NYX Professional Makeup Plump Right Back Plumping Primer - 1.01 fl oz
$16.99 when purchased online
Target Online store #3991
About this item
Highlights
- Introducing our first plumping primer serum with 5 electrolytes and vitamins.
- Formulated with Hyaluronic Acid, Vitamin E, Pro - Vitamin B5, Magnesium, Potassium.
- Primer grips makeup for all day wear.
- Skin instantly feels moisturized, replenished and energized with all day plumping look.
- Vegan and cruelty-free formula feels lightweight on skin.
Description
Plump it up with our new Makeup Primer + Serum drippin' in vitamins and electrolytes. This super primer is formulated with Hyaluronic Acid, Vitamin E, Pro - Vitamin B5, Magnesium, Potassium. It provides makeup grip, hydration and all day makeup extension. The vegan and cruelty-free formula delivers all day makeup extension so you can slay all day. Brought to you by NYX Professional Makeup.
How to use: Drench your skin in electrolytes and vitamins! Apply a dime-sized amount to clean face with plump right back silicone applicator. Pro tip: keep primer in fridge for instant cooling sensation.
How to use: Drench your skin in electrolytes and vitamins! Apply a dime-sized amount to clean face with plump right back silicone applicator. Pro tip: keep primer in fridge for instant cooling sensation.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Translucent
Product Form: Liquid
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Normal
Net weight: 1.01 fl oz (US)
TCIN: 83347367
UPC: 800897129965
Item Number (DPCI): 052-10-9732
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
2050488 ingredients: aqua / water / eau, glycerin, peg-150 distearate, butylene glycol, pvp, opuntia ficus-indica stem extract, potassium pca, carbomer, sodium hyaluronate, tromethamine, magnesium pca, hydroxypropyltrimonium hyaluronate, caprylyl glycol, trisodium ethylenediamine disuccinate, xanthan gum, panthenol, ethylhexylglycerin, tocopherol, ascorbyl palmitate, potassium sorbate, phenoxyethanol, parfum / fragrance, limonene, benzyl alcohol, benzyl salicylate.' '
Shipping details
Estimated ship dimensions: 1.09 inches length x 1.13 inches width x 4.77 inches height
Estimated ship weight: 0.15 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.6 out of 5 stars with 1021 reviews
easy to apply: 4.88 out of 5
easy to remove: 4.93 out of 5
long lasting: 4.27 out of 5
quality: 4.31 out of 5
value: 4.6 out of 5
100% would recommend
13 recommendations
Amazing primer!
5 out of 5 stars
chloew3003_2564 - 16 days ago
originally posted on influenster.com

I absolutely love this Primer! It’s the perfect base for your makeup, gives you smooth skin for a flawless look. The texture is lightweight making it super easy to apply, and it helps makeup stay fresh all day long. It blends seamlessly and is great for the price.
So Good
5 out of 5 stars
amandac1689_6625 - 17 days ago
originally posted on influenster.com

This primer is SO GOOD, the texture is grippy but not sticky which is perfect and it makes my makeup last so long and it doesn’t not break the pigmenti
“This primer made my skin look like glass—smooth,
5 out of 5 stars
glowf_6567 - 19 days ago
originally posted on influenster.com

This primer seriously gave me that glass skin look 😭✨ It’s so lightweight and hydrating, but it also smooths everything out like a filter. My makeup sat on top SO nicely — no pilling, no weird patches, just glow. It gives that dewy, clean-girl finish without looking greasy. I even wore it alone on a no-makeup day and still got compliments on my skin. If you love the ‘glazed donut’ look but don’t wanna feel sticky, this is it 💅.”
It's really amazing, with an amazing effect🌸🤍I w
5 out of 5 stars
likam16_1933 - 21 days ago
originally posted on influenster.com

It's really amazing, with an amazing effect🌸🤍I will definitely buy it again, it left a big impression on me🧚♀️🤎🤎🤎🤎🤎🤎🤎🤎🤎🤎🤎🤎🤎🤎
A nice primer overall
4 out of 5 stars
katakirak_2494 - 23 days ago
originally posted on influenster.com

Gives a nice even texture, the packaging is simple and efficient. It has a neutral scent, doesn't bother me. It provides a long lasting base, a great base for foundation.
AFFORDABLE & NON IRRITATING
4 out of 5 stars
mamanikki_4161 - 23 days ago
originally posted on influenster.com

I found this product to be actually really good for its price. The packaging is small and travel friendly. The scent isn’t anything bad and the texture was like a serum. The ingredients aren’t terrible & it works well overall.
Lightweight!
4 out of 5 stars
alexisd298_3112 - 1 month ago
originally posted on influenster.com

This product definitely is hydrating while also creating a slather for the makeup to stick to. It isn’t heavy at all on the skin which I really like!
Amazing
5 out of 5 stars
emmaw634_2017 - 1 month ago
originally posted on influenster.com

Obsessed with this primer and serum! It works so well under water based makeup. Seriously plumps my face and makes it look so hydrated. Love this product
Really good
5 out of 5 stars
tnthiara_4317 - 1 month ago
originally posted on influenster.com

I’ve been using the NYX Plump Right Back Primer + Serum for a couple of weeks now, and honestly, I’m really impressed. I wasn’t expecting much from a drugstore primer, but this one surprised me—in a good way. First off, the texture is super lightweight and kind of gel-like, which I love. It absorbs quickly and doesn’t feel greasy or heavy at all. It actually feels more like a skincare serum than a traditional primer. I’ve noticed it gives my skin a subtle plumping effect—nothing dramatic, but enough to make my makeup apply more smoothly and evenly. The hydration is great too. I have combination skin, and it keeps the dry areas feeling comfortable without making the oily zones worse. I especially appreciate that it doesn’t pill under foundation (something I’ve had issues with in the past). As for staying power, it definitely helps my makeup last longer—especially through a full day out in the city. And the packaging is a bonus: the pump is super convenient and hygienic. If you’re looking for a primer that doubles as a hydrating serum and gives your skin a little extra bounce, this is definitely worth a try. Especially for the price.
Great primer!
4 out of 5 stars
mckennag38_2521 - 1 month ago
originally posted on influenster.com

Love this primer + serum! It’s lightweight, hydrating, and gives my makeup great grip without feeling greasy. The scent is subtle, the packaging is cute, and it works really well for the price. Perfect for sensitive skin too—no breakouts. Will repurchase!
Great for combination skin
5 out of 5 stars
amrie15_4400 - 1 month ago
originally posted on influenster.com

I have combination oily and dry skin, but I love this primer. I love that it has vitamins and hyaluronic acid. The smell isn’t bad (not the best), but the product’s effective and also has a good texture.
Breakouts :(
3 out of 5 stars
Lanevess - 4 months ago
originally posted on NYX Professional Makeup
I have sensitive skin, it works well if you mix it with a good moisturizer but alone it's drying and burnt my skin. I love this primer but the breakouts are horrid can you please make a sensitive skin acne prone friendly version i love this product and hate to throw it away:(
1 reply from Consumer Care Center team - 4 months ago
Hi there! We are so sorry to hear about your experience with our Plump Right Back Primer + Serum and would like to speak with you directly about it. Please call 844-335-3510 M-F 8:00 am – 8:00 pm ET, with reference #40096805. We look forward to hearing from you soon!
Printer pump back
5 out of 5 stars
Tilly67 - 5 months ago
originally posted on NYX Professional Makeup
I received a sample from ipsya while back and finally used it. I loved it and worked really good so I purchased a reg size bottle.
Love!!
5 out of 5 stars
Ammmmy - 6 months ago
originally posted on NYX Professional Makeup
I love this primer! It doesn’t make my skin feel greasy at all and it bothers me heavy. I have probably gone through 5 bottles now, it is definitely my favorite.
Pilling
2 out of 5 stars
Thumbs down graphic, would not recommend
MIce - 8 months ago, Verified purchaser
- Eye color: Hazel
- Skin type: Dry
- Skin tone: Light
- Hair color: Brunette
- Skin concern: Pores, Redness
Did not work for my dry skin and made my makeup pill
1 reply from NYX Cosmetics Team team - 8 months ago
Hi there! Thank you for your feedback on the Plump Right Back Plumping Primer. We are sad to hear that you did not see the results you expected with this primer. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction. xoxo
unironically great
5 out of 5 stars
Thumbs up graphic, would recommend
R - 8 months ago, Verified purchaser
- Skin type: Combination
- Skin tone: Light
- Skin concern: Acne, Sensitivity, Puffiness
- Hair color: Brunette
- Eye color: Hazel
I have tried many a “miracle serum + primer” and this is one of the only ones that I actually use regularly AS a serum. After a rough night, waking up and putting this on (after washing your face) feels amazing. I use it more as a serum than a makeup primer but when I do wear makeup, I’ve had no issues. Smell might be slightly off putting to some but I love it.
Hydrates the skin
5 out of 5 stars
tayaybai - 9 months ago
originally posted on influenster.com

I have very dry skin and am always on the lookout for hydrating base products, so l was excited to try this primer. It claims to plump the skin and is infused with 5 supercharged electrolytes and vitamins such as Hyaluronic Acid, Vitamin E, Pro-Vitamin B5, Magnesium and Potassium. It has a clear gel-like consistency that quickly absorbs into the skin and feels quite lightweight. It creates the perfect base for foundation, and l've noticed that my makeup lasts longer since I started using it. My overall makeup looks dewy with a healthy glow, not oily or greasy, which is a huge plus for me It's a lovely product that combines the benefits of a primer with skincare. If you're looking for a primer that hydrates, plumps, and improves the longevity of your makeup, this one is definitely for you.
Great primer!
4 out of 5 stars
emilyp926 - 9 months ago
originally posted on influenster.com

I recently started using this as a primer and I really like it! It is light, not sticky or greasy, and keeps my makeup in place all day long. I apply it after my skincare and before my foundation.
Love it!
5 out of 5 stars
karinac311 - 9 months ago
originally posted on influenster.com

my absolute favorite primer! Super hydrating and leaves my skin super radiant! grippy enough for makeup but it’s still good to wear on its own for that plumpiness.
Not for everyone
2 out of 5 stars
theauntdd - 9 months ago
originally posted on influenster.com

You either love it or you hate it. I found it was too sticky. Makeup didn’t hold to it that well on the couple of occasions I tried it. It felt weird even after putting products over it. The smell was citrus like but more chemical. I wanted to try it because I love NYX products but this one was a dud for me.