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e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz: Noncomedogenic, Vegan, Finish, Normal Skin - 2 of 4e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz: Noncomedogenic, Vegan, Finish, Normal Skin - 3 of 4e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz: Noncomedogenic, Vegan, Finish, Normal Skin - 4 of 4
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz: Noncomedogenic, Vegan, Finish, Normal Skin - 1 of 4

e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz: Noncomedogenic, Vegan, Finish, Normal Skin

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At a glance

About this item

Highlights

  • Gel primer formula grips makeup for long-lasting wear
  • Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
  • Gives skin a dewy, glowing finish
  • Translucent-finish primer works on all skin tones
  • 100% vegan, cruelty-free, and Leaping Bunny Certified

Description

The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones

Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Vegan, Noncomedogenic
Color Finish: Natural
Color Palette: Translucent
Skin Tone: All Skin Tones
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1.2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140).

Shipping details

Estimated ship dimensions: 1.14 inches length x 1.52 inches width x 5.72 inches height
Estimated ship weight: 0.1 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this safe to use on eyelids for eye makeup?

submitted by Polly - 1 year ago

  • A: Probably not in May get in your eyes

    submitted byFroggie bestie - 10 months ago

  • A: Why would put it on your eyelids?

    submitted byDjones - 2 months ago

  • A: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: Is this primer suitable for sensitive skin?

submitted by tinemorgan - 1 year ago

  • A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.

    submitted bythe elfcareteam - 1 year ago

  • A: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.

    submitted bythe elfcareteam - 1 year ago

  • A: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert

Q: What finish does this primer provide on the skin?

submitted by AI Shopping Assistant - 1 month ago

  • A: The primer provides a dewy, glowing finish with a translucent appearance suitable for all skin tones.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the main function of the primer?

submitted by AI Shopping Assistant - 1 month ago

  • A: The primer's main function is to grip makeup for long-lasting wear while smoothing and brightening the skin.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What skin types is this primer suitable for?

submitted by AI Shopping Assistant - 1 month ago

  • A: This primer is great for oily, normal, dry, and combination skin types.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What is the key active ingredient in this primer?

submitted by AI Shopping Assistant - 1 month ago

  • A: The key active ingredient is 4% niacinamide, which helps even out skin tone and reduce dullness.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does the primer contain any animal-derived ingredients?

submitted by AI Shopping Assistant - 1 month ago

  • A: No, the primer is 100% vegan and cruelty-free, containing no animal-derived ingredients.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Is this primer fragrance free?

submitted by Heather - 4 months ago

  • A: Hey Heather, Great question! Yes, the e.l.f. Power Grip Primer is fragrance free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

Q: hello, is this a silicone based primer? I really need to know so I can match it with my concealer.

submitted by makeuplover - 9 months ago

  • A: Great question! No, the e.l.f. Power Grip Primer + 4% Niacinamide is not a silicone-based primer, it is a water-based primer. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 9 months ago
    Brand expert

Q: Should I use primer first before putting on makeup???????

submitted by Froggie bestie - 10 months ago

  • A: Hey, Great question! Applying a primer before your makeup not only enhances the overall look but also helps it last longer. Don't skip this essential step! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 10 months ago
    Brand expert
See all questions (20)

Additional product information and recommendations

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Guests are saying

This primer is highly praised for its ability to provide lasting hydration and a natural glow, making it a favorite among guests with various skin types. Its quick-drying formula allows for easy makeup application, while the sticky texture ensures makeup stays in place for hours. The added benefit of niacinamide helps improve skin texture over time, making it a versatile choice for those seeking both skincare and makeup benefits. However, some guests noted concerns about its stickiness and potential for breakouts.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 5600 reviews
    easy to apply: 4.41 out of 5
    easy to remove: 4.44 out of 5
    long lasting: 4.28 out of 5
    quality: 4.14 out of 5
    value: 4.28 out of 5
    72% would recommend
    133 recommendations
    5 out of 5 stars
    17 March, 2026
    originally posted on elfcosmetics.com
    Image

    Leave make up looking flawlesa

    Love this Primer. It's so grippy on the skin and feels amazing. Makes make up stay on for longer. Normally my make up fades and looks horrible throughout the day. But since using this my make up gas stayed on and in perfect condition all day long.
    Betth
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    14 March, 2026Verified purchase
    • Hair color: Brunette
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Aging, Dark circles, Pores

    (no review title)

    Love elf products
    Theresa
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    10 March, 2026
    originally posted on elfcosmetics.com
    Image

    Makes my texture stand out

    I have combination skin (oily nose and center of forehead) and the rest of my face is normal. This primer makes the oily parts of my face more oily after 2-3 hours I have so much texture on those areas. But it does grip and work well!
    gamz
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on elfcosmetics.com
    Image

    Amazing results

    After only recently starting to use primers, I came across this when searching for primers for mature skin. Even though not as expensive as others, its certainly one of the best ive tried. I find it gives a beautiful smooth base for my foundation. Truly an amazing product.
    Louis2
    1 guest found this review helpful. Did you?
    4 out of 5 stars
    27 February, 2026
    originally posted on elfcosmetics.com
    Image

    My Review for Power Grip Primer + 4% Niacinamide

    Best primer for long-lasting makeup. It’s a bit sticky at first, but it holds everything in place all day.
    Unfamiliar123
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on elfcosmetics.com
    Image

    Great

    Love it! It’s my go to everyday! Price is most definitely worth it.
    lovelygal1
    Did you find this review helpful?
    5 out of 5 stars
    26 February, 2026
    originally posted on elfcosmetics.com
    Image

    Love it

    It’s a great product. I just purchased another one to have on hand.
    Santana8
    Did you find this review helpful?
    3 out of 5 stars
    25 February, 2026
    originally posted on elfcosmetics.com
    Image

    It’s okay

    Not as good as the normal power grip in my opinion, leaves makeup flakey, and you have to use more powder to set your makeup throughout the day
    Anii677
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on elfcosmetics.com
    Image

    Great primer

    A great grippy primer, keeps makeup on all day and has great skincare benefits
    zhshaw
    Did you find this review helpful?
    5 out of 5 stars
    22 February, 2026
    originally posted on elfcosmetics.com
    Image

    Repurchase

    I've come back to the app to repurchase. I don't use this as often as I should, it's a great primer. Personally, this product makes my skin feel/look hydrated and fresh. It helps grip my makeup and prevents caking. Elf- I originally purchased as I read that it was similar to jelly pop. Jelly pop is my favourite collection from elf. Please make it permanent or fix your app/site. I always miss the opportunity to purchase when you bring it back for a limited time because the app is too laggy. I give up on buying from here because of it. It's so off putting
    Jellypopfan
    Did you find this review helpful?
    5 out of 5 stars
    21 February, 2026
    originally posted on elfcosmetics.com
    Image

    Go to primer

    I love this primer. I like the way it makes my face feel plus it makes my tone appear more even and it keeps my Makeup on for the whole day. This is the primer I choose when Im working a 13 or 14 hour day in the summer. It never lets me down.
    Kim3838
    Did you find this review helpful?
    4 out of 5 stars
    21 February, 2026
    originally posted on elfcosmetics.com
    Image

    Good

    Accidentally slept in my makeup but the primer was really nice and my makeup stayed on really well
    Ruby008
    Did you find this review helpful?
    5 out of 5 stars
    20 February, 2026
    originally posted on elfcosmetics.com
    Image

    grippy

    my favourite version of the primer. its so fire. the serum helps my skin and helps mymakeup stay
    livvylivvylala
    Did you find this review helpful?
    5 out of 5 stars
    19 February, 2026
    originally posted on elfcosmetics.com
    Image

    I love this stuff!

    I have tried so many primers even high end and nothing compares to this one!
    gujgtt gf
    Did you find this review helpful?
    2 out of 5 stars
    11 February, 2026
    originally posted on elfcosmetics.com
    Image

    Product unusable on mature skin

    Used this a few times and there was a lot of pilling.
    MaiM
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    7 February, 2026Verified purchase
    • Skin tone: Medium
    • Skin type: Normal
    • Skin concern: Redness
    • Hair color: Auburn
    • Eye color: Blue

    (no review title)

    Absolutely love this primer. The grip is fantastic. Holds my makeup perfectly
    Rebecca
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    4 out of 5 stars
    6 February, 2026
    originally posted on elfcosmetics.com
    Image

    Makeup stays

    Nice sticky texture and no overwhelming fragrance.
    ty0055
    Did you find this review helpful?
    4 out of 5 stars
    4 February, 2026
    originally posted on elfcosmetics.com
    Image

    The best primer I’ve tried

    I’ve had severe acne, oily, dry, normal, and combo skin throughout the past few years and this primer never broke me out and always made my skin glowy and made me feel so pretty. I love it :)
    Lil_Lex
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    3 February, 2026
    originally posted on elfcosmetics.com
    Image

    Yes

    I literally love this primer so much. It’s so affordable and I am reaching for it all the time!
    jewlelalsla
    Did you find this review helpful?
    4 out of 5 stars
    1 February, 2026
    originally posted on elfcosmetics.com
    Image

    Oil sponge

    Doesn’t stick well but it fr does make my skin matte!!
    CharmingSnake
    Did you find this review helpful?

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