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Almay Hydra-Prime Moisturising Primer - 0.95 fl oz: Hypoallergenic, Paraben-Free, Contains Hyaluronic Acid, Vegan - 2 of 4Almay Hydra-Prime Moisturising Primer - 0.95 fl oz: Hypoallergenic, Paraben-Free, Contains Hyaluronic Acid, Vegan - 3 of 4Almay Hydra-Prime Moisturising Primer - 0.95 fl oz: Hypoallergenic, Paraben-Free, Contains Hyaluronic Acid, Vegan - 4 of 4
Almay Hydra-Prime Moisturising Primer - 0.95 fl oz: Hypoallergenic, Paraben-Free, Contains Hyaluronic Acid, Vegan - 1 of 4

Almay Hydra-Prime Moisturising Primer - 0.95 fl oz: Hypoallergenic, Paraben-Free, Contains Hyaluronic Acid, Vegan

$11.99

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At a glance

About this item

Highlights

  • SKIN-SMOOTHING INGREDIENTS: Vitamin B5 targets uneven skin texture and fine lines, instantly prepping skin for makeup application and enhancing its wear
  • LIGHTWEIGHT APPLICATION + WEAR: Creamy, lightweight texture dries and sets quickly, keeping makeup in place all day to work against melting, caking and streaking
  • ALL-DAY SKIN HYDRATION: Hydrating primer formulated with Glycerin + Hyaluronic Acid for added moisture, hydration + plumping
  • THE NUMBERS: 86% agree it extends the quality of makeup wear*, 92% agree primer helps keep makeup in place without caking, streaking or melting*, 96% skin feels immediately softer*. *Based on a two-week study of 51 panelists
  • FORMULATED WITHOUT: Vegan, cruelty-free makeup formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehyde, triclosan, palm oils, or gluten.

Description

Hydrates all day. Like 8 glasses of water. Get primed, all-day hydrated skin, and all-day makeup wear with Almay Hydra-Prime™Moisturizing Primer. A multi-tasking skincare and primer hybrid, this lightweight, multi-benefit makeup primer hydrates with Hyaluronic Acid, skin instantly appears smoother creating a flawless base, and keeping makeup in place. Creamy texture blends onto face delivering a smooth, perfected finish. Priming and evening for hydrated, smooth skin and long-lasting makeup looks. Makes skin look and feel firmer. No complexion check necessary—this smooth makeup primer grips for an all-day, natural, silky finish.
Suggested Age: Adult
Health Facts: Phthalate-Free, Mineral Oil-Free, Paraben-Free, Triclosan-Free, Hypoallergenic, Gluten-Free, Vegan, Formaldehyde-Free, Sodium Lauryl Sulfate-Free, Contains Hyaluronic Acid, Noncomedogenic, No Fragrance Added
Color Finish: Natural
Color Palette: Translucent
Product Warning: Keep out of reach of children
Skin Tone: All Skin Tones
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Fine Line Reduction, Smoothing
Recommended Skin Type: Sensitive, Oily, Mature, Normal, Dry, Combination
Net weight: 28.0 Grams
Features: Dermatologist Tested, Unscented, smoothes, Lightweight, Long Lasting, Non-Comedogenic
TCIN: 94756238
UPC: 309970283414
Item Number (DPCI): 052-01-0101
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, c10-11 isoalkane, dimethicone, glycerin, polysilicone-11, peg/ppg-19/19 dimethicone, c13-16 isoalkane, butylene glycol, panthenol, 1.2-hexanediol, acrylamide/sodium acryloyldimethyltaurate copolymer, c10-13 isoalkane, caprylhydroxamic acid, carnosine, ethylhexylglycerin, isohexadecane, laureth-12, polysorbate 80, sodium hyaluronate, tocopherol, tocopheryl acetate, phenoxyethanol, sorbitan oleate. b06835.

Shipping details

Estimated ship dimensions: 1.53 inches length x 0.947 inches width x 5.1 inches height
Estimated ship weight: 0.097 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this primer suitable for sensitive skin types?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the primer is hypoallergenic and formulated for sensitive skin among other skin types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What key ingredients are in this moisturizing primer?

submitted by AI Shopping Assistant - 3 months ago

  • A: Key ingredients include Vitamin B5, Glycerin, and Hyaluronic Acid for skin hydration and smoothing.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How does the primer feel on the skin?

submitted by AI Shopping Assistant - 3 months ago

  • A: It has a creamy, lightweight texture that dries quickly and leaves a smooth, silky finish.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What benefits does the primer provide for makeup wear?

submitted by AI Shopping Assistant - 3 months ago

  • A: The primer helps extend makeup wear, keeping it in place without caking, streaking, or melting.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this product contain any harmful chemicals?

submitted by AI Shopping Assistant - 3 months ago

  • A: No, it is free from parabens, phthalates, mineral oil, and several other harmful ingredients.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated
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Guests are saying

The Almay Hydra Prime Moisturizing Primer is a lightweight and hydrating product that effectively preps the skin for makeup application. Guests appreciate its ability to create a smooth base, minimize the appearance of pores, and enhance makeup longevity. With hyaluronic acid as a key ingredient, it provides moisture without feeling heavy or greasy. The convenient packaging and easy application make it a favorite for daily use, especially for those with dry or sensitive skin.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 1374 reviews
    4 out of 5 stars
    17 May, 2026
    originally posted on influenster.com
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    Smooth Skin!

    [This review was collected as part of a promotion.] I like this! I use a tiny amount after I've applied all my serums and moisturizers, and it really does provide a nice smooth base for my make up application. Again with this, a little goes a long way so it'll last me awhile, I'm sure! It blends smoothly into my skin without any piling, too.
    LucyS
    Did you find this review helpful?
    4 out of 5 stars
    16 May, 2026
    originally posted on influenster.com
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    Almay primer

    [This review was collected as part of a promotion.] The ALMAY Hydra-Prime Moisturizing Primer is actually really nice if you love a hydrated, glowy makeup base. It feels lightweight on the skin but still gives that tacky “grip” that helps makeup stay on longer throughout the day. I also like that it has hyaluronic acid because it makes my skin feel moisturized instead of dry under makeup. It smooths everything out without feeling heavy or silicone-y, and it gives a fresh natural finish instead of looking cakey. Definitely a good affordable primer for everyday makeup, especially if you have dry or sensitive skin. 9/10.
    LaToyaT
    Did you find this review helpful?
    5 out of 5 stars
    14 May, 2026
    originally posted on influenster.com
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    Moisturizing!

    [This review was collected as part of a promotion.] This is a great primer that feels like skincare. It is moisturizing and feels nice under makeup. It helps keep makeup in place and lasts all day. Works well!
    LauraB
    Did you find this review helpful?
    3 out of 5 stars
    12 May, 2026
    originally posted on influenster.com
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    Nice layer but doesnt stick

    [This review was collected as part of a promotion.] I feel like this leaves a nice flat base layer to put makeup on top of, but doesnt necessarily help is stay on a whole lot longer. It is pretty easy to remove and sensitive on the skin though so maybe an option for sensitive skin
    YeseniaI
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on influenster.com
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    Keeps makeup on!

    [This review was collected as part of a promotion.] This primer has done wonders for keeping my foundation in place and helping it to last all day long. The gel goes on easily and provides a perfect landing strip for my foundation.
    RyleeK
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on influenster.com
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    No piling hydrating primer!

    [This review was collected as part of a promotion.] Love that this doesn't pill under makeup! So many primers that say they don't still do. I found this one to be hydrating and also blurring without piling. Definitely wasn't expecting it to beat out a lot of my higher end primers but it does. Still reaching for this one. Nothing bad so far to say about it. It wasn't shiny either and it lasts pretty long too so far from my daily wear tests.
    MirandaB
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on influenster.com
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    Elf dupe

    [This review was collected as part of a promotion.] Out of the box this one was my favorite it makes sure foundation sticks and not move around! It didn’t clog up my pores and had a lot of oil control definitely good for summer
    CrystalM
    Did you find this review helpful?
    3 out of 5 stars
    26 April, 2026
    originally posted on influenster.com
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    Hydra prime moisturizing primer

    [This review was collected as part of a promotion.] I use this as the first step in my makeup routine when I’m feeling extra dry. Because I have combination skin I have to be careful, because it can be a little heavy but it does help my makeup last throughout the day.
    AlexandraH
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on influenster.com
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    Super moisturizing

    [This review was collected as part of a promotion.] This primer is amazing! Not only does it moisturize my face it helps set my pores for ultimate makeup application! It helps soothe my redness and hydrate my skin
    AngelaA
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on influenster.com
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    Smooth primer

    [This review was collected as part of a promotion.] Once I apply this primer, it feels super smooth on my skin and applies beautifully. Doesn’t have a smell to it and I feel like my skin does absorb it very well. It’s silicone like.
    MadiL
    Did you find this review helpful?
    5 out of 5 stars
    22 April, 2026
    originally posted on influenster.com
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    Leaves skin feeling so Soft!!!

    [This review was collected as part of a promotion.] The Almay Hydra-Prime Moisturizing Primer applies so smooth and does not have a scent. It feels so smoothing on the skin and not sticky. It leaves your face so soft and makeup applies flawlessly over the top. I absolutely love this primer!!
    LakeishaR
    Did you find this review helpful?
    5 out of 5 stars
    21 April, 2026
    originally posted on influenster.com
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    Yesss!!

    [This review was collected as part of a promotion.] I received this product for free from influenster for my honest review. I love this primer! It keeps my skin hydrated and gives a smooth, fresh look before applying makeup.
    InnaK
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on influenster.com
    Image

    Hydrating!

    [This review was collected as part of a promotion.] It is very comfortable to wear as it has hyaluronic acid in it which makes it very hydrating- definitely doesn’t feel tight! I love how it grips my makeup all day long!
    ManishaP
    Did you find this review helpful?
    5 out of 5 stars
    20 April, 2026
    originally posted on influenster.com
    Image

    Lightweight and shrinks pores

    [This review was collected as part of a promotion.] This primer gives a smooth base every time! It makes my pores shrink and my face is ready for my concealer and foundation. It’s light weight and goes on very smooth.
    ValeriaD
    Did you find this review helpful?
    5 out of 5 stars
    18 April, 2026
    originally posted on influenster.com
    Image

    Great primer

    [This review was collected as part of a promotion.] I really like the Hydro Prime Moisturizing Primer. It’s very lightweight and hydrating, leaving my skin feeling smooth and fresh before applying makeup. It provides a natural base that helps my makeup last all day. Overall, it's an affordable, good everyday primer, especially suitable for dry and sensitive skin like mine.
    SaadiquaA
    Did you find this review helpful?
    4 out of 5 stars
    17 April, 2026
    originally posted on influenster.com
    Image

    A Great Primer

    [This review was collected as part of a promotion.] A great product, the packaging makes it easy to use, and it’s compact enough to take anywhere. It provides a smooth base for your foundation to cling to and is moisturizing. I just wish it contained SPF!
    RaquelleW
    Did you find this review helpful?
    4 out of 5 stars
    14 April, 2026
    originally posted on influenster.com
    Image

    Easy to apply and keeps foundation from melting aw

    [This review was collected as part of a promotion.] As a woman with aging, dry skin, I found this primer to be both hydrating and the perfect product to keep my foundation from melting off. The texture is light and it doesn’t feel too thick or frosting like on my face. I love the bright pink packaging as well!
    JacquelineT
    Did you find this review helpful?
    5 out of 5 stars
    13 April, 2026
    originally posted on influenster.com
    Image

    great product and value

    [This review was collected as part of a promotion.] i love the feeling of this primer on my skin! it so sheer and light and doesnt feel heavy at all. easy to wear and makes my skin “glimmer”. its a great product to finish your makeup look.
    VivianN
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2026
    originally posted on influenster.com
    Image

    I wanted to love it

    [This review was collected as part of a promotion.] Okay, I wanted to love it I really did. But the smell? It’s definitely noticeable and lingers for a moment, which makes it hard for me to keep using. The texture itself is right in the middle it’s not watery and it’s not too thick either it’s just right. Nice and smooth. But if you’re sensitive to smells, proceed with caution. This may or may not be for you. The smell makes this a 5/10 for me.
    LilyR
    Did you find this review helpful?
    5 out of 5 stars
    10 April, 2026
    originally posted on influenster.com
    Image

    Ultra hydrating works well!

    [This review was collected as part of a promotion.] I received this product in exchange for my honest review. It’s all in the name this primer is ultra hydrating!!! It has a creamy texture goes on smooth and moisturizes all in one. Worked nicely with my foundation. Lasts all day!! Great primer!!
    ChristinaR
    Did you find this review helpful?

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