Sponsored
Pantene Pro-V Daily Moisture Renewal Shampoo
$8.49 ($0.36/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 72-HR LUSH MOISTURE: Shampoo & conditioning system deeply hydrates for 72 hours**vs. non-conditioning shampoo
- 2X THE PRO-VITAMINS: Now with twice the amount of pro-vitamin B5 to help hydrate and strengthen hair
- STRENGTHENS & BUILDS NEW HAIR BONDS: Stronger bonds mean stronger hair that's less prone to breakage
- 0% PARABENS & COLORANTS: Nutrient rich, Color safe system, Gentle nourishment, no harsh stripping
Description
GENTLY CLEANSES & DEEPLY HYDRATES. Parched hair? Don't let your conditioner do all the heavy lifting! Gently cleanse and hydrate your strands with a dose of added moisture. Our Daily Moisture Renewal Shampoo provides a nutrient-rich lather that penetrates deep into hair to deliver 2X the moisture needed to hydrate and replenish dry hair. Get a burst of hydration with every wash as our moisturizing shampoo works to gently remove buildup and prime hair for optimal softness from root to tip. Our new and improved formula offers 72-hour lush moisture and two times the pro-vitamins for luxury repair results without the luxury price tag. This nutrient-rich formula is packed with antioxidants and two times the amount of pro-vitamin B5 to help strengthen existing hair bonds and build new ones. Moisturizing lipids absorb into each strand to rebuild and restore hair with moisture while a powerful antioxidant goes deep into hair's core to protect existing bonds by reducing free radical damage. Enjoy hydrated hair that's touchably soft and smells like an indulgent blend of creamy berries. Crafted to cleanse all hair types and is gentle enough for use on permed or color-treated hair. Free of parabens and colorants for no harsh stripping. HOW TO USE: Gently massage into wet hair. Focusing on the scalp and roots, work into a rich lather. Pull lather through to the ends of your hair. Rinse thoroughly. Repeat these steps if you're going multiple days between washes for lasting freshness. For best results, continue with the Daily Moisture Renewal 72 HR Intense Moisture Conditioner.
Scent: Berry, Vanilla, Apple
Hair Type: All Hair Types
Health Facts: Paraben-Free, Dye-Free
Product Form: Liquid
Beauty Purpose: Clarifying, Beachy Waves, Moisturizing, Basic Conditioning
Net weight: 23.6 fl oz (US)
Features: PH-Balanced, Rinse-Off
TCIN: 83206653
UPC: 080878194520
Item Number (DPCI): 063-02-8068
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium lauryl sulfate, sodium laureth sulfate, cocamidopropyl betaine, glycol distearate, sodium citrate, cocamide mea, sodium xylenesulfonate, dimethicone, fragrance, sodium chloride, citric acid, sodium benzoate, tetrasodium edta, guar hydroxypropyltrimonium chloride, polyquaternium-6, histidine, panthenol, panthenyl ethyl ether, methylchloroisothiazolinone, methylisothiazolinone' '
Shipping details
Estimated ship dimensions: 2.33 inches length x 3.46 inches width x 9.38 inches height
Estimated ship weight: 1.75 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$6.99($0.82/fluid ounce)
4.5 out of 5 stars with 942 ratings
Discover more options
Related Categories
Guests are saying
Guests have shared mixed experiences with this shampoo, noting its ability to leave hair feeling soft, shiny, and manageable for some, while others experienced dryness and itchiness. The shampoo is praised for its pleasant scent and the moisturizing effect it has on certain hair types, but there are concerns about its suitability for all hair types, with some guests reporting an increase in oiliness or frizz.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 1131 reviews
quality: 3.04 out of 5
value: 3.33 out of 5
55% would recommend
27 recommendations
5 out of 5 stars
11 October, 2025Verified purchase
(no review title)
Great value & service
1 out of 5 stars
Thumbs down graphic, would not recommend
9 October, 2025Verified purchase
Causes extreme scalp irritation
This contains silicones (dimethicone/amodimethicone) which cause the smoothness feel in your hair. However silicones have no place being in shampoo, a product intended to clean your scalp. All this shampoo does is add more gunk to your scalp, and if you're like me, you will very quickly get itchiness and bleeding after using this a few days. Never buy shampoos like this.
1 out of 5 stars
Thumbs down graphic, would not recommend
27 September, 2025Verified purchase
Massive hair loss
this shampoo/conditioner made my hair fall out in clumps. It started slowly & then I was just loosing like more than I even have & I couldn't figure it out. I stopped using it & my hair stopped falling out. I used this for a year. I honestly can't believe they would sell such a damaging product.
1 reply from Pantene team - 25 days ago
Thank you for your review on Pantene Pro-V Daily Moisture Renewal Shampoo and Conditioner. We are sorry to hear about your experience. Your report is unexpected and we are sharing your comments with the Health & Safety Team. We understand how important it is to address your worries, and we want to provide you with accurate information and reassurance. Firstly, it's important to know that losing between 50 and 100 hairs a day is considered normal. There are various factors that can contribute to significant hair loss. If you're experiencing extensive hair loss. We want to assure you that our hair care products are safe for use and do not cause or accelerate hair loss. Our products undergo thorough development and testing to ensure their safety and effectiveness. We also have strict quality controls in place, and millions of people trust and use our products every year. We understand that your hair is important to you, and we want to support you in finding the best solution for your concerns. If you haven’t already done so, we recommend that you discontinue using the products. Seeking professional advice from a doctor will provide you with the most accurate evaluation and recommendations tailored to your specific situation. Please feel free to call us at (800) 945-7768 or email us through our Contact Us page to help our team learn more about your experience.
1 out of 5 stars
25 September, 2025
originally posted on pantene.com
Dear Pantene
I’ll be honest it worked for three days by the fourth day I started losing hair like crazy I wish I was being dramatic but I started to find small patches, I had to change to a different shampoo thinking it was my hair but no it was Pantene shampoo If you love your hair don’t use this shampoo it does more damage than any good
5 out of 5 stars
Thumbs up graphic, would recommend
11 August, 2025Verified purchase
great product
great product and amazing service
5 out of 5 stars
Thumbs up graphic, would recommend
5 July, 2025Verified purchase
Shampoo
It has a pump and I use the amount on the length of hair
4 out of 5 stars
Thumbs up graphic, would recommend
4 April, 2025Verified purchase
Hair Care
I really like how soft and clean my hair feels when
5 out of 5 stars
1 April, 2025
originally posted on pantene.com
Thank you for your response
Hello. Thank you for your response. I tried the curl shampoo and conditioner and like that a lot better than the moisture shampoo that I was unhappy about. I am sorry I wrote such a bad review. The curl shampoo and conditioner doesn’t make my scalp itch, hydrates my hair and defines my waves.
5 out of 5 stars
Thumbs down graphic, would not recommend
26 March, 2025Verified purchase
Excellent Product!
Excellent product and fair price!!
1 out of 5 stars
16 March, 2025
originally posted on pantene.com
Why did you change the formula
Pantene changed the “ look” but also changed the formula. I got the new 72 hour lush shampoo moisture renewal, and it dried my hair out and also burned my scalp and it itches so bad. The old formula didn’t do that and had been using it for years. I just ran out of the old formula that says 24 hour moisture. I got the new formula today and experienced this. I don’t know what to do now. Why fix something that doesn’t need fixed. Bring back the old formula.
1 reply from Customer Care team - 7 months ago
Thank you for getting in touch about our Pantene Daily Moisture Renewal Shampoo. We value your loyalty and want to express how disappointing it is to hear about your more recent experience. We can only imagine how frustrating this may have been for you and we do appreciate you for bringing this to our attention. You can be sure that all details will be reported to our Health and Safety Team and the rest of our Pantene team. Safety is at the heart of all that we do and all of our products have been thoroughly evaluated to be safe when used as directed. As such, we take your report very seriously and appreciate that you took the time to get in touch. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already, we ask that you please discontinue the use of the product. Also, it may help to know that hair being dry is usually a sign that your hair hasn't been conditioned well enough. For a better experience, consider pairing your shampoo with a rich conditioner. You can also use a leave-in conditioner instead of one you rinse so you can have the long lasting moisturization your hair needs. We'd like to assist you further. When you have the time, please write to us through our Contact Us page.
5 out of 5 stars
Thumbs up graphic, would recommend
26 February, 2025Verified purchase
Pantene is the best hair product line.
I have been using this brand of shampoo for many years. It cleans well and is gentle.
3 out of 5 stars
18 February, 2025
originally posted on pantene.com
No longer my favorite shampoo
Ingredients changed now my scalp stings. Hair fall is bad.
1 reply from Customer Care team - 8 months ago
Thank you for getting in touch about our Pantene Pro-V Daily Moisture Renewal Shampoo. We value your loyalty to our product and want to express how disappointing it is to hear about your more recent experience. That's definitely not the kind of news we want to hear from any of our consumers and we understand how devastating this may be. We appreciate your concern and want to assure you that our hair care products do not cause or speed up hair loss. A great deal of work has gone into the development and testing of all our products to ensure they are safe for use. Additionally, we have extensive quality controls in place and our products are used by millions of people every year. Hair loss is normal and is a continuous process. Hair goes through a natural cycle of growth where each hair grows long, falls out, and is replaced by a new hair. If you are noticing a significant amount of hair loss, we recommend speaking to your doctor. Still we do want your comments to get the attention they deserve. To do that, we'd like to gather some additional details. Please know that all information provided will be reported to our Health and Safety Team and the rest of our Pantene team. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. If you haven't already done so, please discontinue the use of the product. Please, when you have the time, write to us through our Contact Us page so we can better assist you.
4 out of 5 stars
31 January, 2025
originally posted on pantene.com
Pantene Moisture Shampoo review
Everyone tells you that Pantene is a brand known for its affordable but substandard products but is that true? People look at Pantene and ask “why are there so many ingredients just to do one simple thing?” The question I want to answer is: “are all the ingredients in Pantene's products needed?” My goal here today is to explain what each ingredient is and for you to decide if there are still too many ingredients. The first hair product I researched is the Pantene Moisture Shampoo. There are 16 ingredients (not including water and fragrance) all doing something important. To make this simple, I will be grouping products depending on what they do. The first group is preservatives. They make sure that the hair product doesn’t grow mold and bacteria.There are 5 different preservatives: Trisodium citrate Methylchloroisothiazolinone, Tetrasodium EDTA Sodium benzoate Methylisothiazolinone. These 5 ingredients work together to help preserve your shampoo so it is safe to use. If there weren’t any preservatives, you could get bacterial breakouts on your scalp and could develop fungal diseases. The second group is different types of conditioners. These are products that help heal and condition hair. There aren't as many conditioning agents in shampoo as there are in conditioner but having them can still drastically impact your hair's health. In this category there are 7 different ingredients: Panthenol Citricum Salicylate Cocamidopropyl Betaine Guar Hydroxypropyltrimonium Chloride Histidine, Cocamide MEA. These ingredients help counteract the damaging effects of striping your hair of all its oils. Sulfates are amazing cleaning agents because they get rid of everything, putting back moisture and oil will leave your hair not only feeling clean, but also healthy. The last category is cleaning agents. These products are there to help remove dirt and oil. Your scalp constantly creates sebum or oil and if you don’t remove it, it will start clogging your hair follicles. This can lead your hair to stop growing . It can also affect how healthy the ends of your hair are because new hair isn’t growing. There are 4 ingredients in this group, but 2 of them are there to improve the texture of your hair. These ingredients are Sodium chloride Sodium laureth sulfate Glycol distearate Lauramidopropyl betaine. It is a common misconception that sulfates are bad but if you have ever used shampoo with sulfates you have probably noticed that your hair feels a lot cleaner. You might have even noticed that it looks and feels more healthy. This is because your hair is getting cleaned better. The oil your hair produces is important, but an excess of oils will damage your hair. If you have had better results by using a product that doesn’t have any sulfates, then by all means keep on using it. Not all products work the same on everyone, but, if you don’t feel like you have been getting a good wash or your hair gets oily really quick, you might think about switching to a shampoo with sulfates. Overall, knowing what is in your hair products and what each ingredient does is super important. I hope you came away from this review knowing that there is a reason for each ingredient that goes into a hair product and not to judge something before you buy it. Resources: https://incidecoder.com/products/pantene-daily-moisture-renewal-shampoo https://www.cosmeticsinfo.org/ingredient/lauramidopropyl-betaine/ https://atamankimya.com/sayfalar.asp?LanguageID=2&cid=3&id=3322&id2=11199#:~:text=Ethylene%20glycol%20distearate%20is%20used%20in%20creams%2C%20lotions%2C%20and%20moisturizers,and%20provides%20a%20pearlescent%20appearance.
5 out of 5 stars
Thumbs up graphic, would recommend
17 January, 2025Verified purchase
Great
Makes my hair feel great
5 out of 5 stars
Thumbs up graphic, would recommend
10 January, 2025Verified purchase
Shampoo
Nice product. Leaves hair feeling healthy and does not cause dandruff
5 out of 5 stars
Thumbs up graphic, would recommend
17 August, 2024Verified purchase
Love
Love this makes my hair super healthy and grow faster. Switched from redken.
2 out of 5 stars
18 July, 2024
originally posted on pantene.com
Is this bleaching my towels?
I've been using this shampoo for a while, actually since i had my bathroom done over and got new towels. The darker towels seem to be "bleached" , if you will. It's on the edge and in the middle, coinciding with where the towel would be on the back of my neck and then in the middle. Has anyone else had this problem. Finally, i had purchased nicer towels, only to be pretty sad when this happened.( I initially blamed my husband. He stopped using his body wash, but it just happened again) It's either this or Aveeno body wash. Help!!
1 reply from Customer Care team - 1 year ago
Thank you for getting in touch about our Pantene Pro-V Daily Moisture Renewal Shampoo. We truly value your loyalty to our products and are sorry to hear about the experience you had with your towels. Please know that Pantene shampoos are not formulated with bleaching agents. When used as directed, Pantene shampoos should not bleach or cause any discoloration to hair or towels. It is always recommended to follow the instructions on the product packaging for best results. If you have any further questions or concerns, feel free to reach out to us, via email, through our Contact Us Page.
5 out of 5 stars
Thumbs up graphic, would recommend
13 July, 2024Verified purchase
Great shampoo!
Keeps my hair healthy and clean! Use it every day.
5 out of 5 stars
Thumbs up graphic, would recommend
7 June, 2024Verified purchase
Thanks Pantene Pro-V
Even after one use, my crazy-wild-do-whatever-it-wants hair is tamed and soft. My scalp is happy also. It always cheers me up.
1 out of 5 stars
1 May, 2024
originally posted on pantene.com
Terrible!
Tried this since my go-to shampoo recently changed its formula. I have delicate, fine, dry hair. The shampoo 100% stripped my hair of all moisture. The conditioner does not have enough moisture in it to replace what was stripped out. Could barely work the conditioner through my hair. This is just a very cheap drug store shampoo and nothing more. Doesn't even do what it says.