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Schwarzkopf Simply Color Permanent Hair Color - 5.7 fl oz - 2 of 4Schwarzkopf Simply Color Permanent Hair Color - 5.7 fl oz - 3 of 4Schwarzkopf Simply Color Permanent Hair Color - 5.7 fl oz - 4 of 4
Schwarzkopf Simply Color Permanent Hair Color - 5.7 fl oz - 1 of 4

Schwarzkopf Simply Color Permanent Hair Color - 1.0 Jet Black - 5.7 fl oz: For All Hair Types, Liquid Form, 30-Min Processing

$12.59

ColorJet Black
  • Intense Espresso
  • Jet Black
  • Darkest Brown

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Ingredient-focused hair color delivers a rich, even shade while adding shine
  • Our hair color for gray hair coverage gives even, vibrant results from root to tip
  • Ammonia free permanent hair color is dermatologist-tested, free from PPD & PTD, tested to be non-irritating to skin; Silicone-free formula
  • Enjoy beautfiul, vibrant color results with this permanent hair dye for visibly healthy-looking hair
  • Formulated to work on all hair textures while being gentle on scalp and hair
  • Complete kit includes hair color cream, developer bottle, conditioner, gloves & instructions. For longer/thicker hair, we recommend using two boxes

Description

Schwarzkopf Simply Color delivers long-lasting, vibrant results from root to tip while effectively covering grays. Its dermatologist-tested formula is free from ammonia, alcohol, and silicone, making it gentle on the scalp. Infused with botanical oat milk, soy protein, and argan oil, it nourishes hair during coloring for a soft, fresh finish—without harsh odors or drying effects. The cream formula spreads easily and rinses clean. Each kit includes developer, color cream, conditioner, gloves, and instructions. Perfect for first-timers or regular touch-ups, Simply Color is designed for easy, mess-free application across all hair textures. For best results, use the hair dye kit every 4-6 weeks. Use two boxes for long or thick hair. By using FSC-certified paperboard for this carton, Schwarzkopf supports sustainable packaging initiatives. This carton is 100% recyclable. Carton lids are compostable. Please recycle.
Hair Type: All Hair Types
Product Warning: Adult Use Only, keep out of reach of children, eye irritant
Product Form: Liquid
Beauty Purpose: Hair Coloring
Processing Time: 30 minutes
Net weight: 5.7 fl oz (US)
TCIN: 76556289
UPC: 017000208046
Item Number (DPCI): 063-01-7020
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

color cream: aqua (water, eau), cetearyl alcohol, ethanolamine, hydroxyethyl-p-phenylenediamine sulfate, sodium laureth-6 carboxylate, coconut alcohol, sodium myreth sulfate, octyldodecanol, boerhavia diffusa root extract, potassium hydroxide, acrylamidopropyltrimonium chloride/acrylates copolymer, coco-glucoside, butylene glycol, 2-methylresorcinol, 1,3-bis-(2,4-diaminophenoxy) propane hcl, ascorbic acid, parfum (fragrance), glyceryl oleate, ceteareth-12, ceteareth-20, resorcinol, 2,4-diaminophenoxyethanol hcl, silica, sodium silicate, 2-amino-3-hydroxypyridine, etidronic acid, sodium chloride, citric acid, 4-chlororesorcinol, phenoxyethanol

Allergens & Warnings:

CAUTION: THIS PRODUCT CONTAINS INGREDIENTS WHICH MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO THE ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS; TO DO SO MAY CAUSE BLINDNESS., USAGE ADVISORY - SAFETY WARNINGS: IMPORTANT: HAIR COLOR CAN CAUSE AN ALLERGIC REACTION WHICH IN CERTAIN RARE CASES CAN BE SEVERE. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: - YOU HAVE ALREADY HAD A REACTION TO A HAIR COLOR PRODUCT. - YOU HAVE A SENSITIVE, ITCHY OR DAMAGED SCALP. - IF YOU HAVE A TATTOO, THE RISKS OF ALLERGIC REACTION MAY BE INCREASED. - PERFORM A SKIN ALLERGY TEST 48 HOURS BEFORE EACH USE OF THIS PRODUCT (SEE INSERT). REMEMBER TO BUY YOUR PRODUCT 2 DAYS AHEAD OF TIME. - AVOID CONTACT OF THIS PRODUCT WITH EYES AND SKIN. - IF PRODUCT GETS INTO EYES, RINSE IMMEDIATELY. - WEAR GLOVES PROVIDED IN THE KIT. - THOROUGHLY RINSE HAIR AFTER APPLICATION. - DO NOT USE OVER COMPOUND HENNA OR PROGRESSIVE COLOR. WAIT AT LEAST 14 DAYS AFTER BLEACHING, RELAXING OR PERMING BEFORE COLORING. - KEEP PRODUCT OUT OF REACH OF CHILDREN. DO NOT APPLY ON CHILDREN.

Shipping details

Estimated ship dimensions: 2.4 inches length x 3.7 inches width x 6.7 inches height
Estimated ship weight: 0.54 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: When you write a review, can you include the color you had before using the product, and the color you chose to use ?

submitted by Jeannie - 5 years ago
  • A: I meant, if you write a review, it would be helpful to the reader if you said which color you started with, and which shade you chose.

    submitted byJeannie - 5 years ago
  • A: Hello Jeannie, Thank you for your inquiry! If you wish to post a review on the Target website, you can upload up to 6 photographs. I hope that helps!

    submitted bySchwarzkopf Team - 5 years ago
    Brand expert
  • A: I used 9.0 blonde, HATE IT, its not blonde. I followed direction, it barely lightened my dark roots. SO disappointed!

    submitted bySusanB - 4 years ago

Q: Does this contain PPD?

submitted by Katie - 5 years ago
  • A: If you have an allergy to PPD, I would read up on hydroxyethyl-P-phenylenediamine sulfate which is in this product.

    submitted bySamantha - 5 years ago
  • A: If you’re allergic to PPD, read up on hydroxyethyl-P-phenylene diamine sulfate which is in this product.

    submitted bySamantha - 5 years ago
  • A: Our Simply Color products do not contain PPD.

    submitted bySchwarzkopf Team - 5 years ago
    Brand expert

Q: Are there any warnings associated with this hair color?

submitted by AI Shopping Assistant - 2 months ago
  • A: Yes, it is an eye irritant, so caution is advised during use.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How long should the product be left on the hair?

submitted by AI Shopping Assistant - 2 months ago
  • A: The processing time for this hair color is 30 minutes.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: Is this hair color safe for children?

submitted by AI Shopping Assistant - 2 months ago
  • A: This product is for adult use only and should be kept out of reach of children.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What hair types is this product suitable for?

submitted by AI Shopping Assistant - 2 months ago
  • A: This hair color is suitable for all hair types.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: What is the form of this hair coloring product?

submitted by AI Shopping Assistant - 2 months ago
  • A: The hair color is in liquid form for easy application.

    submitted byAI Shopping Assistant - 2 months ago
    Ai generated

Q: How many washes before I have to re-dye?

submitted by Karen - 2 months ago
  • A: It depends on several factors including your hair care regime and percentage of gray hair. It can last up to 6 weeks.

    submitted bySchwarzkopf Team - 2 months ago
    Brand expert

Q: Do you recommend using more than 1 bottle for longer, thicker hair?

submitted by Chrissy - 7 months ago
  • A: We do recommend using two boxes of color if your hair is thick or longer than shoulder length.

    submitted bySchwarzkopf Team - 7 months ago
    Brand expert

Q: Hello! You mentioned on another question that this product does not contain PPD, however phenylenediamine is in the ingredients. Isn't that the same as PPD? I would like to have this clarified. TY

submitted by Nadine - 1 year ago
  • A: Simply Color contains Hydroxyethyl-p-phenylenediamine sulfate (HPPS). It is a recognized sensitizer, which is tested as an alternate dyeing agent for PPD-sensitive individuals. So the product is PPD free.

    submitted bySchwarzkopf Team - 1 year ago
    Brand expert

Additional product information and recommendations

Guests are saying

This hair dye offers a gentler alternative to traditional products, making it suitable for guests with sensitive scalps. Many guests appreciate its ability to cover gray hair effectively and provide a rich, vibrant color. However, some have noted that the final shade can be darker than expected, and there are mixed reviews regarding color longevity. Overall, it is praised for its easy application and pleasant scent, making it a popular choice for at-home hair coloring.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.2 out of 5 stars with 1403 reviews
    effectiveness: 3.15 out of 5
    quality: 3.14 out of 5
    value: 3.11 out of 5
    47% would recommend
    236 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    27 March, 2026Verified purchase

    No allergic reactions

    I am allergic to hair dye and this is the only dye that doesn’t cause an allergic reaction. So thankful for this dye.
    Jazzy
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    22 February, 2026Verified purchase

    Dont recomend

    Used this hair dye for the first time. It’s been three weeks since I’ve used it and the color rinsed out with every shampoo. Also the grays that I covered up with the dye are all grey again. Won’t use again.
    Jess
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    20 February, 2026Verified purchase

    (no review title)

    works and looks good
    Stephanie
    effectiveness: 4 out of 5
    quality: 4 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    19 February, 2026Verified purchase

    (no review title)

    Love this!! Wil be ordering it again 😍
    Diane
    Did you find this review helpful?
    4 out of 5 stars
    19 February, 2026Verified purchase

    (no review title)

    Good color, lasts decent
    Snide
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    17 February, 2026Verified purchase

    Hair Color

    This is the best color with no fumes and amazing coverage at an unbeatable price at Target!♡
    Customer
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    14 February, 2026Verified purchase

    (no review title)

    Works great and easy clean up
    Van
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    6 February, 2026Verified purchase

    (no review title)

    The box came damaged!!
    Sha
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    1 February, 2026Verified purchase

    cancer-causing ingredients

    it is free of things that will affect your skin, but is not free of carcinogens that can cause cancer.
    Karen
    effectiveness: 2 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    30 January, 2026Verified purchase

    (no review title)

    Love it
    Lynette
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    24 January, 2026Verified purchase

    Schwartzkopf hair color

    The only brand my daughter uses
    LW
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    2 out of 5 stars
    Thumbs down graphic, would not recommend
    19 January, 2026

    Its ok

    I bought this because I have sensitive skin to hair dyes. I felt a tingling on my scalp using this. Would not say it got my grays 100%- maybe 60%.
    cat
    effectiveness: 3 out of 5
    quality: 3 out of 5
    value: 3 out of 5
    1 guest found this review helpful. Did you?
    1 out of 5 stars
    7 January, 2026Verified purchase

    (no review title)

    Waste of buying it
    Pooja
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    15 December, 2025Verified purchase

    (no review title)

    This is my super favorite hair dye. Such a good vibrant color. My hair feels super healthy and soft after using it!
    Nat
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    10 November, 2025Verified purchase

    (no review title)

    Non irritating and great color
    Tara
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    Did you find this review helpful?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    22 September, 2025Verified purchase

    best hair dye

    This is the only dye I use. it doesn't irritated my scalp. love it!
    Karline
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?
    5 out of 5 stars
    Thumbs up graphic, would recommend
    29 August, 2025Verified purchase

    My go-to for hair color

    Great color system. I’m allergic to paraphenylenediamine (PPD) which is common in dyes, and since discovering this brand, I’ve made it my go-to. It’s semi-permanent, so it doesn’t cover grays and roots for very long, but overall I love this product.
    Boy Mom
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    2 guests found this review helpful. Did you?
    1 out of 5 stars
    19 August, 2025

    Awful!

    This stuff is awful makes your hair feel weird . It also keeps coming out after two washes. It’s annoying. My hair is definitely not happy after using this weird crap. I recommend going and buying a non ammonia color and some developer. Works way better!!!!
    1 reply from Schwarzkopf Team team - 7 months ago
    Oh no! We hate to hear that! There are several factors that can impact how the color takes to your hair. So we can find the best option for what you want to do to your hair, we would like to offer you a complimentary consultation with one of our Licensed Stylists in our Color Lounge, who can provide advice and answer any questions you may have. You can reach us multiple ways. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
    M
    4 guests found this review helpful. Did you?
    1 out of 5 stars
    Thumbs down graphic, would not recommend
    11 August, 2025Verified purchase

    Don't waste your money

    Didn't cover gray hair.
    1 reply from Schwarzkopf Team team - 7 months ago
    That is so frustrating. Those stubborn gray hairs! Luckily, we have our Keratin Color line. It offers 100% gray coverage and even color from root to tip. Why not take advantage of a complimentary consultation with one of our Licensed Stylists in the Color Lounge, who can answer any questions you may have and make suggestions to take your hair to fabulous. You can send an email at BeautyhenkelNA@henkel.com or call us at 1-800-350-3998, Monday – Friday 9 a.m. to 6 p.m. EST. If you would prefer to communicate via text message, you can contact us on our secure text line at 1-480-442-9074.
    Blop
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    4 guests found this review helpful. Did you?
    3 out of 5 stars
    Thumbs up graphic, would recommend
    27 June, 2025Verified purchase

    didn't stay

    love it but didn’t stay long in my hair like i was hoping, probably just my hair because it’s with every black dye, but my hair stayed soft and loved it anyway
    eve
    effectiveness: 4 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

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