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NYX Professional Makeup Plump Right Back Plumping Primer - 1.01 fl oz: With Hyaluronic Acid, Liquid Formula, For Normal/Combination Skin - 2 of 4NYX Professional Makeup Plump Right Back Plumping Primer - 1.01 fl oz: With Hyaluronic Acid, Liquid Formula, For Normal/Combination Skin - 3 of 4NYX Professional Makeup Plump Right Back Plumping Primer - 1.01 fl oz: With Hyaluronic Acid, Liquid Formula, For Normal/Combination Skin - 4 of 4
NYX Professional Makeup Plump Right Back Plumping Primer - 1.01 fl oz: With Hyaluronic Acid, Liquid Formula, For Normal/Combination Skin - 1 of 4

NYX Professional Makeup Plump Right Back Plumping Primer - 1.01 fl oz: With Hyaluronic Acid, Liquid Formula, For Normal/Combination Skin

$16.99

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At a glance

About this item

Highlights

  • Plumping Serum and Face Primer: This lightweight, electrolyte-infused gripping primer serum extends wear while providing an instant plump look, keeping foundation and makeup looking fresh, moisturized, replenished, and energized without looking oily
  • Supercharged Formula: This vegan and cruelty-free formula absorbs quickly, and instantly smooths skin for even application; Infused with 5 electrolytes and vitamins: Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium
  • Face From Foundation to Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
  • Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
  • Discover NYX Professional Makeup: Try all our professional make up products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup

Description

Plump it up with our new Makeup Primer + Serum drippin' in vitamins and electrolytes. This super primer is formulated with Hyaluronic Acid, Vitamin E, Pro - Vitamin B5, Magnesium, Potassium. It provides makeup grip, hydration and all day makeup extension. The vegan and cruelty-free formula delivers all day make up extension so you can slay all day. Brought to you by NYX Professional Makeup.
How to use: Drench your skin in electrolytes and vitamins! Apply a dime-sized amount to clean face with plump right back silicone applicator. Pro tip: keep primer in fridge for instant cooling sensation.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Normal
Net weight: 1.01 fl oz (US)
TCIN: 83347367
UPC: 800897129965
Item Number (DPCI): 052-10-9732
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

2050488 ingredients: aqua / water / eau, glycerin, peg-150 distearate, butylene glycol, pvp, opuntia ficus-indica stem extract, potassium pca, carbomer, sodium hyaluronate, tromethamine, magnesium pca, hydroxypropyltrimonium hyaluronate, caprylyl glycol, trisodium ethylenediamine disuccinate, xanthan gum, panthenol, ethylhexylglycerin, tocopherol, ascorbyl palmitate, potassium sorbate, phenoxyethanol, parfum / fragrance, limonene, benzyl alcohol, benzyl salicylate.

Shipping details

Estimated ship dimensions: 4.68 inches length x 1.18 inches width x 1.14 inches height
Estimated ship weight: 0.14 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this product vegan and cruelty-free?

submitted by AI Shopping Assistant - 4 months ago

  • A: Yes, the formula is vegan and certified cruelty-free, not tested on animals.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: Are there any vitamins included in this primer?

submitted by AI Shopping Assistant - 4 months ago

  • A: Yes, it is infused with Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium, and Potassium.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What benefits does the primer provide for makeup?

submitted by AI Shopping Assistant - 4 months ago

  • A: It extends makeup wear, provides hydration, and ensures a plump, fresh look throughout the day.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: What skin types is this primer suitable for?

submitted by AI Shopping Assistant - 4 months ago

  • A: This primer is recommended for combination and normal skin types.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated

Q: How do you apply the plumping primer?

submitted by AI Shopping Assistant - 4 months ago

  • A: Apply a dime-sized amount to a clean face using the plump right back silicone applicator.

    submitted byAI Shopping Assistant - 4 months ago
    Ai generated
See all questions (5)

Additional product information and recommendations

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4.6 out of 5 stars with 1456 reviews
easy to apply: 4.7 out of 5
easy to remove: 4.74 out of 5
long lasting: 4.21 out of 5
quality: 4.25 out of 5
value: 4.44 out of 5
84% would recommend
19 recommendations
3 out of 5 stars
4 June, 2026
  • Hair color: Brunette
  • Skin tone: Medium
  • Eye color: Brown
  • Skin type: Combination
  • Skin concern: Uneven skin tone

(no review title)

Too expensive for quanity
Did you find this review helpful?
5 out of 5 stars
23 May, 2026
originally posted on NYX Professional Makeup
Image

The Best!

This is the only primer I will use, Its the perfect consistency for my skin type. If you are like me and hate the feeling of the thick goopy gripping primers, this is the one for you! Its more of a hydrating watery gel texture, so its really easy to spread/ blend. It also does a great job at reducing the look of fine lines while providing a good bit of grip once its set. I recommend 1000%.
Mack0000
Did you find this review helpful?
5 out of 5 stars
13 May, 2026
originally posted on influenster.com
Image

Beautiful makeup application with a smooth finish

This NYX plumping serum and primer makes my makeup application smooth. I have oily skin but I love how it doesn’t make me super oily and it gives my skin a beautiful glow! Super affordable and I love that it doesnt have a strong scent it’s a must and a small pump goes a long way!
KerenE
Did you find this review helpful?
1 out of 5 stars
Thumbs down graphic, would not recommend
9 May, 2026Verified purchase
  • Skin tone: Light
  • Skin type: Dry

(no review title)

terrible primer - made makeup look super blotchy
1 reply from NYX Cosmetics Team team - 28 days ago
Hi aj123. Thank you for reaching out to NYX. We are sorry to hear about the experience you had with the Plump Right Back Plumping Primer. We would like to speak with you directly about it. Please give us a call at 844-335-3510, M- F, 9am - 5:30pm, ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
aj123
easy to apply: 1 out of 5
easy to remove: 1 out of 5
long lasting: 1 out of 5
quality: 1 out of 5
value: 1 out of 5
Did you find this review helpful?
5 out of 5 stars
9 March, 2026
originally posted on influenster.com
Image

Tacky primer!

This is one of the best primers on the market! It has a great price, good hydration and plump to the skin, and is SO tacky! It also doesn’t leave your skin looking oily!!
ambers1237
Did you find this review helpful?
4 out of 5 stars
1 February, 2026
originally posted on NYX Professional Makeup
Image

Nice :3

Melts into the skin very nicely, very light with an almost slime texture and light fragrance. Would love to see a refill for this product at some point
Izzy_Izzy
Did you find this review helpful?
2 out of 5 stars
28 January, 2026Verified purchase

Contains fragrance

Strong smell. Will be returning
1 reply from NYX Cosmetics Team team - 4 months ago
Hi there! Thank you for reaching out about our NYX Professional Makeup Plump Right Back Plumping Primer. We are very sorry to hear that the scent of the product was too strong for your preference. We strive to create a pleasant sensory experience for all our users, but we understand that fragrance sensitivity is very personal and what works for one person may not work for another.
Bbethany
Did you find this review helpful?
5 out of 5 stars
31 December, 2025
originally posted on influenster.com
Image

Plump look

When i wear this primer, it sticks to my skin really well and I love how it wears. Every time i use it my face looks more plump. It is a super hydrating formula
joannao62_7631
Did you find this review helpful?
4 out of 5 stars
Thumbs up graphic, would recommend
29 December, 2025Verified purchase

Good for me

Since using this product I like the way it holds my make up in place all day.
Comfy
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?
5 out of 5 stars
20 December, 2025
originally posted on NYX Professional Makeup
Image

Professional Makeup Artist must have!

I am a Professional Makeup Artist, and when I say this is the BEST hydrating primer for ALL skin types, I mean it!!! I have been using this product since it released, and EVERY single time my clients say “OOO what is this product you’re using on my skin?” Every single client of mine LOVES the way this product feels, and funny enough, smells. Please please please do not ever discontinue this product 😂 I had tried so many popular products that other Artists swear by…they never amaze me…THIS product blows every other product I’ve used out of the water! I stock up on this primer so I never run out for my clients 😅 the ONLY critique I have, I wish there was a larger bottle 😂 because I go through these little bottles so quickly with my work haha.
CherryBombCreations
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
24 November, 2025Verified purchase
  • Skin type: Dry
  • Hair color: Brunette
  • Skin tone: Light
  • Skin concern: Dullness, Acne
  • Eye color: Hazel

My Holy Grail!!

This primer is my favorite primer ever! I’ve tried many different primers: drug store, high end, all of it! This is the only one I repurchase consistently. I love that it hydrates my skin and provides a little bit of tackiness without being too sticky. I also have acne-prone skin, and this has never caused me to break out.
alex g
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?
4 out of 5 stars
20 November, 2025
originally posted on influenster.com
Image

Perfect for plumping

I love this product!! It is perfect for skin prep before makeup. It plumps my skin back up especially when getting ready in the early mornings. Along with my other skincare and makeup routine, this helped my makeup stay put all day.
NikaE
1 guest found this review helpful. Did you?
1 out of 5 stars
20 November, 2025
originally posted on NYX Professional Makeup
Image

Felt fine until I put makeup on top

Wore horribly under my makeup. Pores were emphasized and makeup looked patchy while simultaneously came off my skin much faster. I have very dry skin and this did nothing to prime or plump.
1 reply from NYX Professional Makeup team - 7 months ago
Hi there! Thanks for sharing your thoughts on our Plump Right Back Primer + Serum. We're so sorry this primer isn't giving you that ultimate finish, and we've definitely let our team know because we're always looking to level up! For a flawless look, we suggest starting with well-prepped skin, applying the primer to areas where you need it most, then your makeup, making sure to let each layer fully dry. Ready to discover your perfect primer match? Check out our other options and take our Primer Finder Quiz here: https://tinyurl.com/25m6uoch
Chloe123
Did you find this review helpful?
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2025Verified purchase
  • Skin tone: Medium

so surprised!

first of all I have very dry and sensitive skin . I have tried many foundation and primer combinations but my dry patchy areas always look ghastly. With this primer my skin looked plump and super smooth ! There was no dry patches in sight or separation around my nose and mouth. I would also like to mention that it made my foundation last all night !
moon_lilith
easy to apply: 5 out of 5
easy to remove: 5 out of 5
long lasting: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?
4 out of 5 stars
27 October, 2025
originally posted on influenster.com
Image

Grips Makeup Well

This primer is a great dupe for the Milk Hydrogrip primer. It's a tacky gel that sinks into the skin quickly and helps makeup last all day. My only caveat is that the finish is a little dewy for my combo/oily skin. Overall, I highly recommend this!
rebeccas100_385
Did you find this review helpful?
5 out of 5 stars
15 October, 2025
originally posted on influenster.com
Image

Best NYX primer!

I LOVE this primer!! I think it’s the best one that NYX carries. It feels a little grippy, enough to be able to grip onto your makeup and hold it in place. It also feels great and really hydrates your skin. I love this primer!
fatimae185
Did you find this review helpful?
4 out of 5 stars
26 August, 2025
originally posted on influenster.com
Image

NYX Plump Right Back Primer + Serum is a smooth, s

NYX Plump Right Back Primer + Serum is a hydrating, multitasking product that combines the benefits of a primer and serum in one. It offers a smooth texture, subtle scent, and provides a plumping effect, making it a good value for money
amana_ugc_3844
Did you find this review helpful?
5 out of 5 stars
21 August, 2025
originally posted on NYX Professional Makeup
Image

Best primer

This primer held my makeup fast like no other. I tend to sweat mostly on my face. It was a sweltering day at faire and between the primer and the matte finishing spray I looked on point all day.
Duchess Of Donegal
1 guest found this review helpful. Did you?
5 out of 5 stars
16 August, 2025
originally posted on influenster.com
Image

Good

Very affordable, less price more effectiveness. Scent free, gives good texture. I love the packaging of product. This is my go to product. Highly recommended.
komal_24_1386
Did you find this review helpful?
3 out of 5 stars
2 August, 2025
originally posted on NYX Professional Makeup
Image

3/10 ⭐️

[Employee of nyxcosmetics] Don’t really notice, but I do a lot of I sweat a lot so it doesn’t really make it sound any longer than that would not buy again would not recommend
1 reply from Consumer Care Center team - 10 months ago
Hello there! Thank you for sharing your experience with our Plump Right Back Primer + Serum. We truly appreciate your honest feedback regarding its performance, especially given your active lifestyle and the challenges of sweating. We understand that product experiences can vary for each individual, and your insights are incredibly valuable to us as we continuously strive to develop products that meet diverse needs.
dump
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