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Almay Hydra-Prime Moisturising Primer - 0.95 fl oz: Hypoallergenic, Paraben-Free, Contains Hyaluronic Acid, Vegan - 2 of 4Almay Hydra-Prime Moisturising Primer - 0.95 fl oz: Hypoallergenic, Paraben-Free, Contains Hyaluronic Acid, Vegan - 3 of 4Almay Hydra-Prime Moisturising Primer - 0.95 fl oz: Hypoallergenic, Paraben-Free, Contains Hyaluronic Acid, Vegan - 4 of 4
Almay Hydra-Prime Moisturising Primer - 0.95 fl oz: Hypoallergenic, Paraben-Free, Contains Hyaluronic Acid, Vegan - 1 of 4

Almay Hydra-Prime Moisturising Primer - 0.95 fl oz: Hypoallergenic, Paraben-Free, Contains Hyaluronic Acid, Vegan

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At a glance

About this item

Highlights

  • SKIN-SMOOTHING INGREDIENTS: Vitamin B5 targets uneven skin texture and fine lines, instantly prepping skin for makeup application and enhancing its wear
  • LIGHTWEIGHT APPLICATION + WEAR: Creamy, lightweight texture dries and sets quickly, keeping makeup in place all day to work against melting, caking and streaking
  • ALL-DAY SKIN HYDRATION: Hydrating primer formulated with Glycerin + Hyaluronic Acid for added moisture, hydration + plumping
  • THE NUMBERS: 86% agree it extends the quality of makeup wear*, 92% agree primer helps keep makeup in place without caking, streaking or melting*, 96% skin feels immediately softer*. *Based on a two-week study of 51 panelists
  • FORMULATED WITHOUT: Vegan, cruelty-free makeup formulated without added parabens, phthalates, SLS, mineral oil, DMDM Hydantoin, formaldehyde, triclosan, palm oils, or gluten.

Description

Hydrates all day. Like 8 glasses of water. Get primed, all-day hydrated skin, and all-day makeup wear with Almay Hydra-Prime™Moisturizing Primer. A multi-tasking skincare and primer hybrid, this lightweight, multi-benefit makeup primer hydrates with Hyaluronic Acid, skin instantly appears smoother creating a flawless base, and keeping makeup in place. Creamy texture blends onto face delivering a smooth, perfected finish. Priming and evening for hydrated, smooth skin and long-lasting makeup looks. Makes skin look and feel firmer. No complexion check necessary—this smooth makeup primer grips for an all-day, natural, silky finish.
Suggested Age: Adult
Health Facts: Phthalate-Free, Mineral Oil-Free, Paraben-Free, Triclosan-Free, Hypoallergenic, Gluten-Free, Vegan, Formaldehyde-Free, Sodium Lauryl Sulfate-Free, Contains Hyaluronic Acid, Noncomedogenic, No Fragrance Added
Color Finish: Natural
Color Palette: Translucent
Product Warning: Keep out of reach of children
Skin Tone: All Skin Tones
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming, Fine Line Reduction, Smoothing
Recommended Skin Type: Sensitive, Oily, Mature, Normal, Dry, Combination
Net weight: 28.0 Grams
Features: Dermatologist Tested, Unscented, smoothes, Lightweight, Long Lasting, Non-Comedogenic
TCIN: 94756238
UPC: 309970283414
Item Number (DPCI): 052-01-0101
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, c10-11 isoalkane, dimethicone, glycerin, polysilicone-11, peg/ppg-19/19 dimethicone, c13-16 isoalkane, butylene glycol, panthenol, 1.2-hexanediol, acrylamide/sodium acryloyldimethyltaurate copolymer, c10-13 isoalkane, caprylhydroxamic acid, carnosine, ethylhexylglycerin, isohexadecane, laureth-12, polysorbate 80, sodium hyaluronate, tocopherol, tocopheryl acetate, phenoxyethanol, sorbitan oleate. b06835.

Shipping details

Estimated ship dimensions: 1.53 inches length x 0.947 inches width x 5.1 inches height
Estimated ship weight: 0.097 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this primer suitable for sensitive skin types?

submitted by AI Shopping Assistant - 1 month ago

  • A: Yes, the primer is hypoallergenic and formulated for sensitive skin among other skin types.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What key ingredients are in this moisturizing primer?

submitted by AI Shopping Assistant - 1 month ago

  • A: Key ingredients include Vitamin B5, Glycerin, and Hyaluronic Acid for skin hydration and smoothing.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: How does the primer feel on the skin?

submitted by AI Shopping Assistant - 1 month ago

  • A: It has a creamy, lightweight texture that dries quickly and leaves a smooth, silky finish.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: What benefits does the primer provide for makeup wear?

submitted by AI Shopping Assistant - 1 month ago

  • A: The primer helps extend makeup wear, keeping it in place without caking, streaking, or melting.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated

Q: Does this product contain any harmful chemicals?

submitted by AI Shopping Assistant - 1 month ago

  • A: No, it is free from parabens, phthalates, mineral oil, and several other harmful ingredients.

    submitted byAI Shopping Assistant - 1 month ago
    Ai generated
See all questions (5)

Additional product information and recommendations

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4.5 out of 5 stars with 1329 reviews
2 out of 5 stars
31 March, 2026
originally posted on influenster.com
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Not very hydrating

[This review was collected as part of a promotion.] I received from almay in exchange for my review and post. Smelled like paint. Seemed to keep makeup in place. I didn’t find to be the most hydrating.
Did you find this review helpful?
5 out of 5 stars
30 March, 2026
originally posted on influenster.com
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Affordable primer

[This review was collected as part of a promotion.] Is a great affordable primer I really like the finish and it allows make up to go on so easily. I will definitely be buying more of this and using it instead of what I was using before.
KelliB
Did you find this review helpful?
5 out of 5 stars
28 March, 2026
originally posted on influenster.com
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Amazing hydrating primer

[This review was collected as part of a promotion.] I absolutely love this primer. My normal primer is just sticky and holds makeup well, but I didn’t realize how much I liked having the stickiness and hydration. I love that this primer includes moisturizer in it because it set a great base on my skin to put makeup on it.
MaiahR
Did you find this review helpful?
5 out of 5 stars
28 March, 2026
originally posted on influenster.com
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A good primer for smooth skin

[This review was collected as part of a promotion.] The Almay Hydra-Prime Moisturizing Primer makes my skin feel instantly hydrated and smooth for makeup application. It doesn’t feel heavy or greasy. I love how it helps my foundation go on evenly and looks natural. It also keeps my skin from feeling dry, which is a big plus for me., it’s a simple clean and reliable primer that gives my makeup a smooth finish.
RayhanA
Did you find this review helpful?
5 out of 5 stars
28 March, 2026
originally posted on influenster.com
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Smooth base with extra hydration

[This review was collected as part of a promotion.] This primer is great if your skin leans dry it hydrates well and creates a smooth base for make up my foundation applies more evenly and doesn’t cling to dry batches. It’s a nice every day primer that feels comfortable all day.
NourA
Did you find this review helpful?
5 out of 5 stars
24 March, 2026
originally posted on influenster.com
Image

Almay Hydra-Prime Moisturizing Primer

[This review was collected as part of a promotion.] The Almay Hydra-Prime Moisturizing Primer has become my favorite item. I used the Primer b2fore my eyeshadow and makeup. This Primer hydrates and moisturizes my skin leaving it plump and beautiful.
DorisA
Did you find this review helpful?
5 out of 5 stars
23 March, 2026
originally posted on influenster.com
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love it

[This review was collected as part of a promotion.] Almay hydra prime moisturizer is perfect for my skin. I have a combination of dry and patchy. Effect is immediate. Value of this product is worth it. love it
JazminV
Did you find this review helpful?
5 out of 5 stars
23 March, 2026
originally posted on influenster.com
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Love

[This review was collected as part of a promotion.] Love this primer. My makeup stays all day, it doesn’t pill my foundation or leave my face splotchy. This is replacing my old favorite primer. Will repurchase. No weird scents which is nice.
SavannahK
Did you find this review helpful?
5 out of 5 stars
22 March, 2026
originally posted on influenster.com
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Very good

[This review was collected as part of a promotion.] It’s a good primer, which moisturizes very well, it’s also a little bit sticky. I really like makeup over this base. It is transparent. Love that it contains hyaluronic acid. Thank you Influenster and Almay 💝
kristinaB
Did you find this review helpful?
4 out of 5 stars
22 March, 2026
originally posted on influenster.com
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Loved it

[This review was collected as part of a promotion.] I really liked this primer! The consistency was gel like but not sticky and melted into my skin nicely. My makeup definitely absorbed into it without drying out my skin and gave a nice "dewy" finish overall
MelodyW
Did you find this review helpful?
4 out of 5 stars
20 March, 2026
originally posted on influenster.com
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Helps smooth everything out

[This review was collected as part of a promotion.] This is a great base if your skin leans to be slightly drier. It helps smooth everything out and helps make foundation go on more even. It doesn’t feel heavy or overly silicone. Feels more like skincare add than a primer.
KristinaJ
Did you find this review helpful?
4 out of 5 stars
19 March, 2026
originally posted on influenster.com
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Okay Almay!

[This review was collected as part of a promotion.] This says it’s a moisturizing primer and I’d say that it is true. It is very moisturizing however it says it grips make up all day and I’d say it’s more moisturizing than it is grippy. It does have slight grip however I have used other primers that grip more than this one, but it is not playing about the moisturization! I did a little dollop and it spread so far so I know this little tube is gonna last me a while! It is also very lightweight. I couldn’t even tell that I had it on.
AlyssaB
Did you find this review helpful?
2 out of 5 stars
19 March, 2026
originally posted on influenster.com
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Good feel but poor performance

[This review was collected as part of a promotion.] I liked the consistency of the primer, and it felt hydrating. But, it didn’t do anything for me. It had the same effect as putting lotion on the face before make up. It actually made my make up was sheer/dewy which I didn’t appreciate. It caused my make up to pill and separate. Give it 2 stars mainly because of how nice it felt
KimberleyO
Did you find this review helpful?
4 out of 5 stars
18 March, 2026
originally posted on influenster.com
Image

Great wear time

[This review was collected as part of a promotion.] I like this moisturizing primer. The package is very easy to use. The product has a nice slip to it so it’s easy to apply and it did not feel heavy or tacky on my skin. It also did not feel too heavy of a moisturizer my makeup guided on top of this product very easily and it did not cause my makeup to break down the wear time for this product was great. I feel like it helped my make up last for over 10 hours and it washed off easily with my regular cleanser overall, I thought this was a nice product.
AshleyC
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on influenster.com
Image

Great Primer

[This review was collected as part of a promotion.] This makeup primer has the best grip on your makeup. I haven’t used a primer quite like this one. It’s not super sticky and has no odor. It really sticks your makeup to you all day without the grease.
LauraA
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on influenster.com
Image

Great primer

[This review was collected as part of a promotion.] I love how this glides on!!! It feels moisturizingg gg and preps my skin for its daily makeup routine. It also helps make my makeup look flawless.
ChrisL
Did you find this review helpful?
5 out of 5 stars
17 March, 2026
originally posted on influenster.com
Image

Great base

[This review was collected as part of a promotion.] I think it could be stickier but it didn’t clog my skin so that’s a plus. The makeup sat on it nicely and didn’t pill which is a problem I have with other brands.
AriannaP
Did you find this review helpful?
4 out of 5 stars
15 March, 2026
originally posted on influenster.com
Image

Very hydrating

[This review was collected as part of a promotion.] Like how this primer is moisturizing. It goes on smooth and isn’t sticky very light weight. I’m more on the oily side so I couldn’t tell if the primer made me more oily through the day or if it was just my skin. Recommend if you have dry to normal skin.
ArleighaG
Did you find this review helpful?
3 out of 5 stars
14 March, 2026
originally posted on influenster.com
Image

Decent primer

[This review was collected as part of a promotion.] It’s a good primer. It has a good consistency and didn’t feel bad in my skin. Worked well with the Almay products but not too well with my other foundation. But with these worked very nice.
LillyG
Did you find this review helpful?
4 out of 5 stars
13 March, 2026
originally posted on influenster.com
Image

Nice and moisturizing.

[This review was collected as part of a promotion.] Was surprised how moisturizing this primer actually was. I have used others that seemed to leave my skin feeling dry and my makeup looking cake-like.
AllyC
Did you find this review helpful?

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