Got2B Color Metallic Dark Ruby - 4.8 fl oz
$7.49 ($1.56/fluid ounce) was $8.49
New lower price save $1.00 (12% reduction)
ColorDark Ruby
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Bestseller
$10.99 - $11.99
$5 Target GiftCard with 4 select personal care items
4.6 out of 5 stars with 1349 ratings
$9.99($0.83/fluid ounce)
4.6 out of 5 stars with 1197 ratings
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3.4 out of 5 stars with 444 reviews
effectiveness: 2.61 out of 5
quality: 2.65 out of 5
value: 2.54 out of 5
38% would recommend
170 recommendations
5 out of 5 stars
22 December, 2025
originally posted on got2b US
(no review title)
I buy this color every 6 months I have been in love with it. I never found another color that I have loved on me like I did with this one
5 out of 5 stars
Thumbs up graphic, would recommend
10 December, 2025Verified purchase
So thankful
Thank you so much Target for fulfilling my order! This hair color (Got2b metallics Urban Mauve) is so hard for me to find. Thank you for getting it here so promptly and without damage and all 3 boxes. Your website is user friendly and I plan to shop again.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 September, 2025Verified purchase
Do not buy
This sucks bought this thinking I would have this beautiful teal color show up in the sunlight because I have black hair and some grays but no it lightened my hair to a brown and no hints of teal .
5 out of 5 stars
Thumbs up graphic, would recommend
8 September, 2025Verified purchase
Hair Color
Love the color. Very original!!
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Used Dark Ruby and it was great!!
It was an easy application the dye didn't smell too bad either it gave me a beautiful color
5 out of 5 stars
Thumbs up graphic, would recommend
2 August, 2025Verified purchase
Hair dye
It's just the color I was looking for.
5 out of 5 stars
Thumbs up graphic, would recommend
17 February, 2025Verified purchase
Pretty hair
The best I would buy this product from now on.
3 out of 5 stars
Thumbs down graphic, would not recommend
13 January, 2025Verified purchase
Metallic silver hair to brassy...
Turned my gray hair brassy, not even silver or metallic at all.
1 out of 5 stars
Thumbs down graphic, would not recommend
10 December, 2024Verified purchase
Did Nothing
I was disappointed after spending $ and time, this product did nothing to my hair. I ordered the Metalic Silver to highlight my gray.
1 out of 5 stars
Thumbs down graphic, would not recommend
6 December, 2024Verified purchase
Garbage!!!!!!!
Do not waste your time and money buying this junk. It did not color my hair not one iota. My hair was the same color after as it was before. And I bought 2 bottles just to be on the safe side because my hair is thick. Did nothing! It’s as if I put nothing in my hair. I wish I could have returned, but I had already used both bottles. Wasted my money. Wish I could give it zero stars.
5 out of 5 stars
Thumbs up graphic, would recommend
5 October, 2024Verified purchase
People must be using dye wrong
I don't know what y'all doing to your hair, but this is stunning.
1 out of 5 stars
Thumbs down graphic, would not recommend
1 October, 2024
No change at all.
I had suck high hopes but it did nothing to change my color. And I left it on 5 mins longer than required.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2024Verified purchase
Cosmic Teal
I bought cosmic teal because it looked more green than blue - it’s definitely blue. I have bleached hair (aside from my roots) and it’s blue. Just straight blue. 10/10 would NOT recommend. L’Oréal would never do this to me.
3 out of 5 stars
Thumbs down graphic, would not recommend
18 September, 2024Verified purchase
Probably wont buy this brand again
It covered ok. Some of the color is similar to the shade on the box (mermaid green), but the ends turned purple. I have naturally blonde hair and do bleach it occasionally, but haven’t done so in about 7 months.
5 out of 5 stars
Thumbs up graphic, would recommend
28 August, 2024Verified purchase
Favorite hair color ever!
This hair dye is the best that I have ever tried. The color stays bright and healthy for weeks. I am 65 and my color is purple and I get compliments every day.
1 out of 5 stars
Thumbs down graphic, would not recommend
8 August, 2024Verified purchase
Silver=blue
Put the silver on level 12 hair and it turned blue
1 out of 5 stars
Thumbs down graphic, would not recommend
22 July, 2024Verified purchase
Do NOT buy this. It bleached my hair.
So, I have dark brown hair. No, I was not expecting vibrant color. I wanted a tone of this “Mermaid Green” over my brown. What it did was bleach my roots and my shaved sides. It looks like a weird slightly green blonde on my roots and sides now. Rest of my hair pretty much looks the same with a very very slight green tone that’s not very nice. Now I’m probably just going to buy some black dye from a brand I trust to fix this. I don’t know how in the world this bleached my hair, but please don’t be like me and not listen to the bad reviews. Do not put this in your hair!
1 out of 5 stars
Thumbs down graphic, would not recommend
13 July, 2024Verified purchase
Doesnt work-
Used it on my brown hair and let it process for 30 minutes. Hair is brown with no hint of purple
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2024Verified purchase
Great Product
I was pleasantly surprised by this product. I used it on my platinum colored hair and it provided even coverage and no dye bleed after the initial application. The color is similar to Cerulean Sea by Lunar Tides, but with better coverage and none of the dye bleeding that is common with LT products. Two weeks in and the color is still vibrant. (I wash my hair in cool water to preserve any dye I use.) I will say that I have fairly short hair and used almost the entire application. If you have medium to long hair, I would recommend buying multiple boxes.
3 out of 5 stars
Thumbs down graphic, would not recommend
26 June, 2024
It's pretty decent
It is a nice blue but it looks black in some lighting and I started blond and I left it in for what it says but it mainly looks black with blue tint in most lighting