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OUAI Fine Hair Shampoo - Ulta Beauty - 2 of 4OUAI Fine Hair Shampoo - Ulta Beauty - 3 of 4OUAI Fine Hair Shampoo - Ulta Beauty - 4 of 4
OUAI Fine Hair Shampoo - Ulta Beauty - 1 of 4

OUAI Fine Hair Shampoo - Full Size - 10 fl oz - Ulta Beauty: Strengthening, Shine Enhancing, Eucalyptus, Rosemary

$32.00 ($3.20/fluid ounce)
Size10 fl oz

In Stock

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At a glance

About this item

Highlights

  • Adds volume and bounce
  • Strengthens and thickens hair
  • Hydrates and nourishes
  • Cruelty Free
  • Sulfate Free
  • Paraben Free
  • Phthalate Free

Description

For fine hair, this color-safe, thickening shampoo adds volume & bounce and smells as good as it looks.

Highlighted Ingredients:
BIOTIN - Strengthens and reinforces hair health by delivering essential nutrients
CHIA SEED OIL - Thickens and volumizes
HYDROLYZED KERATIN - Softens, smoothes frizz and adds shine

How To Use: 
• Thoroughly wet hair from roots to ends with luke warm water.
• Lather a quarter size amount of FINE shampoo in hands. Work shampoo into roots and any where hair touches the scalp.
• Rinse shampoo. Squeeze out excess moisture before applying conditioner.
• Apply a quarter size amount of FINE conditioner focusing on midshaft and ends.
• Rinse with cold water to close the hair cuticle and add shine.

Scented with Mercer Street – an outspoken fragrance that a-OUAI-kens the senses with notes of Italian lemon, Turkish rose, jasmine sambac, iris, lily, and white musk.

Our bottles & caps are fully recyclable and made with 20% post-consumer recycled materials! This product is sulfate, paraben & cruelty free.
Scent: Rosemary, Eucalyptus
Hair Type: Frizzy, Dry, Fine
Product Warning: Eye irritant
Product Form: Liquid
Beauty Purpose: Shine Enhancing, Nourishing, Strengthening
Net weight: 10 fl oz (US)
TCIN: 82518831
UPC: 815402021269
Item Number (DPCI): 342-03-4945
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua (water, eau), sodium c14-16 olefin sulfonate, cocamidopropyl betaine, sodium methyl cocoyl taurate, peg-200 hydrogenated glyceryl palmate, cocamide mipa, parfum (fragrance), panthenol, cocoglucosides, hydroxypropyltrimonium chloride, hydrolyzed keratin, biotin, salvia hispanica (sage) oil, cetrimonium chloride (anti-static agent/agent antistatique), hydroxypropyl glycerin, hydroxypropyltrimonium chloride, glycerin, sodium lauroyl glycinate, peg-iso distearate, propoxytetramethylpiperidinyl dimethicone, trideceth-6, c11-15 paretgr, peg-7 glyceryl cocoate, sodium chloride, polyquaternium-7, disodium edta, citric acid, sodium hydroxide, tetrasodium edta, potassium sorbate, sodium benzoate, phenoxyethanol, benzyl alcohol, acetic acid, sodium acetate, benzyl salicylate, limonene, hexyl cinnamal

Allergens & Warnings:

WARNING: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER.

Shipping details

Estimated ship dimensions: 6 inches length x 3 inches width x 3 inches height
Estimated ship weight: 0.8 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.
Download the safety data sheet (PDF)
This document lists product hazards, safety info and any potential ill effects on human health. All info has been collected and verified by the manufacturer.

Q: Is this safe for color treated hair

submitted by AP - 5 months ago

  • A: Yes! All of our products at OUAI, including our shampoos and conditioners, are safe for Color-treated, Keratin-treated, Brazilian blowouts, chemically-treated hair, wigs & extensions. We never use phthalates, sulfates, or parabens in our products. As always, it's best to consult with your stylist before starting any new products.

    submitted byOUAI team - 5 months ago
    Brand expert
See all questions (1)

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Guests are saying

This shampoo is particularly well-suited for fine hair, providing a balance of cleanliness and volume without weighing hair down. Many guests appreciate its ability to add shine and softness while maintaining a pleasant scent. However, some guests have noted that it can be drying for certain hair types and that the fragrance may be too strong for sensitive individuals. Overall, it has garnered positive feedback for its effectiveness and luxurious feel.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 1158 reviews
    40% would recommend
    40 recommendations
    4 out of 5 stars
    Thumbs up graphic, would recommend
    21 May, 2026Verified purchase

    Love the shampoo, not the packaging

    The shampoo plumped up my fine, thin hair and I liked the subtle fragrance. I don't like the fat bottle which was hard to grip when wet & soapy, and I couldn't press down the dispenser cap in the shower. Fortunately I bought the trial size first. It has the same design flaws but is much easier to handle in the smaller size. Shampoo is worth the trouble!
    Biblio
    Did you find this review helpful?
    1 out of 5 stars
    18 May, 2026
    originally posted on http://www.ulta.com
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    Awful

    Smells awful. Dried out my hair terribly, and actually made it fall out. The price is astronomical for a horrible product.
    Grace
    Did you find this review helpful?
    5 out of 5 stars
    15 May, 2026
    originally posted on http://www.ulta.com
    Image

    great shampoo for fine hair!

    i have fine hair and so when i found this fine hair shampoo, i was so happy! i love how this lathers and it smells amazing! very happy to have a go to shampoo designed for my hair type. complimentary from ouai
    leea
    Did you find this review helpful?
    1 out of 5 stars
    14 May, 2026
    originally posted on OUAI
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    Did absolutely nothing

    really really disappointed. the shampoo & conditioner does absolutely nothing for my hair. It smells great but that is about it.
    LISA W.
    Did you find this review helpful?
    3 out of 5 stars
    12 May, 2026
    originally posted on http://www.ulta.com
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    Solid shampoo strong fragrance

    This shampoo is really good it lathers so silky and makes your hair feel so clean without stripping it down. I was gifted by ouai but I've actually bought this on my own too during a recent sale and I enjoy it. I just wish the fragrance wasn't as strong as it is but it doesn't smell bad just strong!!
    Cc
    Did you find this review helpful?
    5 out of 5 stars
    11 May, 2026
    originally posted on http://www.ulta.com
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    Perfect for fine hair

    I started using OUAI Fine Shampoo because my hair gets flat so quickly, and I was honestly surprised by how much volume it gives without making my hair feel dry or heavy. My hair feels super clean, soft, and bouncy for days, plus the scent smells like expensive perfume. It's one of the few shampoos that makes my fine hair actually look fuller. gifted by ouai
    Ari
    Did you find this review helpful?
    5 out of 5 stars
    9 May, 2026
    originally posted on http://www.ulta.com
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    Love this for improving my hair quality!

    Love this shampoo, as someone who has fine hair, this has been working amazing! My hair feels so soft and smooth after, and it has improved the texture of my hair overall. Also, the smell is so good and it lasts for a while. Favourite haircare product!! complimentary from ouai
    Ari
    Did you find this review helpful?
    4 out of 5 stars
    9 May, 2026
    originally posted on http://www.ulta.com
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    First wash and I already love

    I've been using this shampoo for my fine hair and I'm honestly impressed so far. It gives a really deep clean without stripping my hair or making it feel dry. My roots feel fresh for longer, and my hair looks softer and more volumized after blow drying. I also love that it feels lightweight and doesn't leave any heavy residue behind. The scent is clean, fresh, and very salon-like.
    Moerv
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
    Image

    My hair feels so smooth

    Gifted by Ouai. I have fine hair so lightweight is non-negotiable for me, and this shampoo absolutely delivers. It hydrates without leaving any heaviness behind, and my hair feels soft and silky after every wash. The scent is also so lovely and the whole experience feels luxurious to me. Highly recommend if you have fine hair like me
    Emily
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
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    Love it

    This clarifying shampoo leaves my hair feeling super clean without drying it out. It removes buildup, adds shine, and gives my scalp a fresh, healthy feel after every wash. i'll definitely add this to my routine. This was gifted by ouai!
    Lilly
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love it!

    I've been using OUAI Fine Hair Shampoo for a few weeks and love how clean and lightweight my hair feels after every wash. It gives my fine hair volume without drying it out, and the scent is so good too! gifted by ouai complimentary from ouai
    JJ
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
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    Perfect for thin hair

    The Ouai Fine Hair Shampoo is my go to! I have very long but thin hair and this has been a game changer for me. It smells incredible and leaves my hair shiny without feeling weighed down or oily. I also love how soft my hair feels after using. complimentary from ouai
    Alexis
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy again

    This shampoo made my fine hair feel super clean without feeling stripped or dry. It gave my hair more volume and bounce while still feeling soft and lightweight. The Mercer Street scent also smells so fresh and luxe! complimentary from ouai
    Marissa
    Did you find this review helpful?
    5 out of 5 stars
    8 May, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy this again!

    This shampoo made my fine hair feel super clean without feeling stripped or dry. It gave my hair more volume and bounce while still feeling soft and lightweight. The Mercer Street scent also smells so fresh and luxe! complimentary from ouai
    Marissa
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love this!

    I am obsessed with this shampoo and conditioner combo! I have fine hair and have had a hard time finding products that make it feel nourished and soft and not crunchy and hard! This duo makes my hair feel and look like I just left the salon! gifted by ouai
    Tori
    Did you find this review helpful?
    5 out of 5 stars
    7 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love love love

    I was so excited to try this product gifted by Ouai! I have thin hair and am always struggling with products weighing down my hair. This is amazing and works so well. The results are incredible and I'm so happy it's in my routine now
    Bridget
    Did you find this review helpful?
    5 out of 5 stars
    6 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love it

    complimentary from ouai. I've been using Ouai Fine Hair Shampoo and it's honestly one of the few that makes my hair feel clean without weighing it down. It gives me that light, airy volume while still leaving my hair soft and smooth—not stripped or dry. I also love how fresh and subtle the scent is (it smells expensive without being overpowering). After a few washes, my hair looked shinier and felt healthier overall. If you have fine hair and struggle with flatness or buildup, this is such a good one to try.
    Tata
    Did you find this review helpful?
    4 out of 5 stars
    6 May, 2026
    originally posted on http://www.ulta.com
    Image

    Great product

    Would definitely buy again
    KML
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love it!

    I have very fine hair so I usually use shampoos and conditioners that are volumizing or specifically for fine hair. This shampoo has replaced my usual shampoo! It's thick and lathers well and makes my hair feel clean but not stripped. I also really love Ouai's packaging, it's clean and minimalistic but looks chic in my shower. So far I've really been enjoying this shampoo and I also use the fine hair conditioner which works well with the matching shampoo! Definitely recommend if you have fine hair like me! gifted by ouai
    Alexandrac
    Did you find this review helpful?
    5 out of 5 stars
    5 May, 2026
    originally posted on http://www.ulta.com
    Image

    Love it

    I have fine, long hair, so I'm pretty careful with what I use since a lot of products make it feel flat or heavy. I tried Quai Fine Shampoo and Conditioner without expecting much, but it actually made a difference. My hair feels really clean and soft, and I've noticed more volume, which I'm always looking for. It doesn't weigh my hair down at all, which is rare for me. It just makes my hair look and feel a lot better overall. Gifted by QUAI
    Olga
    Did you find this review helpful?

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