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Living Proof Full Shampoo - 2 fl oz - Ulta Beauty
$17.00 ($8.50/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Delivers 2x the volume with every wash**
- Improves hair texture and quality*
- Adds volume and bounce
- Provides long-lasting body and fullness*
- Leaves hair soft, shiny, and more manageable
- Removes dirt, oil, sweat, buildup and pollution
- Luxurious lather with an uplifting fragrance
- Formulated to be gentle on the scalp
- For fine, thin, or flat hair
- Color safe, Keratin safe, and safe for chemically treated hair
- *Based on Full Shampoo + Conditioner consumer use study
- **Full Shampoo + Conditioner vs. untreated
Description
Skip the silicone and transform the condition of hair* with the power of Sili-CLONE HairTech. Living Proof Shampoo, a luxe shampoo is proven to volumize for lasting fullness and body and keep hair cleaner and healthier for longer.*
Hair Type: Normal, Fine, Colored
Trial/Mini/Travel Size: Yes
Product Form: Liquid
Beauty Purpose: Volumizing
Net weight: 2 fl oz (US)
TCIN: 94192139
UPC: 840216936423
Item Number (DPCI): 342-03-0211
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/eau/aqua, sodium lauroyl methyl isethionate, cocamidopropyl hydroxysultaine, sodium methyl cocoyl taurate, decyl glucoside, sodium cocoyl glycinate, sunfloweroyl methylglucamide, maltooligosyl glucoside, linoleamidopropyl pg-dimonium chloride phosphate, hydrogenated starch hydrolysate, m polyquaternium-47, propylene glycol, sorbitan laurate, guar hydroxypropyltrimonium chloride, tetrasodium glutamate diacetate, sorbeth-230 tetraoleate, acrylates/beheneth-25 methacrylate copolymer, fragrance/parfum, sodium hydroxide, sodium benzoate, hydroxyacetophenone, limonene, hexyl cinnamal, linalool, citronellol. 10216 93642' '
Shipping details
Estimated ship dimensions: 1.26 inches length x 1.18 inches width x 4.29 inches height
Estimated ship weight: 0.176 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The Living Proof Full Shampoo and Conditioner duo is highly praised for its ability to cleanse without stripping moisture, leaving hair feeling light, voluminous, and healthy. Guests appreciate the pleasant scent and luxurious texture, noting that it effectively adds body and shine to fine or flat hair. Many have experienced noticeable improvements in volume and manageability, making it a go-to choice for those seeking a refreshing and effective hair care solution.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 287 reviews
2 out of 5 stars
12 October, 2025Verified purchase
Can do without
Stripped my hair and made it really frizzy, the smell was okay though
5 out of 5 stars
12 September, 2025
originally posted on http://www.ulta.com
Love this!
Gifted by Living Proof - Really love this shampoo! Smells amazing and leaves my hair noticeably shiney and smooth. My hair tends to air dry looking frizzy and dull, dried out but after using this it's much softer and shiny without needing extra product or styling!
5 out of 5 stars
12 September, 2025
originally posted on http://www.ulta.com
A fantastic buy!
My hair always appears dull and lifeless during the heat of summer but this shampoo has helped clean, clear, and revitalize my hair! My hair appears more full and lively with all-day volume. The fragrance smells nice as well! Gifted by Living Proof but thoughts are my own!
5 out of 5 stars
12 September, 2025
originally posted on http://www.ulta.com
Loving this shampoo!
Gifted by livingproof. I've been using this shampoo and my fine, flat hair is living its best life. The lather feels super luxurious and the scent is fresh without being overpowering. What really surprised me is how clean my hair feels after washing!! My hair usually falls flat by day two, but with this shampoo, I'm actually getting an extra day before it feels oily, which is huge. It gives me that bouncy, soft texture I've been missing, and I love that it's gentle on my scalp too. Definitely a new go-to when I want fresh, full hair without buildup.
5 out of 5 stars
12 September, 2025
originally posted on http://www.ulta.com
Amazing!
I really love this shampoo! It does volumize my hair, which can tend to fall a little flat. I love the texture and feel when I lather it in my hair and I do not notice any offputting smells or residue. Gifted by living proof.
5 out of 5 stars
12 September, 2025
originally posted on http://www.ulta.com
Must-needed volume
I have fine, limp hair that lacks volume on the best of days...and since post-partum I've only been dealing with the most lifeless hair ever. But using this definitely helps inject more life back into it, with movement and some bounce. I definitely have to blowdry and style to give it any oomph, but using this shampoo at least makes it possible! Plus, it smells incredible. This was gifted by livingproof in exchange for my honest feedback.
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Got obsessed with livingproof
I'm absolutely in love with the Living Proof shampoo! As a 28 year old with fine hair, I've tried so many products, but this shampoo is a game changer. My hair feels incredibly nourished, full of volume, and super hydrated. The best part is how lightweight it is, leaving my hair looking and feeling healthy and bouncy. This has definitely become my holy grail! P.s. I got this shampoo as a complimentary from livingproof gift and got obsessed with this brand
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Loving it
I've been using Living Proof Full Shampoo. It makes my hair feel clean and fresh. My fine hair looks fuller and bouncier. It adds volume without buildup. My hair feels soft and healthy after every wash. Giftedbylivingproof
3 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Clean duo
This full shampoo and conditioner duo is pretty good at adding bounce and volume to my hair. Made with clean ingredients, it leaves my hair feeling fresh. A bit on the pricier side. Gifted by living proof.I'm
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Volume
The full volumizing shampoo gifted by living proof is my go to shampoo now. I like the added volume and thickness in hair. I have naturally thin and flat hair so this shampoo has been helpful in giving the added volume.
4 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Worth the purchase
This was gifted by Livingproof. This isn't my first time trying out their shampoo and I have to say I still love it. My hair can be flat at times and lacks volume but definitely gives it that bounce. I'm really happy with the results.
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Nice
I love this shampoo and conditioner set. A little bit goes a long way and my hair has been looking very voluminous and shiny since I've been using these hair products. It doesn't leave a heavy residue and my hair feels light and clean. Gifted by livingproof
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
volume!!
this is my first time using living proof shampoo and i'm hooked!! the way it leaves my hair with so much volume is insane. my hair still looks clean, shiny and hydrated just with added volume which i absolutely love!! gifted by living proof
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Great
This shampoo and conditioner smell incredible! I'm a big fan of living proof and have been enjoying this duo a lot. The lather is great and I feel like the conditioner is what really helps to combat my frizz. Gifted by Livingproof
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Have to try
It's not the first time I've received products from this brand. I'm obsessed with their quality, and this shampoo is no exception. The scent is amazing, and it cleans my long colored hair easily. I really recommend it! Gifted by the company
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
A must try
I absolutely love love this new shampoo . I am a big fan of living proof and this product did not disappoint. I am so glad i got to try this and am in love with it. It works amazing on my hair and my hair looks and feels great. Complimentary from livingproof.
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Good!
I've been using this duo for a while, and my fine hair usually lacks volume, but this one gives a nice lift at the roots and makes my hair feel fluffier and fuller. If your hair tends to fall flat, this might be a great option to try! Complimentary from Living Proof
5 out of 5 stars
11 September, 2025
originally posted on http://www.ulta.com
Love it!
I received the living proof shampoo and it is amazing!! I love the smell of it, it's my second time using it! Love how it lathers up, I wish it came in a bigger bottle, but it lasts me about 2 months. Complimentary from livingproof
5 out of 5 stars
10 September, 2025
originally posted on http://www.ulta.com
I'm obsesseeed!!
I received this Complimentary from Living Proof and this is my Honest Review. This shampoo is a total win 🙌🏻 my hair actually feels fuller, cleaner, and bouncier without any heavy residue or that squeaky-dry vibe. It lathers luxuriously, smells fresh and citrusy, and makes air-drying waves or roots look lifted and alive. If you're all about volume without sacrifice, this one's a vibe.
5 out of 5 stars
10 September, 2025
originally posted on http://www.ulta.com
My favorite LP shampoo
The Full shampoo is my favorite Living Proof shampoo! It removes buildup and dirt easily while gentle on scalp. I have used it for two weeks and I noticed my hair has more natural shine and healthier. Gifted by Living Proof. I think I will purchase another one after this one is done.