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OUAI Medium Hair Shampoo - Ulta Beauty - 2 of 4OUAI Medium Hair Shampoo - Ulta Beauty - 3 of 4OUAI Medium Hair Shampoo - Ulta Beauty - 4 of 4
OUAI Medium Hair Shampoo - Ulta Beauty - 1 of 4

OUAI Medium Shampoo - Travel Size - 3 fl oz - Ulta Beauty: For All Hair Types, Basic Cleansing, Damage Repair, Liquid

$16.00 ($5.33/fluid ounce)
Size3 fl oz

In Stock

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At a glance

About this item

Highlights

  • Strengthens and adds shine
  • Hydrates and eliminates frizz
  • Repairs and nourishes
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

For medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.

Highlighted Ingredients:
KUMQUAT FRUIT EXTRACT - Full of vitamins A, B & C to add shine
BABASSU OIL - Provides hydration to hair and scalp
COCONUT OIL - Strengthens, helps seal split ends and reduces breakage
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine

How To Use:
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of MEDIUM shampoo in hands and then work into roots and where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of MEDIUM conditioner, focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and added shine.

Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Hair Type: All Hair Types
Trial/Mini/Travel Size: Yes
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Basic Cleansing, Nourishing, Smoothing, Strengthening, Damage Repair
Net weight: 95 Grams
TCIN: 94193230
UPC: 815402027834
Item Number (DPCI): 342-03-5696
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, cocamide mipa, glycol distearate, parfum (fragrance), amodimethicone, hydroxypropyl guar hydroxypropyltrimonium chloride, glycerin, citrus japonica fruit extract, panthenol, hydrolyzed keratin, polyquaternium-7, orbignya oleifera seed oil, cocos nucifera (coconut) oil, peg-150 distearate, sodium lauroyl glycinate, cetrimonium chloride (anti-static agent/agent antistatique), c11-15 pareth-7, laureth-9, trideceth-12, cocoglucosides hydroxypropyltrimonium chloride, acrylates copolymer, tocopherol, peg-200 hydrogenated glyceryl palmate, peg-7 glyceryl cocoate, disodium edta, citric acid, sodium chloride, sodium hydroxide, tetrasodium edta, phenoxyethanol, sodium benzoate, potassium sorbate, benzyl alcohol, benzyl salicylate, limonene, hexyl cinnamal, ci 15985 (yellow 6).

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 1.8 inches length x 1.8 inches width x 3.65 inches height
Estimated ship weight: 0.25 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: I suffer from chronic migraines , would this smell raise it?

submitted by Hearts710 - 1 month ago
See all questions (1)

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Guests are saying

The Ouai Medium Hair Shampoo is a gentle yet effective cleanser that balances hydration and cleansing for medium hair types. Guests appreciate its lightweight texture, pleasant scent, and ability to leave hair feeling soft, shiny, and manageable without stripping natural oils. Many have noted a reduction in frizz and longer-lasting freshness between washes, making it a staple in their hair care routine. Its luxurious feel and aesthetic packaging add to the overall experience.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 634 reviews
    44% would recommend
    9 recommendations
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
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    Love!!

    gifted by ouai! I've been using OUAI Medium Shampoo for a few weeks and it actually feels like it cleans my hair without drying it out. My hair looks softer and less frizzy, and the scent is nice without being too strong.
    H
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    Great Shampoo!

    I received the OUAI Medium Hair Shampoo as a gifted product, and it's been a great fit for my hair type. My hair is medium thickness—not too fine but not coarse—and this shampoo feels perfectly balanced. It cleanses without stripping my natural oils, which is something I struggle with using other shampoos. What I love most is how it targets my main concerns: dullness and slight frizz. After a few washes, my hair looks noticeably shinier and feels smoother without being weighed down. It also helps maintain a healthy, hydrated feel between washes. In my routine, I use it 2–3 times a week, focusing on my scalp and letting it gently cleanse the lengths as I rinse. It pairs well with a lightweight conditioner and leaves my hair feeling fresh, soft, and manageable. Definitely a solid everyday shampoo for medium hair types. Gifted by Ouai
    Ann
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    My new staple shampoo

    I've been using this shampoo for a few weeks now, and it's quickly become a staple in my routine. It lathers really well without needing a ton of product, and it leaves my hair feeling clean without that stripped, dry feeling some shampoos can cause. I've noticed my hair looks shinier and feels softer, especially at the ends, which tend to get dry. gifted by ouai
    Brooke
    Did you find this review helpful?
    4 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    Good shampoo

    I really enjoyed this shampoo. I use it twice during every wash and love how clean it makes my hair feel. I noticed that my hair doesn't get as frizzy as it usually does after I wash my hair. My hair also feels nourished and hydrated. Gifted by Ouai
    Zia
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    Softer Healthier Hair

    Gifted by Ouai. My hair has life again thanks to Ouai. This shampoo smells divine and it lasts for days and days. The scent is made up of lemon, rose, jasmine sambac, iris, lily, and white musk. I love that this shampoo has a great lather. My hair feels so clean after shampooing, I noticed that it is softer, has less frizz and is shiner. Split ends are gone and my hair feels and looks so healthy. This shampoo is great for people who are in between thin and thick hair. Overall this shampoo is great and my hair looks so good!
    Grazia
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    Medium is perfect

    I've been using the thick hair shampoo for a while and I thought maybe the medium would be better for my hair as the warmer weather comes and this did not disappoint! Feels better. complimentary from ouai
    Jay
    Did you find this review helpful?
    4 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    in love!

    gifted by ouai … I've been using the OUAI Medium Hair Shampoo and Conditioner Set for a few weeks and honestly, I have mixed feelings—but mostly positive. The shampoo cleans really well without leaving my hair feeling stripped, and I noticed my hair looks shinier and more manageable after each wash. The conditioner is lightweight but still hydrates enough to keep my hair soft and smooth without making it feel heavy. One of my favorite things is the scent—it smells like a high-end perfume and lingers in the hair. That said, it's not super nourishing, so if your hair is very dry or damaged, this might not be enough on its own. Also, the fragrance might be a bit strong for sensitive scalps. Overall, I think it's a great everyday duo if you have normal to slightly dry hair and want that clean, soft, "salon finish" look. I would repurchase, but I'd pair it with a deeper treatment when my hair needs extra care.
    Giselle
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    Lovely

    My favorite shampoo that leaves my hair smooth, silky, and velvety. It's very hydrating, non-drying, and comes in beautiful packaging. This shampoo has a wonderful scent and consistency. gifted by ouai. complimentary from ouai
    Elizaveta
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    love

    the scent is that signature OUAI fragrance—clean, slightly floral, and it actually lasts in your hair. Overall, this is perfect if you want something that keeps your hair balanced, smooth, and healthy-looking without weighing it down. It's low effort but still gives that "my hair looks good today" energy. gifted by ouai
    Eva
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    I really love this shampoo

    This shampoo is perfect for medium to thicker hair types—it adds moisture without weighing it down. My hair feels soft, light, and balanced, with no dryness or buildup. It keeps volume intact and fits effortlessly into my routine. I am obsessed! gifted by ouai
    Malina
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    Loved it to my Suprise

    I don't really branch out from the shampoo and conditioner but this shampoo really caught me off guard when it worked so well. It's a hydrating shampoo that strengthens and adds shine which is what is an added bonus. I really like how it cleanses my hair , takes the frizz away and leaves my hair smelling amazing. I notice my hair was easy to manage and detangle which I was surprised to see. I really enjoyed this shampoo .Complimentary from ouai.
    Jay
    Did you find this review helpful?
    5 out of 5 stars
    4 May, 2026
    originally posted on http://www.ulta.com
    Image

    Staple in my hair care routine!

    As someone that has been prioritizing her hair care routine, the Ouai shampoo and conditioner has become a staple in my routine. When my hair is feeling greasy but dry at the same time, the shampoo helps me get the deep cleanse my hair desperately needs. It also helps me get the shine back into my hair. Gifted by OUAI, I will definitely be repurchasing it again!
    Gaby
    Did you find this review helpful?
    5 out of 5 stars
    3 May, 2026
    originally posted on http://www.ulta.com
    Image

    Amazing!!

    I trust Ouai with my hair and this shampoo and conditioner for medium hair is everything. It leaves my hair so soft, smooth, and manageable after every wash. The scent is incredible and my hair looks healthier than ever. This duo is a non negotiable in my routine! gifted by ouai
    Kaitlin
    Did you find this review helpful?
    5 out of 5 stars
    2 May, 2026
    originally posted on http://www.ulta.com
    Image

    My favorite hair care

    This is my favorite hair care brand. I am delighted with this shampoo, I am using it for the first time but it is true love. It's very nice that I have enough of this bottle for a long time. complimentary from ouai
    Alina
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on http://www.ulta.com
    Image

    Good shampoo

    A little bit goes a long way with this shampoo and it lathers well. It also has a nice scent to it. I do find this shampoo to be slightly drying, which I don't necessarily mind since I have a really oily scalp. I used to have to wash my hair every other day because of my scalp, but with this one, I'm able to get away with washing it every two days. gifted by ouai
    Sachi
    Did you find this review helpful?
    5 out of 5 stars
    1 May, 2026
    originally posted on http://www.ulta.com
    Image

    Great quality!

    complimentary from ouai but all opinions my own! I seriously love how good this shampoo smells, it doesn't feel heavy or weigh down on my hair at all. I think it's perfect for everyday use since it doesn't build up any residue in my scalp or leave my hair feeling stiff. It leaves my hair feeling soft and so easy to manage!
    Mar
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on http://www.ulta.com
    Image

    My favorite shampoo!

    This is my holy grail shampoo! The formula is so gentle at cleaning my scalp and my hair has felt and looked softer, longer, and shinier since using this. I only need to use a quarter sized amount to get a nice lather that covers my whole head. So glad this was offered by Ouai!
    lex9818
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on http://www.ulta.com
    Image

    Smells Amazing

    This shampoo works well for my medium to fine hair and leaves it feeling clean but not dry. But the scent is phenomenal and it lathers so beautifully. It's just a nice luxurious experience. This item was gifted by Ouai in exchange for an honest review.
    Cat
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on http://www.ulta.com
    Image

    Smooth and shiny hair !

    This MEDIUM shampoo is the product my hair never knew it needed. It leaves my very DRY, wavy hair feeling fuller, smooth and shiny without any weight. This shampoo is gentle and moisturizing without any residue! The coconut oil is a plus , as it adds a hydrating touch to my hair washing experience, seals split ends and reduces breakage. Gifted by ouai.
    Gaby
    Did you find this review helpful?
    5 out of 5 stars
    29 April, 2026
    originally posted on http://www.ulta.com
    Image

    my hair is so soft after

    I was gifted by ouai and I'm so happy to try this set. I've been really enjoying this shampoo. It cleans my hair thoroughly without making it feel stripped or dry. My hair feels soft, looks shinier, and stays fresh longer between washes. It gives a nice balance of hydration while still feeling lightweight, which is perfect for medium hair.
    Milania
    Did you find this review helpful?

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