Clairol Textures and Tones Ammonia Free Permanent Hair Color Kit - 2N Dark Brown: Textured Hair, Vitamin E & Argan Oil
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Guests are saying
This hair dye offers vibrant colors and a conditioning formula that leaves hair feeling soft and healthy. Guests appreciate its ability to cover gray hair effectively and the longevity of the color. The application process is easy and mess-free, making it a great choice for those looking to achieve salon-quality results at home. However, some guests noted inconsistencies with the new formula and its effectiveness on different hair types.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 702 reviews
effectiveness: 3.88 out of 5
quality: 3.94 out of 5
value: 3.94 out of 5
72% would recommend
18 recommendations
5 out of 5 stars
25 March, 2026Verified purchase
(no review title)
Easy to mix & apply
5 out of 5 stars
16 March, 2026
originally posted on Clairol
Great price, great color and soft finish
This is my 5th time using this product. I love it. The quality and the price is phenomenal. Sunset Copper is it!!!
5 out of 5 stars
Thumbs up graphic, would recommend
12 March, 2026Verified purchase
(no review title)
Excellent choice of color for the summer moving forward into fall, for me. 🤣
1 out of 5 stars
26 February, 2026
originally posted on Clairol
Be careful
Turned my hair black!!! Will never purchase again. Buyers beware
1 reply from Clairol team - 1 month ago
Hi there! We do want to thank you for trying our Clairol Textures & Tones line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
5 out of 5 stars
25 February, 2026
originally posted on Clairol
Pretty
Good stufffor me not forever but for the mean time good
1 out of 5 stars
16 February, 2026
originally posted on Clairol
Mocha Brown
I feel the need to review the mocha brown so no one else has the same experience. It is in no way any shade of brown. My hair is now jet black and it looks terrible. I guess I'm going to have to have it removed somehow but I have lupus which is making my hair fall out, so more processing isn't ideal. Just be ready for extremely dark hair. Nothing brown about it.
1 reply from Clairol team - 2 months ago
Hi there! We do want to thank you for trying our Clairol Textures & Tones line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765, and we would be glad to further assist.
1 out of 5 stars
27 January, 2026
originally posted on Clairol
Not good for grey or light dyed hair color
Oh no! I bought this black dye to cover up my new growth greys and even out the brown I had in there before. I followed everything perfectly and only the roots turned black. Did not cover up the lighter colors or any of my grey. My hair looks crazy right now and now I’m worried I just damaged it for no reason.
1 reply from Clairol team - 2 months ago
We first want to thank you for using our Clairol Textures & Tones, yet we are truly saddened to learn of the unexpected results. This is certainly not the experience we want you to have, nor what we would expect. Based on this, there are quite a few variables to consider based on the results that you received. So, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 for a full-color consultation. Our hours of operation are Monday-Friday, 9:00 AM to 5:30 PM EST. We look forward to speaking with you.
5 out of 5 stars
Thumbs up graphic, would recommend
26 January, 2026Verified purchase
Hair Products - Must Have
Finding hair products can be a daunting task. This brand is a keeper. The color longevity is amazing; the hair color has lasted me four months without any needed touch-ups and the color is very accurate with color displayed. Zero ammonia which eliminates damage to your hair.
5 out of 5 stars
12 January, 2026
originally posted on Home Tester Club

This is great!
[This review was collected as part of a promotion.] This is great! The color payoff is crazy, and it’s definitely up there with professional color. It can be just a LITTLE bit drying, but that’s nothing a deep conditioner can’t fix.
5 out of 5 stars
31 December, 2025
originally posted on Clairol
Good coverage
This color is beautiful! Been my go to brand for a decade
5 out of 5 stars
25 December, 2025
originally posted on Home Tester Club

Super vibrant color!
[This review was collected as part of a promotion.] Application was super easy! I love the color and always get compliments from people! Decently recommend this product. I would buy again!
1 out of 5 stars
29 November, 2025
originally posted on Clairol
I don’t like the new formula change
I’ve been an avid user of this hair dye, and never had any issues before the change of formula. I took a chance with the change of formula and did not like it at all. The application is more runny. The coverage is decent but will easily stain all over. Ive also dealt with an allergic reaction such as constant sneezing and running nose; which I’ve only encountered with this particular hair dye. I will no longer use this hair dye as I’m concern about this new formula change.
1 reply from Clairol team - 4 months ago
Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Textures & Tones. We want to let you know that consumer safety is, and always has been, our first priority, and each product must meet our stringent safety and efficacy standards. Your experience is atypical, and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 1-800-252-4765 so we can better help!
1 out of 5 stars
26 November, 2025
originally posted on Clairol
Beautiful color. Awful formulation.
The color is beautiful and I’ve never received so many compliments however the formulation leaves too much to be desired. Not only does burn and tingle like no other hair dye I’ve tried but it also doesn’t cover grays 100% and it’s so thin that it drips. I noticed after the first wash, that there were areas that were so fade, I thought I missed them during application. The color fades so incredibly fast. I dyed my whole head again for the second time and the color is half washed out already. In one wash. I love the color, berry burgundy, but I’ll never buy it again. Full disclosure: I’ve been dying my hair for over 20 years. I know it’s not a user issue.
1 reply from Clairol team - 4 months ago
Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Textures & Tones. We want to let you know that consumer safety is, and always has been, our first priority, and each product must meet our stringent safety and efficacy standards. Your experience is atypical, and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 1-800-252-4765 so we can better help!
5 out of 5 stars
Thumbs up graphic, would recommend
12 November, 2025Verified purchase
Haircolor
What I don't like about it is the packet with the lighter in it because it dries the end of my hair out and makes it brittle.
1 out of 5 stars
9 November, 2025
originally posted on Clairol
Do not purchase
Unless your bleaching your hair this provides no change but still burns This is trash.
1 reply from Clairol team - 5 months ago
Hi there! Thank you for reaching out to Clairol and giving us this opportunity to respond. We are sorry to learn of your disappointing experience with our Textures & Tones line. We want to let you know that consumer safety is, and always has been, our first priority and each product must meet our stringent safety and efficacy standards. Your experience is atypical and it would be helpful for our Quality Assurance team to evaluate this experience further. When you have a moment, please give us a call at 1-800-252-4765 so we can better help!
5 out of 5 stars
Thumbs up graphic, would recommend
28 October, 2025
(no review title)
Did not dry out when applying and is very very dark. Seems to be lasting well and comes with an entire tube of after color treatment meant to be used multiple times. May switch from revlon color to this
5 out of 5 stars
23 October, 2025Verified purchase
(no review title)
Beautiful color it came out great
1 out of 5 stars
20 October, 2025
originally posted on Clairol
Red hot red
Hello I used the 4R Red Hot Red and you all replaced it with the crimson red and it is definitely not the same color. Can you bring back the original red hot red please. Not liking the crimson red.
1 reply from Clairol team - 5 months ago
Hi there! We first want to thank your loyalty to our Clairol Textures & Tones, yet we are truly saddened to learn of the unexpected results. This is certainly not the experience we want you to have, nor what we would expect. Based on this, there are quite a few variables to consider based on the results that you received. So, we feel it is best to speak with you directly to make the best recommendation. When you have a moment, please call us at 1-800-252-4765 for a full-color consultation. Our hours of operation are Monday-Friday, 9:00 AM to 5:30 PM EST. We look forward to speaking with you.
3 out of 5 stars
19 October, 2025Verified purchase
(no review title)
I works it says it has a little conditioner packet I didn’t get one
1 out of 5 stars
Thumbs down graphic, would not recommend
11 October, 2025Verified purchase
NEON ORANGE
I wanted the color on the box but it didn’t come out like that after I bleached my hair level 9 blonde it came out orange