "new and improved" formula and itched/burned for a solid half hour before taking it off. I've come across other reviews of people breaking out in rashes and hives. Why Tide felt the need to change a product for sensitive people is beyond me. I certainly won't be using this anymore.
1 reply from Tide team - 8 days ago
We're really sorry to hear you had this experience with our Tide Free & Gentle Liquid Laundry Detergent. It must upsetting that the product was causing such effect on your health. We appreciate you providing us with this feedback, but this is definitely not the type of experience we want you to go through. Please know, safety is our top priority, all our products are thoroughly evaluated to be safe when used as directed, so this is not what we would expect. Please feel free to contact us at (800) 879-8433 so we can learn more about this situation and take care of you for this issue. Your satisfaction is very important for us at Tide.
5 out of 5 stars
27 August, 2026Verified purchase
(no review title)
Perfect laundry detergent
5 out of 5 stars
26 August, 2026
originally posted on tide.com
Great detergent!
[This review was collected as part of a promotion.] We love the free and gentle types of detergent, and the tide brand is always amazing. It washes easy rinses out well and makes the clothes nice and soft. 
5 out of 5 stars
Thumbs up graphic, would recommend
25 August, 2026Verified purchase
(no review title)
I am pleased as always with my purchases from Target. Delivery is prompt. It is a pleasure dealing with Target. No hassel!!!
5 out of 5 stars
25 August, 2026Verified purchase
(no review title)
Easy to use
5 out of 5 stars
25 August, 2026
originally posted on tide.com
Cleans clothes well, no residue or fragrance
[This review was collected as part of a promotion.] Simple and easy to read packaging. Free of irritating residue, no added dyes, or perfume. It says unscented, but I smell something that reminds me of cleaning chemicals. There’s no sand after they’ve been washed, rinsed, and dry. We had no skin irritation and it cleaned our clothes very well. I prefer more natural cleaners, but this detergent did clean my toddlers clothes well.
5 out of 5 stars
25 August, 2026
originally posted on tide.com
Amazing with stains works like a magic
[This review was collected as part of a promotion.] Tide Free and Gentle is honestly one of the best choices if you want a powerful clean without harsh chemicals. It’s specially made for sensitive skin, so it’s completely free of dyes and perfumes, yet it still removes dirt and odors really effectively. Clothes come out feeling soft, fresh, and truly clean without any irritation. I also love how gentle it is on fabrics it keeps clothes looking newer for longer. Whether you’re washing everyday outfits or baby clothes, it gives you peace of mind with every load. A perfect balance of strength and care!
5 out of 5 stars
24 August, 2026Verified purchase
Cleans without the scent
For sensitive people who can’t use purfumes
1 out of 5 stars
23 August, 2026
originally posted on tide.com
New Formula New Skin Reactions
Really want to know who at Tide thought it would be a good idea to add more chemicals to a laundry detergent that's supposed to be for sensitive skin. This "new and improved" formula is making my skin itch and feels like it's burning. I've been using Tide Free and Gentle for years and NEVER had any issues. Why improve something that didn't need to be improved? Now I'm going to have to find a new laundry detergent and hope I don't break out in a rash or hives. Thanks, Tide.
1 reply from Customer Care team - 14 days ago
We are sorry to hear about your experience with the new Tide Free and Gentle formula. The product was upgraded in April 2025 to rebalance ingredients for better stain removal while still being gentle on sensitive skin. It remains hypoallergenic, free of dyes and perfumes, and dermatologist tested to be safe for sensitive skin. Sometimes, changes in formula can affect individuals differently. If you would like, we suggest trying Tide Free and Gentle Liquid, which is also designed for sensitive skin. We would love to hear more about your experience and assist you further, so please call us at (800) 879-8433.
4 out of 5 stars
Thumbs up graphic, would recommend
22 August, 2026Verified purchase
Kids know what gets their clothes clean and fresh
Well my kids perfer Tide
5 out of 5 stars
22 August, 2026
originally posted on tide.com
Tide Works
I don't really know how well this detergent works because I haven't used this particularly brand of Tide before, but I do know that Tide in it's own rite is a great detergient.
5 out of 5 stars
20 August, 2026
originally posted on tide.com
Great
[This review was collected as part of a promotion.] Great 😊 I always buy tide on all of their different versions ! Pretty good concentrate, perfect design and don’t let any residue on your clothes
4 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2026Verified purchase
(no review title)
Beware, someone must have returned mine and removed the soap and added water to the bottle.
1 reply from Tide team - 19 days ago
Hello Denise! We sincerely apologize for the difficulties you have encountered while trying to obtain our Tide High Efficiency Liquid Laundry Detergent, Free & Gentle. In order to resolve this issue we recommend contacting Target at the number 1-800-440-0680. If you require additional assistance feel free to contact us at the number (800) 879-8433 and our team will be more than happy to help you. Have a nice day.
5 out of 5 stars
Thumbs up graphic, would recommend
18 August, 2026Verified purchase
Efficient laundry detergent.
Fragrance free laundry that washes well. I use this for my babies clothes and it gets the stains out.