EasterBlack-owned or founded brands at TargetGroceryClothing, Shoes & AccessoriesBabyHomeFurnitureKitchen & DiningOutdoor Living & GardenToysElectronicsVideo GamesMovies, Music & BooksSports & OutdoorsBeautyPersonal CareHealthPetsHousehold EssentialsArts, Crafts & SewingSchool & Office SuppliesParty SuppliesLuggageGift IdeasGift CardsClearanceTarget New ArrivalsTarget Finds#TargetStyleTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores

e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz

e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - 2 of 4e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - 3 of 4e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - 4 of 4
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz - 1 of 4
$10.00 when purchased online
Target Online store #3991

About this item

Highlights

  • Gel primer formula grips makeup for long-lasting wear
  • Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
  • Gives skin a dewy, glowing finish
  • Translucent-finish primer works on all skin tones
  • 100% vegan, cruelty-free, and Leaping Bunny Certified

Description

The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.

Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones

Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness

Great for: Oily, Normal, Dry, and Combination Skin Types

All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.

Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.

This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Noncomedogenic, Vegan
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1.2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140).

Shipping details

Estimated ship dimensions: 0.94 inches length x 1.57 inches width x 5.71 inches height
Estimated ship weight: 0.106 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Is this primer suitable for sensitive skin?

submitted by tinemorgan - 5 months ago
  • A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.

    submitted bythe elfcareteam - 5 months ago
  • A: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.

    submitted bythe elfcareteam - 5 months ago
  • A: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Is this safe to use on eyelids for eye makeup?

submitted by Polly - 4 months ago
  • A: Probably not in May get in your eyes

    submitted byFroggie bestie - 1 month ago
  • A: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 4 months ago
    Brand expert

Q: hello, is this a silicone based primer? I really need to know so I can match it with my concealer.

submitted by makeuplover - 28 days ago
  • A: Great question! No, the e.l.f. Power Grip Primer + 4% Niacinamide is not a silicone-based primer, it is a water-based primer. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 27 days ago
    Brand expert

Q: Should I use primer first before putting on makeup???????

submitted by Froggie bestie - 1 month ago
  • A: Hey, Great question! Applying a primer before your makeup not only enhances the overall look but also helps it last longer. Don't skip this essential step! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 month ago
    Brand expert

Q: Can I use this with a matte moisturizer and sunscreen? Or would the Power matte primer be better?

submitted by Molly - 1 month ago
  • A: Great question, Molly! Yes, you can use e.l.f. Power Grip Primer + 4% Niacinamide with a matte moisturizer or sunscreen. This combination can be beneficial for oily or combination skin types. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 1 month ago
    Brand expert

Q: Is this okay with acne prone skin?

submitted by Samiam - 2 months ago
  • A: Individuals skin may vary in reactivity to products, but this may be used by all skin types including oily.

    submitted bythe e.l.f. team - 2 months ago
    Brand expert

Q: Can you use this with the liquid poreless putty? I want to even my skin tone and also hide my large pores.

submitted by HeatherM - 2 months ago
  • A: Hey Heather, Great question! We recommend to multi-prime! Use the Elf Liquid Poreless putty in the areas that have large pore then apply the Elf Power Grip Primer on the rest of the skin! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 2 months ago
    Brand expert

Q: Can this be used on under eyes?

submitted by Lauren - 4 months ago
  • A: Primer may be used on all areas of the face. Individual skin is different and may react differently to products/ingredients.

    submitted bythe e.l.f. team - 4 months ago
    Brand expert

Q: What is the difference between this primer, and the blue power grip primer? What is niacinamide?

submitted by Avery - 7 months ago
  • A: Niacinamide is used to help even out skin tone and brighten the look of dullness. The main difference between this and the original Power Grip Primer is that this contains niacinamide.

    submitted bythe elfcareteam - 7 months ago

Q: Should I apply tinted sunscreen before or after the primer?

submitted by Deb - 7 months ago
  • A: Primer should be applied first.

    submitted bythe elfcareteam - 7 months ago

Related Categories

Guests are saying

This primer is highly praised for its ability to keep makeup in place all day, even in challenging conditions. Guests appreciate its sticky texture that ensures long-lasting wear, while also providing hydration and a smooth finish. Many have noted its affordability and effectiveness, making it a staple in their makeup routine. The inclusion of niacinamide is a bonus for skincare benefits.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 5315 reviews
    easy to apply: 4.36 out of 5
    easy to remove: 4.4 out of 5
    long lasting: 4.3 out of 5
    quality: 4.11 out of 5
    value: 4.29 out of 5
    72% would recommend
    120 recommendations

    5 stars

    5 out of 5 stars
    emogirly1718 - 14 days ago
    originally posted on elfcosmetics.com
    Image
    The best stickiest primer ever, and it’s moisturizing!!!
    Did you find this review helpful?

    It is pink!

    5 out of 5 stars
    Kkkkk4566 - 15 days ago
    originally posted on elfcosmetics.com
    Image
    I love how it is pink it is SOOO sticky too! recommended
    Did you find this review helpful?

    Another great primer!

    5 out of 5 stars
    Maya611 - 17 days ago
    originally posted on elfcosmetics.com
    Image
    So I rotate this primer with a dew primer and the green one-OG-and a vitamin C primer and the cooling primer lol as you can see, I love Elf primers! This one definitely does not disappoint. I’m not sure if the niacinamide is actually improving my skin, but it is a great primer and you have nothing to lose!
    Did you find this review helpful?

    Love it

    4 out of 5 stars
    Amethyst888 - 22 days ago
    originally posted on elfcosmetics.com
    Image
    Took me a minute to get the application technique right but after that it's great.
    Did you find this review helpful?

    Works great!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    - 22 days ago, Verified purchaser
    Kept my makeup intact in the humid weather.
    easy to apply: 5 out of 5
    easy to remove: 5 out of 5
    long lasting: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Didn’t expect to love it this much 👀

    5 out of 5 stars
    Michyy7 - 24 days ago
    originally posted on elfcosmetics.com
    Image
    e.l.f. products had been catching my eye for a while, and one day I saw a friend had this primer. I asked her if it was good, like if the quality was worth it. She gave me one she was almost done with and said, “Try it, see if you like it.” And ever since that day… I haven’t stopped using it. I loved how it felt on my skin, super hydrating with just the right amount of grip to keep my makeup in place. Even though I’m not usually into the glowy look, this one totally changed my mind. I actually bought a new one recently ’cause now it’s a must in my routine. I’m lowkey excited to try the matte version next.
    Did you find this review helpful?

    Best Primer!!!!

    5 out of 5 stars
    makayla2676 - 29 days ago
    originally posted on elfcosmetics.com
    Image
    I love this primer! I keep this in my makeup bag at all times. My makeup lays to well when I use this primer and it’s not greasy at all and dries fast!
    Did you find this review helpful?

    E.l.f Grip

    5 out of 5 stars
    know - 30 days ago
    originally posted on elfcosmetics.com
    Image
    It was very good it also had very good grip and it hold my makeup for a hole day.
    Did you find this review helpful?

    IT STAYS WHERE YOU PUT IT

    5 out of 5 stars
    Anna_Ja - 1 month ago
    originally posted on elfcosmetics.com
    Image
    I love this under my eye makeup, it LOCKS IT IN!! Even my non-waterproof stays put!!
    Did you find this review helpful?

    A classic icon

    5 out of 5 stars
    AR1ANNAAA - 1 month ago
    originally posted on elfcosmetics.com
    Image
    This primer is NEVER a miss I tell you, especially the pink one with 4% niacinamide, literally an unstoppable primer. So sticky and makes my makeup stay so much longer than it used to. 10/10 product and will literally repurchase till the day they make a jumbo size.
    Did you find this review helpful?

    HOLY GRIP

    5 out of 5 stars
    GRIPYTIPY - 1 month ago
    originally posted on elfcosmetics.com
    Image
    when i say this product grips ur makeup i mean GRIPS
    Did you find this review helpful?

    Love this product

    5 out of 5 stars
    nicholehhh - 1 month ago
    originally posted on elfcosmetics.com
    Image
    The niacinamide in this primer keeps my skin clear and glowing!
    Did you find this review helpful?

    PERFECT BASE

    5 out of 5 stars
    riley807 - 1 month ago
    originally posted on elfcosmetics.com
    Image
    Works better than any other brand I’ve tried and leaves my skin so soft and smooth for makeup
    Did you find this review helpful?

    Gut

    5 out of 5 stars
    Svenja35 - 1 month ago
    originally posted on elfcosmetics.com
    Image
    Anfangs sehr Gewöhnungsbedürftig weil es sehr klebt. Das auftragen ist auch recht schwer dadurch. Aber eins muss man sagen, das Make-up sitzt hinter echt Mega gut.
    Did you find this review helpful?

    Perfect Primer

    5 out of 5 stars
    lolz12432 - 1 month ago
    originally posted on elfcosmetics.com
    Image
    Feels very lightweight and works nice on my skin. The niacinamide is a nice addition.
    Did you find this review helpful?

    Best primer

    5 out of 5 stars
    notneets - 1 month ago
    originally posted on elfcosmetics.com
    Image
    Best base for my makeup Makes makeup last all day Good grip
    Did you find this review helpful?

    Primer

    5 out of 5 stars
    HeidieB - 1 month ago
    originally posted on elfcosmetics.com
    Image
    I loved how light weight it felt on my skin. It was very durable too
    Did you find this review helpful?

    Primer

    4 out of 5 stars
    user627482o1 - 1 month ago
    originally posted on elfcosmetics.com
    Image
    I like this it makes my makeup last a lot longer I like this version more than the blue one
    Did you find this review helpful?

    Holy Grail

    5 out of 5 stars
    mhope - 1 month ago
    originally posted on elfcosmetics.com
    Image
    This is my favorite primer I have ever used. I went through my entire bottle in two months.
    1 guest found this review helpful. Did you?

    Fav Primer!

    5 out of 5 stars
    Kaiya 1 - 1 month ago
    originally posted on elfcosmetics.com
    Image
    This primer is my absolute favorite! I’ve tried a few others including the blue power grip but this one is my favorite. It keeps my makeup on for so long and is such a great affordable option. I 100% recommend.
    Did you find this review helpful?

    Get top deals, latest trends, and more.

    Privacy policy

    Footer

    About Us

    About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

    Help

    Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member Services

    Stores

    Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

    Services

    Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
    PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy