Sponsored
NYX Professional Makeup Plump Right Back Plumping Primer - 1.01 fl oz
$16.99
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About this item
Highlights
- Plumping Serum and Face Primer: This lightweight, electrolyte-infused gripping primer serum extends wear while providing an instant plump look, keeping foundation and makeup looking fresh, moisturized, replenished, and energized without looking oily
- Supercharged Formula: This vegan and cruelty-free formula absorbs quickly, and instantly smooths skin for even application; Infused with 5 electrolytes and vitamins: Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium
- Face From Foundation to Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
- Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- Discover NYX Professional Makeup: Try all our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
Description
Plump it up with our new Makeup Primer + Serum drippin' in vitamins and electrolytes. This super primer is formulated with Hyaluronic Acid, Vitamin E, Pro - Vitamin B5, Magnesium, Potassium. It provides makeup grip, hydration and all day makeup extension. The vegan and cruelty-free formula delivers all day makeup extension so you can slay all day. Brought to you by NYX Professional Makeup.
How to use: Drench your skin in electrolytes and vitamins! Apply a dime-sized amount to clean face with plump right back silicone applicator. Pro tip: keep primer in fridge for instant cooling sensation.
How to use: Drench your skin in electrolytes and vitamins! Apply a dime-sized amount to clean face with plump right back silicone applicator. Pro tip: keep primer in fridge for instant cooling sensation.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Normal
Net weight: 1.01 fl oz (US)
TCIN: 83347367
UPC: 800897129965
Item Number (DPCI): 052-10-9732
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
2050488 ingredients: aqua / water / eau, glycerin, peg-150 distearate, butylene glycol, pvp, opuntia ficus-indica stem extract, potassium pca, carbomer, sodium hyaluronate, tromethamine, magnesium pca, hydroxypropyltrimonium hyaluronate, caprylyl glycol, trisodium ethylenediamine disuccinate, xanthan gum, panthenol, ethylhexylglycerin, tocopherol, ascorbyl palmitate, potassium sorbate, phenoxyethanol, parfum / fragrance, limonene, benzyl alcohol, benzyl salicylate.' '
Shipping details
Estimated ship dimensions: 1.09 inches length x 1.13 inches width x 4.77 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer suitable for all skin tones?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, the primer is designed to be suitable for all skin tones.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Can this primer be used on combination skin?
submitted by AI Shopping Assistant - 9 days ago
A: Yes, the primer is recommended for combination and normal skin types.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: Does the primer have a specific beauty purpose?
submitted by AI Shopping Assistant - 9 days ago
A: The beauty purpose of the primer is to prime the skin for makeup application.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: What are the key ingredients in this primer?
submitted by AI Shopping Assistant - 9 days ago
A: The primer contains Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium.
submitted byAI Shopping Assistant - 9 days agoAi generated
Q: How should the primer be applied?
submitted by AI Shopping Assistant - 9 days ago
A: Apply a dime-sized amount to a clean face using the plump right back silicone applicator.
submitted byAI Shopping Assistant - 9 days agoAi generated
NYX Professional Makeup Primer and Setting Spray Collection
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4.6 out of 5 stars with 1069 reviews
easy to apply: 4.88 out of 5
easy to remove: 4.93 out of 5
long lasting: 4.27 out of 5
quality: 4.31 out of 5
value: 4.6 out of 5
100% would recommend
13 recommendations
4 out of 5 stars
26 August, 2025
originally posted on influenster.com

NYX Plump Right Back Primer + Serum is a smooth, s
NYX Plump Right Back Primer + Serum is a hydrating, multitasking product that combines the benefits of a primer and serum in one. It offers a smooth texture, subtle scent, and provides a plumping effect, making it a good value for money
5 out of 5 stars
21 August, 2025
originally posted on NYX Professional Makeup
Best primer
This primer held my makeup fast like no other. I tend to sweat mostly on my face. It was a sweltering day at faire and between the primer and the matte finishing spray I looked on point all day.
5 out of 5 stars
16 August, 2025
originally posted on influenster.com

Good
Very affordable, less price more effectiveness. Scent free, gives good texture. I love the packaging of product. This is my go to product. Highly recommended.
3 out of 5 stars
2 August, 2025
originally posted on NYX Professional Makeup
3/10 ⭐️
Don’t really notice, but I do a lot of I sweat a lot so it doesn’t really make it sound any longer than that would not buy again would not recommend
1 reply from Consumer Care Center team - 3 months ago
Hello there! Thank you for sharing your experience with our Plump Right Back Primer + Serum. We truly appreciate your honest feedback regarding its performance, especially given your active lifestyle and the challenges of sweating. We understand that product experiences can vary for each individual, and your insights are incredibly valuable to us as we continuously strive to develop products that meet diverse needs.
4 out of 5 stars
31 July, 2025
originally posted on influenster.com

Nice
I have heard this product so many times. It very nice Primer. Looks very dewy and natural. Or an affordable product. This would be great for people who want to do beginning makeup
5 out of 5 stars
26 July, 2025
originally posted on influenster.com

Great
Very nice makeup products. Spreads well and absorbs quickly. Keeps makeup in place very well. Smells nice. Very nice consistency. Nice packaging. Product comes out easily thanks to the paste.. recommend
5 out of 5 stars
25 July, 2025
originally posted on influenster.com

One of the best drugstore primers!
Preps skin to be soft and supple. Love how lightweight the formula is and that it does not leave a residue. NYX makes excellent products and this primer is another hit!
5 out of 5 stars
15 July, 2025
originally posted on influenster.com

Better than more expensive brands
I have a travel size for my makeup bagI leave in my work purse. This primer doesn't have any scent, which is nice if you have sensitive skin. I use it as an overall primer for my face and as an eyeshadow primer. I don't really see a plumbing effect when I use this primer, but it works well, and my makeup looks just as fresh in the morning when I first apply to nighttime when I remove it. Most importantly, it doesn't pill on my face no matter which sunscreen or makeup I wear on top.
5 out of 5 stars
8 July, 2025
originally posted on influenster.com

I love NYX❤️
I've been trying out the NYX Plump Right Back Plumping Serum & Primer, and I must say, it's quite a versatile product that offers both skincare and makeup benefits. The serum has a lightweight, gel-like consistency that glides smoothly onto the skin. It absorbs quickly without feeling sticky or greasy, making it perfect for prepping your face before makeup. Infused with hyaluronic acid, it truly delivers on hydration. My skin feels plump, smooth, and refreshed after application. While immediate plumping effects are noticeable, the real magic is in how it creates a more even and hydrated base for makeup. Once applied, makeup applies seamlessly over it, with a radiant, dewy finish. It helps reduce the appearance of fine lines and gives the skin a healthier glow. The product does a good job at enhancing the overall look while keeping the skin moisturized. Throughout the day, my makeup stays fresh and vibrant, with minimal settling into fine lines. The hydrating properties also help prevent dryness, especially in drier environments.
5 out of 5 stars
7 July, 2025
originally posted on influenster.com

Beautiful primer with nice consistency
I LOVED the texture, it definitely feels so hydrating and leaves such a good base for my makeup to go on. The pump always dispenses a good and consistent amount, and I love that the product has electrolytes, my skin definitely needs that boost.
5 out of 5 stars
3 July, 2025
originally posted on influenster.com

Super good!
I love the way my makeup looks when using this! It gives me a natural glow and is tacky enough to make my makeup stick but it’s not too sticky the pump makes me feel like I’m getting every last drop
5 out of 5 stars
27 June, 2025
originally posted on influenster.com

Amazing primer!
I absolutely love this Primer! It’s the perfect base for your makeup, gives you smooth skin for a flawless look. The texture is lightweight making it super easy to apply, and it helps makeup stay fresh all day long. It blends seamlessly and is great for the price.
5 out of 5 stars
26 June, 2025
originally posted on influenster.com

So Good
This primer is SO GOOD, the texture is grippy but not sticky which is perfect and it makes my makeup last so long and it doesn’t not break the pigmenti
5 out of 5 stars
24 June, 2025
originally posted on influenster.com

“This primer made my skin look like glass—smooth,
This primer seriously gave me that glass skin look 😭✨ It’s so lightweight and hydrating, but it also smooths everything out like a filter. My makeup sat on top SO nicely — no pilling, no weird patches, just glow. It gives that dewy, clean-girl finish without looking greasy. I even wore it alone on a no-makeup day and still got compliments on my skin. If you love the ‘glazed donut’ look but don’t wanna feel sticky, this is it 💅.”
4 out of 5 stars
20 June, 2025
originally posted on influenster.com

A nice primer overall
Gives a nice even texture, the packaging is simple and efficient. It has a neutral scent, doesn't bother me. It provides a long lasting base, a great base for foundation.
4 out of 5 stars
20 June, 2025
originally posted on influenster.com

AFFORDABLE & NON IRRITATING
I found this product to be actually really good for its price. The packaging is small and travel friendly. The scent isn’t anything bad and the texture was like a serum. The ingredients aren’t terrible & it works well overall.
4 out of 5 stars
8 June, 2025
originally posted on influenster.com

Lightweight!
This product definitely is hydrating while also creating a slather for the makeup to stick to. It isn’t heavy at all on the skin which I really like!
5 out of 5 stars
7 June, 2025
originally posted on influenster.com

Amazing
Obsessed with this primer and serum! It works so well under water based makeup. Seriously plumps my face and makes it look so hydrated. Love this product
5 out of 5 stars
3 June, 2025
originally posted on influenster.com

Really good
I’ve been using the NYX Plump Right Back Primer + Serum for a couple of weeks now, and honestly, I’m really impressed. I wasn’t expecting much from a drugstore primer, but this one surprised me—in a good way. First off, the texture is super lightweight and kind of gel-like, which I love. It absorbs quickly and doesn’t feel greasy or heavy at all. It actually feels more like a skincare serum than a traditional primer. I’ve noticed it gives my skin a subtle plumping effect—nothing dramatic, but enough to make my makeup apply more smoothly and evenly. The hydration is great too. I have combination skin, and it keeps the dry areas feeling comfortable without making the oily zones worse. I especially appreciate that it doesn’t pill under foundation (something I’ve had issues with in the past). As for staying power, it definitely helps my makeup last longer—especially through a full day out in the city. And the packaging is a bonus: the pump is super convenient and hygienic. If you’re looking for a primer that doubles as a hydrating serum and gives your skin a little extra bounce, this is definitely worth a try. Especially for the price.
4 out of 5 stars
30 May, 2025
originally posted on influenster.com

Great primer!
Love this primer + serum! It’s lightweight, hydrating, and gives my makeup great grip without feeling greasy. The scent is subtle, the packaging is cute, and it works really well for the price. Perfect for sensitive skin too—no breakouts. Will repurchase!