Alfaparf Milano Evolution of the Color Hair Dye - 11.10 - Ash Platinum Haircolor

For those who want a sophisticated edge to their color, Alfaparf Milano’s Evolution of the Color Hair Dye in 11.10 – Ash Platinum brings cool brilliance to life. This high-lift permanent haircolor is designed to deliver an icy ash tone with a subtle silvery undertone, perfect for a bold, yet elegant platinum result. Made for both men and women, the formula is tailored to cover 100% of gray hairs and lighten up to three levels. Whether you’re transitioning from darker shades or refreshing your look, this ash platinum tone achieves salon-worthy vibrance with ease. The smooth cream consistency allows for even application, helping every strand absorb maximum pigment without compromising hair health or shine.

Formulated using Alfaparf Milano Professional hair color technology, this product is backed by advanced 3D Technology to ensure long-lasting intensity and hair protection. It includes Hyaluronic Acid to replenish hydration, the Multi-Lamellar Vehicle for deeper pigment delivery, and the Hyper-Intense Color System to increase color brilliance by up to 40%. Designed to retain richness and tone, it also defends against environmental stressors with up to 69% UV protection. As a result, your ash platinum shade remains vivid and cool-toned longer. This expertly engineered hair dye is perfect for those who want a trendy platinum style without frequent touch-ups or unwanted yellow hues.

A cooler take on platinum, this ash-inspired hair dye color offers high contrast and tonal precision, transforming hair into a striking yet natural-looking shade. The carefully developed formula works across various base colors and textures, maintaining consistency from root to tip. Ideal for haircolor lovers seeking dimensional cool tones without brassiness, it locks in pigment while conditioning the hair from within. Thanks to its moisture-rich blend and professional-level performance, hair stays soft, manageable, and beautifully toned. Experience effortless vibrancy and high-impact color while enjoying the nourishing benefits of one of the most innovative permanent hair colors available.