Maybelline Eye Studio Lasting Drama Gel Waterproof Eyeliner - 950 Blackest Black - 0.106oz
Color950 Blackest Black
In Stock
Eligible for registries and wish lists
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About this item
Additional product information and recommendations
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$8.99
$5 Target GiftCard with $30 select beauty products
4.4 out of 5 stars with 1053 ratings
$8.99
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3.6 out of 5 stars with 697 ratings
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4.2 out of 5 stars with 4460 ratings
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4.1 out of 5 stars with 1047 ratings
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4.2 out of 5 stars with 1538 ratings
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4.2 out of 5 stars with 428 ratings
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Guests are saying
Guests have experienced mixed feelings about this gel eyeliner, with many loyal users finding the recent formula change and limited color options disappointing. While some praise its long-lasting wear and smooth application, others struggle with dryness, smudging, and difficulty in application. The product's performance seems to vary, with some guests achieving great results and others finding it falls short of expectations.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.9 out of 5 stars with 589 reviews
easy to apply: 3.98 out of 5
easy to remove: 4.29 out of 5
long lasting: 3.85 out of 5
quality: 3.99 out of 5
value: 4.11 out of 5
68% would recommend
87 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
31 January, 2026Verified purchase
- Skin type: Combination, Dry
- Skin tone: Light
- Skin concern: Sensitivity
Never again
Hated this I bought it and was excited to use it but was hard as a rock so I couldn’t use it.
1 reply from Maybelline Consumer Care team - 1 month ago
Hello Didi! We are so sorry to hear that your experience with our Lasting Drama Gel Eyeliner was disappointing and that you found the texture difficult to work with. Because our formula is designed to be long-wearing and waterproof, it sets quickly, and if the cap is not sealed perfectly airtight after every single use, the air can cause the gel to firm up prematurely. To help maintain that smooth, creamy glide for as long as possible, we recommend always keeping the jar tightly closed and even flipping it upside down on your vanity during application to prevent air from entering the open pot while you work. If you find the surface has become a bit firm, you can often revive the creaminess by gently warming the jar in your hands for a few minutes or by using your brush to swirl and soften just the very top layer. We truly value your feedback as it helps us ensure our products deliver the high-performance results you expect from us.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 January, 2026Verified purchase
Unusable Product Delivered Through Drive Up
I am extremely disappointed with this purchase and the experience surrounding it. I ordered the Maybelline Eye Studio Gel Liner through Target’s Drive Up service because I was traveling out of state. When I arrived in Chicago after picking up the order in Florida, I discovered that the gel liner was completely dried out and unusable. It could not be applied at all. I don’t know whether the item was close to expiration, improperly stored, or simply not checked carefully during fulfillment, but for the price, this was unacceptable. I attempted to address the issue at a Target location in Chicago, but I was told nothing could be done because the purchase was made out of state. That was extremely frustrating, especially since I was stationed in Chicago for over a month. By the time I returned, the Target app no longer gave me the option to resolve the issue. Between the condition of the product and the lack of support, this experience was very disappointing. I do not recommend this product, and I strongly suggest that Target ensure better quality checks for Drive Up orders—especially for cosmetics.
1 out of 5 stars
26 January, 2026
originally posted on maybelline.co.uk
Unusable! PLEASE RETURN BACK TO OLD FORMULA
I was the no.1 recommender for this eyeliner back in the day. Sadly the new formula is not only terrible but it is honestly unusual, gritty, dries on skin in clumps?? Leading it to break away, cannot put it on the waterline anymore. Not smooth or creamy, and even causes irritation. It's unusable. I had never had to rehydrate the old eyeliner, but you can't even hydrate this one. At first it was jusy clumpy?? Hard to get a nice amount on the brush, which was also better in the old eyeliner as it was just a brush and easy to hold, great quality, never dried up either because of the cap and no sponge end which gets annoying. I'm not sure why this eyeliner was ever changed to be honest as I heard nothing but raving reviews and even people thanking me for showing them a gel eyeliner that was beyond great quality that wouldn't break their wallets.
5 out of 5 stars
Thumbs up graphic, would recommend
21 January, 2026Verified purchase
Really nice pot eyeliner
Easy to use, the applicator is tilted and makes the eyeliner super easy to apply. This is a great alternative to the more expensive pot eyeliners. I’ve had no problem with it drying out. As other reviews mention, start at a corner of the jar rather than the middle.
1 out of 5 stars
21 January, 2026
originally posted on maybelline.com
Not even mildly convincing.
Came out of the package completely dry, hard as a rock, and in the shape of like a perfect cylinder pellet. It doesn’t look like it was ever usable. I’ve never seen a dried up gel liner look like that. Like the pot wasn’t even touched, they just plopped a black plastic disc in there and called it eyeliner. You won’t get a full refund back for it. It’s a waste of money and honestly, I feel scammed. I even tried rehydrating it and that was pointless. Threw it away and took the L. Maybelline is falling off for sure. I used to use this product back in the day and it was fine, obviously they don’t care anymore. Sincerely, a hurt eyeliner girly. RIP maybelline.
1 reply from Maybelline team - 10 days ago
Hey there! We are so sorry to hear about the experience you had with our Tattoo Studio Gel Pot Eyeliner. We understand how frustrating it is to receive a product that isn't in perfect condition, and that is certainly not the quality we aim to provide. Your feedback is very important to us, and we have shared your comments regarding the texture and condition of the liner with our quality and development teams for review. We would like to speak with you directly to help resolve this. Please give us a call at 800-944-0730 and provide case number 44907941. Our customer service team is available Monday through Friday, 9:00 am to 5:30 pm ET. Talk soon! XO
1 out of 5 stars
14 January, 2026
originally posted on maybelline.com
New Formula is Garbage
This new formula is garbage. It’s no longer smooth or easy to apply, and by the afternoon my eyes feel irritated enough that I have to wash my face early. I genuinely can’t believe Maybelline changed the formula, assumed customers wouldn’t notice, and then ignored the feedback. That’s a great way to destroy brand trust. I’ve been using the original gel eyeliner since 2008/2009. I loved it so much that I always kept backups — one at the office, one in my travel bag, one in my gym bag. It was reliable, creamy, and never caused irritation. Now I’m forced to find a different gel eyeliner entirely, and I won’t be returning to Maybelline. If the quality dropped this much on a hero product, I have to assume it’s happening across the line.
1 reply from Maybelline team - 14 days ago
Hello! We're so sorry to hear about the experience you had with our Tattoo Studio Gel Pot Eyeliner. We'd like to speak with you directly. Please call us at 800-944-0730 and provide the case number 44824154. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
1 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026
- Hair color: Brunette
- Skin concern: Sensitivity
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
Worst! Do not buy!!!!
By far the worst eyeliner I have ever used. I do a full face beat for performance very often, so this was not user error. It began flaking before I even finished my makeup!!!! It was too tacky to get a good perfect line and dry, crusty, yuck. No. No. No. Do not buy this!
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, Courtney! We’re sorry to hear Lasting Drama let you down, especially for your performances! This formula is designed for high-impact wear, but if it felt tacky or flaked immediately, it may have begun to dry in the bottle. For a smooth, performance-ready wing that stays flexible and 'crust-free' under stage lights, we recommend trying our Tattoo Studio Liquid Ink Liner. We appreciate your professional feedback!
1 out of 5 stars
Thumbs down graphic, would not recommend
27 December, 2025Verified purchase
(no review title)
I have been using Maybelline gel eyeliner for the past 8 years...I have used the gel liner till the tub finishes...but the last 3 gel liners I purchased, they were dried and there was not enough color pay off and I could not use even half the tub. Not sure if the formula was changed. Hope this does not happen with the next purchase. Thank you.
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, Deepa! We are so sorry to hear about your experience with our Eye Studio Lasting Drama Gel Eyeliner. We know how frustrating it can be when a product is dried out. We would like to speak with you directly about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET. It would be helpful if you had the product available when you call. We look forward to speaking with you! XOXO
1 out of 5 stars
Thumbs down graphic, would not recommend
25 December, 2025Verified purchase
- Skin type: Oily
- Skin tone: Medium
Newbie? Maybe try another
Not very easy to work with
1 reply from Maybelline Consumer Care team - 2 months ago
Hi there, Mary! We appreciate you taking the time to reach out about our Eye Studio Lasting Drama Gel Eyeliner. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
1 out of 5 stars
18 November, 2025
originally posted on maybelline.com
Now terrible
I used to adore this eyeliner, up until I just bought it again at the same price as last time, only to discover that it had HALF THE AMOUNT OF PRODUCT??? And not just that, the apparently new formula is so dry I can't even get a ducking line, let alone a wing with that stuff. Utterly, completely disappointed, I really want my money back
1 out of 5 stars
Thumbs down graphic, would not recommend
7 November, 2025
- Eye color: Grey
- Skin type: Normal
- Hair color: Black
- Skin tone: Medium
Recommended IF you hate your eyeballs.
Despite COATING the brush in product, it felt like legitimate razor blades on my eyelids. All for spotchy, grainy color payoff. Very hard to apply, and very hard to get off.
1 reply from Maybelline Consumer Care team - 4 months ago
Hello Basil. Thank you for your feedback on the Maybelline Eye Studio Lasting Drama Gel Eyeliner. We truly value your input, as it helps us improve our products. We've shared your comments with our team for evaluation.
1 out of 5 stars
6 November, 2025
originally posted on maybelline.com
The new formula is horrible
This had been the only eyeliner I'd use for years. It was absolutely perfect. Then then I noticed the formula had changed drastically. It was thick, dry and crumbly. Chunks would fall into my lashes and eyes. Unfortunately I will have to start using another brand and it's a shame that a wonderful product was ruined.
3 out of 5 stars
30 October, 2025
originally posted on maybelline.com
Newer formula dries out too fast.
I have used Maybelline gel pots for over 15 years. I would have given them 5 stars early on, but in the last few years, they changed the formula to the "Tattoo" version. It is ok when it is brand new, but very quickly dries out and clump will fall in your eye and ball up on your brush. With the old formula, it lasted until I had almost used the entire pot, which was phenomenal value. Now, the value is lost when it's still 2/3 full and I have to toss it. Yes, you can microwave it or add some water, but it will just dry out again. I miss the old formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
28 October, 2025Verified purchase
I used to LOVE this eyeliner
I loved and used the old formula daily for over 10 years. The last three jars I've bought have been absolute trash. It's now so dry that it's impossible to get a nice crisp line. The product comes off the brush in chunks, and if you can successfully get a shape down it's a dry flakey mess.
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! Thank you for reaching out about our Maybelline Eye Studio Lasting Drama Gel Eyeliner. We are truly sorry to hear about your experience with the new formula, especially after being a loyal user for over a decade. It's incredibly disappointing when a beloved product no longer meets your expectations, and we deeply regret that the last three jars have been such a letdown for you.
1 out of 5 stars
6 September, 2025
originally posted on maybelline.com
Bring back the original formula
[This review was collected as part of a promotion.] I used to love the actual lasting drama gel liner they had. It was honestly perfect for me and I've used it for years. This tattoo studio eyeliner is trash. It dries too quickly on the brush, it's flakey, and it doesn't apply as smooth. None of these were issues with the previous eyeliner
1 out of 5 stars
26 August, 2025
originally posted on maybelline.com
Very bad quality,wast of my money
I bought Maybelline gel eyeliner, but I could only use it 2-3 times because it quickly dried up and became unusable. It is a very bad product. I did not expect to get such a product from a good brand like Maybelline.
5 out of 5 stars
19 August, 2025
originally posted on maybelline.com
The best eyeliner there is.
I have been using this eyeliner for years, I absolutely love it, nothing compares. Its the only eyeliner I’ve used thats actually waterproof as well (I have tried many). So smooth, so easy to use, never rubs off. Most importantly its affordable as well- which keeps me coming back just as much as the rest! I use it every day. If this product ever disappears I’m rioting. 😅😂
1 out of 5 stars
Thumbs down graphic, would not recommend
18 August, 2025Verified purchase
DO NOT BUY
New formula is awful, please don’t waste your money!! It comes off in tiny gritty chunks that end up on your cheeks, not smooth, hard to apply. This used to be OG but I’m guessing they changed the formula to cut costs… Maybelline, do better!
1 reply from Maybelline Consumer Care team - 7 months ago
Hi Regret this. We are sorry for the experience you had with Maybelline Eye Studio Lasting Drama Gel Eyeliner. Please contact us directly at 800-944-0730 M-F 9am to 5pm EST and use case #42454843. Please have the product available when calling.
5 out of 5 stars
Thumbs up graphic, would recommend
10 August, 2025
- Skin type: Combination
- Hair color: Black
- Skin tone: Medium
- Eye color: Brown
Will buy again
It is waterproof last all day
1 out of 5 stars
Thumbs down graphic, would not recommend
1 August, 2025Verified purchase
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Light
NEW FORMULA IS AWFUL
This was my holy grail for years. They changed the formula and it could not be WORSE!! No longer creamy, doesn't stay on. Terrible.