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L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - 2 of 4L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - 3 of 4L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - 4 of 4
L'Oreal Paris EverPure Sulfate Free Purple Shampoo for Colored Hair - 1 of 4

L'Oreal Paris EverPure Sulfate Free Purple Shampoo - 23 fl oz: Colored Hair, Daily Use, Vegan, Fig & Coconut Scent

$17.99 ($0.78/fluid ounce)See 1 deal for this item
Size23 fl oz

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At a glance

About this item

Highlights

  • America's #1 Purple Toning Shampoo: Maintain your perfect blonde with this anti brass purple shampoo that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair
  • Hydrating Brass Toning Purple Sulfate Free Shampoo Formula: This moisturizing purple shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized; Vegan, sulfate free, paraben free with no harsh salts
  • Our Purest Respect For Your Hair: Powered by science, validated by colorists; 100% sulfate free shampoo and conditioner, paraben free, free of harsh salts, and vegan formula
  • The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair
  • Custom Hair Solutions: From treatments, masks and serums to leave-in conditioners and frizz-defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products
  • L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

Description

You don't have to choose between protecting the color you love and caring for your hair needs. Your beautiful blonde hair can also get brassy. Elevate your hair care routine, EverPure Sulfate Free Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. Color-treated hair requires special care. It's not purple shampoo for blonde hair, or purple shampoo for brown hair, or purple shampoo for gray hair, its purple toner shampoo for all hair colors. Our colorists validated formulas are especially gentle on color treated hair. 100% Sulfate Free shampoo and conditioner, Paraben Free, No Harsh Salts, No Harsh Surfactants, Vegan Formula.

Use 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen.

Frequently Asked Questions about EverPure Purple

What are the main benefits of EverPure Purple Shampoo?
EverPure Purple Shampoo with Hibiscus and Purple Dye corrects brassy yellow to orange tones while leaving your hair moisturized and brighter. It tones blonde, silver, and highlighted hair in just one use.
 
Why should I use a purple shampoo?
Lightened hair, due to processes like bleaching, can develop unwanted yellow and orange undertones over time. The EverPure Purple Shampoo contains violet pigments. According to the color wheel, violet is directly opposite yellow and orange, meaning it effectively cancels out these warm hues. This action helps to restore a cooler, fresher tone to your hair. 

What are the main benefits of EverPure Purple Conditioner?
Maintain your perfect blonde with this anti brass purple conditioner that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair. 

Is EverPure Purple Suitable for all hair types?
The EverPure Purple System is designed for those with blonde, bleached, highlighted, or silver hair.  

How often should I use the EverPure Purple System?
It is recommended that you use 2-3 times a week instead of your regular shampoo and conditioner. 

What does the shampoo & conditioner smell like?

The shampoo & conditioner have a sophisticated scent profile of violet and thyme.

Does the EverPure Purple Shampoo & Conditioner contain sulfates?
No, the shampoo & conditioner are both sulfate-free.
Scent: Violet, Fig, Thyme, Coconut
Hair Type: Colored, Dry
Health Facts: Gluten-Free, Phthalate-Free, Vegan, Paraben-Free, Sulfate-Free, Animal By-Product-Free
Product Form: Liquid
Recommended Use: Weekly, daily
Beauty Purpose: Tone Correction, Softening, Basic Cleansing
Net weight: 23 fl oz (US)
Features: Rinse-Off
TCIN: 82667386
UPC: 071249645499
Item Number (DPCI): 063-00-6601
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, coco-betaine, disodium laureth sulfosuccinate, sodium cocoyl isethionate, sodium lauryl sulfoacetate, sodium lauroyl sarcosinate, glycol distearate, sodium chloride, decyl glucoside, parfum/fragrance, polyquaternium-10, sodium hydroxide, amodimethicone, ppg-5-ceteth-20, citric acid, peg-55 propylene glycol oleate, propylene glycol, carbomer, acrylates/beheneth-25 methacrylate copolymer, ci 60730 / ext. violet 2, butylene glycol, benzoic acid, trideceth-6, linalool, salicylic acid, magnesium nitrate, hexyl cinnamal, hydroxycitronellal, sodium benzoate, cetrimonium chloride, tetrasodium edta, sorbitol, hibiscus sabdariffa flower extract, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone.

Shipping details

Estimated ship dimensions: 8.23 inches length x 3.07 inches width x 2.95 inches height
Estimated ship weight: 1.69 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: I have an allergy to PPD. Can I use this shampoo?

submitted by me23 - 10 months ago

  • A: Hi me23. Thank you for reaching out to L'Oreal regarding the EverPure Purple Shampoo. The purple coloring in the shampoo does not contain PPD. Below is the ingredient list for the product: AQUA / WATER / EAU COCO-BETAINE DISODIUM LAURETH SULFOSUCCINATE SODIUM COCOYL ISETHIONATE SODIUM LAURYL SULFOACETATE SODIUM LAUROYL SARCOSINATE GLYCOL DISTEARATE SODIUM CHLORIDE DECYL GLUCOSIDE PARFUM / FRAGRANCE POLYQUATERNIUM-10 SODIUM HYDROXIDE AMODIMETHICONE PPG-5-CETETH-20 CITRIC ACID PEG-55 PROPYLENE GLYCOL OLEATE PROPYLENE GLYCOL CARBOMER ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER CI 60730 / ACID VIOLET 43 BUTYLENE GLYCOL BENZOIC ACID TRIDECETH-6 LINALOOL SALICYLIC ACID MAGNESIUM NITRATE HEXYL CINNAMAL HYDROXYCITRONELLAL SODIUM BENZOATE CETRIMONIUM CHLORIDE TETRASODIUM EDTA SORBITOL HIBISCUS SABDARIFFA FLOWER EXTRACT METHYLCHLOROISOTHIAZOLINONE MAGNESIUM CHLORIDE METHYLISOTHIAZOLINONE

    submitted byL'OrealParisProductExpert - 10 months ago
    Brand expert

Q: Does this work well for grey hair?

submitted by Mojo - 2 years ago

  • A: Hey there Mojo! Thank you for reaching out to us about thes EverPure Sulfate Free Purple Shampoo for Colored Hair. While you can use this on gray hair, we recommend using the EverPure Silver Care Shampoo, that is made speciically for Gray Hair. This brightening shampoo that nourishes silver and gray hair, that cleanses without stripping moisture and is vegan, gluten-free, sulfate-free and paraben-free. We hope you check it out and give it a try!

    submitted byL'OrealParisProductExpert - 2 years ago
    Brand expert

  • A: Hey Mojo, Great question! Yes, the L'Oreal EverPure Purple Shampoo can also be used on grey hair. It will correct brassy yellow to orange tones while leaving your hair moisturized and brighter! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 years ago
    Brand expert

Q: Can I use the 'purple', exclusively, and not use another shampoo?

submitted by Grammygamer - 3 years ago

  • A: Hey, Great question! Use the L'Oreal Purple Shampoo 2-3 times a week instead of your regular shampoo and conditioner. We recommend using EverPure Bond Strengthening Shampoo and Conditioner as your daily hair care regimen. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 3 years ago
    Brand expert

  • A: Grammygamer, that’s a very fair question! EverPure Sulfate Free Purple Shampoo neutralizes brassy yellow to orange tones while keeping your hair hydrated and moisturized. And while we recommend using 2-3 times a week, for many of us, that’s how often we shampoo anyway. As long as the color looks great and doesn’t take on a dull or discolored appearance, go for it, and use this as your regular shampoo!

    submitted byL'OrealParisProductExpert - 3 years ago
    Brand expert

Q: What hair types is the shampoo suitable for?

submitted by AI Shopping Assistant - 3 months ago

  • A: It is suitable for normal, colored, and dry hair types.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What beauty purposes does this shampoo serve?

submitted by AI Shopping Assistant - 3 months ago

  • A: It helps with tone correction, softening, and basic cleansing for colored hair.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: Is this shampoo free from harmful chemicals?

submitted by AI Shopping Assistant - 3 months ago

  • A: Yes, the shampoo is free from gluten, phthalates, parabens, sulfates, and animal by-products.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What scents are featured in the shampoo?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo has a delightful blend of violet, fig, coconut, and thyme scents.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: What is the recommended frequency of use?

submitted by AI Shopping Assistant - 3 months ago

  • A: The shampoo can be used weekly or daily, depending on your hair care routine.

    submitted byAI Shopping Assistant - 3 months ago
    Ai generated

Q: I had my brown black hair dyed in a salon now looks reddish brown what I should use for lower the reddish

submitted by May - 5 months ago

  • A: Hello May. Thank you for reaching out about our products. We would love to help, please give us a call @ 800-322-2036, 9:00 am - 5:30 pm ET for assistance.

    submitted byL'OrealParisProductExpert - 5 months ago
    Brand expert

Q: does it color your hair?

submitted by Purple shampoo - 1 year ago

  • A: Hey, Great question! The L'Oreal Paris Everpure sulfate free purple shampoo neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 year ago
    Brand expert
See all questions (17)

Additional product information and recommendations

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Frequently bought together

Guests also viewed

Guests are saying

This purple shampoo has garnered positive feedback for its effectiveness in toning blonde and gray hair, reducing brassiness, and leaving hair feeling soft and hydrated. Many guests appreciate its affordability and pleasant scent, making it a popular choice for maintaining vibrant hair color. However, some guests have experienced issues with staining and varying results in color correction. Overall, it is a well-received product for those looking to enhance their hair's appearance without breaking the bank.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 3163 reviews
    effectiveness: 3.11 out of 5
    quality: 3.21 out of 5
    value: 3.39 out of 5
    43% would recommend
    62 recommendations
    5 out of 5 stars
    17 May, 2026Verified purchase

    (no review title)

    They are heathly for ur hair
    Short peant
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    13 April, 2026Verified purchase

    (no review title)

    Made my finger tips and bottom half of my hair light purple.
    1 reply from L'OrealParisProductExpert team - 1 month ago
    Hello Lizbeth! The EverPure Purple Shampoo is formulated with intense violet pigments specifically designed to neutralize stubborn brassy tones in blonde, bleached, and silver hair. Because the hair at the ends is often more porous, it can absorb these pigments more quickly, which can sometimes lead to a temporary purple cast if left on for too long. We suggest focusing the shampoo primarily at the roots and only sweeping it through the mid-lengths and ends during the final minute of your routine to prevent over-toning the most fragile areas. To avoid any tinting on your fingertips, you might try wearing a pair of gloves during application or ensuring you rinse your hands thoroughly with soap immediately after massaging the formula into your hair. For your next wash, using a standard moisturizing shampoo can help balance the tone and gradually wash away any excess violet reflects while keeping your color looking bright and refreshed.
    Lizbeth
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 March, 2026Verified purchase

    (no review title)

    honestly I have a little sliver in my hair with some blonde and this shampoo is the greatest!
    Adriana
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 March, 2026Verified purchase

    (no review title)

    Best product ever…does wonderful for my hair!
    Christine
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    1 March, 2026

    Purple Shampoo L'Oreal Ever Pure

    I’m a Black women with Honey Blonde hair and I reached out to my hair stylist about this Shampoo she told me to get it I used it and I Loved it it didn’t stain my hands or hair but it did leave my hair shining and I’m A Happy Camper I recommend this Shampoo and Conditioner and it was a reasonable price No complaints here
    Kia
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 March, 2026Verified purchase

    This is a very weak shampoo for colored hair.

    Product does not produce much silver coloring no matter how long you let it settle. It comes out blonde (bleached) even when left on hair for half an hour and washed. I recommend Matrix So Silver.
    1 reply from L'OrealParisProductExpert team - 3 months ago
    Hello EC! We appreciate the feedback regarding our EverPure Sulfate Free Purple Shampoo and are sorry to hear it did not provide the level of silver toning you were expecting. This specific sulfate-free formula is designed to be a gentle, hydrating option that progressively neutralizes yellow and orange tones while maintaining the integrity of color-treated hair. For those seeking a more intense, immediate silver or ash result on very light blonde or gray hair, we recommend applying the shampoo to wet hair and massaging it into a rich lather, allowing it to sit for up to five minutes before rinsing. Because this is a professional-grade, non-stripping formula, using it in combination with our EverPure Purple Conditioner will help deeply nourish the hair while reinforcing the cool-toned pigments for a more noticeable result over time. We value these insights into the performance of our toning products and invite you to explore the full EverPure range on the L'Oréal Paris website for more information on our sulfate-free hair care standards.
    EC
    effectiveness: 1 out of 5
    quality: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    15 February, 2026Verified purchase

    Stained my hands

    I used to love this product. However, the last one I bought, stained my hands. Even using a scrub brush, my finger tips are still bluish. Throwing it out and finding a new product.
    Kari
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    11 December, 2025Verified purchase

    (no review title)

    This shampoo turns my blondness into an orange??
    1 reply from L'OrealParisProductExpert team - 5 months ago
    Hello Liv! Thank you for sharing your experience with our EverPure Sulfate Free Purple Shampoo. We are truly sorry to hear that it turned your blonde hair an orange color, as this is certainly not the result we intend for our customers. Our EverPure Purple Shampoo is specifically formulated with purple pigments to neutralize unwanted yellow and brassy tones in blonde, bleached, highlighted, and silver hair, helping to maintain a cooler, brighter blonde. An unexpected orange result is certainly not typical for a purple shampoo. Sometimes, various factors can influence how hair color reacts to toning products, such as underlying pigments in the hair, previous treatments, or even individual hair porosity. We understand your disappointment, and your feedback is incredibly valuable to us as we continuously strive to develop products that meet our customers' expectations.
    Liv
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    14 September, 2025
    originally posted on lorealparisusa.com
    Image

    Gray hair purple

    Turned my gray hair purple and would not wash out.
    1 reply from LeCare team - 8 months ago
    Hi Dseyffer! We are sorry to hear that Ever Pure Brass Toning Purple Sulfate Free Shampoo gave you purple discoloration. This shampoo in not recommended on hair that is gray or white. This shampoo is specifically for blondes with brassy/gold/orange tones. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
    Dseyffer
    4 guests found this review helpful. Did you?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    11 September, 2025Verified purchase

    doesn’t work

    using this shampoo makes no difference in my hair coloration, even when i leave it in for 5+ minutes. also dried out my scalp and caused dandruff
    1 reply from L'OrealParisProductExpert team - 8 months ago
    Hi Irene. We are sorry to hear about the experience you had with EverPure Sulfate Free Purple Shampoo for Colored Hair. We would like to speak with you directly about it. Please give us a call @ 800-631-7358 M-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Irene
    effectiveness: 1 out of 5
    quality: 3 out of 5
    3 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 July, 2025Verified purchase

    Great for pool chlorine hair!

    Got this for my hubby whose gray hair had turned yellow from swimming in our pool. The yellow is all gone now!
    DebG
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    3 July, 2025

    Doesnt work

    Did not work at all. My hair was still very yellow. It honestly made it even more brassy than it was before.
    1 reply from L'OrealParisProductExpert team - 10 months ago
    Hello there! We are truly sorry to hear that our EverPure Sulfate Free Purple Shampoo did not provide the toning results you were hoping for, and that you found your hair remained yellow or even became more brassy. We understand how frustrating it can be when a product designed to neutralize unwanted tones doesn't perform as expected. Your feedback is very important to us, and we regret that our purple shampoo did not help you achieve your desired cool tone.
    Still brassy
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 June, 2025

    Animal Cruelty Abuse Product

    This product is not animal cruelty free. Animals are tortured by this company.
    1 reply from L'OrealParisProductExpert team - 11 months ago
    Hi there! At L’Oréal, we care for animal welfare and do not test on animals. We are for a world without animal testing. Since 1989, we have not tested the safety of our products on animals, 14 years before regulations required us to do so. There are effective non-animal ways to ensure the safety of cosmetic products. For example, over 40 years ago, L’Oréal pioneered the development of human reconstructed skin that is more accurate for analyzing how cosmetic ingredients and products will behave on human skin.
    Animal Advocate
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    9 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 June, 2025Verified purchase

    Did not work at all

    Ended up for the first time as a redhead when I dyed my hair lighter blonde. Used this shampoo multiple times. Did nothing, in fact it almost seems like it made my hair more brassy.
    1 reply from L'OrealParisProductExpert team - 11 months ago
    Hello Lc98226, thank you for reaching out about L'Oreal Paris EverPure Sulfate Free Purple Shampoo. We are sorry to hear you did not get the results you had expected with this shampoo. We're always striving to improve our brand and products, so your honest opinion is extremely helpful. We'll share your comments with our internal team to see how we can better meet customer expectations for this product.
    Lc98226
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    4 June, 2025Verified purchase

    Actually works

    This product is good value for the price. I used it alongside the dphue gloss + toner. At first I thought it wasn’t doing much but as you can see from the photos there is a noticeable difference.
    kmo23
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    28 March, 2025Verified purchase

    Better than Olaplex!

    This is much better than Olaplex & much more affordable too! I made the switch after being tired of overpaying for Olaplex & now I wish I had tried this sooner! My hair is so silky & beautifully toned!
    Amanda
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    5 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    18 March, 2025Verified purchase

    Great for blonde hair

    Works well for chemically treated hair.
    Mnflamingo
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    3 out of 5 stars
    Thumbs down graphic, would not recommend
    12 March, 2025

    Purple/Violet or Blue?

    Didn't work for my gray and purple hair. I don't see purple/violetp when I look at this brand but rather a deep blue.
    1 reply from L'OrealParisProductExpert team - 1 year ago
    Hi there! Thank you for reaching out to us about the EverPure Sulfate Free Purple Shampoo for Colored Hair . We would like to speak to you directly so we can find the best suited product for you, please call us at 1-833-856-7325 M-F between the hours of 9:00 am – 5:30 pm ET we will gladly assist you.
    SativaDiva
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    16 January, 2025Verified purchase

    Works great

    Love this to take the edge off the blonde hair
    jaimelv
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    12 January, 2025

    Would give zero stars if I could

    This makes my hair fall out in a scary way. I wish I could sue.
    1 reply from L'OrealParisProductExpert team - 1 year ago
    Hi there! We are sorry to hear about the experience you had withthe EverPure Sulfate Free Purple Shampoo for Colored Hair. We would like to speak with you directly about it. Please give us a call1-800-322-2036 M-F 9am to 5pm and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
    Morgan
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

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