$6.89 when purchased online
Target Online store #3991
About this item
Highlights
- SURROUND YOURSELF IN PREMIUM SOFTNESS & FRESHNESS: Downy fabric softener liquid provides an irresistible softness and freshness with a CALM scent
- 4X THE SOFTNESS: Downy laundry softener is designed with quadruple the softening ingredients vs. leading liquid detergent alone
- LONG LASTING FRESHNESS: Downy fabric softener liquid is designed with a luxurious long-lasting scent from wash until wear
- SAFE ON ALL FABRICS: Downy fabric softener is safe to use on all washable fabrics and machine types
- LAVENDER SCENT: Downy fabric softener offers a lavender scent with notes of freesia, vanilla, and musk for an irresistible laundry experience
- Includes one 38 fl oz bottle of Downy Ultra Soft Plus Fresh Fabric Softener Liquid in Calm, Lavender and Vanilla Bean Scent
Description
Transform your fabrics with luxurious softness and freshness with Downy Ultra Soft Plus Fresh Fabric Softener Liquid. With 4X the softness* and a scent that lasts for days**, Downy Ultra Soft Plus Fresh softener leaves your laundry feeling as amazing as it smells. Just pour it into your machine's fabric softener dispenser to feel and smell the difference. Infused with the scent of lavender and vanilla bean, you can let the CALM aroma surround you. Worried about your delicate fabrics? Don't be. Downy Ultra Soft Plus Fresh Fabric Softener has no dyes and is safe to use on all types of loads and machines, ensuring that every item, from your cozy sweaters to your delicate linens, receives the gentle care it deserves. Say goodbye to rough, stiff fabrics and hello to a world of unparalleled softness and freshness. For the ultimate laundry experience, pair Downy Ultra Soft Plus Fresh Fabric Softener Liquid with your favorite detergent. Our fabric softener serves as the perfect companion, infusing your clothes with a burst of softness and scent. Elevate your laundry routine to new heights and immerse yourself in a world of unparalleled luxury. Experience the difference that Downy Ultra Soft Plus Fresh Fabric Softener brings to your fabrics and rediscover the joy of soft, fresh, beautifully scented fabrics. Try it today and embrace a new level of softness and freshness that will leave you wanting more.*Softening ingredients vs leading liquid detergent alone.**Up to 4 days
Scent: Vanilla, Lavender
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep container tightly sealed, seek medical help if product is swallowed
Product Form: Liquid
Number of uses: 57
TCIN: 91290894
UPC: 030772153925
Item Number (DPCI): 003-07-1298
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
softening agent (diethylester dimethyl ammonium chloride), stabilizers (polyquaternium-33 and/or polyquaternium-32; pentasodium pentetate or tetrasodium glutamate diacetate), thickness regulator (calcium chloride), ph adjuster (formic acid), fragrances, water.
Shipping details
Estimated ship dimensions: 2.86 inches length x 5.31 inches width x 11.21 inches height
Estimated ship weight: 2.8 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this considered safe for cats? How concentrated is the lavender?
submitted by sar - 9 months ago
A: I’ve used it for a long time and my cats never had a problem with the scent.
submitted byLynda - 5 months agoA: Thank you for your question. Our Downy products are put through rigorous safety tests to ensure they are safe when used as directed.
submitted byP&G - 9 months agoBrand expert
Q: Does this smell exactly like the lavender vanilla that they had previously and quit making?
submitted by Kelly - 19 days ago
A: Scent perceptions will vary from person to person, so we suggest you go to a retailer and smell it in person to see if it reminds you of an old scent.
submitted byDowny - 19 days agoBrand expert
Q: Dumb question -- do I need to use traditional laundry detergent (like Tide Pods) in addition to this? Thanks.
submitted by Confused man - 1 month ago
A: Yes, you'll need to use a laundry detergent as this is a fabric softener.
submitted byP&G - 1 month agoBrand expert
Q: Is this product conentrated?
submitted by DGHOST68 - 2 months ago
A: Yes, Downy Ultra Soft + Calm Lavender & Vanilla Beans Liquid Fabric Softener does have a concentrated formula, so you can use less per load.
submitted byP&G - 2 months agoBrand expert
Q: Is this compatible with HE machines?
submitted by MJ - 3 months ago
A: Yes, this fabric softener is safe for all washing machines and a great companion to your favorite detergent; just add a capful to every load
submitted byDowny - 3 months agoBrand expert
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Guests are saying
Guests are delighted with the Downy Infusions Liquid Fabric Softener, particularly praising its calming lavender and vanilla scent that lingers on clothes without being overpowering. The product effectively softens fabrics, making laundry feel luxurious and fresh. The attractive packaging adds to its appeal, and many guests appreciate its ease of use. While some guests noted concerns about the scent's strength and potential fabric damage, the overall experience remains positive, making it a popular choice for enhancing laundry routines.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 750 reviews
86% would recommend
53 recommendations
Impactful scent
4 out of 5 stars
mama_church_6896 - 14 days ago
originally posted on influenster.com

I love this fabric softener! The smell lingers for a good amount of time and my clothes come out of the dryer nice and fluffy. It pairs well with a lot of the detergents that don’t have a specific scent profile.
Downey
5 out of 5 stars
Thumbs up graphic, would recommend
PJ - 20 days ago, Verified purchaser
Love this product - buy all the time
Best downy
5 out of 5 stars
Thumbs up graphic, would recommend
Marci - 25 days ago, Verified purchaser
I love this downy!! It smells amazing 😍
DOWNY - CALM Liquid Fabric Softener
5 out of 5 stars
toanp97_1646 - 26 days ago
originally posted on influenster.com

DOWNY - CALM Liquid Fabric Softener - Downy fabric softener helps soften clothes and especially keeps the scent on clothes for a long time. - Downy Infusions Calm fabric softener helps clothes to keep the scent longer and especially sportswear always keeps the scent for a long time for 12 weeks. Suitable for all fabric colors and types. Keeps clothes color like new. - A gentle, pleasant fragrance that can replace perfume for the wearer. - Safe for hands. - Suitable for all washing machines, including HE, just add a cap to the machine's softener compartment for softer and more fragrant clothes.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Nuria - 1 month ago, Verified purchaser
Smells so good and the smell lasts for a few days.
Smells so good
5 out of 5 stars
amandah917_9037 - 1 month ago
originally posted on influenster.com

I absolutely love the smell of this fabric softner! I use it for my towels and blankets and they come out smelling amazing and calming! It lasts a while too
My go to fabric softener
5 out of 5 stars
Thumbs up graphic, would recommend
DFNY - 1 month ago, Verified purchaser
The scent is soothing and not overpowering . It’s great in conditioning fabrics and keeping them fresh long after washing . This product has been my go to for many years after being a lifelong “ April Fresh “ person . Sheets and towels still smell great after drying
Smells so good
5 out of 5 stars
Thumbs up graphic, would recommend
susanhtx - 1 month ago, Verified purchaser
I get so many compliments on how my clothes smell and it’s this stuff right here. My son stops by to say hi and leaves two loads of clothes behind on “accident” so I’ll wash his with this too.
Great fabric softener!
5 out of 5 stars
Thumbs up graphic, would recommend
Soph - 1 month ago, Verified purchaser
Have used only this fabric softener for a few years now and don’t see using a different one anytime soon! Definitely a favorite!
Soft and cozy
5 out of 5 stars
Thumbs up graphic, would recommend
MamaE - 1 month ago, Verified purchaser
My clothes smell sooooo good and are so soft.
Calming scent
5 out of 5 stars
mrscochran5723_8793 - 1 month ago
originally posted on influenster.com

I got this to use on my daughter’s clothes to help calm her. It’s such a calming and peaceful scent, this is our only go to softener we use. Makes everything smell so much nicer
Freshness
5 out of 5 stars
Thumbs up graphic, would recommend
Alf - 2 months ago, Verified purchaser
It leaves the clothing smelling nice and fresh
Smell great
5 out of 5 stars
Tims - 2 months ago
originally posted on downy.com
Need plastic seal around top. Everytime i order this product top loose abd contebts nesrly half full.
Smell great
5 out of 5 stars
Tims - 2 months ago
originally posted on downy.com
Need plastic seal around top. Everytime i order this product top loose abd contebts nesrly half full.
Best fabric softener
5 out of 5 stars
Thumbs up graphic, would recommend
Mat Balla - 3 months ago, Verified purchaser
This product is Amazing!!! Will purchase again
Clothes smell amazing
5 out of 5 stars
Thumbs up graphic, would recommend
Jv07 - 3 months ago, Verified purchaser
Everyone always asks how my clothes smell so great. It’s thanks to THIS!
Smells Great
5 out of 5 stars
Thumbs up graphic, would recommend
Bargain shopper - 3 months ago, Verified purchaser
Love how our clothes smell after using this. And the smell last for a while
Something is wrong with the viscosity...
2 out of 5 stars
Thumbs down graphic, would not recommend
CelesteEve81 - 4 months ago, Verified purchaser
Too thick for washer
1 reply from Downy team - 4 months ago
Thanks so much for your review, Celeste. It may be helpful to know when storing the product, it can become thick or lumpy when exposed to extreme hot or cold temperatures. We recommend storing your softener at room temperature – in a cool, dry place and using it within one year. The product you have is still safe to use. If you want to remove lumps/thickening, you can mix a capful of the product with 1/2 cup warm water until blended. It should be added via the machine’s dispenser or directly to the rinse water if your machine allows. The resulting mixture would be approximately three medium-load doses. It is safe to use the entire mixture as long as you don’t exceed the fill line on your dispenser. However, if the mixture has not mixed easily with the warm water we don’t recommend using it. We'd like to connect about this and help. Please call us at (800) 688-7638.
Miss the old scent
3 out of 5 stars
Bhg21707 - 4 months ago
originally posted on downy.com
This was my "go to" and loved how it made my clothes smell but now the scent is different and I'm not a fan. It is not the same and it makes me sad. Thinking of switching my entire laundry combo now.
1 reply from Customer Care team - 4 months ago
We're disappointed to hear you aren't enjoying the new Calm scent. Your feedback and loyalty are very important to us, so we'll let the rest of our team know how you feel. If you'd like to share more, give us a call at (800) 688-7638.
Smelt amazing!
4 out of 5 stars
LaundryFan2006 - 4 months ago
originally posted on downy.com
This is not my absolute favorite fabric softener but it still smells amazing! The Calm line of beads and dryer sheets really do work well in making my laundry smell so dreamy. Also, I am still a sucker for vanilla and lavender scents! It helps me sleep like a baby at night and keeps my mood calmer when I smell it.