Schwarzkopf Color Ultime Permanent Hair Color - 5.22 Ruby Red
$13.89
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Guests are saying
This hair color product has garnered enthusiastic praise for its vibrant shades, long-lasting results, and ease of application. Guests appreciate the rich color payoff, with many noting that it covers grays effectively and leaves hair looking shiny and healthy. While some have experienced issues with fading or color accuracy, the overall sentiment is overwhelmingly positive, making it a popular choice for those seeking a bold and beautiful hair transformation.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 192 reviews
effectiveness: 4.13 out of 5
quality: 4.25 out of 5
value: 4.31 out of 5
78% would recommend
19 recommendations
5 out of 5 stars
25 May, 2026
originally posted on schwarzkopf.com
Outstanding Quality Product
Excellent Product .Just Outstanding . Colour accuracy is too good
5 out of 5 stars
13 May, 2026Verified purchase
(no review title)
Just prefect
5 out of 5 stars
Thumbs up graphic, would recommend
22 April, 2026Verified purchase
(no review title)
Perfect timing and everything I ordered
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
(no review title)
Love the hair color
5 out of 5 stars
Thumbs up graphic, would recommend
6 March, 2026Verified purchase
my favorite box dye!
I love this brand. Easy to apply, plenty of product, and the color is BRIGHT. It ususally doesn't 'bleed' after more than 2 washes which i really appreciate! Love the violet color
5 out of 5 stars
22 January, 2026
originally posted on schwarzkopf.com
Gorgeous color
I absolutely adore this color! The picture on the box honestly doesn’t do it justice. I have brown hair and it still comes out so gorgeous. I’m positive that anyone that buys this color will not be disappointed.
5 out of 5 stars
30 December, 2025Verified purchase
(no review title)
💎
5 out of 5 stars
22 October, 2025Verified purchase
(no review title)
I love this brand my hair color last longer than others .
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2025Verified purchase
Love
Love the intensity! And the vibrancy, this is my go-to shade of red.
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2025Verified purchase
Rich, Soft, and Long-Lasting Tips!
Excellent hair color! I highly recommend it for its richness and softness. For the first wash, I suggest using only the conditioner, and for the second wash, use your color-protecting shampoo. Highly recommended!
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2024Verified purchase
Charcoal Fuchsia is my favorite color
I loved the color! Got a lot of compliments on it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2024Verified purchase
Best color
Of all the different brands i’ve used, This is my favorite hair dye. It stays on the longest and the color is so deep. It also leaves hair soft and bouncy.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2024Verified purchase
Worst color
Worst color, colored my scalp all red, hardly any color in my hair. By the time all the scalp color came out, hair color disappeared too. What a nightmare.
3 out of 5 stars
18 April, 2024
Blue Black Hair
I loved the beautiful blue black color and got compliments and I was so obsessed the first week but unfortunately it faded quickly for me even after using two boxes and washing my hair less frequently maybe for other people it doesn’t fade as quickly but for my hair it did
5 out of 5 stars
12 February, 2024
originally posted on schwarzkopf.com
Beautiful color, my hair looks so good
Love this color very beautiful color will buy again. My hair looks beautiful
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2023Verified purchase
Fabulous Product.. beautiful color
Loved that you had the brand and color in stock
5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2023Verified purchase
Amazing!
Long lasting, smell is very minimal, beautiful color
4 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2023Verified purchase
Great hair dye
Definitely a good hair dye and worth the money. I did the velvet brown it’s a little darker than I thought but still a lovely color and captured all my hair strands. I had like dark brown and light orange-ish brown hair and used this all over my hair. Worked fabulous. And hair dye on my skin came off in the shower and on my sink it came off easily I just scrubbed it off.
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2023Verified purchase
Great Product
Love This Hair Dye. Total Recomended
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2023Verified purchase
Orange roots!
Ok I guess I didn’t read it correctly but she has dark hair so I assumed this was a dark brown color with violet highlights. My hair is dark ash brown and I needed to cover grays so I bought this pretty color. Well it’s just the violet color so no gray coverage and it turned my roots orange. I have thin hair so it really stands out. Be careful which color you buy!