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Got2B Color Metallic Permanent Hair Color
$8.49 ($1.77/fluid ounce) was $9.99
New lower price
save $1.50 (15% reduction)ColorDark Ruby
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About this item
Highlights
- Don't just stand out, shine! Show off a bold, shimmering hair color shade that pops with a head-turning radiance
- This permanent hair dye is formulated with a metallic shine booster for cool tones and bold color from root to tip
- Delivers vibrant color with anti-fade technology to help lock in intensity and shine for long-lasting results you'll love
- Whether going full-on fierce or flirting with change, this hair dye offers bold radiance that lasts up to 30 washes
- All-in-one hair dye kit includes color cream, developer, gloves, after-treatment and instructions for easy at-home use
- Use got2b Bleach It before Metallics Hair Dye - the lighter your natural or current hair color, the bolder the result
- For whoever you want 2b, got2b empowers you to break rules, redefine norms & show the world who you are
Description
Say goodbye to boring colors! All eyes are on you with got2b Metallics permanent color. Boost your hair color with trendy metallic shades. got2b Metallic Hair Color offers a multi-dimensional look that delivers cool metallic radiance. got2b Metallics hair dye works for all hair textures. This permanent hair color can be used on your natural hair, wigs, or extensions to express yourself! With an anti-fade formula built to last, your color stays as vibrant and expressive as you are. Each kit includes color cream, developer, after-treatment, gloves, and a step-by-step guide. For longer hair, stock up on two boxes for full coverage. Use got2b Bleach It before coloring to unlock a brighter, more dramatic effect. The lighter your hair color, the more metallic the hair shade results. So go ahead - be fierce, be fearless, and be bold. With got2b Metallics, it’s more than color. It’s who you choose to be.
Hair Type: All Hair Types
Product Warning: Not recommended for those with sensitive skin
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 35 Minutes
Net weight: 4.8 fl oz (US)
TCIN: 53188016
UPC: 052336915473
Item Number (DPCI): 063-01-1332
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua (water), cetearyl alcohol, coconut alcohol, ammonium hydroxide, sodium laureth sulfate, isostearic acid, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, bis-diisopropanolamino-pg-propyl dimethicone/bis-isobutyl peg-14 copolymer, sodium lauryl glucose carboxylate, dimethicone, potassium hydroxide, lauryl glucoside, 1-naphthol, myristic acid, ceteareth-20, ammonium sulfate, fragrance, ceteareth-12, sodium sulfite, sodium chloride, prunus armeniaca (apricot) kernel oil, sodium silicate, citric acid, etidronic acid, m-aminophenol, propylene glycol, butyloctanol, polysorbate 20, ascorbic acid, sorbic acid, 4-hydroxypropylamino-3-nitrophenol, quartz, ci 77007 (ultramarines), developer lotion: aqua (water), hydrogen peroxide, cetearyl alcohol, peg-40 castor oil, disodium pyrophosphate, sodium cetearyl sulfate, disodium edta, sodium benzoate, phosphoric acid, color after treatment: aqua (water), cetearyl alcohol, behentrimonium chloride, prunus armeniaca (apricot) kernel oil, litchi chinensis fruit extract, morinda citrifolia fruit extract, panthenol, hydrolyzed keratin, isopropyl myristate, citric acid, phenoxyethanol, stearamidopropyl dimethylamine, isopropyl alcohol, glyceryl stearate, fragrance, sodium methylparaben, propylene glycol, polyquaternium-37, glycerin, dicaprylyl carbonate, potassium sorbate' '
Shipping details
Estimated ship dimensions: 6.69 inches length x 3.54 inches width x 2.51 inches height
Estimated ship weight: 0.44 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.5 out of 5 stars with 1245 reviews
effectiveness: 2.59 out of 5
quality: 2.63 out of 5
value: 2.52 out of 5
37% would recommend
169 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025Verified purchase
Do not buy
This sucks bought this thinking I would have this beautiful teal color show up in the sunlight because I have black hair and some grays but no it lightened my hair to a brown and no hints of teal .
5 out of 5 stars
16 September, 2025
originally posted on schwarzkopf.com
Love this color on my brown hair!
I have been using this color for a couple of years now, and it works wonders on my brown hair. Not many of the brights will work on my color hair, so this was a wonderful find!
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025Verified purchase
Hair Color
Love the color. Very original!!
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Used Dark Ruby and it was great!!
It was an easy application the dye didn't smell too bad either it gave me a beautiful color
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
Hair dye
It's just the color I was looking for.
1 out of 5 stars
15 June, 2025
originally posted on schwarzkopf.com
DON'T BUY
I have medium-light brown hair. I bought this today and used it, covering every inch of my hair with this color. It was the only dye that was suitable for my hair type and color. I was really disappointed when I left it in for over thirty minutes, and then washed my hair. Almost none of the color showed up, and there are random uneven chunks of my hair that are a grey-blue color. The rest was my natural hair color. This was a waste of money and time, and I regret doing this. I have dyed my hair many times, and this is the worst due I have used. I spent so much time crying from regret. Please, don't buy this unless you want uneven, natural colored and gray hair.
5 out of 5 stars
29 April, 2025
originally posted on schwarzkopf.com
Feeling visible
Dark ruby is one of my favorite colors. It makes my fair complexion look a little darker and makes me feel like im actually visible. I have natural strawberry blonde hair and I felt invisible until I found this brand.
5 out of 5 stars
7 April, 2025
originally posted on influenster.com
Fun, quality product by a well known brand!
[This review was collected as part of a promotion.] A fun product! Great for special occasions or holidays! Good for all ages and gender! This is a quality product from a brand name we have come to appreciate!
1 out of 5 stars
30 March, 2025
originally posted on schwarzkopf.com
Lost 3” inch left SOOO DAMAGED
I used Schwarzkopf blonde and out of 40 years using drugstore color FIRST TIME BURNED MY ENDS. MY HAIR WAS itleast 3” shorter after using and itleast an inch still damaged!! This is only maker I can find this pink… IM SO SCARED AND YES I FOLLOWED DIRECTIONS EXACTLY IT WAS ARGON AND WAS SUPPOSED TO BE HEALTHY THAN MOST AND NEVER SAID WHAT HAPPENED IVE ALWAYS LEFT LONGEST TIME I DID THE LEAST TIME BEING A NEW PRODUCT
5 out of 5 stars
29 March, 2025
originally posted on schwarzkopf.com
Amazing color!
Amazing! Color and coverage. So easy to apply and the color lasts for months. I've used this product a few times and bought a competitor when store was out of Schwarzkopf got2b Metallics M59 Amythyst Chrome. It was a disaster! Back to Schwarzkopf as soon as I was able, I'll never use another dye again. Though I am thinking of trying another color.
1 out of 5 stars
23 March, 2025
originally posted on schwarzkopf.com
No Metallic Here
I was going mostly grey so decided to do it all metallic silver. My hair was always dark brown. It all fell out during chemo treatments ( cancer free now) so I decided to color all ,My hair came out dark brown. No silver no grey no metallic anything. Not sure if it was me or the box had the wrong color in it, Highly disappointed.
5 out of 5 stars
27 February, 2025
originally posted on schwarzkopf.com
Finally found my color
I've been looking for a color to replace my old color which was discontinued and I finally found it! Thank you! I am so happy.
1 out of 5 stars
23 February, 2025
originally posted on schwarzkopf.com
Very disappointed
I tried dying my hair twice with this product and the results are only in the front. I followed the directions to a T both times and I’ve dyed my hair many times in the past. This is I think the worst it’s ever come out. I have dark hair, but the lighter pieces in my hair didn’t change in the slightest. They’re still light brown. I was really looking forward to having metallic blue hair.
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2025Verified purchase
Pretty hair
The best I would buy this product from now on.
5 out of 5 stars
17 February, 2025
originally posted on schwarzkopf.com
Great color
I love this the color turns out great. I have bought this many times.
1 out of 5 stars
28 January, 2025
originally posted on schwarzkopf.com
In pain blisters
Having a really bad allergic reaction on my ear and my back of my head do not recommend
1 out of 5 stars
28 January, 2025
originally posted on schwarzkopf.com
In pain
I'm having a allergic reaction my head is full of blisters in my hair on my ear
5 out of 5 stars
26 January, 2025
originally posted on schwarzkopf.com
Amethyst crome
I only use the amethyst crome hair color an it last it doesn't run I recommend it
5 out of 5 stars
24 January, 2025
originally posted on schwarzkopf.com
Awesome results with the Ruby Dark color!
I've decided to change my hair color, ans as a pink lover I would like something pink(but not too pink) and I've got the Dark Ruby... it's perfect. I've just follow the intructions, and it works perfectly. I had to use 2 bottles of tint because I have long hair. I just would recommend to use some face cream in the areas around the hair to avoid the pigments on your skin. But yes, I loved it!
1 out of 5 stars
23 January, 2025
originally posted on schwarzkopf.com
(no review title)
I bought this color and after a few shampoos it was gone