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MCoBeauty Makeup Grip Primer - 1.01oz: Vegan, Gel, Matte Finish, Normal Skin - 2 of 4MCoBeauty Makeup Grip Primer - 1.01oz: Vegan, Gel, Matte Finish, Normal Skin - 3 of 4MCoBeauty Makeup Grip Primer - 1.01oz: Vegan, Gel, Matte Finish, Normal Skin - 4 of 4
MCoBeauty Makeup Grip Primer - 1.01oz: Vegan, Gel, Matte Finish, Normal Skin - 1 of 4

MCoBeauty Makeup Grip Primer - 1.01oz: Vegan, Gel, Matte Finish, Normal Skin

$11.99

In Stock

WARNING: choking hazard - small parts. Not for children under 3 yrs.
Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Gel texture that grips foundation
  • Primes skin for makeup application
  • Apply after skincare and before makeup
  • Contains moisturizing skincare ingredients

Description

MCoBeauty MAKEUP GRIP PRIMER is an ultra-grippy gel formula that helps you prepare your skin for makeup application. This primer glides onto your complexion like a moisturizing layer of skincare, and contains Aloe Vera Extract, Niacinamide, and Agave Americana Leaf Extract. It feels slightly adhesive when applied, and helps to enhance your makeup wear.
Suggested Age: 8 Years and Up
Health Facts: Vegan
Color Finish: Satin, Matte, Smooth
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
CPSC Choking Hazard Warnings: Choking_hazard_small_parts
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: 1.01 Ounces
TCIN: 92680102
UPC: 9331880029586
Item Number (DPCI): 052-21-7955
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aloe barbadensis leaf water, water (aqua), glycerin, alcohol denat., dipropylene glycol, 1,2-hexanediol, niacinamide, polyglyceryl-10 oleate, hydroxyacetophenone, panthenol, arginine, acrylates/c10-30 alkyl acrylate crosspolymer, betaine, ethylhexylglycerin, pvp, sodium hyaluronate, tocopheryl acetate, agave americana leaf extract, butylene glycol, tocopherol.

Allergens & Warnings:

If irritation occurs, discontinue use.

Shipping details

Estimated ship dimensions: 4 inches length x 1.5 inches width x 1.4 inches height
Estimated ship weight: 0.1543 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is the non-comedogenic

submitted by Latatum - 2 months ago
  • A: Hi! Our MCoBeauty Makeup Grip Primer is formulated as a 'makeup meets skincare' product. It contains hydrating & nourishing ingredients, namely niacinamide and a few different antioxidants. It's not only meant to give you a gorgeous grippy base, but to also nourish & protect your skin!

    submitted byMCoBeauty US - 2 months ago
    Brand expert

Q: What is the primary purpose of this product?

submitted by AI Shopping Assistant - 3 months ago
  • A: The primary purpose of this primer is to prepare the skin for makeup application.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: How does the texture of the primer feel upon application?

submitted by AI Shopping Assistant - 3 months ago
  • A: The gel texture feels slightly adhesive, helping to grip foundation effectively.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this product suitable for all skin tones?

submitted by AI Shopping Assistant - 3 months ago
  • A: Yes, the Makeup Grip Primer is designed to be suitable for all skin tones.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What key ingredients are in the Makeup Grip Primer?

submitted by AI Shopping Assistant - 3 months ago
  • A: The primer contains Aloe Vera Extract, Niacinamide, and Agave Americana Leaf Extract for added skincare benefits.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What skin type is this primer recommended for?

submitted by AI Shopping Assistant - 3 months ago
  • A: This primer is recommended for normal skin, making it suitable for everyday use.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Does this make your face feel sticky after you put on make up?

submitted by M - 4 months ago
  • A: Hi! Our MCoBeauty Makeup Grip Primer is a water-based gel primer that provides hydration and grips onto your makeup all day. It does not leave the face feeling sticky, especially after applying makeup on top of it.

    submitted byMCoBeauty US - 3 months ago
    Brand expert

Q: is this water based

submitted by if0122 - 1 year ago
  • A: Yes! Our Makeup Grip Primer is water based.

    submitted byMCoBeauty US - 1 year ago
    Brand expert

Additional product information and recommendations

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Guests are saying

This primer has garnered positive feedback for its ability to enhance makeup longevity and maintain a fresh appearance throughout the day. Many guests appreciate its lightweight feel and effective grip, making it a staple in their beauty routines. While some experienced skin irritation, the majority found it to be a great alternative to higher-end products, offering excellent value and performance. Its versatility makes it suitable for various skin types and occasions.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 52 reviews
    easy to apply: 3.67 out of 5
    easy to remove: 3.67 out of 5
    long lasting: 4 out of 5
    quality: 3.67 out of 5
    value: 3.67 out of 5
    33% would recommend
    3 recommendations
    3 out of 5 stars
    30 May, 2026
    originally posted on us.mcobeauty.com
    Image

    Just okay

    I did try this product twice. It did not do a great job holding the makeup on.
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    25 April, 2026
    • Skin tone: Light
    • Skin type: Normal
    • Skin concern: Aging, Redness, Pores, Uneven skin tone
    • Hair color: Red
    • Eye color: Blue

    Game-Changer for Long-Lasting Makeup

    Wow—this makes such a difference! My makeup lasts so much longer and stays looking fresh throughout the day. I honestly don’t know if it’s this primer alone or the full MCoBeauty lineup working together, but either way, this is definitely a key piece. It helps everything grip and stay in place without feeling heavy. If you’re looking for something to extend your wear time, this is 100% worth trying!
    TrueReviewsByRed
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    17 April, 2026
    originally posted on us.mcobeauty.com
    Image

    Best primer

    Great dupe for milk primer. My makeup lasts so long and it has a good amount of tackiness
    Momof2
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    21 March, 2026
    • Skin tone: Medium
    • Skin type: Combination
    • Skin concern: Acne, Aging, Redness, Dark circles, Pores, Sensitivity
    • Hair color: Black
    • Eye color: Brown

    Irritation & Disappointed

    I really wanted to love this but whenever I used it my skin was irritated after a few hours. I put it on at 7am to 5pm for work. I noticed that my makeup would oxidized with several different foundations. Also the bottle is small and I didn't feel like I got more then a month worth. I don't wear makeup everyday as well.
    Mary Evelyn
    easy to apply: 5 out of 5
    easy to remove: 4 out of 5
    long lasting: 2 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    20 March, 2026
    originally posted on us.mcobeauty.com
    Image

    Amazing Primer!!

    I got a small bottle of this in an advent calendar. I absolutely fell in love with it. It is a straight up dupe for the M.I.L.K Hydro grip but way more affordable! It kept my makeup in place all day. It is a great primer.
    Staytiny25
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    23 January, 2026
    originally posted on us.mcobeauty.com
    Image

    Gripping and Moisturizing

    This is now my everyday go to primer. It’s amazing and holds my foundation for 12+ hours.
    Gigi
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    12 January, 2026
    originally posted on us.mcobeauty.com
    Image

    Amazing

    This is worth every penny, I would recommend this product to everyone that wants a gripping primer
    Jenfor256
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    7 January, 2026
    originally posted on us.mcobeauty.com
    Image

    flawless.

    I received this primer as a Christmas Gift, I usually use a different grip primer but it made the HUGEST difference in my routine. Application was SO smooth, and the grip is strong! Amazing product, can’t wait to use more
    seaniee
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    2 January, 2026
    originally posted on us.mcobeauty.com
    Image

    Amazing but one major downside

    I got this in the minis beauty advent calendar and while it does help my makeup stay all day it causes me to break out. I will say though I have somewhat sensitive and acne prone skin so different skin types will have different experiences.
    Em00
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    9 December, 2025
    originally posted on us.mcobeauty.com
    Image

    sticky!

    lays under makeup beautifully haven’t tried the original but this one is awesom!
    Avery
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 December, 2025
    originally posted on us.mcobeauty.com
    Image

    Grip please

    This has easily become my favorite primer. My makeup goes on smoother and lasts all day!
    Holls
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 December, 2025
    originally posted on us.mcobeauty.com
    Image

    Amazing

    [This review was collected as part of a promotion.] I really liked the texture of this primer. It worked very well and held up my makeup for hours
    Avrey
    2 guests found this review helpful. Did you?
    4 out of 5 stars
    6 November, 2025
    originally posted on us.mcobeauty.com
    Image

    4star

    Works food I heard it was better than the milk grip primer I would have to disagree but at the same time my makeup does look amazing
    Jess91
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    5 August, 2025Verified purchase
    • Eye color: Brown
    • Hair color: Brunette
    • Skin concern: Sun damage, Aging
    • Skin type: Combination
    • Skin tone: Medium

    Disappointed-faulty pump

    I’ve used this before which I got at CVs & loved it. However This one at Target unfortunately the pump doesnt work. I had to transfer it all of it to my previous one.
    BB
    easy to apply: 1 out of 5
    easy to remove: 2 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    27 June, 2025
    originally posted on us.mcobeauty.com
    Image

    By far the best primer I've ever used!

    This primer is amazing! The difference is like day and night, I couldn't believe how much better my makeup looked with it. If you haven't tried this primer yet, I definitely recommend getting it bc it's so worth it. And it doesn't take much, a little goes a long way.
    April417
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    30 May, 2025
    originally posted on us.mcobeauty.com
    Image

    Best kept secret

    This is the only primer I’ve ever used that has made a noticeable difference in my makeup wear and longevity. By the end of the day I’m usually a greasy mess with a full face sliding everywhere. This product really holds everything in place and somehow makes for almost zero oil production to mess with my makeup. Paired with the flawless setting spray, you’re locked in bridal makeup style. I just went swimming with a full beat and nothing moved besides my mascara. So so good!
    MS414
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    21 May, 2025
    originally posted on us.mcobeauty.com
    Image

    Skin looks almost flawless!

    Dupe for Milk Makeup primer! Great value, works the same, slightly tacky feel, was worried it would block my pores, but so far all good!
    Tiff
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2025
    originally posted on us.mcobeauty.com
    Image

    Buy it

    I really like this stuff. It definitely helps my makeup stick but isn’t overly sticky. It stays in place without making it feel heavy
    Butterfliesonmyeyes
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    3 May, 2025
    originally posted on us.mcobeauty.com
    Image

    Everything you want in a primer for less!

    I love Milk brand but it’s so expensive! This primer feels, acts and holds exactly the same for a fraction of the cost! A little goes a long way and once I give it time to absorb into my skin my makeup goes on beautifully and it isn’t going anywhere all day long. My makeup layers nice on top of this, oil is controlled well and it doesn’t make my skin look textured if anything. I will never buy high end again!
    Christine G
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    19 February, 2025
    originally posted on us.mcobeauty.com
    Image

    a perfect base!

    loved the way this felt when applying and made make up sit really well
    ChiChi
    Did you find this review helpful?

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