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PATTERN Hydration Shampoo - Ulta Beauty - 2 of 4PATTERN Hydration Shampoo - Ulta Beauty - 3 of 4PATTERN Hydration Shampoo - Ulta Beauty - 4 of 4
PATTERN Hydration Shampoo - Ulta Beauty - 1 of 4

PATTERN Hydration Shampoo - 25 fl oz - Ulta Beauty: For Textured Hair, Curl Enhancing, Eucalyptus & Rosemary Scent

$45.00 ($1.80/fluid ounce)
Size25 fl oz

In Stock

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At a glance

About this item

Highlights

  • Features & Benefits:
  • Cleanses your hair and scalp
  • Removes buildup and dirt without stripping away moisture
  • Hair is left healthy and hydrated
  • Perfect for dry hair
  • Infused with Biotin and contains a blend of 10 oils including Coconut Oil, Olive Oil, Avocado Oil and Sweet Almond Oil
  • Great for all hair types
  • Clean and subtle scent
  • Great for 3B-4C curls
  • Research Results:
  • 97% agreed using this shampoo made their hair feels completely clean.*
  • 94% agreed this is gentle on their hair.*
  • 94% agreed this shampoo helped them detangle while washing.*
  • *Based on a 60-subject consumer perception study after 1 week of use.
  • Formulated without: Parabens, Formaldehyde, Phthalates, SLS/SLES, Sulfates, Synthetic Fragrance (less than 1%), Gluten, Silicone, Protein
  • Other:
  • Fragrance: Founder Tracee Ellis Ross picked this fragrance to be clean and not overpowering. Notes are Jasmine, Bergamot and Sweet Sandalwood.
  • Who is it for: Ideal for curly, coily and tight textures.
  • Usage: Massage vigorously into scalp and wet hair. Add more water as needed to work product through the hair. Rinse thoroughly. Wash a second time as desired.

Description

Boosted with 10 nourishing oils, our creamy, gentle Hydration Shampoo cleanses curls and scalp and removes buildup and dirt without stripping away moisture. Bathe hair in a moisture-rich formula with ingredients like Honey, Aloe Vera and Coconut Oil.

Scent: Rosemary, Eucalyptus
Hair Type: Curly, Textured
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Curl Enhancing
Net weight: 25 fl oz (US)
TCIN: 82550448
UPC: 810015150689
Item Number (DPCI): 342-03-0018
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, propanediol, glycol distearate, argania spinosa kernel oil, cocos nucifera (coconut) oil, mel (honey, miel), melaleuca alternifolia (tea tree) leaf oil, olea europaea (olive) fruit oil, biotin, persea gratissima (avocado) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, butyrospermum parkii (shea) butter, aloe barbadensis leaf juice, prunus amygdalus dulcis (sweet almond) oil, glycine soja (soybean) oil, glycine soja (soybean) sterols, glycolipids, glycerin, phospholipids, amodimethicone, guar hydroxypropyltrimonium chloride, hydroxyethylcellulose, lauryl lactyl lactate, hydroxyacetophenone, peg-150 distearate, parfum (fragrance), hydrolyzed vegetable protein pg-propyl silanetriol, celluose, phenoxyethanol, citric acid, peg-150 stearate, disodium edta, peg-1m, stearic acid, sodium hydroxide, sodium acetate, potassium sorbate, sodium benzoate, linalool

Shipping details

Estimated ship dimensions: 8 inches length x 4 inches width x 4 inches height
Estimated ship weight: 1.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests also viewed

Guests are saying

The hydration shampoo has garnered positive feedback for its ability to clean and moisturize various hair types, particularly curly and textured hair. Guests appreciate its lightweight formula that provides slip for easy detangling and enhances curl definition. Many have noted significant improvements in hair softness and manageability after use. While some guests experienced mixed results regarding moisture levels, the overall sentiment leans towards satisfaction with the product's performance and scent.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 7731 reviews
    73% would recommend
    23 recommendations
    5 out of 5 stars
    20 May, 2026
    originally posted on PATTERN Beauty
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    Perfect Shampoo

    [This review was collected as part of a promotion.] I truly love this shampoo. It's thick and creamy and perfect for my white hair (my stylist strong suggest only white products). It leaves my hair clean and moisturized. My stylist love the product too!
    Barbara G.
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on PATTERN Beauty
    Image

    Love this shampoo

    [This review was collected as part of a promotion.] This is one of my fave shampoos for my type 4C hair i love how it cleanses and refreshes my hair
    Jendaya C.
    Did you find this review helpful?
    5 out of 5 stars
    19 May, 2026
    originally posted on PATTERN Beauty
    Image

    I love this product I

    [This review was collected as part of a promotion.] I love this product I have tried multiple times to find a product that maintains my hair like pattern and it’s always a fail I use the hydration shampoo,lightweight conditioners well as the mouse and leave in conditioner. I think I will be purchasing the indigo rain custard I received a sample and loved it.
    Claudia Z.
    Did you find this review helpful?
    5 out of 5 stars
    16 May, 2026
    originally posted on PATTERN Beauty
    Image

    Where did these curls come from?

    [This review was collected as part of a promotion.] I find that the Pattern products make my hair look its best! Deep curls, soft ringlets!
    Terri P.
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on PATTERN Beauty
    Image

    So moisturizing

    [This review was collected as part of a promotion.] My hair is super thick and curly/coily. This is the best shampoo I’ve ever used!
    Mya G.
    Did you find this review helpful?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    13 May, 2026Verified purchase

    (no review title)

    The package was leaked but the shampoo works great!!
    sosks
    Did you find this review helpful?
    5 out of 5 stars
    12 May, 2026
    originally posted on PATTERN Beauty
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    Hydration shampoo

    [This review was collected as part of a promotion.] Yes I actually liked the shampoo it made my hair good and one of my daughters-law stated my hair good moisturized. I have combination hair ,it's curly coily and dyed
    Patricia B.
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on PATTERN Beauty
    Image

    A staple in my beauty routine

    [This review was collected as part of a promotion.] This shampoo always has to be in my bathroom. It has been my go to for years!
    Jazmin D.
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on PATTERN Beauty
    Image

    Love, and will use in my rotation

    [This review was collected as part of a promotion.] I love this Shampoo and am seriously considering making it part of my rotation. Much better than the original.
    Samantha J.
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on PATTERN Beauty
    Image

    Juicy curls

    [This review was collected as part of a promotion.] Love the hydrating shampoo, leaves my hair feeling softer than ever , less is more and my wallet def loves that .
    Elizabeth C.
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on PATTERN Beauty
    Image

    Hydration

    [This review was collected as part of a promotion.] Usually my hair feels like straw with so many other shampoos I have used in the past. This one has my scalp feeling clean and moisturized.
    Ifeoma E.
    Did you find this review helpful?
    5 out of 5 stars
    27 April, 2026
    originally posted on PATTERN Beauty
    Image

    This shampoo alone really cleans

    [This review was collected as part of a promotion.] This shampoo alone really cleans and hydrates my hair extremely well. A little goes along way - so use it sparingly.
    Angie M.
    Did you find this review helpful?
    5 out of 5 stars
    26 April, 2026
    originally posted on PATTERN Beauty
    Image

    Hydrated shampoo

    [This review was collected as part of a promotion.] This shampoo left my scalp feeling clean and my hair hydrated, I would definitely recommend this to my friends and family, this shampoo makes my hair feel and look fuller.
    Bettina S.
    Did you find this review helpful?
    4 out of 5 stars
    26 April, 2026
    originally posted on PATTERN Beauty
    Image

    Hydration Shampoo

    [This review was collected as part of a promotion.] It smells and lathers up nicely. Cleans and removes all dirt from hair. It could have more moisture in the shampoo to soften hair.
    Sylvia W.
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on PATTERN Beauty
    Image

    WoW!

    [This review was collected as part of a promotion.] This hydration shampo is a game changer for me. While shampooing my hair was becomming curlier, what?, yes, while i was washing. I had to look in the mirror, i couldnt believe it. Dab some Pattern leave in conditioner all around & the ends & it looks fabuloius arleady. Love your products :-))
    Carla G.
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on PATTERN Beauty
    Image

    Love it

    [This review was collected as part of a promotion.] Love this shampoo dont leave my hair feeling coated
    Alicia H.
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on PATTERN Beauty
    Image

    White Dude Approved

    [This review was collected as part of a promotion.] Been using Pattern for about a year and it works great for my long curly hair. Combination of the shampoo, heavy conditioner, leave-in, and curl gel is an amazing routine for me
    Matt H.
    Did you find this review helpful?
    4 out of 5 stars
    17 April, 2026
    originally posted on PATTERN Beauty
    Image

    Love it!

    [This review was collected as part of a promotion.] This shampoo left my hair very clean. Not as moisturizing as I would have hoped but still a good product.
    Tyesia B.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 April, 2026Verified purchase

    Love it

    I been using this for a while and it’s been working great
    Ali
    Did you find this review helpful?
    5 out of 5 stars
    16 April, 2026
    originally posted on PATTERN Beauty
    Image

    This is by far the

    [This review was collected as part of a promotion.] This is by far the best shampoo. My hair feels clean and fresh and super soft.
    Sabrina K.
    Did you find this review helpful?

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