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Schwarzkopf Color Ultime Permanent Color
$11.99 ($1.52/ounce)
ColorRuby Red
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Intense permanent hair color with faceted tones delivers vivid dimension and high shine that enhances all skin tones
- Infused with Diamond Brilliance serum, this hair color for women delivers color results with luminous, show-stopping shine
- Our fade-resistant permanent hair dye gives up to 10 weeks of lasting vibrancy and high-impact intensity - even on grays
- The UV filter technology supports color protection, so your look stays vibrant through multiple washes
- Creamy hair dye spreads easily and helps maintain softness and manageability; Works for relaxed, natural, or textured hair
- Complete kit includes cream hair color, developer bottle, conditioner, gloves & step-by-step instructions. For longer/thicker hair, we recommend using two boxes
- For best results, choose a hair dye kit in the shade level that best matches your current color
Description
Bold, long-lasting color with brilliant shine. Schwarzkopf Color Ultime is a permanent hair color that delivers high-impact, multi-dimensional color with a glossy, light-reflecting finish. Infused with Diamond Brilliance Serum, it enhances shine for a polished, luminous look that flatters a wide range of skin tones. Ideal for those seeking statement color, it provides up to 10 weeks of vibrant wear with fade-resistant technology—even on grays. The formula includes UV filters to help maintain tone and depth through multiple washes. Each kit includes everything needed for easy, at-home application: developer, color cream, conditioner, gloves, and instructions. The rich cream spreads smoothly and works on all hair types and textures, including relaxed or textured strands. Whether you're going bold for the first time or refreshing your go-to shade, Color Ultime delivers professional-inspired results from root to tip—all from the comfort of your home.
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, eye irritant, Adult Use Only
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 45 Minutes
TCIN: 85311279
UPC: 017000129440
Item Number (DPCI): 063-01-6149
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua (water), cetearyl alcohol, ammonium hydroxide, glyceryl stearate se, ceteareth-20, octyldodecanol, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, sodium laureth sulfate, m-aminophenol, sodium cetearyl sulfate, serine, sodium sulfite, fragrance, oleic acid, toluene-2,5-diamine sulfate, glycerin, ethanolamine, 4-amino-2-hydroxytoluene, tetrasodium edta, carbomer, potassium hydroxide, ascorbic acid, sodium sulfate, developer : aqua (water), hydrogen peroxide, cetearyl alcohol, peg-40 castor oil, disodium pyrophosphate, sodium cetearyl sulfate, disodium edta, sodium benzoate, phosphoric acid, conditioning treatment : aqua (water), cetearyl alcohol, quaternium-87, stearamidopropyl dimethylamine, dimethicone, citric acid, distearoylethyl hydroxyethylmonium methosulfate, isopropyl myristate, glycerin, propylene glycol, phenoxyethanol, fragrance, sodium methylparaben, prunus armeniaca (apricot) kernel oil, dimethiconol, panthenol, benzophenone-4, polyquaternium-10, cocodimonium hydroxypropyl hydrolyzed keratin, maris sal (sea salt), hydrolyzed pearl, hydrolyzed keratin' '
Shipping details
Estimated ship dimensions: 3.6 inches length x 6.8 inches width x 2.2 inches height
Estimated ship weight: 0.5071 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This hair dye has garnered a loyal following for its vibrant colors and long-lasting results. Many guests appreciate its ability to cover gray hair effectively while leaving hair feeling soft and healthy. The unique shades, such as black cherry and amethyst black, have received numerous compliments. However, some guests have experienced issues with color fading and unexpected results. Overall, it offers a professional-grade finish that many find appealing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 206 reviews
effectiveness: 3.92 out of 5
quality: 4.08 out of 5
value: 4.15 out of 5
75% would recommend
16 recommendations
5 out of 5 stars
30 December, 2025Verified purchase
(no review title)
💎
5 out of 5 stars
22 October, 2025Verified purchase
(no review title)
I love this brand my hair color last longer than others .
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2025Verified purchase
Love
Love the intensity! And the vibrancy, this is my go-to shade of red.
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2025Verified purchase
Rich, Soft, and Long-Lasting Tips!
Excellent hair color! I highly recommend it for its richness and softness. For the first wash, I suggest using only the conditioner, and for the second wash, use your color-protecting shampoo. Highly recommended!
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2024Verified purchase
Charcoal Fuchsia is my favorite color
I loved the color! Got a lot of compliments on it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2024Verified purchase
Best color
Of all the different brands i’ve used, This is my favorite hair dye. It stays on the longest and the color is so deep. It also leaves hair soft and bouncy.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2024Verified purchase
Worst color
Worst color, colored my scalp all red, hardly any color in my hair. By the time all the scalp color came out, hair color disappeared too. What a nightmare.
3 out of 5 stars
18 April, 2024
Blue Black Hair
I loved the beautiful blue black color and got compliments and I was so obsessed the first week but unfortunately it faded quickly for me even after using two boxes and washing my hair less frequently maybe for other people it doesn’t fade as quickly but for my hair it did
5 out of 5 stars
12 February, 2024
originally posted on schwarzkopf.com
Beautiful color, my hair looks so good
Love this color very beautiful color will buy again. My hair looks beautiful
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2023Verified purchase
Fabulous Product.. beautiful color
Loved that you had the brand and color in stock
5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2023Verified purchase
Amazing!
Long lasting, smell is very minimal, beautiful color
4 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2023Verified purchase
Great hair dye
Definitely a good hair dye and worth the money. I did the velvet brown it’s a little darker than I thought but still a lovely color and captured all my hair strands. I had like dark brown and light orange-ish brown hair and used this all over my hair. Worked fabulous. And hair dye on my skin came off in the shower and on my sink it came off easily I just scrubbed it off.
5 out of 5 stars
Thumbs up graphic, would recommend
9 February, 2023Verified purchase
Great Product
Love This Hair Dye. Total Recomended
1 out of 5 stars
Thumbs down graphic, would not recommend
1 February, 2023Verified purchase
Orange roots!
Ok I guess I didn’t read it correctly but she has dark hair so I assumed this was a dark brown color with violet highlights. My hair is dark ash brown and I needed to cover grays so I bought this pretty color. Well it’s just the violet color so no gray coverage and it turned my roots orange. I have thin hair so it really stands out. Be careful which color you buy!
3 out of 5 stars
Thumbs down graphic, would not recommend
3 January, 2023Verified purchase
Violet Ash
Violet Ash is what I tried. I've used this brand before and didn't have issues. This particular color just doesn't show up. It's very subtle and I couldn't really tell much. I thought it would be more pronounced or at least give highlights in the sun but nope. Only reason why I know something is in there is because my grey hair is less lol. A little disappointed in the color. They have other purples and I'll probably stick with that. Just thought this would be cool but didn't work out.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2022
Beautiful hair color!!!
Beautiful color!!!! Long lasting gave my hair a beautiful shine!!!!!
4 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2022
Sapphire Black
Covered the greys as it said it would. The picture on the right is after my last trip to the salon, the pic on the left is after 8 weeks then doing it myself with this product!!! Hopefully it lasts.
5 out of 5 stars
Thumbs up graphic, would recommend
24 July, 2022
Awesome raven black color!
This dye worked so well for me! My hair was so damaged before I used it, but it actually feels and looks healthier and is now the blackest it’s ever been. I love it. The smell of the conditioner is very strong, that’s the only thing I don’t like and I’m not sure how long it’ll last in my hair yet.
3 out of 5 stars
Thumbs down graphic, would not recommend
20 April, 2022
Its Aight, need more bottles
It seems like a wrong color, BUT it did not cover my whole hair length and I ran out fast, so I have to make a trip and dye my hair in the missing parts
1 reply from Schwarzkopf Team team - 4 years ago
Hi JH! This sounds like a issue for our experts in the Color Lounge. You can contact us several different ways. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
3 out of 5 stars
31 March, 2022Verified purchase
color
not as bright as i thought. but maybe just my hair