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e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz
$11.00
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About this item
Highlights
- Gel primer formula grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Noncomedogenic, Vegan
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1.2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140).
Shipping details
Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer suitable for sensitive skin?
submitted by tinemorgan - 9 months ago
A: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.
submitted bythe elfcareteam - 9 months agoA: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.
submitted bythe elfcareteam - 9 months agoA: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: Is this safe to use on eyelids for eye makeup?
submitted by Polly - 7 months ago
A: Probably not in May get in your eyes
submitted byFroggie bestie - 4 months agoA: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Does this product contain any harmful ingredients?
submitted by AI Shopping Assistant - 7 days ago
A: No, it is free from phthalates, parabens, and other harmful chemicals.
submitted byAI Shopping Assistant - 7 days agoAi generated
Q: What skin types is this primer suitable for?
submitted by AI Shopping Assistant - 7 days ago
A: This primer is suitable for oily, normal, dry, and combination skin types.
submitted byAI Shopping Assistant - 7 days agoAi generated
Q: Is this primer suitable for all skin tones?
submitted by AI Shopping Assistant - 7 days ago
A: Yes, the translucent-finish primer works well on all skin tones.
submitted byAI Shopping Assistant - 7 days agoAi generated
Q: What finish does this primer provide to the skin?
submitted by AI Shopping Assistant - 7 days ago
A: It gives the skin a dewy, glowing finish with a translucent appearance.
submitted byAI Shopping Assistant - 7 days agoAi generated
Q: What is the main purpose of this primer?
submitted by AI Shopping Assistant - 7 days ago
A: The primer is designed to grip makeup for long-lasting wear while smoothing and brightening the skin.
submitted byAI Shopping Assistant - 7 days agoAi generated
Q: hello, is this a silicone based primer? I really need to know so I can match it with my concealer.
submitted by makeuplover - 4 months ago
A: Great question! No, the e.l.f. Power Grip Primer + 4% Niacinamide is not a silicone-based primer, it is a water-based primer. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Should I use primer first before putting on makeup???????
submitted by Froggie bestie - 4 months ago
A: Hey, Great question! Applying a primer before your makeup not only enhances the overall look but also helps it last longer. Don't skip this essential step! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
Q: Can I use this with a matte moisturizer and sunscreen? Or would the Power matte primer be better?
submitted by Molly - 5 months ago
A: Great question, Molly! Yes, you can use e.l.f. Power Grip Primer + 4% Niacinamide with a matte moisturizer or sunscreen. This combination can be beneficial for oily or combination skin types. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.
submitted byTarget Beauty Consulting - 4 months agoBrand expert
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Guests are saying
This primer has garnered enthusiastic praise for its ability to keep makeup in place all day while providing a smooth and hydrating base. Guests appreciate its lightweight feel and the added skincare benefits of niacinamide, making it suitable for various skin types. Many have noted its effectiveness in controlling oil and preventing shine, making it a favorite for those with oily skin. Overall, it stands out as a reliable choice for achieving a flawless makeup look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5412 reviews
easy to apply: 4.38 out of 5
easy to remove: 4.42 out of 5
long lasting: 4.27 out of 5
quality: 4.11 out of 5
value: 4.27 out of 5
72% would recommend
125 recommendations
(no review title)
5 out of 5 stars
Thumbs up graphic, would recommend
Lexy - 4 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Oily
- Skin concern: Pores
Sets well, goes on smooth. No burning or redness. Didn’t dry out or cake up. Makeup didn’t pill and stayed put all day. Very pleased!
Budget Beauty Must HAVE
5 out of 5 stars
Thumbs up graphic, would recommend
Maddez - 22 days ago, Verified purchaser
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
- Skin type: Dry
I can’t believe this primer is only $10 it honestly performs like a high-end product! It smooths out my skin, blurs pores instantly, and helps my makeup stay fresh all day long. The texture is lightweight, not greasy at all, and it layers beautifully under foundation. Whether you’re on a budget or just love a good deal, this is one of those rare gems that delivers way more than it costs. Absolutely amazing! I’m on my 5th bottle!!
Great
5 out of 5 stars
brooklynnlee - 23 days ago
originally posted on elfcosmetics.com
I love this primer it is one of my only favorites and I’ll never cheat on it most just make my makeup flake off this one is 100% wonderful
Incredible
5 out of 5 stars
dollsdolls - 28 days ago
originally posted on elfcosmetics.com
I love it, is a such good product and i love How it feel so light!
Very nice
3 out of 5 stars
BarbieRaquel14 - 29 days ago
originally posted on elfcosmetics.com
Very nice, sticky primer but it separates on my nose after three hours and it runs out quick if you use a couple pumps :(
Great for water-based makeup and oily skin!
4 out of 5 stars
Anonimousse - 1 month ago
originally posted on elfcosmetics.com
Disclaimer: I have sensitive combination skin with acne and acne scars. I've used this product for 2 months before writing this review. Benefits: ✅ Provides my skin lasting hydration without a greasy or "oily" finish. ✅ Gives me a natural glow after application that lasts the entire day. ✅ Dries down fast (in 2-3 minutes) for easy makeup application afterwards. ✅ Has a tacky/"sticky" texture that allows my water-based makeup to stay on for 8 hours without retouches. Downsides: ❌ Causes separation within 4-5 hours if makeup is silicone-based. ❌ Bottle runs out quickly if using 2-3 pumps everyday. ❌ Too expensive for such little product: should be cheaper or offer a "jumbo" option. Overall: I'd recommend this primer if your makeup is water-based and your skin needs hydration so your skin doesn't compensate by producing more oil. I hope a "jumbo" version of this is released soon! 😊
Wow
5 out of 5 stars
GlowWithMe - 1 month ago
originally posted on elfcosmetics.com
This primer is a game changer! It grips makeup all day without feeling heavy and makes my skin look smoother instantly. The added niacinamide is a bonus – it helps improve my skin over time while keeping makeup fresh and flawless. A must-have in my routine.
a little for a lot
4 out of 5 stars
Thumbs up graphic, would recommend
Michelle - 1 month ago, Verified purchaser
The primer works well, I just HATE that it's price continues to increase on this VERY SMALL item.
Great product
5 out of 5 stars
Shabard - 1 month ago
originally posted on elfcosmetics.com
I tried the Power Grip Primer + Niacinamide. It is so different from my usual primer. It has a firming effect on my skin and my makeup doesn’t seem to move.
Great primer
5 out of 5 stars
Lucia121212 - 2 months ago
originally posted on elfcosmetics.com
This primer makes my makeup last for hours even without setting spray.
Great for dry skin
5 out of 5 stars
Keraa - 2 months ago
originally posted on elfcosmetics.com
Best primer I've tried and amazing for dry skin like mine
okay primer.
4 out of 5 stars
Ashlyn07 - 2 months ago
originally posted on elfcosmetics.com
Don’t get me wrong I love this primer, makes my makeup last but it also makes me break out.
Perfect makeup!
5 out of 5 stars
vickicitaaa - 2 months ago
originally posted on elfcosmetics.com
This primer is sooo good compared to luxury brands, this primer makes your makeup stick to your face and makes your makeup long lasting
Really good
5 out of 5 stars
safiii - 2 months ago
originally posted on elfcosmetics.com
Sticks perfectly and flawlessly, would defo recommend
great primer
5 out of 5 stars
ninajasmi - 2 months ago
originally posted on elfcosmetics.com
great primer i love the packaging, the pump is easy to use
lovely
4 out of 5 stars
yoyoyoyoyyoyooy - 2 months ago
originally posted on elfcosmetics.com
fantastic! grips my makeup on well and is compatible with my skin. no breakouts 😉
Love it
5 out of 5 stars
heidi_13 - 2 months ago
originally posted on elfcosmetics.com
This primer is really sticky. My makeup barely budges with this on. Love it! x
Love thiss
5 out of 5 stars
gabriella123456789101112 - 2 months ago
originally posted on elfcosmetics.com
I loved the blue one before so i decided to try the pink one because it has niacinamide and it’s pinkkk, overall just like the blue one but its pink, works great no complaints
THIS IS THE ONE
5 out of 5 stars
hhshshshsh - 2 months ago
originally posted on elfcosmetics.com
I love how it blend my ance and more like smooth it out with my skin luhhhh itttt
pink
5 out of 5 stars
mailimailimaili - 2 months ago
originally posted on elfcosmetics.com
pink, no show of colour under makeup and it is very lightweight