Aussie Instant Freeze Hair Gel - 7oz: Styling Gel for All Hair Types
$4.99 ($0.71/ounce)See 1 deal for this item
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Guests are saying
The product has garnered mixed feedback from guests, particularly regarding its hold and formulation changes. Many guests appreciate its effectiveness for curly hair, noting that it provides a decent hold and pleasant scent. However, concerns about flaking and the new formula's performance compared to the previous version are prevalent. Guests highlight its versatility for various hair types, making it a staple in their hair care routines, especially for styling and maintaining curls.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 525 reviews
quality: 2.61 out of 5
value: 2.74 out of 5
38% would recommend
63 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
11 May, 2026Verified purchase
Weak
Low quality, does not hold well.
2 out of 5 stars
Thumbs down graphic, would not recommend
4 May, 2026Verified purchase
Curls lacked a moisturized look
unfortunately, this gel did not do me any favors on my 3b curls in helping the hair not look on the dry side. I used the Aussie gel on the Left side and a diff gel on right....the Aussie side (left) was also less defined...sadly I had to return..
1 reply from Aussie team - 4 days ago
Thank you for reaching out and sharing your experience with our Aussie Instant Freeze Sculpting Gel. We’re sorry to hear you’re not satisfied with your purchase. We put a lot of effort into research and testing to create features we think you’ll love, but we understand that everyone has different preferences. Thank you for sharing your feedback. We would love to gather more details about your experience to share with our team for future improvements. When you have the time, please give us a call at (800) 947-2656 or text us at (877) 999-0457. We truly appreciate your input!
2 out of 5 stars
Thumbs down graphic, would not recommend
6 April, 2026Verified purchase
Realy flakey looks like dandruff
Flakes really badly
5 out of 5 stars
Thumbs up graphic, would recommend
26 March, 2026Verified purchase
(no review title)
Holds very well for curly hair
1 out of 5 stars
Thumbs down graphic, would not recommend
24 March, 2026Verified purchase
(no review title)
Awful leaves white flakes smh
1 reply from Aussie team - 2 months ago
Thank you for your feedback on Aussie Instant Freeze Hair Gel. We are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and we appreciate your bringing it to our attention. We will share your comments with the rest of our team. The white residue could be from using too much product or using a product that is not suitable for your hair type. We suggest trying to use less product to see if you get better results. Please feel free to call us at (800) 947-2656 or reach out through our Contact Us page for further assistance and product recommendations.
5 out of 5 stars
Thumbs up graphic, would recommend
15 March, 2026Verified purchase
(no review title)
Best for Curly Hair
5 out of 5 stars
Thumbs up graphic, would recommend
16 February, 2026Verified purchase
Compliments
I use this gel a lot and it holds my hair on how I style it. Also scented and always getting compliments of the smell . It is not overpowering.
1 out of 5 stars
30 December, 2025
originally posted on aussie.com
Please bring back old formula!!!
I have been a loyal user of Aussie Instant Freeze Gel for years, but immediately noticed a difference with the new product formulation. This gel has less hold and takes twice the amount of product as before!! The previous version with Jojobo Oil and Sea Kelp on the label was perfection. Why try to fix somerpthing that was not broke? Please offer the older formulation once again!
1 reply from Customer Care team - 5 months ago
Thank you for your feedback on our Aussie Instant Freeze Sculpting Gel. We value your loyalty and would like to express how disappointed we are hearing of your recent experience. We truly wanted nothing but the best for all our consumers and have tested are products thoroughly so we can be sure they deliver the benefits we advertise. This is why your report has been so unexpected and we're glad you brought this to us. Please know that we will be handling this with the rest of our team. We'd like to assist you further. When you have the time, please write to us through our Contact Us page.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025Verified purchase
Works great
Works great for curly hair.
5 out of 5 stars
Thumbs up graphic, would recommend
22 December, 2025Verified purchase
(no review title)
Perfect hold for dance competition and recitals
2 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2025
Not strong hold
I have a loose wave pattern and individual hair strands on the finer side. I scrunched in gobs of this stuff, but it left no cast. I tried in on soaking wet hair and damp hair. I tried it with and without leave-in conditioner underneath. My waves did not last one day with this gel.
1 reply from Aussie team - 5 months ago
Thank you for your feedback on Aussie Instant Freeze Hair Gel. We are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and we appreciate your bringing it to our attention. Rest assured we will share your comments with the rest of our team. As you likely know, different products give different results, so make sure you choose the right product for the style you want to create. We would recommend trying our Aussie Instant Freeze Sculpting Mousse. Mousses are designed to add volume or hold shape. They also provide natural- looking soft styles with gentle movement, as well as curl definition. Please feel free to give us a call at (800) 947-2656 or email us through our Contact Us page for further assistance.
3 out of 5 stars
Thumbs down graphic, would not recommend
22 November, 2025Verified purchase
Leaves crispy, flaky residue
Holds well but leaves a flaky white residue hours after it dries. The hairspray works better.
1 reply from Aussie team - 6 months ago
Thank you for your feedback on Aussie Instant Freeze Hair Gel. We are happy to hear that it holds well. However, we are sorry to hear you were dissatisfied with the overall results of the product. Your report is unexpected and we are sharing your comments with the rest of our team. If a product leaves your hair feeling stiff and with a residue, it can be from using too much product, or from using a product not suitable for your hair type or needs. You could try switching to a product more suitable to your hair type and needs and washing your hair more frequently to prevent build-up of hairsprays, mousse, gel, and so on. Please feel free to call us at (800) 947-2656 for further assistance and for product recommendations.
5 out of 5 stars
Thumbs up graphic, would recommend
16 November, 2025Verified purchase
Reliable Hold and Easy Daily Use
My daughter says this is her favorite gel, and after seeing how consistently it performs, I can understand why. It provides a firm, long-lasting hold that works well for both school days and sports activities. The advertised 20-hour hold is realistic—her styles stay in place without needing mid-day touch-ups. The gel adds a light shine without looking greasy, and the scent is a pleasant citrus that isn’t overpowering. It distributes easily through the hair and works well whether we’re smoothing a ponytail, defining waves, or keeping flyaways under control. We’ve used it on different hair textures in our household—curly, wavy, and straight—and it performs well across the board. It also pairs nicely with the brand’s mousse when we need extra structure for certain styles. Another plus is that it’s cruelty-free, which is something we look for in products when possible. Overall, it’s a dependable styling gel with a firm hold, good scent, and predictable results for everyday use.
1 out of 5 stars
31 October, 2025
originally posted on aussie.com
Horrible reformulation
Genuinely the worst downgrade i’ve seen in a product EVER. A lot of companies like to take products that are working exceptionally well and reformulate it and it almost always gets worse but this was exceptionally bad. The old gel gave me hold, definition, and a beautiful cast that scrunched out into soft ringlets. This one has NO CAST, no hold and no weather resistance. You’d be adding product just for the sake of adding product if you use this. Such a shame bc the old one was my go to above high end gels which I have too and I still reached for this far more. So disappointed, genuinely don’t understand why brands do thus
1 reply from Customer Care team - 6 months ago
Thank you for your feedback on Aussie Instant Freeze Gel. We appreciate your loyalty to our products. We are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and will share your comments with the rest of the team. We would like you to know the last formula change for Aussie Instant Freeze Gel was in January of 2023. However, in April 2024, Canada introduced a new regulation mandating the disclosure of fragrance allergens on the artwork of on-pack labels for cosmetic products. This update applies to all products available in Canada. While the ingredient lists may appear longer, please note that the formulas themselves have not changed. Aussie Instant Freeze Gel was one of the products impacted by this change. However, since you did not get the desired results, we would recommend giving our Aussie Instant Freeze Sculpting Mousse a try to see if you get better results. Please feel free to call us at (800) 947-2656 or email us through our Contact Us page for further assistance.
3 out of 5 stars
Thumbs up graphic, would recommend
29 October, 2025
(no review title)
Its good it does not hold my hair though
1 reply from Aussie team - 7 months ago
Thanks so much for sharing your thoughts on our Aussie Instant Freeze Hair Gel. We're really happy to hear you think the product is good, but we're sorry to learn that it didn’t hold your hair as well as you hoped. We totally understand how frustrating that can be, and we really appreciate your feedback, which we’ll pass along to our Quality Assurance Team! Just so you know, we have a variety of products, each designed for different hair needs and styles. If you’re looking for a stronger hold, you might want to check out our Non-Aerosol Hair Sprays or our Volumizing Hairspray—they're great options too! Your satisfaction is super important to us, and we’d love to hear more about your experience. Whenever you have a moment, feel free to give us a call at (800) 947-2656 or send us an email via the Contact Us page on our website. We’re here to help and make sure you get the best results!
5 out of 5 stars
Thumbs up graphic, would recommend
18 October, 2025Verified purchase
Great for curls and waves!
I use this as part of my 2C hair routine. It works GREAT for me! Not too crunchy and holds for a day or two.
4 out of 5 stars
Thumbs up graphic, would recommend
19 September, 2025Verified purchase
Good hold
I love the hold of this gel with my curly wavy hair. Only complaint is next day my hair looks dried out so I have to rehydrate my curls. Otherwise a good product!
5 out of 5 stars
Thumbs up graphic, would recommend
30 August, 2025Verified purchase
Great for toddlers gentle hair!
Love it for kids or baby hair. If you are looking for extreme hold this is not it but for a soft hold yes. I use this on my daughter’s hair and it holds well but easily after some hours her baby hairs start to fall out. I’ve used it on my son as well and it holds a bit and about two hours later the hold stops but keeps the hair mold to the style that it was just it’s easy to dissolve. It doesn’t leave any flakes or residue and smells great! But if you’re looking for that good super hold that hardens to stay in place this is not it. I do love it for little ones hair which I’ll keep repurchasing for that reason.
1 out of 5 stars
8 August, 2025
originally posted on aussie.com
Garbage
It is no exaggeration to say that this gel is the worst I've ever used. I can put in as much as I want and the most I can possibly get from it is disgusting, sticky hair with somehow ZERO hold. It is better to use no gel at all than it is to use this one.
1 reply from Customer Care team - 9 months ago
Thank you for reaching out about Aussie Instant Freeze Gel. We are sorry to hear about your experience. This is not the experience we want you to have and will report your comments to the rest of the team. As you likely know, different products give different results, so make sure you choose the right product for the style you want to create. Gels are used to create sleek or spiky looks or to define single strands or curls. We recommend trying a mousse. Our mousses are designed to add volume or hold shape. Please feel free to give us a call at (800) 947-2656 or email us through our Contact Us page.
5 out of 5 stars
Thumbs up graphic, would recommend
7 August, 2025Verified purchase
I love this gel! Really holds the curls
Instant Freeze Gel is thick but very easy to work with. Dries without leaving flake